Detsky Mir

Coordinates: 55°45′37″N 37°37′29″E / 55.7602°N 37.6248°E / 55.7602; 37.6248
Source: Wikipedia, the free encyclopedia.
PJSC Detsky Mir
Native name
Detsky Mir
Company typePublic
MCXDSKY
IndustryChildren's retail
FoundedJune 6, 1957 in Moscow, Russia
Key people
Maria Davydova (CEO)
Revenue$2.23 billion[1] (2021)
$248 million[1] (2021)
$148 million[1] (2021)
Total assets$1.6 billion[1] (2021)
Total equity$1.15 million[1] (2021)
SubsidiariesEarly Learning Center
Websitewww.detmir.ru

Children's World (Russian: «Де́тский мир») or Detsky Mir is a Russian children's retailer.[2] Founded in June 1957, as of March 2022, the company had 1125 stores.[2] It is the largest children's goods retailer in Russia and the CIS, with the retail chain in Russia, as well as in Belarus and Kazakhstan. [3] In February 2017, PAO Detsky Mir listed its shares in an initial public offering.[2] Maria Davydova is the CEO.[2]

History

1957-2008: Formation and first store

The original Detsky Mir department store in Moscow, pictured in 2007, shortly before it was sold and rebuilt. Detsky Mir no longer owns the original store.[2]

Detsky Mir first opened on June 6, 1957 in the center of Moscow at Lubyanka Square.[2] The original store was built between 1953 and 1957,[citation needed] with design by architect Alexey Dushkin.[4] After the original store opened, Bloomberg writes that "Detsky Mir became a household name, prompting the Soviet government to open a network of large stores by the same name."[5] Detsky Mir became a chain of children's retailers in Russia in the 2000s.[2]

In 2005, the original Detsky Mir building received the status of cultural heritage at the regional level.[

VTB[4] and was closed for restoration,[4] with the cost of the restoration estimated at US $138 million.[6] The building reopened on March 31, 2015 under the name Central Children's Store on Lubyanka.[4] The historical name still belonged to the owner of the building as the trade network "Children's World."[5][7][8]

2008-2016: Growth of stores

The Wall Street Journal writes that "the main owner of Detsky Mir, conglomerate

AFK Sistema, put off plans for an IPO in 2014."[2] Bloomberg writes "Sistema’s founder, billionaire Vladimir Evtushenkov, shelved a planned IPO of Detsky Mir in 2014 after Russia’s annexation of Crimea."[9]

By 2015, the Detsky Mir chain had around 320 locations and was owned by

Vladimir Evtushenkov.[5] The company expected 2016 revenue of $1.3 billion (79.2 billion rubles) for 2016, a 30% increase from 2015.[2] In 2016, Detsky Mir reported 31-percent growth in revenue to 79.5 billion roubles (1 billion pounds).[10] As of December 31, 2016, it operated 525 stores, with 468 in Russia and 12 in Kazakhstan.[11] “Children’s World” opened around 200 stores between 2015 and early 2017, with plans to open 250 over the next three years, bringing the total to 700.[9] As of February 2017, the company had 525 stores, with plans to open 250 more by 2020.[2]

2017: IPO and international expansion

R&D building for Detsky Mir

After Detsky Mir closed the book on an IPO on February 7,

UBS Investment Bank and Sberbank CIB were also joint book runners.[13] The IPO raised $355 million, valuing the company at around $1 billion,[2][13] with plans for stock to begin trading on February 10, 2017.[2] It debuted on the Moscow Exchange on Friday on February 10, 2017.[14] When Detsky Mir launched on the RTS Micex stock exchange in Moscow, over the half of the shares went to non-Russian entities and individuals.[15] Around 90 percent of the shares were bought by foreign investors.[16][17] As of August 2017, Detsky Mir’s IPO was still the largest that year in Russia.[18]

As of March 2017, the company had a growing e-commerce business.[13] It also had plans to open 250 new stores by 2010, with 70 to open in 2017 and several openings scheduled for Kazakhstan to add to the 12 stores there.[13] That month, Detsky Mir Group (Detsky Mir, Early Learning Center, and online stores) announced it was considering entering into the Indian market.[19]

Products

The company sells toys, games, large items, products for newborns, apparel and footwear, and stationery.

Ninjago in Russia.[20]

See also

References

  1. ^ a b c d e "Financial Statements – FY2021" (PDF). Detskiy Mir. 15 March 2022. p. 63. Retrieved 15 March 2022.
  2. ^ a b c d e f g h i j k l m Marson, James; Razumovskaya, Olga (February 8, 2017), Investors Warm to Russia, With Toy-Store Owner Set to Be First Big IPO Since 2014, New York City: The Wall Street Journal, retrieved February 8, 2017
  3. ^ Detksy Mir, Sistema, archived from the original on January 31, 2020, retrieved February 12, 2017
  4. ^ a b c d d'Amora, Delphine (March 31, 2015), Soviet Union's Top Toy Store Back in Business, The Moscow Times
  5. ^ a b c d Khrennikov, Ilya (March 31, 2015), Hamleys Moscow Store Transcends Toy Retailer's London Flagship, Bloomberg
  6. ^ Soviet-era mega toy store re-opens in Moscow after 7-year renovation, The Malay Mail Online, April 5, 2015
  7. The Financial Times
    , March 26, 2015
  8. ^ Legendary Soviet children's store reopens after refit, Taipei Times AFP, April 4, 2015
  9. ^ a b c Khrennikov, Ilya; Matlack, Carol (February 8, 2017), Detsky Mir Aims to Prove Toys R Russia With $355 Million IPO, New York City: Bloomberg, retrieved February 12, 2017
  10. ^ "Russian toy retailer Detsky Mir sees 2017 revenue rising 30 percent - Interfax". Reuters. June 24, 2017. Retrieved September 5, 2017.
  11. ^ a b Company Overview of Public Joint Stock Company Detsky Mir, Bloomberg, retrieved September 5, 2017
  12. ^ Russia's Detsky Mir narrows IPO price range to 85-87 roubles -source, Reuters, February 7, 2017, retrieved February 18, 2017
  13. ^ a b c d e f Joanne Hart (March 4, 2017). "Moscow IPO is child's play for Detsky Mir". The Banker. Retrieved September 5, 2017.
  14. ^ Kiselyova, Maria (February 10, 2017), Russian toy retailer Detsky Mir rises in market debut, New York City: Bloomberg, retrieved February 12, 2017
  15. ^ Kenneth Rapoza (August 25, 2017). "Where Market Liquidity Is Really Coming From". Forbes. Retrieved September 5, 2017.
  16. ^ Seddon, Max (February 8, 2017), Russian retailer Detsky Mir raises $355m in 'litmus test' IPO, Financial Times, retrieved February 12, 2017
  17. ^ Investors Are Tiptoeing Back Into Russia with This Unusual IPO, Reuters, February 8, 2017, retrieved February 12, 2017
  18. ^ Kenneth Rapoza (August 7, 2017). "Russia's 'Darth Vader' Takes On Another Billionaire In Massive Lawsuit". Forbes. Retrieved September 5, 2017.
  19. ^ "Detsky Mir sees potential in India's growing middle class". Russia Beyond. March 1, 2017. Retrieved September 5, 2017.
  20. ^ Mercedes Milligan (August 17, 2017). "WB, LEGO Group Build 'Ninjago Movie' Global Program". Animation Magazine. Retrieved September 5, 2017.

External links

55°45′37″N 37°37′29″E / 55.7602°N 37.6248°E / 55.7602; 37.6248