Delia Smith

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Delia Smith

TV chef
Spouse
​
(m. 1971)​

Delia Ann Smith

British popular culture, Smith has influenced viewers to become more culinarily adventurous.[1][2] She is also notable for her role as joint majority shareholder (with her husband) at Norwich City F.C.[3]

Early life

Born to Harold Bartlett Smith (1920–1999), an English

Bexleyheath School, leaving at the age of 16 without any qualifications.[7][8] Her first job was as a hairdresser; she also worked as a shop assistant and in a travel agency.[9][10]

Cookery career

At 21, she started work in a small restaurant in

Reading Room at the British Museum, trying out the recipes on a Harley Street
family with whom she was living.

Her next job was at Carlton Studios in London, where she prepared food for studio photography.

In 1969 Smith was taken on as the cookery writer for the Daily Mirror's newly launched magazine. Their deputy editor was Michael Wynn-Jones, whom she later married. Her first piece featured kipper pâté, beef in beer and cheesecake. She baked the cake that was used on the cover of The Rolling Stones' album Let It Bleed,[11] which she later recalled was in response to a request was for "a gaudy cake" that had to look "really horrible."[12] In 1972 Smith started a column in the Evening Standard. She later defected to the rival Evening News, but she returned to the Standard when that newspaper bought out the News. She wrote for both for 12 years; later she wrote a column for the Radio Times until 1986.

Smith's first television appearances came in the early 1970s, as resident cook on BBC East's regional magazine programme Look East, shown on BBC One across East Anglia. Following this, she was offered her own cookery television show, Family Fare which ran between 1973 and 1975.

Smith became a recognisable figure amongst young people in the 1970s and early 1980s when she was an occasional guest on the BBC's Saturday morning children's programme

Multicoloured Swap Shop
, giving basic cooking demonstrations.

Among people in Taiwan, Smith was compared to Taiwanese chef Fu Pei-mei, and she was called the "Fu Pei-mei of England".[13]

Her 1995 book Delia Smith's The Winter Collection sold 2 million copies in hardback, becoming the fifth biggest-selling book of the 1990s.[14]

In 2003 Smith announced her retirement from television. However, she returned for an eponymous six-part series airing on the BBC in Spring 2008. The accompanying book, an update of her 1971 best-seller How to Cheat at Cooking, was published in February 2008, again becoming a best-seller.

In 2010 she appeared in a five-episode series, Delia through the Decades, with each episode exploring a new decade of her cooking.[15]

In March 2010, Smith and Heston Blumenthal were signed up to appear in a series of 40 commercials on British television for the supermarket chain Waitrose.[16]

In February 2013 she announced that she had retired from television cookery programmes, and would concentrate on offering her recipes online.[17]

Smith has twice been the guest for BBC Radio 4's Desert Island Discs: first on 5 June 1982 when her choices included "The Sound of Silence" by Paul Simon and "Llef" by Rhos Male Voice Choir and again on Christmas Eve 2023 when her choices included "This Woman's Work" by Kate Bush and "Happy" by Pharrell Williams.[18]

The "Delia effect"

It has been claimed that Smith's television series Delia's How to Cook led to a 10% rise in

egg sales in Britain and her use of ingredients such as frozen mash and tinned minced beef and onions, or utensils such as an omelette pan, could cause sell-outs overnight.[19] This phenomenon, dubbed the "Delia effect", was most recently seen in 2008, after her book How to Cheat at Cooking was published. Her fame (and her relatively uncommon name) has meant that her first name has become sufficient to identify her to the public and the "Delia effect" has become a commonly used phrase to describe a run on a previously poor-selling product as a result of a high-profile recommendation.[20]

Business interests

From 1993 to 1998 Smith worked as a consultant for Sainsbury's. In May 1993 she and her husband Michael Wynn-Jones launched New Crane Publishing to publish Sainsbury's Magazine; the company also published several of Smith's books for BBC Worldwide. Although Smith and Wynn-Jones sold New Crane Publishing in 2005, Smith continues to be a consultant for Seven Publishing which now publishes the magazine.

Football

Smith has developed other business interests outside of her culinary ventures, notably a majority shareholding of 53%[21] in the football team Norwich City, with her husband. Both Smith and Wynn-Jones were season ticket holders at Norwich and were invited to invest in the club, which had fallen on hard times. She has had a significant impact on improving matchday catering standards and food revenues, only stepping back from day to day responsibilities on reaching the age of 70.[22][23]

In February 2005, Smith attracted attention during the half-time break of a home match against

Premier League, and to rally the crowd, Smith grabbed the microphone from the club announcer on the pitch and said: "A message for the best football supporters in the world: we need a 12th man here. Where are you? Where are you? Let's be 'avin' you! Come on!" Norwich lost the match 3–2.[24] Smith denied suggestions in the media that she had been drunk while delivering the speech though she did concede that "maybe in the heat of the moment I didn't choose the best words".[25][26]

In 2008, it was reported that Smith had rejected an offer from Norfolk-born billionaire Peter Cullum, who wished to invest £20 million in the club, but wanted Smith and the other shareholders to relinquish their holdings. Both Smith and Cullum denied this offer had been made, with Smith telling the football club's AGM that she and her husband would be "very happy to stand aside" as majority shareholders if someone came along with an offer to buy them out.

In August 2011, Smith announced that, anticipating her 70th birthday, she was stepping down from her catering role at Norwich City's Carrow Road football ground: "It is now time for a fresh approach and a younger team who, I am confident, will take the business even further."[27]

Honours and awards

Already an

Commander of the Order of the British Empire (CBE) in the 2009 Birthday Honours, "in recognition of ... [her] contribution to television cookery and recipe writing".[28]

In 1996, Smith was awarded an honorary degree by the

St Mary's University College (a college of the University of Surrey) and a Fellowship from the Royal Television Society. In 1999 she received an honorary degree from the University of East Anglia and in 2000, a fellowship from Liverpool John Moores University
.

In 2012 Smith was among the British cultural icons selected by artist Sir Peter Blake to appear in a new version of his most famous artwork – the Beatles' Sgt. Pepper's Lonely Hearts Club Band album cover – to celebrate the British cultural figures of the last six decades.[29]

She was appointed

Member of the Order of the Companions of Honour (CH) in the 2017 Birthday Honours for services to cookery.[30]

Personal life

Smith was baptised in the

Brownie group and later a Church of England youth group. At the age of twenty-two, she converted to Catholicism. Her first two short religious books, A Feast for Lent (1983) and A Feast for Advent (1983), are readings and reflections for these seasons. In 1988 she wrote a longer book on prayer, A Journey into God.[citation needed
]

Smith became friends with the Catholic art historian,

Sister Wendy Beckett, selecting Beckett's book, 100 Best-loved Paintings, in her second appearance on Desert Island Discs broadcast in December 2023, four decades apart from her first invitation, in 1982.[5][6]

In 2012 Smith criticised atheism, stating that "militant neo-atheists and devout secularists are busting a gut to drive us [religious people] off the radar and try to convince us that we hardly exist."[31]

Publications

Cookery books

  • How to Cheat at Cooking (
    Ebury Press
    , 1971)
  • Family Fare (BBC Books, 1973)
  • Recipes from Country Inns and Restaurants (Ebury Press, 1973)
  • The Evening Standard Cookbook (Thames & Hudson, 1974)
  • Country Recipes from Look East (BBC Books, 1975)
  • More Country Recipes: A Second Collection from Look East (1976)
  • Frugal Food (1976) (Re-issued in October 2008)
  • Cakes, Bakes & Steaks (1977)
  • Delia Smith's Book of Cakes (1977)
  • Delia Smith's Cookery Course
     (3 volumes: 1978, 1979 & 1980)
  • One is Fun (1986)
  • Complete Illustrated Cookery Course (1989) (
    ISBN 0-563-21454-6
    )
  • Delia Smith's Christmas (1990)
  • Delia Smith's Summer Collection (1993)
  • Delia Smith's Winter Collection (1995) (winner of the 1996
    British Book of the Year
    award).
  • Delia's How to Cook—Book 1 (1998) (based on the television series)
  • Delia's How to Cook—Book 2 (1999)
  • Delia's How to Cook—Book 3 (2001)
  • The Delia Collection (2003) (several themed volumes)
  • Delia's Kitchen Garden: A Beginners' Guide to Growing and Cooking Fruit and Vegetables (2004)
  • The Delia Collection – Puddings (2006)
  • Delia's Kitchen Garden (February 2007) (BBC Books –
    ISBN 978-0-563-49373-0
    )
  • ISBN 978-0-09-192229-0
    )
  • Delia's Happy Christmas (October 2009)

Religious and spiritual works

References

  1. ^ Christopher, David P. (2015). British Culture: An Introduction. Routledge. p. 187.
  2. ^ "Television chefs stir appetite for culinary change". The Guardian. 10 November 2016.
  3. ^ "First Team Staff - Norwich City". www.canaries.co.uk. Retrieved 28 March 2021.
  4. Independent.co.uk
    . 23 October 2011.
  5. ^ a b "BBC Radio 4 - Desert Island Discs, Delia Smith". BBC. Retrieved 29 December 2023.
  6. ^ a b "BBC Radio 4 - Desert Island Discs, Delia Smith, CH, CBE, cookery writer and broadcaster". BBC. Retrieved 29 December 2023.
  7. ^ Lezard, Nicholas (11 December 1999). "Profile Delia Smith: Simmer gently, do not boil". The Independent. Retrieved 13 November 2016.
  8. ^ "Delia Smith: Television cook and food writer". cooksinfo.com. Retrieved 13 November 2016.
  9. ^ "Delia Smith: her journey to delicious success". Yours. 24 January 2022.
  10. ^ Ewing, Interview by Sarah. "Why Delia Smith gets up at 5.45am" – via www.thetimes.co.uk.
  11. ISBN 0-78-948967-8
  12. ^ "BBC Radio 4 - Desert Island Discs - 11 things we learned from Delia Smith's Desert Island Discs". BBC.
  13. JSTOR 26362502
    . - Cited: page 15 (PDF p. 1/12).
  14. ^ "Cookson first – but who's that at No 2?". Guardian. 4 February 1999.
  15. ^ "Delia cooking through the decades". BBC News. 10 February 2010.
  16. ^ Wallop, Harry (3 March 2010). "Delia Smith and Heston Blumenthal to star in Waitrose ads". The Daily Telegraph. Archived from the original on 7 March 2010.
  17. ^ Usborne, Simon (5 February 2013). "Delia Smith goes digital – but who else is on the menu?". The Independent.
  18. ^ "BBC Radio 4 - Desert Island Discs, Delia Smith, CH, CBE, cookery writer and broadcaster". BBC.
  19. ^ "Delia Smith: The original influencer?". 20 November 2019.
  20. ^ "Delia's flour power". BBC News. 25 November 1998.
  21. ^ "Company Details". Norwich City. Retrieved 29 December 2023.
  22. ISSN 0261-3077
    . Retrieved 29 December 2023.
  23. ^ "Delia Smith given outstanding achievement accolade at local food awards". Norwich City. Retrieved 29 December 2023.
  24. ^ "Norwich 2–3 Manchester City". BBC Sport. 28 February 2005.
  25. ^ "Delia: I wasn't drunk". Manchester Evening News. 30 June 2005.
  26. ^ "Delia defends half-time outburst". March 2005.
  27. ^ Grimmer, Dan (11 August 2011). "Delia Smith steps down from Norwich City catering role". Eastern Daily Press. Retrieved 15 December 2017.
  28. ^ "No. 59090". The London Gazette (Supplement). 13 June 2009. p. 8.
  29. ^ Davies, Caroline (2 April 2016). "New faces on Sgt Pepper album cover for artist Peter Blake's 80th birthday". The Guardian.
  30. ^ "No. 61962". The London Gazette (Supplement). 17 June 2017. p. B26.
  31. ^ Ward, Victoria (14 March 2012). "Video: Melvyn Bragg attacks Richard Dawkins' 'atheist fundamentalism'". The Daily Telegraph. Archived from the original on 16 March 2012. Retrieved 2 March 2020.
  32. TheGuardian.com
    . 6 March 2022.

External links

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