Dubai Media Incorporated
Maktoum bin Mohammed bin Rashid Al Maktoum (Chairman) (Board Member & Managing Director) | |
Former names | Dubai Department of Media |
---|---|
Official website | dmi.gov.ae (EN) dmi.gov.ae (AR) |
Dubai Media Incorporated (DMI) is the official media organization of the government of
History
Before DMI was established, the government-owned media outlets were a part of the Dubai Department of Media. These included a number of TV channels which were launched, and closed, over many years prior to the establishment of DMI. These included Dubai TV, Dubai 33, Dubai Business Channel, Al Bayan Newspaper, Dubai 92 and Dubai FM.[citation needed]
After the establishment of Arab Media Group (AMG) in 2005, which is a part of TECOM Investments, the technology and media holdings management arm of Dubai Holding, all of the radio stations and newspapers were transferred under AMG, leaving DMI with only four TV channels (Dubai TV, Sama Dubai, Dubai One and Dubai Sports) and began privatizing the media outlets of Dubai.
2003 channel structure
Soon after DMI was established, and with a renewed concentration on television, the organization began relaunching the TV channels as part of a new strategy to target wider audiences, to compete on a pan-Arab level like MBC Group and to complement the ongoing developments of Dubai as a global tourism and investment hub. This included relaunching Dubai TV as a general entertainment and news channel targeting the Arab world, the launch of Sama Dubai as local news and entertainment channel targeting Emirati and Gulf nationals. DMI also replaced the dated Channel 33 and relaunched it as Dubai One, with subtitled Western content targeting Arabs and expatriates living in Dubai and around the Arab world.[2]
2004- The Launching of Dubai News Center
As a part of changes, Dubai TV launched and opens a new news center that will used for broadcasting news. Dubai News Center is the current news division of Dubai Media Inc. Developing news bulletins for DMI's Television Channels- Dubai TV, Sama Dubai TV, Noor Dubai TV, Dubai Sports, Dubai Racing, and Dubai One.[3]
2009 AMG-DMI merger
As a direct impact of the
2010 expansion
With the platform of Noor Dubai radio, DMI launched Dubai FM in September 2011 to target Emirati youth with a variety of news programs and talk shows. There are also plans to launch a magazine called ARA Dubai.[5]
On 23 April 2015, the Dubai Media Incorporated was rebranded as Dubai Channels Network.
On 22 May 2017, the Dubai Channels Network reverted its name back to Dubai Media Incorporated.
TV Channels
DMI has a number of TV channels, some of which extend into multiple broadcasts (Like Dubai Sports 1, 2HD. 3HD, 4HD & 5HD). While most of the production is centralized at DMI's own studios, each channel has its own management, team, structure and strategy.
Dubai TV
Dubai TV replaced Emirates Dubai Television in June 2004. Dubai TV broadcasts programmes predominantly in Arabic, with some additional Arabic movies and documentary series. The programming caters to family Arab audiences around the
Official Site : http://www.dubaitv.ae/
Sama Dubai
Sama Dubai was launched on 20 June 2005 to cater to the Emirati and Gulf audience, with a deep concentration on traditions and culture, specifically targeting the youth of the region. The popularity of the channel is attributed to its view on Gulf culture, while maintaining authenticity in the old traditions, there is always a foreword thinking view through the empowerment of women and the modernization of old culture, specifically with the highly successful reality series Al Meydan, which took the traditional yowlah dancing (which was not widely known at the time) and created competition similar to the format American Idol whereby viewers can vote on the best dancers.
Official Site : http://www.samadubai.ae/
Dubai One
In 2004, DMI launched One TV (which later became Dubai One) as a 24-hour free-to-air Digital satellite channel targeting a pan-Arab audience interested in Western content, this was done by subtitling content in Arabic and creating mostly Arabic and English (with an Arabic accent) on-air promotions. The channel did not include any of the previous content like soap operas, Bollywood cinema or local news. The channel was intended to compete with
Since the channel was launched, many of the
Due to these shifts in market share, audience requests, as well as the Dubai government's strategy to make the channel promote the events and developments of the city, a daily news program called Emirates News was launched in 2007.[6] The program was similar to the old format local news of Channel 33, but it was based in DMI's State of the art News Center in Dubai Media City which was also used for Dubai TV's and Sama Dubai's news broadcasts (as well as Dubai Sports' news as of the 2010 relaunch), the program managed to successfully produce local news by sharing resources and news content with the other channels.
Dubai One soon began launching more locally produced programs like Out & About,
Emirates 24/7
Emirates 24/7 is a 30-minute segment broadcast weekly, as well as the name of their news website.
Noor Dubai
In 2008, AMG launched Noor Dubai TV on the first day of
After the 2009 AMG-DMI merger, the new channel, along with the radio station, joined DMI and the offices and studios were moved from Dubai Studio City to DMI's headquarters next to Al Maktoum Bridge. DMI relaunched the TV channel in an attempt to separate it from the radio channel and to suppress the ultra-conservative brand. The new target audience was similar to Sama Dubai's Emirati and Gulf target, but instead was an older audience. This was done through programming about cultural and traditional topics as well as a re-broadcasting of decades-old series and programs from the DMI library. DMI also gave Noor Dubai its own broadcast of Emirates news, from DMI's News Center using the same news content that's broadcast on Sama Dubai and Dubai TV's Emirates news.
Dubai Sports
Dubai Sports Channel was launched in 1998 to cover local sports events in the UAE and to have exclusive Middle East broadcast rights for some of Dubai's sports events like the Dubai World Cup. It was later expanded to include international sports by acquiring Middle East broadcast rights for events like the Olympic Games and Wimbledon Championships.
The popularity of the channel grew as it increased coverage of the
Due to the development of the UAE Football League and the increasing number of events taking place simultaneously, Dubai Sports expanded to include Dubai Sports 2 & 3, which act as a
Official Site : http://www.dubaisports.ae/
Dubai Racing
In essence, an extension of Dubai Sports, but with its own brand and identity, Dubai Racing is the only horse racing and camel racing TV channel in the Middle East. Specifically dedicated to coverage of horse racing events in the UAE like the Dubai World Cup, various camel races[8] and accompanying programs. The channel originally took all of its content from Dubai Sports and larger sporting events are simulcast on Dubai Sports.
Dubai Zaman
Dubai Zaman was launched on 23 April 2015 to show old programs and films from the 70's, 80's and 90's.
Dubai Drama
Dubai Drama was launched on 23 April 2015 (the same day Dubai Zaman was launched) to show dramatic shows in Arabic. The channel ceased operations in 2016.
Radio Stations
Noor Dubai
Noor Dubai (FM 93.9) was originally launched by
Dubai Radio
On 30 August 2011, the same day as Eid al-Fitr, DMI launched Dubai FM on the frequency 93. The channel expanded DMI's radio stations, utilizing the infrastructure and expertise of the Noor Dubai station. Dubai FM is a youth-oriented channel with talk shows and music aimed at the more liberal Emirati youth market.[9]
Official Site : http://www.dubairadiofm.ae/
Newspapers Printing, publishing & Distribution
Al Bayan
Since the 2009 AMG-DMI merger, the newspaper is a part of Dubai Media Incorporated.
Emarat Al Youm
Emarat Al Youm (Emirates Today) was launched in 2005 by Arab Media Group. The newspaper was part of an experimental structure in which its sister newspaper, the English-language Emirates Today, had the same team of reporters, in essence the same news paper but in two languages. While the popularity of Emarat Al Youm grew amongst the younger readers, Emirates Today proved unpopular amongst the expatriate population compared to the already established English-language newspapers and was ultimately shut down. The popularity of Emarat Al Youm is attributed to its concentration on community issues and news, rather than politics and governmental issues.
In 2009, the newspaper was suspended from publication for 20 days from 6 July on the instructions of an Abu Dhabi Federal Court of Appeal ruling, upheld by the Supreme Federal Court of the UAE. The newspaper had been sued by the owners of the
See also
References
- ^ "Dubai Media Incorporated". Archived from the original on 8 November 2011.
- ISBN 978-1-84457-302-8.
- Al Nisr Publishing LLC. Retrieved 26 December 2021.
- ^ Hagey, Keach. "Al Bayan moves from AMG to DMI". The National. The National. Retrieved 10 November 2011.
- ^ "DMI to launch two new media platforms". Emirates 24|7. Retrieved 10 November 2011.
- ^ "Debut production puts Dubai One in the news". Campaign Middle Eas. Retrieved 10 November 2011.
- ^ "Noor Dubai TV channel to go on air from first day of Ramadan". Emirates 24|7. Retrieved 10 November 2011.
- ^ "Al Marmoum Camel Festival Races Opened". The Siasat Daily. 27 August 2009. Archived from the original on 5 April 2012. Retrieved 26 December 2021.
- ^ "About Dubai FM". Dubai Media Incorporated. Retrieved 10 November 2011.
- ^ "Emarat Al Youm suspended as of today". Gulf News. Retrieved 10 November 2011.
External links
- Official website
- Dubai Media Incorporated on Facebook
- Dubai Media Incorporated on Twitter
- Dubai Media Incorporated on Instagram
- Dubai TV
- Dubai Media Incorporated (in English)