Doublespeak
Doublespeak is language that deliberately
Doublespeak is most closely associated with political language.[2][3]
Origins and concepts
The term "doublespeak" derives from two concepts in George Orwell's novel, Nineteen Eighty-Four, "doublethink" and "Newspeak", despite the term itself not being used in the novel.[4] Another version of the term, "doubletalk," also referring to intentionally ambiguous speech, did exist at the time Orwell wrote his book, but the usage of "doublespeak", as well as of "doubletalk", in the sense of emphasizing ambiguity, clearly predates the publication of the novel.[5][6] Parallels have also been drawn between doublespeak and Orwell's classic essay, Politics and the English Language, which discusses linguistic distortion for purposes related to politics.[7] In the essay, he observes that political language often serves to distort and obscure reality. Orwell's description of political speech is extremely similar to the popular definition of the term, doublespeak:[8]
In our time, political speech and writing are largely the defence of the indefensible… Thus political language has to consist largely of euphemism, question-begging and sheer cloudy vagueness… the great enemy of clear language is insincerity. Where there is a gap between one's real and one's declared aims, one turns as it were instinctively to long words and exhausted idioms…
The writer Edward S. Herman cited what he saw as examples of doublespeak and doublethink in modern society.[9] Herman describes in his book, Beyond Hypocrisy, the principal characteristics of doublespeak:
What is really important in the world of doublespeak is the ability to lie, whether knowingly or unconsciously, and to get away with it; and the ability to use lies and choose and shape facts selectively, blocking out those that don’t fit an agenda or program.[10]
Examples
In politics
In advertising
Advertisers can use doublespeak to mask their commercial intent from users, as users' defenses against advertising become more entrenched.[13] Some are attempting to counter this technique with a number of systems offering diverse views and information to highlight the manipulative and dishonest methods that advertisers employ.[14]
According to Jacques Ellul, "the aim is not to even modify people’s ideas on a given subject, rather, it is to achieve conformity in the way that people act." He demonstrates this view by offering an example from drug advertising. Use of doublespeak in advertisements resulted in aspirin production rates rising by almost 50 percent from over 23 million pounds in 1960 to over 35 million pounds in 1970.[15]
In comedy
Doublespeak, particularly when exaggerated, can be used as a device in satirical comedy and social commentary to ironically parody political or bureaucratic establishments' intent on obfuscation or prevarication. The television series Yes Minister is notable for its use of this device.[16] Oscar Wilde was an early proponent of this device[17][18][19] and a significant influence on Orwell.[18]
Intensify/downplay pattern
This pattern was formulated by Hugh Rank and is a simple tool designed to teach some basic patterns of persuasion used in political propaganda and commercial advertising. The function of the intensify/downplay pattern is not to dictate what should be discussed but to encourage coherent thought and systematic organization. The pattern works in two ways: intensifying and downplaying. All people intensify, and this is done via repetition, association and composition. Downplaying is commonly done via omission, diversion and confusion as they communicate in words, gestures, numbers, et cetera. Individuals can better cope with organized persuasion by recognizing the common ways whereby communication is intensified or downplayed, so as to counter doublespeak.[20]
In social media
In 2022 and 2023, it was widely reported that social media users were using a form of doublespeak – sometimes called "algospeak" – to subvert content moderation on platforms such as TikTok.[21][22][23] Examples include using the word "unalive" instead of "dead" or "kill", or using "leg booty" instead of LGBT, which users believed would prevent moderation algorithms from banning or shadow banning their accounts.[21][24] As of 2022 according to Forbes, almost a third of American social media users reported using "emojis or alternative phrases" to subvert content moderation.[25]
Doublespeak Award
Doublespeak is often used by politicians for the advancement of their agenda. The Doublespeak Award is an "ironic tribute to public speakers who have perpetuated language that is grossly deceptive, evasive, euphemistic, confusing, or self-centered." It has been issued by the US National Council of Teachers of English (NCTE) since 1974.[26] The recipients of the Doublespeak Award are usually politicians, national administration or departments. An example of this is the United States Department of Defense, which won the award three times, in 1991, 1993, and 2001. For the 1991 award, the United States Department of Defense "swept the first six places in the Doublespeak top ten"[27] for using euphemisms like "servicing the target" (bombing) and "force packages" (warplanes). Among the other phrases in contention were "difficult exercise in labor relations", meaning a strike, and "meaningful downturn in aggregate output", an attempt to avoid saying the word "recession".[1]
NCTE Committee on Public Doublespeak
The US National Council of Teachers of English (NCTE) Committee on Public Doublespeak was formed in 1971, in the midst of the Watergate scandal. It was at a point when there was widespread skepticism about the degree of truth which characterized relationships between the public and the worlds of politics, the military, and business.
NCTE passed two resolutions. One called for the Council to find means to study dishonest and inhumane uses of language and literature by advertisers, to bring offenses to public attention, and to propose classroom techniques for preparing children to cope with commercial propaganda. The other called for the Council to find means to study the relationships between language and public policy and to track, publicize, and combat semantic distortion by public officials, candidates for office, political commentators, and all others whose language is transmitted through the mass media.
The two resolutions were accomplished by forming NCTE's Committee on Public Doublespeak, a body which has made significant contributions in describing the need for reform where clarity in communication has been deliberately distorted.[28]
Hugh Rank
Hugh Rank helped form the Doublespeak committee in 1971 and was its first chairman. Under his editorship, the committee produced a book called Language and Public Policy (1974), with the aim of informing readers of the extensive scope of doublespeak being used to deliberately mislead and deceive the audience. He highlighted the deliberate public misuses of language and provided strategies for countering doublespeak by focusing on educating people in the English language so as to help them identify when doublespeak is being put into play. He was also the founder of the Intensify/Downplay pattern that has been widely used to identify instances of doublespeak being used.[28]
Daniel Dieterich
Daniel Dieterich, former chair of the National Council of Teachers of English, served as the second chairman of the Doublespeak committee after Hugh Rank in 1975. He served as editor of its second publication, Teaching about Doublespeak (1976), which carried forward the Committee's charge to inform teachers of ways of teaching students how to recognize and combat language designed to mislead and misinform.[28]
External videos | |
---|---|
Booknotes interview with William Lutz on Doublespeak: The Use of Language to Deceive You, December 31, 1989, C-SPAN |
William D. Lutz
There is more to being an effective consumer of language than just expressing dismay at dangling modifiers, faulty subject and verb agreement, or questionable usage. All who use language should be concerned whether statements and facts agree, whether language is, in Orwell's words, "largely the defense of the indefensible" and whether language "is designed to make lies sound truthful and murder respectable, and to give an appearance of solidity to pure wind".
Education against doublespeak
Charles Weingartner, one of the founding members of the NCTE committee on Public Doublespeak mentioned: "people do not know enough about the subject (the reality) to recognize that the language being used conceals, distorts, misleads. Teachers of English should teach our students that words are not things, but verbal tokens or signs of things that should finally be carried back to the things that they stand for to be verified."[30]
See also
- Aesopian language
- Alternative facts
- Business speak
- Cant (language)
- Catachresis
- Code word (figure of speech)
- Cognitive dissonance
- Corporate lingo
- Dog-whistle politics
- Double bind
- Double entendre
- Double-talk
- Doublespeak Award
- Euphemism
- Obfuscation
- Obscurantism
- Polite fiction
Notes
- ^ a b "Pentagon Is Given an Award, but It's No Prize". The New York Times. November 24, 1991.
- ISBN 978-0-14-103614-4.
- ^ Herman, 1992.
- ISBN 978-1933102078.
- ^ "double, adj. 1 and adv.". OED (online ed.). Oxford University Press. 2012. Retrieved February 6, 2013.
- ^ "double-talk, n.". OED (online ed.). Oxford University Press. 2012. Retrieved February 6, 2013.
- JSTOR 822191.
- ^ Orwell, George (1949). 1984. New York: Signet Books. p. 163.
- ^ Herman 1992, p. 25.
- ^ Herman 1992. p. 3.
- S2CID 143939984.
- ^ "The Forty-Day War and the "Russian Peace" in Nagorno-Karabakh". June 16, 2021.
- JSTOR 815510.
- JSTOR 814854.
- JSTOR 374874.
- ^ Herron 2007, p. 144.
- ^ Killeen 2013, p. 12.
- ^ a b Bennett 2015.
- ^ Raby 1997.
- ^ JSTOR 818749.
- ^ ISSN 0362-4331. Retrieved 2023-08-27.
- ISSN 0190-8286. Retrieved 2023-08-27.
- ^ Kreuz, Roger J. (2023-04-13). "What is 'algospeak'? Inside the newest version of linguistic subterfuge". The Conversation. Retrieved 2023-08-27.
- ^ "Online, 'unalive' means death or suicide. Experts say it might help kids discuss those things". AP News. 2023-07-14. Retrieved 2023-08-27.
- ^ Levine, Alexandra S. "From Camping To Cheese Pizza, 'Algospeak' Is Taking Over Social Media". Forbes. Retrieved 2023-08-27.
- ^ "NCTE: The Doublespeak Award". Archived from the original on 2018-01-17. Retrieved 2009-10-07.
- ^ Kelly, Tom (December 21, 1991). "Rape trial deserved award for doublespeak". The Gazette (Montreal, Quebec).
- ^ JSTOR 815871.
- ^ "A new look at 'doublespeak'". Advertising Age. November 6, 1989.
- JSTOR 822191.
References
- Baar, James (2004). Spinspeak II: The Dictionary Of Language Pollution. AuthorHouse. ISBN 978-1-4184-2742-9.
- Bennett, Michael (2015). Oscar Wilde's Society Plays. Springer. ISBN 9781137410931. Retrieved 3 November 2016.
- ISBN 978-1-895431-48-3.
- Herron, Fred (2007). Combing the Tradition: Catholic Schools in the Era of Baptismal Consciousness. University Press of America. ISBN 9780761837985. Retrieved 3 November 2016.
- Killeen, Jarlath (2013). The Fairy Tales of Oscar Wilde. Ashgate Publishing, Ltd. ISBN 9781409489832. Retrieved 3 November 2016.
- Lutz, William. (1987). Doublespeak: From "Revenue Enhancement" to "Terminal Living": How Government, Business, Advertisers, and Others Use Language to Deceive You. New York: Harper & Row
- Lutz, William (1989). Beyond 1984: Doublespeak in a Post-Orwellian Age. National Council of Teachers of English. ISBN 978-0-8141-0285-5.
- Raby, Peter (1997). The Cambridge Companion to Oscar Wilde. Cambridge University Press. ISBN 9781107493803. Retrieved 3 November 2016.
External links
- Business Doublespeak A short essay by William Lutz
- DoubleSpeak Homepage by Michele Damron (1998)
- National Council of Teachers of English Doublespeak Award Archived 2018-01-17 at the Wayback Machine established in 1974