Digiday

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Digiday
Available inEnglish
Founded2008; 16 years ago (2008)
Headquarters
New York City, U.S.[1][2]
Key peopleNick Friese
(Founder)[1]
IndustryMedia
RevenueUndisclosed
Employees75[1]
URLdigiday.com
RegistrationOptional
Current statusActive

Digiday is an online

online media founded in 2008 by Nick Friese. It is headquartered in New York City, with offices in London and Tokyo.[1][3]

Description

Digiday provides daily online news about advertising, publishing, and media, and also produces events such as industry summits and awards galas.[4][5] Founder Nick Friese created the publication in April 2008.[3] With support Doug Carlson, managing director of Zinio, Friese put together a Digital Publishing and Advertising Conference in a New York City hotel.[6][3] Originally called DM2 Events (an abbreviation of Digital Media and Marketing Events), a colleague came up with "Digiday" as a shorter version of Friese's proposed "Digital-Day".[3][5] The company depends on a variety of offerings to generate revenue, claiming that half of its revenue comes from advertising, branded content, sponsored content, and career listings, and the other half coming from hosting events and conducting awards programs.[7] It further claims that these sources have provided "double-digit revenue growth" in the mid-to-late 2010s.[7] Digiday also has a podcast series covering client, agency, and media perspectives.[8]

SXSW festival.[13]

Other projects

In 2014, Digiday created "What the Fuck is my Twitter Bio?", a site that generates random absurd Twitter bios followed by profanity-laced commentary, as a way to mock the tendency of Twitter users to employ certain kinds of self-promotional phrases.[14][15]

In May 2016, Digiday launched a new website named Glossy, helmed by Digiday staff and intended to provide coverage of fashion and luxury brands, and the impact of technology on these areas, similar to the coverage of media sites provided by Digiday.[1][7][16][17] Friese stated that he "plans to take the same approach to Glossy as it took with Digiday", beginning with news reporting and eventually expanding to conferences and other events to drive revenue.[1]

Personnel

Since October 2020, Jim Cooper, former editorial director of Adweek, has been editor in chief of Digiday.

Collective Digital Studio, and president of the Global Online Video Association, as its new chief marketing officer and chief communications officer.[21][22] In September 2020, founding editor-in-chief Brian Morrissey announced his departure from the company.[23]

References

  1. ^ a b c d e f g h i Ingram, Mathew (May 2, 2016). "Digiday Shows There Is Money in Media if You Stay Focused". Fortune. Archived from the original on May 5, 2016.
  2. ^ "About Digiday". Archived from the original on August 30, 2017. Retrieved September 18, 2017.
  3. ^ a b c d e Friese, Nick (April 1, 2015). "A founder's story: 7 lessons on building a modern media business". Digiday. Archived from the original on September 29, 2017.
  4. ^ Kelli S. Burns, Social Media: A Reference Handbook (2017), p. 344.
  5. ^ a b Kristy Sammis, Cat Lincoln, Stefania Pomponi, Influencer Marketing For Dummies (2015), p. 238.
  6. ^ Mediaweek (2008), Vol. 18, Issues 33–45, p. 14.
  7. ^ a b c d Tadena, Nathalie (May 2, 2016). "Digiday Media Launches Fashion-Focused Publication Called Glossy". The Wall Street Journal. Archived from the original on November 11, 2016.
  8. ^ a b Robert Cluley, Essentials of Advertising (2017), p. 81.
  9. Bloomberg View. Archived
    from the original on October 5, 2017.
  10. ^ O'Reilly, Lara (August 1, 2017). "CMO Today: Amazon's Ad Influence; Reddit Raises $200 Million". The Wall Street Journal. Archived from the original on August 29, 2017.
  11. Fast Company. February 9, 2015. Archived
    from the original on August 12, 2017.
  12. ^ Rachel Pasqua, Noah Elkin, Mobile Marketing: An Hour a Day (2012), p. 324.
  13. ^ Omar L. Gallaga, "SXSW 2018: Crowds, Crankiness--and Maybe a Lesser Role for Music", Austin American-Statesman (March 4, 2018) p. A1, A9.
  14. ^ Gross, Doug (February 13, 2014). "Twitter bios: Don't be a 'rock star guru'". CNN. Archived from the original on December 2, 2017.
  15. ^ Klee, Miles (January 30, 2014). "Website that churns out terrible Twitter bios is a real time-saver". The Daily Dot. Archived from the original on December 29, 2017.
  16. ^ O'Shea, Chris (September 29, 2015). "Digiday Media Launches Fashion Site 'Glossy'". Adweek.
  17. ^ Owen, Laura Hazard (May 2, 2016). "Hoping to redefine "trade publication," Digiday launches Glossy, a vertical to cover disruption in fashion". Nieman Foundation for Journalism. Archived from the original on January 13, 2017.
  18. ^ "Cooper named editor in chief of Digiday". Talking Biz News. 2020-10-20. Retrieved 2021-09-26.
  19. ^ Coffee, Patrick (July 9, 2014). "Digiday's Sternberg to Run Sponsored Content for The Washington Post". Adweek.
  20. ^ Taube, Aaron (October 17, 2013). "THE BRIEF". Business Insider. Archived from the original on April 11, 2014.
  21. ^ O'Shea, Chris (September 29, 2015). "Digiday Names Chief Marketing Officer". Adweek.
  22. ^ Sutton, Kelsey (September 30, 2015). "POLITICO Media Pro: Blocking the blockers; Blodget and Döpfner on the big acquisition". Politico. Archived from the original on December 29, 2017.
  23. ^ Roush, Chris (September 22, 2020). "Digiday editor in chief Morrissey is departing". Talking Biz News.
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