Draft:AIR Media-Tech
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- Comment: Routine company announcements are not significant coverage and do not contribute to any notability. Theroadislong (talk) 16:08, 7 February 2023 (UTC)
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Industry | Internet Video |
---|---|
Founded | 2010 |
Founder | Sergii Bielousov, Stepan Mikhaylov |
Headquarters | Ukraine Canada United Arab Emirates |
Area served | Worldwide |
Products | Video and audio content |
Services | Production, management, and distribution of multi-platform digital content |
Number of employees | ≈ 250 |
Website | https://air.io/ |
AIR Media-Tech, also known as AIR, is an international company that offers services for digital-first content creators and brands. The company is founded by Ukrainians Sergii Bielousov and Stepan Mikhaylov in 2010.[1]
AIR Media-Tech partners with such YouTube creators as Kids Diana Show[2], Lady Diana[3], Vania Mania Kids[4], Heidi and Zidane HZHtube[5]. AIR has been a YouTube Certified partner since 2011[6] and has been working with TikTok since 2019.[7]
History
AIR Media-Tech was founded in 2010 by Ukrainians Sergii Bielousov and Stepan Mikhaylov as a platform for
In 2011, AIR became a certified YouTube partner and transformed itself into a multichannel network.
In 2015, the company launched a strategic influencer marketing agency in Ukraine — AIR Brands.[9]
In 2016, the
In 2016, AIR launched VideoZhara, a festival for YouTubers and fans.[11] In the same year, VideoZhara for Brands, a specialized conference for marketing and digital communication professionals, was also launched.[12]
AIR reached one hundred billion views in its network in September 2017.[13]
In 2019, the company started partnering with TikTok and offering its partner creators services related to this platform.[14]
In 2020, AIR transformed itself from an MCN (multichannel network) into the comprehensive ecosystem of services for development and additional monetization of content creators on digital platforms.
In 2020, the company launched AIR Influencer MeetUps, a series of webinars and online meetings on relevant topics related to video platform development.[15]
In 2022, AIR Media-Tech acquired ScaleLab, the
In 2022, the company announced a strategic partnership with Vidby, an AI-powered translation service, to make content translation and localization services more accessible to YouTube creators.[17]
In December 2022, AIR Media-Tech announced a strategic partnership with Gyre, a continuous streaming service.[18]
In January 2023, AIR, together with its subsidiaries and partners in its network, reached one trillion views on YouTube.[19]
In June 2023, AIR Media-Tech launched a project called “Brave Voices for Ukraine.” This initiative aims to maintain attention on Ukraine through engaging content on social media platforms.[20]
- ^ "Ukrainian-Founded Media Company Surpasses 1 Trillion Views On YouTube". www.mediapost.com. Retrieved 2023-02-02.
- ^ "How UAE-based Influencer Kids Diana Show hit 100M subscribers on YouTube". Digital Studio Middle East. September 5, 2022.
- ^ air.io (2022-12-04). "Want to scale your audience globally with your existing content? Translation and localization is the key". Buffer Festival. Retrieved 2023-02-02.
- ^ Hall, Sarah Lindenfeld (2022-11-14). "Vania Mania Kids Builds YouTube Empire". The Tilt. Retrieved 2023-02-02.
- ^ Thompson, David (November 6, 2022). "AIR Media-Tech Partners with Vidby To Launch New Translation Services for YouTube Content Creators". iTech Post.
- ^ "YouTube Services Directory | AIR Media-Tech". YouTube Services Directory | AIR Media-Tech. Retrieved 2023-02-07.
- ^ "AIR Media-Tech Company Profile". Inc.
- ^ "Николай Рогинец, AIR: «В Украине миллион просмотров может принести видеоблогеру от $200 до $1000»". AIN.UA (in Russian). 2016-12-27. Retrieved 2023-02-02.
- ^ "Онлайн-конференція: IAB Trends, brands and influence". Admixer Academy (in Ukrainian). Retrieved 2023-02-02.
- ^ "Николай Рогинец, AIR: «В Украине миллион просмотров может принести видеоблогеру от $200 до $1000»". AIN.UA (in Russian). 2016-12-27. Retrieved 2023-02-02.
- ^ "Фестиваль видеокультуры Videozhara 2020 отменили из-за коронавируса". delo.ua (in Russian). 11 March 2020. Retrieved 2023-02-02.
- ^ "Конференция по видеомаркетингу "ВидеоЖара для брендов"". LIGA. May 15, 2017.
- ^ "Украинская AIR достигла 100 млрд просмотров и вошла в топ-3 в глобальном рейтинге YouTube-сетей". AIN.UA (in Russian). 2017-08-28. Retrieved 2023-02-02.
- ^ "Ukrainian-Founded AIR Media-Tech Surpasses One Trillion Views on YouTube, Closing Out 2022 with a Banner Year of Growth". finance.yahoo.com. 19 January 2023. Retrieved 2023-02-02.
- ^ "AIR Media-Tech запускает серию AIR Influence MeetUps | Маркетинг на MMR". MMR (in Russian). Retrieved 2023-02-02.
- ^ McDonald, Andrew (January 11, 2019). "Vietnam's Yeah1 Group acquires MCN ScaleLab for US$20m". Digital TV Europe.
- ^ Ross, Stephanie (2022-10-13). "New translation services for YouTubers - joint venture between AIR Media-Tech and Vidby". Market Business News. Retrieved 2023-02-02.
- ^ "AIR Media-Tech partners with Gyre to launch continuous streaming services for YouTube content creators". Digital Studio Middle East. December 20, 2022.
- ^ "Ukrainian-Founded Media Company Surpasses 1 Trillion Views On YouTube". www.mediapost.com. Retrieved 2023-02-02.
- ^ "Company Plans YouTuber Trip to Ukraine as Social Media Awareness Drops". The Information. 16 August 2023. Retrieved 2023-08-29.
Structure and Services
AIR Creators Ecosystem
AIR Creators Ecosystem works directly with YouTube, Google, Meta (Facebook & Instagram), and TikTok.
The ecosystem comprises more than 50 services for content creators aimed at to promoting content and increasing their revenue on YouTube, Instagram, TikTok, Facebook, and Twitch. Among the key products are tools for audience growth, content translation and localization[1], additional monetization opportunities, cross-platform distribution, fintech solutions, etc.
AIR also offers support designed to solve technical issues related to copyright infringement, content placement, moderation, blocking and promotion, artist support, distribution, and promotion of music content on YouTube, Spotify, Shazam, and Apple Music.
AIR Brands
AIR Brands is an influencer marketing agency that helps brands solve their problems on YouTube, TikTok, Instagram, and Likee. Key services include creator collaborations, video production, and turnkey channel management for brands.
The agency's portfolio includes such brands as Mastercard, Suzuki, Panasonic, Comfy, and Intertop.[2]
References
- ^ "Creators can build big international audiences by dubbing their content in other languages. But what's the best way to dub?". Tubefilter. 2023-08-01. Retrieved 2023-08-17.
- ^ "Навіщо брендам блогери. Інфлюенсер маркетинг простими словами". Adsider.