Edcon

Edgars is the primary and original brand of Edcon.

A Jet clothing store in Cape Town.

A CNA book and stationery store.

A Boardmans storefront in Canal Walk mall in 2016, two years before the brand was discontinued.

Edcon Limited was a

History

Edcon Ltd was the leading clothing, footwear and textiles (CFT) retailing group in South Africa trading through a range of retail formats. The first Edgars store was opened on 6 September 1929 in Joubert Street, Johannesburg by Sydney Press.^[6]: 106 It was listed on the Johannesburg Stock Exchange in 1949 and opened its first stores outside of South Africa in Botswana, Lesotho and Swaziland (now Eswatini) in 1966-69.^[7] Since then, the Company had grown to ten retail brands trading in (as of 2014) over 1400 stores in South Africa, Botswana, Namibia, Eswatini, Lesotho, Ghana, Zimbabwe and Zambia.

In 1982 the company, still known as Edgars, was acquired by South African Breweries. It launched its Red Square retail chain in 1996 and acquired the struggling stationery retailer CNA in 2002 for R130 million.^[8] The company acquired the houseware retailer Boardmans in 2004 for R94 million.^[9]

Edcon Financial Services provided credit facilities and financial services products to the Group's over 4 million cardholders. In November 2015, according to reports, Edcon Limited referred to the National Consumer Tribunal.^[10] In October 2017, it was reported that Edcon rewarded its customers with a revitalised ''thank U'' customer reward programme.^[11]

In early 2020, during the COVID-19 pandemic, the company ceased to pay rents for its retail locations while the resultant lockdowns in South Africa prevented businesses from operating.^[13] The group has subsequently gone into Business Rescue with a number of their subsidiaries being sold off to other Fashion Retail Holding Companies.

Financial trouble

Following the private equity takeover by Bain Capital, Edcon had a succession of CEOs, lost significant market share, and struggled with an oversupply of leased floorspace. This was partly due to an increase in cheaper imported clothing and the increasing move to online shopping by customers.^[14]

In 2016 the company recorded a net debt of R24.7 billion and was temporarily taken over by debtors to avoid financial collapse.^[15] This resulted in the closure of 253 stores by 2018 as part of a recovery plan^[16] and by 2017 the company had reduced its level of net debt to R4.2 billion. In July 2018 Edcon announced that it was closing its Boardmans homeware and La Senza stores.^[15]

In January 2018, Grant Pattison became CEO.^[17]

In December 2018 it was reported in the

• Department Stores Division (serving middle and upper income markets):
  • Edgars (operates in Botswana, Lesotho, Namibia, Swaziland, South Africa, Zambia)
  • CNA (operates in South Africa, Lesotho, Botswana and Namibia)
  • Boardmans (operated in Botswana, South Africa, Namibia) (CLOSED in 2018)^[25]
  • Prato (operated in South Africa) (CLOSED)
  • Red Square
  • Temptations (CLOSED)
• Discount Division including (serving middle to lower income markets):
  • Jet (operates in Botswana, Lesotho, Namibia, South Africa, Swaziland, Zambia).
    • Jet Mart
    • Jet Shoes
  • Blacksnow (CLOSED)

The