Drudge Report
Hollywood, California, United States[3] | |
Current status | Active |
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The Drudge Report (stylized in
The Drudge Report originated in 1995 as a weekly subscriber-based email dispatch.[3] It was the first news source to break the Clinton–Lewinsky scandal to the public, after Newsweek decided to "kill the story".[10]
Origins
The Drudge Report started in 1995 as a
In 2010, Drudge added former Washington Times columnist Joseph Curl to the Drudge Report staff.[17] In 2011, he added to the staff Charles Hurt, most recently the Washington bureau chief of the New York Post and a columnist for The Washington Times.[2] Curl, who served as morning shift editor, left the site in 2014 and, with Drudge's blessing, in January 2015 launched his own aggregator Right Read, for The Washington Times.[18]
Drudge, who began his website in 1997 as a supplement to his
Content
The Drudge Report site consists mainly of selected
In April 2009, the Associated Press announced that it would be examining the fair use doctrine, used by sites like Google and the Drudge Report to justify the use of AP content without payment.[25]
On May 4, 2009, the
Design
The site's design has seen few changes since its debut in 1997. Drudge has experimented with temporary, relatively minor design tweaks, including using all
Stories on the site are ascribed different levels of importance, which Matt Drudge rates at his editorial discretion. The Report almost always holds one major story above the masthead logo, usually just one sentence hyperlinked to the most important story of the day. Other stories surrounding the main headline can be found in the upper left-hand side of the page and link to more specific articles dealing with aspects of the headline story. The standard story, either the headline or links below the logo, is written in black. The majority of stories are laid out in three columns beneath the masthead; at the bottom of each column are various links: newspapers and magazines in the left column, columnists in the middle column, and a collection of wire service links and miscellaneous links to archives, e-mail, site stats, and a box to submit anonymous tips at the right. "Weather Action," a static page of links to weather data; and "Quake Sheet," with earthquake monitoring, each have their own hosted page on the Drudge Report servers. The newest stories and those Drudge considers most important are in red, all under a single major headline in large bold type. For especially important breaking stories, especially if they are still emerging, Drudge places art of a flashing red light on the screen.[34]
Although the site initially featured very few images, it is now usually illustrated with five or six photographs. Generally the images, like the linked headlines, are
Political leanings
Matt Drudge has said that he is a conservative, but "more of a populist".[35][36] Some had regarded the Drudge Report as conservative in tone,[37][38][39][40][41][42] and it has been referred to in the media as "a conservative news aggregator".[43] In 2008, Richard Siklos, an editor of Fortune magazine, called the Drudge Report a "conservative bullhorn".[44] Peter Wallsten, writing in the Los Angeles Times, labeled Drudge a "well-known conservative warrior";[45] Saul Hansell, writing in The New York Times, referred to him as a "conservative muckraker";[46] and Glenn Greenwald was quoted in New York magazine in August 2007 as calling him a "right-wing hack".[47]
Jesse Swick of
A study in 2005 placed the Drudge Report "slightly left of center".
In 2015 and 2016, Drudge repeatedly featured pro-Trump headlines during the
Business model and viewership decline
Matt Drudge's business entity in Florida is a privately owned limited liability company called Digital, LLC.[60][61][62] Drudge applied for and was granted a U.S. Trademark registration for the phrase "Drudge Report" on January 15, 2019, filed on May 15, 2018.[63][64] The registration excludes the word "Report" from protection outside of the exact two-word phrase use and is for "standard characters without claim to any particular font style, size, or color."
Revenue for the Drudge Report is driven by advertising that was managed for 20 years by Intermarkets, Inc. During the summer of 2019, after many years of being known for "changing nothing" about the website, Drudge advertising shifted to a new company by the name of Granite Cubed. The current ownership, strategy and outlook for the Drudge Report is held close as private information.[65]
In October 2019, the Drudge Report began linking to articles which were increasingly critical of Trump, reportedly the result of Drudge himself becoming "exasperated" by the president.[66] This coincided with a near 30% decrease in traffic metrics for the Drudge website in the last months of 2019—from a 90 day-ago ranking of #637 in global internet engagement as of July to #844 in December.[67] The site's readership briefly rebounded in March 2020 as the COVID-19 pandemic escalated, but continued to decline to new record lows as the year went on.[68]
After a Comscore data report showing a year over year decline of 38 percent from August 2019 to August 2020, President Trump tweeted, "Such an honor! Drudge is down 40% plus since he became Fake News. Most importantly, he's bleeding profusely, and is no longer "hot". But others are! Lost ALL Trumpers."[69]
Influence
In 2006, Mark Halperin wrote that "Drudge's coverage affects the media's political coverage", effectively steering it towards what Halperin calls "the most salacious aspects of American politics".[70] In The Way To Win, a book written by Halperin and John Harris, Drudge is called "the Walter Cronkite of his era".[70][71] Democratic Party strategist Chris Lehane also said in 2006 "phones start ringing" whenever Drudge breaks a story, and Mark McKinnon, a former media advisor to George W. Bush, said that he checked the site 30–40 times per day.[70]
Wallsten analyzed the data derived from a detailed content analysis of print, broadcast and blog discussions during the last five weeks of the 2008 campaign. Rather than the broad impact posited by professional political observers, Wallsten found that, even on issues where the site should be expected to have its largest impact, the stories highlighted on the Drudge Report exert a fairly inconsistent influence over what traditional media outlets chose to cover. Specifically, the time series analysis presented by Wallsten shows evidence of a "Drudge effect" on print and broadcast coverage for only five of the 10 political scandals that received the most attention on the Drudge Report between September 30 and November 3, 2008.[72]
Matt Drudge has been criticized by other media news personalities:
Drudge, along with his website, was labeled one of the "Top 10 anti-Barack Obama conservatives" by the US editor of The Daily Telegraph in February 2009.[75]
In addition to its media influence, the Drudge Report has influenced design elements on other sites, some with opposing viewpoints
Notable stories
Monica Lewinsky scandal
The Drudge Report originally attained prominence when it was the first to report what came to be known as the
Hillary Clinton for President
In October 2007, during the early months of the Democratic primary for the 2008 presidential campaign, the Drudge Report broke a story, "Queen of the Quarter: Hillary Crushes Obama in Surprise Fund-Raising Surge," and, "$27 Million, Sources Tell Drudge Report." The New York Times said, "Within minutes, Senator Hillary Rodham Clinton's fund-raising success was injected via Drudge into the day's political news on the Internet and cable television."[83]
Swift Boat Veterans for Truth
During the 2004 US presidential campaign, the
Obama photo
Drudge[84] published a photo of Barack Obama in Somali tribal dress on February 25, 2008,[85] and reported that the photo had been sent to him by a Clinton campaign staffer.[86] The publication of the photograph resulted in a brief war of words between the Clinton and Obama campaign organizations.
Prince Harry in Afghanistan
On February 28, 2008, Drudge published an article noting that
Drudge subsequently claimed the report as an exclusive.
U.S. Senate problems
On March 9, 2010, The Senate Sergeant-at-Arms claimed that the site was "responsible for the many viruses popping up throughout the Senate...Please avoid using [this] site until the Senate resolves this issue...The Senate has been swamped the last couples [sic] days with this issue." The Drudge Report countered stating that "it served more than 29 million pages Monday without an e-mail complaint about 'pop ups,' or the site serving 'viruses'."[93]
Controversial stories, errors and questions about sourcing
Exclusives
Research by the media magazine
Sidney Blumenthal lawsuit
In 1997, the Drudge Report reported that incoming White House assistant
Alleged John Kerry intern scandal
During the 2004 presidential campaign, the Drudge Report ran a story in which general Wesley Clark claimed that the John Kerry campaign would implode over an intern affair. The Drudge Report reported that other news outlets were investigating the alleged affair, but removed it from the site shortly afterward when the other news outlets dropped their investigations.[98]
Alleged Bill Clinton illegitimate child
In 1999, the Drudge Report announced that it had viewed a videotape which was the basis of a
Alleged heckling of Republican senators by CNN reporter
On April 1, 2007, the Drudge Report cited an unnamed "official" source claiming that CNN reporter Michael Ware had "heckled" Republican senators McCain and Graham during a live press conference:[102]
An official at the press conference called Ware's conduct "outrageous," saying, "here you have two United States Senators in Baghdad giving first-hand reports while Ware is laughing and mocking their comments. I've never witnessed such disrespect. This guy is an activist not a reporter."
— Matthew Drudge, Drudge Report
However, a video hosted by
Oprah and Sarah Palin
On September 5, 2008, the Drudge Report reported that The Oprah Winfrey Show staffers were "sharply divided on the merits of booking Sarah Palin." Drudge said that he had obtained the information from an anonymous source. Winfrey responded in a written statement to news outlets by saying, "The item in today's Drudge Report is categorically untrue. There has been absolutely no discussion about having Sarah Palin on my show. At the beginning of this presidential campaign when I decided that I was going to take my first public stance in support of a candidate, I made the decision not to use my show as a platform for any of the candidates." Oprah Winfrey's public statement came after she had already endorsed Barack Obama for president on Larry King Live in 2007.[104] Drudge was accused by some commentators of planting a false story for political ends.[105]
Ashley Todd attack hoax
On October 23, 2008, the Drudge Report published an unconfirmed exclusive story regarding
The Drudge Report printed a retraction, including links to the news stories detailing that the attack had been a hoax, and that Todd had performed a similar "attack" on herself while volunteering in a local Ron Paul grassroots group. She was later asked to leave the group because of the hoax.
Birther conspiracy theories
The Drudge Report included some articles intimating that U.S. president Barack Obama was not an American citizen.[111]
Hillary Clinton's 2016 campaign
On August 8, 2016, the Drudge Report displayed a photo depicting two men helping Democratic nominee Hillary Clinton ascend a set of stairs during a campaign stop in South Carolina on February 27, 2016. Afterward, several Twitter accounts in support of Republican nominee Donald Trump used the photo with the hashtag #HillaryHealth.[112] The use of the photo was criticized by several commentators[by whom?] for presenting a dated photograph out of context to mislead readers.[113][114]
On October 3, 2016, the Drudge Report published a dubious claim that Bill Clinton had an illegitimate child named Danney Williams, an allegation that the site had reported as debunked in 1999 based on a Time magazine article.[115]
On December 30, 2016, an article listed on the Drudge Report accused the
The Drudge Report included articles about the debunked Pizzagate conspiracy theory,[119] as well as conspiracy theories about the murder of Seth Rich.[120]
Conspiracy theories about the 2017 Las Vegas shooting
In October 2017, Drudge Report included articles with conspiracy theories about the 2017 Las Vegas shooting.[121]
Immigration
In October 2017, the Drudge Report shared a dubious Breitbart News story claiming that an illegal alien caused the October 2017 Northern California wildfires.[122] The story was rebutted by the Sonoma County's sheriff department, which stated, "This is completely false, bad, wrong information that Breitbart started and is being put out into the public."[122]
In June 2018, the Drudge Report displayed a headline and photo pairing that some perceived as a suggestion that migrant children who had been separated from their parents were violent criminals. The photo was actually that of a group of Syrian children holding toy guns.[123][124][125]
References
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- ^ ISBN 978-0-415-96950-5.
- ^ *MacAskill, Ewen (October 3, 2012). "Conservative media release old video of Obama in so-called 'explosive' exclusive". The Guardian. Retrieved June 27, 2016.
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- ISBN 978-1-59031-671-9.
Along with the links comes Drudge's own (conservative) opinions on the news stories he chooses to highlight.
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Drudge Report succeeds in having that web "retro" feel of something stuck in the early 90s
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- ^ "A Touching Moment (washingtonpost.com)". www.washingtonpost.com. July 15, 2004. Retrieved April 13, 2009.
The next day, Matt Drudge followed suit with his own 'developing' Kerry-Edwards 'story' titled, 'Can't keep hands off each other.'
- ^ Malone, Michael S. (March 1, 2007). "Silicon Insider: Surfing Upstream". ABC News. Archived from the original on March 4, 2016. Retrieved July 4, 2016.
On a given day, the Drudge Report may contain thirty or forty sentence-long headlines, the most important ones in red, all under a single major headline in large bold type. On the really big breaking stories, especially the ones still emerging, Drudge will even post a flashing siren on the screen.
{{cite news}}
: CS1 maint: unfit URL (link) - ^ The Architect: Karl Rove and the Dream of Absolute Power Random House Digital 2007, page 72
- ^ Sokol, Brett (June 28, 2001). "The Drudge Retort". Miami New Times. Archived from the original on August 29, 2005. Retrieved November 1, 2006.
Matt Drudge: "I am a conservative"
- ^ "Liberal media's voice grows stronger". Crainsnewyork.com. October 11, 2008. Retrieved March 19, 2009.
On the Web, The Huffington Post has become a leading news and opinion site just three years after launching. Modeled after conservative news aggregator The Drudge Report"
- ^ "Will a funny thing happen on the way to Washington?". Edward Luce. The Financial Times. October 21, 2008. Archived from the original on December 10, 2022. Retrieved October 29, 2008.
...the conservative Drudge Report...
- ^ "McCain labels Obama 'the redistributor'". Stephen Dinan. The Washington Times. Retrieved October 29, 2008.
..the conservative Drudge Report...
- ^ "MoveOn.org Targets AP's Fournier for Alleged Pro-McCain Bias". Editor and Publisher (pay site). Retrieved September 10, 2008.
...the Drudge Report ....and numerous other conservative sites
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...the conservative Drudge Report
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...the Drudge Report, a popular conservative Web site.
- ^ "Is there room for another Drudge Report?". Washington Examiner. February 3, 2015. Retrieved April 23, 2015.
is there a need for another conservative news aggregator? Drudge has dominated the field since the late 1990s.
- ^ Richard Siklos (June 6, 2008). "The Web 2.0-defying logic of Drudge". CNN. Retrieved June 28, 2008.
- ^ Wallsten, Peter (January 29, 2009). "New political era? Same as the old one". Los Angeles Times. Retrieved February 7, 2009.
...well-known conservative warriors such as Rush Limbaugh, Sean Hannity and Matt Drudge...
- ^ Hansell, Saul (June 16, 2008). "The Associated Press to Set Guidelines for Using Its Articles in Blogs". New York Times. Retrieved February 21, 2009.
- ^ Weiss, Philip (August 24, 2007). "Watching Matt Drudge". New York Magazine. Retrieved August 19, 2019.
- ^ "It's Always Snowing on the Drudge Report". The New Republic. December 9, 2009. Retrieved April 24, 2011.
- ^ "Ben Shapiro : Left behind: the democratization of the media — Townhall.com". townhall.com. Archived from the original on September 7, 2008. Retrieved April 14, 2009.
- ^ a b "Media Bias Is Real, Finds UCLA Political Scientist — UCLA Newsroom". newsroom.ucla.edu. Archived from the original on March 15, 2010. Retrieved February 28, 2010.
...Fox News' "Special Report With Brit Hume" and the Drudge Report — were in a statistical dead heat in the race for the most centrist news outlet. Of the print media, USA Today was the most centrist.
- ^ Liberman, Mark (December 23, 2005). "Multiplying ideologies considered harmful". Language Log. Retrieved November 6, 2006.
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- ^ LaSalvia, Jimmy (December 25, 2015). "Matt Drudge might elect Donald Trump: The GOP front-runner's secret weapon is the conservative media icon".
- ^ "Drudge goes all in for Trump". Politico.
- ^ Darcy, Oliver (October 10, 2019). "Matt Drudge, an influential figure in conservative media, sours on Trump as he faces impeachment". CNN Business. Retrieved October 27, 2019.
- ^ Rosen, Armin (November 24, 2020). "Matt Drudge Logs Off". Tablet. Retrieved January 5, 2021.
- ^ Byrnes, Jesse (July 25, 2020). "Tucker Carlson: 'Matt Drudge is now firmly a man of the progressive left'". TheHill.
- S2CID 225578399.
Examples of alt-right websites are Breitbart, Drudge Report, InfoWars, Daily Caller, Daily Wire, and WorldNetDaily.
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- ^ "DRUDGE REPORT Trademark Information". trademarkia.com. Retrieved November 28, 2020.
- ^ "The Drudge Report Just Made A Huge Change To How It Makes Money". Buzzfeednews.com. August 15, 2019. Retrieved April 23, 2020.
- ^ Oliver Darcy (April 18, 2020). "Conservative news mogul Matt Drudge fires back at Trump, says his web traffic is at record levels". CNN. Retrieved November 25, 2020.
- ^ "Drudge Report has lost almost 30 percent of its traffic in recent months amid turn on Trump". Disrn.
- ^ Darcy, Oliver (April 18, 2020). "Conservative news mogul Matt Drudge fires back at Trump, says his web traffic is at record levels". CNN. Retrieved April 23, 2020.
- ^ Ellefson, Lindsey (September 14, 2020). "Trump's Right: Drudge Report's Audience Is Down Nearly 40% From Last Year". TheWrap. Retrieved September 23, 2020.
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- ISBN 978-1-4000-6447-2.
- ^ Wallsten, Kevin (2011). "Drudge's world? The Drudge Report's influence on media coverage". Texas. Archived from the original on October 17, 2015.
- ^ Drudge, Matt (December 18, 2003). "Host Unhinged After Sales Figures Revealed; Calls Drudge 'Threat To Democracy'". Drudge Report. Retrieved March 26, 2007.
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- ^ Harnden, Toby (February 27, 2009). "Top 10 anti-Barack Obama conservatives". London: blogs.telegraph.co.uk. Archived from the original on September 15, 2009. Retrieved March 3, 2009.
Drudge's deft selection of links helps build a conservative case against Obama every day.
- ^ "Drudge Retort". 2009. Retrieved January 24, 2009.
- ^ Hansell, Saul (June 16, 2008). "The Associated Press to Set Guidelines for Using Its Articles in Blogs". New York Times. Retrieved March 21, 2009.
The Drudge Retort was initially started as a left-leaning parody of the much larger Drudge Report, run by the conservative muckraker Matt Drudge.
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- ISSN 0362-4331. Retrieved April 6, 2022.
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- ^ Special Reports Personal Collection. Drudge Report Archives. Retrieved on April 2, 2007
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- ^ "Oprah Denies Report She's Balking at Having Palin on Show". Fox News. September 5, 2008. Retrieved February 20, 2009.
- ^ *Harris, Paul (September 7, 2008). "US election: Storm as Oprah says no to Palin interview". The Guardian. Retrieved June 27, 2016.
Some experts believe the issue, initially reported on Drudge ... was a media ploy to drag Winfrey's backing of Obama into the election and show a media bias against the Republicans
- Zeleny, Jeff (May 3, 2007). "Oprah Endorses Obama". New York Times. Retrieved June 27, 2016.
- ^ a b Fuoco, Michael A. (October 25, 2008). "McCain volunteer admits to hoax". www.post-gazette.com. Retrieved March 3, 2009.
One photo appeared on The Drudge Report on Thursday, setting off a storm of media attention.
- ^ Meg White. "Ashley Todd, PA Racist Hoax "Victim," Was Paid Organizer for College Republican National Committee, Not a Volunteer". BuzzFlash.com. Archived from the original on October 30, 2008. Retrieved October 29, 2008.
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- ISSN 0362-4331. Retrieved October 20, 2017.
- "Obama birth certificate release won't kill "birther" movement". Retrieved October 20, 2017.
- ^ "Hillary health myth: From Twitter theories to a Trump speech - BBC News". August 19, 2016. Retrieved August 22, 2016.
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- ^ Weigel, David (August 8, 2016). "Armed with junk science and old photos, critics question #HillarysHealth". Washington Post. Retrieved August 8, 2016.
- ^ *Golshan, Tara (October 3, 2016). "Drudge Report is spreading a conspiracy about Bill Clinton it debunked in 1999". Vox.
- Emery, David (October 3, 2016). "Paternity Jest". Snopes.com.
- Emery, David (October 3, 2016). "Paternity Jest".
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- ^ Darcy, Oliver (January 8, 2017). "Someone is trying to take down the Drudge Report, and it's a mystery who's behind it". Business Insider.
- ^ "Flynn under fire for fake news". POLITICO. Retrieved October 20, 2017.
- ^ Darcy, Oliver. "Exclusive: The chaos behind the scenes of Fox News' now-retracted Seth Rich story". CNNMoney. Retrieved October 20, 2017.
- ISSN 0362-4331. Retrieved October 20, 2017.
- ^ a b Ansari, Brianna Sacks, Talal. "Breitbart Made Up False Story That Immigrant Started Deadly Sonoma Wildfires, Sheriff's Office Says". BuzzFeed. Retrieved October 20, 2017.
{{cite web}}
: CS1 maint: multiple names: authors list (link) - ^ "FACT CHECK: Were Gun-Toting Children Photographed on the United States Border?". Snopes.com. Retrieved June 19, 2018.
- ^ Frej, Willa (June 19, 2018). "Drudge Report Used Photo Of Children In Syria To Depict U.S. Border Crisis". Huffington Post. Retrieved June 19, 2018.
- ^ "The Drudge Report chose a very misleading photo for a child immigration story". Vox. Retrieved June 19, 2018.
External links
- Official website
- Archives:
- "Drudge Report Archive". December 1998. Archived from the original on October 17, 2014. Retrieved October 10, 2014.
- "Internet Archive (less comprehensive)". December 10, 1997. Archived from the original on November 1, 2001.
- "Drudge Report Archives". November 2001.