Don E. Schultz
Don Edward Schultz | |
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Born | Chicago, Illinois, U.S. | January 20, 1934
Nationality | American |
Occupation(s) | Professor (Marketing), author, consultant |
Spouse | Heidi Flynn Schultz (b. 1949) |
Children | 3 |
Academic background | |
Education |
|
Academic work | |
Discipline | Integrated marketing communications |
Don Edward Schultz (January 20, 1934 – June 4, 2020
Education and early career
Schultz earned a Bachelor of Business Administration from University of Oklahoma in 1957, a master's degree in advertising from Michigan State University in 1975, and a PhD in mass media from Michigan State in 1977. Schultz began his career in publication sales and management. In 1965, he joined the firm of Tracy-Locke Advertising and Public Relations based in Dallas, Texas, where he gained skills in advertising and marketing communications.
Academic career
In the mid-1970s, Schultz began teaching advertising at the Michigan State University and in 1977, he joined the faculty at Northwestern University, where he became department chair and associate dean.[2]
In 1991, Schultz was part of a team at the
In 1993, Schultz and his team published the first text-book dedicated to IMC.[6] Their work, simply entitled, Integrated Marketing Communications, described IMC as a totally new way of looking at the whole of marketing communications, rather than looking at each of the parts separately. Also in 1993, Schultz and the Medill School at Northwestern University changed their curriculum to include a focus on this new idea of integrated marketing communications rather than the traditional program which had emphasized advertising.[7]
Often referred to as the "father of integrated marketing",[8] Schultz was the author or co-author of 28 books and 150 trade/academic articles on marketing.[9] His books include: Integrated Marketing Communications (1993); Communicating Globally (2000) and IMC: The Next Generation (2003). He wrote a regular column on Integrated Marketing for Marketing Management magazine, the trade publication of the American Marketing Association.[10]
Awards and recognition
Schultz lectured and consulted for various business groups and resided in the
He was the recipient of:[11]
- The Northwestern University, Distinguished Faculty Achievement Award, 2010
- Direct Marketing News’ Emerson Award, 2012
- MMA (Marketing Management Association) Marketing Innovator Award in 2013
- AAA (American Academy of Advertising) Ivan Preston Outstanding Contributions to Research Award, 2014.
References
- ^ "Medill Professor Emeritus Don Schultz dies, leaves legacy in integrated marketing communications". Medill. June 5, 2020. Retrieved June 18, 2020.
- ^ Medill University, "Don E. Schultz," Biographical Notes, <Online: http://www.medill.northwestern.edu/directory/faculty/don-e-schultz.html Archived 2019-11-17 at the Wayback Machine
- ^ Schultz, D. and Kitchen, P., "Integrated Marketing Communications in US Advertising Agencies: An Exploratory Study," Journal of Adaertising Research, Vol. 37, no, 5, 1997, pp.7-17
- ^ Kliatchko, J.G., "Towards a New Definition of Integrated Marketing Communications (IMC)," International Journal of Advertising, Vol 24, No. 1, 2005, pp. 8-9; Ichul, L., Han, D. and Schultz, D., "Understanding the Diffusion of Integrated Marketing Communications," Journal of Advertising Research, Vol. 44, No. 1, 2004, pp 31-45
- ^ Kitchen, P.J. and Schultz, D.E. "A Multi-Country Comparison of the Drive for IMC." Journal of Advertising Research,Vol. 39, No. 1, 1999, p. 21; Shimp, T.A. Advertising Promotion and Other Aspects of Integrated Marketing Communications, Cengage, 2008, p.9
- ^ Schultz, D. E., Tannenbaum, S.I. and Lauterborn, R.F., Integrated Marketing Communications: Putting it together and making it work, Lincolnwood, Ill., NTC Business Books, 1993
- ^ Percy, L.,Strategic Integrated Marketing Communications, Oxford, Butterworth-Heinemann, 2008, pp 6-7
- ^ Northwestern University, Distinguished Faculty Achievement Award, April 12, 2010
- ^ Medill University, "Don E. Schultz," Biographical Notes, <Online: http://www.medill.northwestern.edu/directory/faculty/don-e-schultz.html Archived 2019-11-17 at the Wayback Machine
- ^ Amazon author list
- ^ Medill University, "Don E. Schultz," Biographical Notes Archived 2019-11-17 at the Wayback Machine
- "Medill - IMC Emeritus Faculty - Schultz Don E." Medill School Northwestern University. Archived from the original on 2011-02-16. Retrieved 2011-01-14.