Disney Channel (German TV channel)

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Disney Channel (Germany)
CountryGermany
Broadcast areaGermany
Austria
Switzerland
HeadquartersLilli-Palmer-Str. 2 80636, Munich, Germany
Programming
Language(s)
Picture format
Ownership
OwnerThe Walt Disney Company (Germany) GmbH
Sister channels
History
Launched
  • 16 October 1999; 24 years ago (1999-10-16) (original)
  • 17 January 2014; 10 years ago (2014-01-17) (relaunch)
ReplacedDas Vierte (relaunch)
Closed30 November 2013; 10 years ago (2013-11-30) (original)
Links
WebsiteOfficial website
Availability
Terrestrial
Digital terrestrial television (Germany)Various; region dependent (HD / encrypted)

Disney Channel is a German free-to-air television channel owned by The Walt Disney Company Germany. The channel is based in Munich and for children.

Aimed at all ages, its programming consists of original first-run television series, theatrically released and original made-for-cable movies and select other third-party programming. The original programming is mainly supplied by its U.S. counterpart.

The channel was originally launched on 16 October 1999[1] as a subscription television channel on the Sky Deutschland platform. However, it was later closed down on 30 November 2013. It was transformed into a free-TV channel on 17 January 2014 replacing Das Vierte.[citation needed]

The network competes with other channels primarily aimed at children such as

Nickelodeon Germany.[2]

History

Walt Disney Television International opened their German offices near Munich on 1 March 1999. Disney Channel Germany was launched on 16 October 1999 as a subscription channel.[1]

Disney purchased

REN-TV. In April 2013, Disney announced that Das Vierte would become Disney Channel in January 2014 as a 24-hour family entertainment network under Disney Channel's German head Lars Wagner.[3]

Evening Logo, used from 20:15 (Primetime) daily, it used till 1 February 2024.

Initial daytime programming included standard Disney Channel fare including

ABC Family as well as Hallmark Channel's Cedar Cove. Disney formed an in house ad sales company, Disney Media +, for the channel given that two competitors control most ad sales companies.[4][5] The channel will also be offered on two online platforms: live-stream and a catch-up service.[4] The channel launched over the air on 17 January 2014[5] at 6 AM with the classic animated short film Steamboat Willie.[6] Disney reported that its launch weekend pushed them past Nick in to third place among kid broadcast channels.[2]

Programming

Main article: List of programs broadcast by Disney Channel (Germany)

Availability

Via the airwaves, the station had an availability to 93% of German TV households plus on two online platforms: live-stream and a catch-up service.[4]

See also

References

  1. ^ a b Brockmeyer, Dieter (1 March 1999). "Disney Channel gets digital in Germany". Kidscreen. Retrieved 18 July 2013.
  2. ^ a b Roxborough, Scott (20 January 2014). "Disney Channel Germany Tops Nickelodeon in Ratings on Launch Weekend". The Hollywood Reporter. Retrieved 18 February 2014.
  3. ^ Roxborough, Scott (17 April 2013). "Walt Disney to Launch Free-TV Channel in Germany". The Hollywood Reporter. Retrieved 18 February 2014.
  4. ^ a b c Roxborough, Scott (14 November 2013). "Disney Betting on Pixar Movies, ABC Series in German Network Launch". The Hollywood Reporter. Retrieved 18 February 2014.
  5. ^ a b Lückerath, Thomas (26 September 2013). "Disney: Ein Datum, ein Vermarkter und etwas Programm". DWDL.de (in German). Retrieved 19 April 2017. Disney: A Date, a marketer and a little program (English Translation).
  6. ^ Krei, Alexander (15 January 2014). "Lars Wagner über den Disney Channel (German)". Retrieved 17 January 2014.

External links

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