David Sarnoff

Source: Wikipedia, the free encyclopedia.
David Sarnoff
Давид Сарнов
Sarnoff in 1922
Born(1891-02-27)February 27, 1891
Uzlyany, Minsk Governorate, Russian Empire (now Belarus)
DiedDecember 12, 1971(1971-12-12) (aged 80)
New York City, U.S.
Resting placeKensico Cemetery
Valhalla, New York, U.S.
41°04′40″N 73°47′11″W / 41.0779°N 73.7865°W / 41.0779; -73.7865
Years active1919–1970
Employers
  • Marconi Wireless Company
  • Radio Corporation of America
Board member of
Spouse
Lizette Hermant
​
(m. 1917)​
Children3, including
Richard Baer, Bruce J. Oreck
Awards
Military career
Nickname(s)"The General"
Allegiance 
Army Signal Corps
Battles/warsWorld War II
Awards

David Sarnoff (US: /ˈsɑːrnɔːf/;[4] February 27, 1891 – December 12, 1971) was a Russian[5] and American businessman who played an important role in the American history of radio and television. He led RCA for most of his career in various capacities from shortly after its founding in 1919 until his retirement in 1970.

He headed a conglomerate of

Signal Corps in 1945, Sarnoff thereafter was widely known as "The General".[3]

Early life and career

David Sarnoff was born to a Jewish family in

electronic communications
.

Over the next 13 years, Sarnoff rose from office boy to commercial manager of the company, learning about the technology and the business of electronic communications on the job and in libraries. He also served at Marconi stations on ships and posts on

Siasconset, Nantucket and the New York Wanamaker Department Store. In 1911, he installed and operated the wireless equipment on a ship hunting seals off Newfoundland and Labrador, and used the technology to relay the first remote medical diagnosis from the ship's doctor to a radio operator at Belle Isle
with an infected tooth.

The following year, he led two other operators at the Wanamaker station in an effort to confirm the fate of the

Titanic.[1] Sarnoff later exaggerated his role as the sole hero who stayed by his telegraph key for three days to receive information on the Titanic's survivors.[6][7] Schwartz questions whether Sarnoff, who was a manager of the telegraphers by the time of the disaster, was working the key although that brushes aside concerns about corporate hierarchy. The event began on a Sunday when the store would have been closed.[8]

Over the next two years Sarnoff earned promotions to chief inspector and contracts manager for a company whose revenues swelled after Congress passed legislation mandating continuous staffing of commercial shipboard radio stations. That same year Marconi won a patent suit that gave it the coastal stations of the

Edwin Armstrong's demonstration of his regenerative receiver at the Marconi station at Belmar, New Jersey. Sarnoff used H. J. Round
's hydrogen arc transmitter to demonstrate the broadcast of music from the New York Wanamaker station.

This demonstration and the

Edward J. Nally, that the company develop a "radio music box" for the "amateur" market of radio enthusiasts.[7][9] Nally deferred on the proposal because of the expanded volume of business during World War I. Throughout the war years, Sarnoff remained Marconi's Commercial Manager,[3] including oversight of the company's factory in Roselle Park, New Jersey
.

Business career

RCA

Sarnoff with Albert Einstein and other noted scientists and engineers on a tour of the RCA wireless station in New Brunswick, New Jersey in 1921. Charles Proteus Steinmetz is next to Einstein.

Unlike many who were involved with early radio communications, who often viewed radio as point-to-point, Sarnoff saw the potential of radio as point-to-mass. One person (the broadcaster) could speak to many (the listeners).

When

Radio Corporation of America, a radio patent monopoly, Sarnoff realized his dream and revived his proposal in a lengthy memo on the company's business and prospects. His superiors again ignored him but he contributed to the rising postwar radio boom by helping arrange for the broadcast of a heavyweight boxing match between Jack Dempsey and Georges Carpentier in July, 1921. Up to 300,000 people listened to the broadcast of the fight, and demand for home radio equipment bloomed that winter.[10]
By the spring of 1922, Sarnoff's prediction of popular demand for radio broadcasting had come to pass and over the next few years, he gained much stature and influence.

In 1925, RCA purchased its first radio station (

Red and the Blue. The Blue Network eventually became ABC Radio.[1] Sarnoff is often inaccurately referred to as the founder of both RCA and NBC, but he was in fact founder of only NBC.[6]

Sarnoff was instrumental in building and establishing the AM broadcasting radio business that became the preeminent public radio standard for the majority of the 20th century.

RKO

Sarnoff negotiated successful contracts to form

Radio-Keith-Orpheum (RKO), a film production and distribution company.[6] Essential elements in that new company were RCA, the Film Booking Offices of America (FBO), and the Keith-Albee-Orpheum (KAO) theater chain.[11]

Early history of television

Sarnoff with the first RCA videotape recorder in 1954

When Sarnoff was put in charge of radio broadcasting at RCA, he soon recognized the potential for

Philo T. Farnsworth, who had developed an Image Dissector, part of a system that could enable a working television. Zworykin was sufficiently impressed with Farnsworth's invention that he had his team at Westinghouse make several copies of the device for experimentation.[12]

Zworykin pitched the concept to Sarnoff, claiming a viable television system could be realized in two years with a mere $100,000 investment. Sarnoff opted to fund Zworkyin's research, most likely well-aware that Zworykin was underestimating the scope of his television effort. Seven years later, in late 1935, Zworykin's photograph appeared on the cover of the trade journal Electronics, holding an early RCA

cathode ray tube), two key components of all-electronic television
.

The final cost of the enterprise was closer to $50 million. On the road to success they encountered a legal battle with

Farnsworth, who had been granted patents in 1930 for his solution to broadcasting
moving pictures. Despite Sarnoff's efforts to prove that he was the inventor of the television, he was ordered to pay Farnsworth $1,000,000 in royalties, a small price to settle the dispute for an invention that would profoundly revolutionize the world. However this sum was never paid to Farnsworth.

In 1929, Sarnoff engineered the purchase of the

records and phonographs, merging radio-phonograph production at Victor's large manufacturing facility in Camden, New Jersey
.

Sarnoff became president of RCA on January 3, 1930, succeeding General

antitrust case concerning the original radio patent pool. Sarnoff negotiated an outcome where RCA was no longer partly owned by Westinghouse and General Electric
, giving him final say in the company's affairs.

Initially, the Great Depression caused RCA to cut costs, but Zworykin's project was protected. After nine years of Zworykin's hard work, Sarnoff's determination, and legal battles with Farnsworth (in which Farnsworth was proved in the right), they had a commercial system ready to launch. Finally, in April 1939, regularly scheduled, electronic television in America was initiated by RCA under the name of their broadcasting division at the time, The National Broadcasting Company (NBC). The first television broadcast aired was the dedication of the RCA pavilion at the 1939 New York World's Fairgrounds and was introduced by Sarnoff himself. Later that month on April 30, opening day ceremonies at The World's Fair were telecast in the medium's first major production, featuring a speech by President Franklin D. Roosevelt, the first US president to appear on television. These telecasts were seen only in New York City and the immediate vicinity, since NBC television had only one station at the time, W2XBS Channel 1, now WNBC Channel 4. The broadcast was seen by an estimated 1,000 viewers from the roughly 200 television sets which existed in the New York City area at the time.

The standard approved by the National Television System Committee (the NTSC) in 1941 differed from RCA's standard, but RCA quickly became the market leader of manufactured sets and NBC became the first television network in the United States, connecting their New York City station to stations in Philadelphia and Schenectady for occasional programs in the early 1940s.

Meanwhile, a system developed by

regular television service from 1936 onwards. However, World War II
put a halt to a dynamic growth of the early television development stages.

World War II

Sarnoff receiving his brigadier general's star from Major General Harry C. Ingles, chief signal officer of the US Army.

At the onset of World War II, Sarnoff served on

Radio Free Europe. In recognition of his achievements, Sarnoff was decorated with the Legion of Merit on October 11, 1944.[13]

Thanks to his communications skills and support he received the

Brigadier General's star in December 1945, and thereafter was known as "General Sarnoff."[14]
The star, which he proudly and frequently wore, was buried with him.

Sarnoff anticipated that post-war America would need an international radio voice explaining its policies and positions. In 1943, he tried to influence Secretary of State

Radio Free Europe and Voice of America. His concerns and proposed solutions were eventually seen as prescient.[15]

Post-war expansion

After the war, monochrome TV production began in earnest. Color TV was the next major development, and NBC once again won the battle. CBS had their electro-mechanical color television system approved by the FCC on October 10, 1950, but Sarnoff filed an unsuccessful suit in the United States district court to suspend that ruling. Subsequently, he made an appeal to the Supreme Court which eventually upheld the FCC decision. Sarnoff's tenacity and determination to win the "Color War" pushed his engineers to perfect an all-electronic color television system that used a signal that could be received on existing monochrome sets that prevailed. CBS was now unable to take advantage of the color market, due to lack of manufacturing capability and color programming, a system that could not be seen on the millions of black and white receivers and sets that were triple the cost of monochrome sets. A few days after CBS had its color premiere on June 14, 1951, RCA demonstrated a fully functional all-electronic color TV system and became the leading manufacturer of color TV sets in the US.

CBS system color TV production was suspended in October 1951 for the duration of the Korean War. As more people bought monochrome sets, it was increasingly unlikely that CBS could achieve any success with its incompatible system. Few receivers were sold, and there were almost no color broadcasts, especially in prime time, when CBS could not run the risk of broadcasting a program which few could see. The NTSC was reformed and recommended a system virtually identical to RCA's in August 1952. On December 17, 1953, the FCC approved RCA's system as the new standard.

Later years

Sarnoff's mausoleum at Kensico Cemetery.

In 1955, Sarnoff received The Hundred Year Association of New York's Gold Medal Award "in recognition of outstanding contributions to the City of New York."

In 1959 Sarnoff was a member of the

Soviet-led international Communism against the West. He strongly advocated an aggressive, multi-faceted fight in the ideological and political realms with a determination to decisively win the Cold War.[16]

Sarnoff retired in 1970, at the age of 79, and died the following year, aged 80. He is interred in a mausoleum featuring a stained-glass vacuum tube in Kensico Cemetery in Valhalla, New York.

After his death, Sarnoff left behind an estate estimated to be worth over $1 million. The majority of the estate went to his widow, Lizette Hermant Sarnoff, who received $300,000, personal and household effects in addition to the Sarnoff home, located on 44 East 71st Street.[17]

Family life

On July 4, 1917, Sarnoff married Lizette Hermant, the daughter of a

French-Jewish immigrant family who settled in the Bronx as one of his family's neighbors.[18][3] The Museum of Broadcast Communications describes their 54-year marriage as the bedrock of his life.[6] Lizette was often the first person to hear her husband's new ideas as radio and television became integral to American home life.[3]

The couple had three sons. Eldest son Robert W. Sarnoff (1918–1997)[19] succeeded his father at the helm of RCA in 1970.[20] Robert's third wife was operatic soprano Anna Moffo.[19] Edward Sarnoff, the middle child, headed Fleet Services of New York.[21] Thomas W. Sarnoff, the youngest, was NBC's West Coast President.[22]

Sarnoff was the maternal

Richard Baer.[23] Sarnoff was credited with sparking Baer's interest in television.[23] According to Baer's 2005 autobiography, Sarnoff called a vice president at NBC at 6 A.M. and ordered him to find Baer "a job by 9 o'clock" that same morning.[23]
The NBC vice president complied with Sarnoff's request.

David Sarnoff was initiated to the Scottish Rite Freemasonry[24][25] in the Renovation Lodge No. 97, Albion, NY.[26][27]

Honors

Sarnoff museum

The David Sarnoff Library, a library and museum open to the public containing many historical items from David Sarnoff's life was in Princeton Junction, NJ. The David Sarnoff Library now exists as a virtual museum online. When the Library was operating, The David Sarnoff Radio Club composed of local amateur radio operators used to meet there, as did the New Jersey Antique Radio Club and other community organizations. The exhibits are now on display in Roscoe L. West Hall at The College of New Jersey.

Sarnoff's Law

In 1999, computer scientist

Reed's Law
are frequently used in tandem in discussions of the value of networks.

See also

References

  1. ^ a b c d "Radio Hall of Fame web site". Archived from the original on 2018-04-13. Retrieved 2015-07-06.
  2. ^ "How the General Earned his Star". Hagley Museum. 29 January 2015. Retrieved 15 October 2016.
  3. ^ a b c d e f g h Fowle, Farnsworth (10 January 1974). "Mrs. David Sarnoff Dies at 79; Widow of Broadcasting Pioneer". The New York Times. p. 40. Retrieved 15 October 2016.
  4. ^ "Sarnoff". Random House Webster's Unabridged Dictionary.
  5. ^
    Newspapers.com
    . The eldest of five children, [David Sarnoff] was born on Feb. 27, 1891, to a desperately poor itinerant trader ... in a bleak little village in the Russian province of Minsk. ... David Sarnoff, at age 5, with his mother in the village of Uzlian, Russia, where he was born.
  6. ^ a b c d e "Museum of Broadcast Communications web site". Archived from the original on 2018-06-21. Retrieved 2015-07-06.
  7. ^ a b Magoun, Alexander "Pushing Technology: David Sarnoff and Wireless Communications" Archived 2015-07-06 at the Wayback Machine paper presented at 2001 IEEE Conference on the History of Telecommunications
  8. ^ Urban Legends Revealed: Did David Sarnoff Work a Telegraph Three Days Straight Covering the Titanic Sinking?, Retrieved July 6, 2015
  9. ^ Benjamin, Louise. "In Search of the Sarnoff 'Radio Music Box' Memo: Nally's Reply." Archived 2015-07-06 at the Wayback Machine Journal of Radio Studies. June 2002. pp 97–106. Retrieved July 5, 2015. The 1915 memo has not been found, but Benjamin and the curator of Sarnoff's papers found a previously mis-filed 1916 memo that did mention a "radio music box scheme" (the word "scheme" at that time usually meant a plan)
  10. ^ "Big Dream, Small Screen," The American Experience television series. (1997)
  11. ^ RKO Radio Pictures, Inc. – retrieved February 4, 2006.
  12. ISBN 0-89950-284-9
    .
  13. ^ a b New York Times. October 12, 1944.
  14. ^ "Sarnoff Becomes a General". Radio Age. January 1945: 27. Retrieved August 4, 2014. {{cite journal}}: Cite journal requires |journal= (help)
  15. ^ "Sarnoff Revives Pleas for U.S. Radio; 1943 Letter to Hull, Now Sent to Marshall, Bids Nation Set Up a 'Voice of America'," New York Times. May 16, 1947.
  16. ^ Sarnoff, David. "National Purpose: Sarnoff Program; Renewed Dedication of Traditions Urged in Fighting Communism," New York Times. June 2, 1960; Sarnoff, David. "Turn the Cold War Tide in America's Favor", Life. June 6, 1960.
  17. ISSN 0362-4331
    . Retrieved 2020-04-15.
  18. ^ The Froehlich/Kent Encycloped of Telecommunications Vol 15 By Allen S. Kent
  19. ^ a b Kleinfeld, N.R. "Robert Sarnoff, 78, RCA Chairman, Dies," New York Times. February 24, 1997.
  20. ISSN 0362-4331
    . Retrieved 2017-11-17.
  21. ^ "David Sarnoff, Head of RCA, Dies". Beckley Post-Herald. 1971-12-13. p. 11. Retrieved 2017-11-17.
  22. ^ Billboard. Nielsen Business Media, Inc. 1961-12-18.
  23. ^ a b c Nelson, Valerie J. (2008-02-26). "Richard Baer, 79; wrote for many popular sitcoms". Los Angeles Times. Retrieved 2008-03-22.
  24. ^ "Famous men members of Masonic Lodges". American Canadian Grand Lodge ACGL. Archived from the original on November 17, 2018.
  25. ^ "Famous members of Masonic Lodges". Bavaria Lodge No. 935 A.F. & A. M. Archived from the original on October 13, 2018.
  26. ^ "List of famous freemasons". Grand Lodge of British Columbia and Yukon. Archived from the original on October 4, 2001. Retrieved Sep 30, 2018.
  27. ^ "Information about famous members of Freemasonry". Scottish Rite Center (Columbus, Orient of Georgia). Archived from the original on September 30, 2014.
  28. ^ "Honorary Degrees Awarded by Oglethorpe University". Oglethorpe University. Archived from the original on 2015-03-19. Retrieved 2015-03-22.
  29. ^ Radio Personalities 1935 – p142
  30. ^ "NAB Winners: Distinguished Service Award". National Association of Broadcasters. Retrieved August 4, 2014.
  31. ^ "Television Hall of Fame Honorees: Complete List".
  32. ^ David P. Reed. "Weapon of Math Destruction". Archived from the original on 1999-04-29. Retrieved 2023-03-19.

Sources

Further reading

External links

Wikimedia Commons has media related to David Sarnoff.
Retrieved from "https://en.wikipedia.org/w/index.php?title=David_Sarnoff&oldid=1214550277"