Divya Bhaskar

D B Corp Ltd. It is one of the highest circulation Gujarati dailies.^[when?] With the most local editions in Gujarat,^{[citation needed]} it is published from Ahmedabad, Vadodara, Surat, Rajkot, Jamnagar, Mehsana, Bhuj, Bhavnagar (as Saurashtra Samachar) and Junagadh (as Sorath Bhaskar).^[2]

Bhaskar Group identified Ahmedabad, Gujarat as the city with highest potential for the fourth launch of Dainik Bhaskar outside Madhya Pradesh (MP). It surveyed 12 lakh (1,200,000) households, with a team of 1050 surveyors, 64 supervisors, 16 zonal managers and 4 divisional managers.^[3] The surveyors were gathered largely through posters at colleges and word-of-mouth publicity, instead of expensive print and TV advertisements. Nearly 40-50% of the surveyors were later absorbed in Dainik Bhaskar or Divya Bhaskar, while the rest were given a certificate of appreciation. The team was trained to reach out to 8 lakh (800,000) households in Ahmedabad and 4 lakh (400,000) households in adjoining districts, in a time span of 40 days. The newspaper was launched in Ahmedabad on 23 June 2003, under the name Divya Bhaskar, as No. 1 with 452,000 copies (a world record). Within 15 months, it entered two more cities of Gujarat: Surat and Vadodara. To counter the Bhaskar's group's threat, the leading Gujarati newspapers came up with color pages, price reductions and several high-value customer offers. However, by 2009, Divya Bhaskar became the largest circulated Gujarati daily with 11.5 lakh (1,150,000) copies.^[3]