David Yurman

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David Yurman is a privately held American jewelry company^[1] founded by David Yurman (born October 12, 1942, in New York City) and Sybil Yurman (born December 10, 1942, in New York City). Its headquarters is situated in New York City.^[2]

History

Early years

David Yurman grew up in

In the early 1970s, Yurman and Kleinrock moved to Carmel in upstate New York. They formed a company called Putnam Art Works which specialized in sculptural jewellery.[4] Throughout the next decade they exhibited their jewellery designs, sculptures and paintings at various galleries and craft fairs. They became key figures in the American craft movement. Through Putnam Art Works, the Yurmans learned about the marketplace for fine crafts and artisanal jewellery. They married in 1979 and founded the David Yurman company a year later, with Sybil Yurman acting as a co-creator and collaborator in all facets of the business. Their son, Evan Yurman, was born on January 31, 1982.

In 1977, Yurman was chosen as one of twelve jewellers to exhibit at the first New Designer Gallery at the Retail Jewelers of America Show (RJA) in New York City. This exhibit is seen as a pivotal moment for the connection between traditional artisans and established merchandisers.^[7][8] During the 1980s and 1990s, the David Yurman company was at the forefront of the emerging category of American designer jewellery.

In 2003, Evan Yurman joined the company, and in 2004 he became the Design Director of the Men's and Timepiece Collections. In 2009, he launched an exclusive collection of high jewellery and began overseeing the company's Wedding Collection, which launched in 2006.^[9]

Advertising

In 2000, David and Sybil Yurman collaborated with the David Lipman advertising agency and photographer Peter Lindbergh for their first advertising campaign. It was shot in St. Barts with Amber Valletta as the face of the brand.^[4] It was a lifestyle campaign, arguing jewellery could be an emotional experience for the wearer. In the following years, prominent models and actresses such as Kate Moss, Naomi Campbell, Naomi Watts, Gisele Bündchen, Joan Smalls, Taylor Hill, and Natalia Vodianova have also appeared in David Yurman advertising campaigns.

In 2023, they collaborate with singer Shawn Mendes,^[2] actor, model Hero Fiennes Tiffin and actress Chandler Kinney as ambassadors.^[3]

The cable book

In 2017, Rizzoli published David Yurman Cable, the brand's first book.

In January 2019, the United States District Court for the Southern District of New York entered a default judgment in favour of David Yurman, awarding the company $1,550,000 and a permanent injunction against 31 defendants. The defendants operated a network of websites infringing on the company's trademarks, selling counterfeit David Yurman goods.^[10]

Honors and awards

2013 – Annual Visionaries! Award from the Museum of Arts and Design^[4]

Giving back

The Yurmans formalized a lifelong commitment to charitable causes by establishing the David & Sybil Yurman Humanitarian and Arts Foundation in 2001.