Elizabeth Arden, Inc.

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Elizabeth Arden, Inc.
Revlon, Inc.
Websiteelizabetharden.com

Elizabeth Arden, Inc. is a major

fragrance company founded by Elizabeth Arden. As of September 7, 2016, the company is a wholly owned subsidiary of Revlon, Inc.[2]

History

A 1968 Magazine ad of Elizabeth Arden in Persian, Zan-e Rooz

The company was founded as Red Door salon on

Miami.[4]
The company continues to offer color coordinated make-up sets, as well as an extensive line of skin care products and treatments.

Past 'faces' of Elizabeth Arden were Vendela Kirsebom during the 1980s, Amber Valletta to the mid-1990s, and Catherine Zeta-Jones. Peter W. England served as president and chief executive officer for five years, before resigning in January 2000.[5] He was commonly credited with restoring the company's image and profits. E. Scott Beattie became the company's chief executive officer (CEO) in March 2000, until Debra Perelman took over on May 23, 2018. On December 2, 2014, the company announced Karlina Caune would be the new face of the brand.[6]

Since Arden's death, some of the company's focus has shifted to the development of a number of fragrance lines. The company's signature fragrance is called "Red Door" named after their day spas which are called "Elizabeth Arden Red Door Salons". Other fragrances within their own line are "Fifth Avenue", "Green Tea", "Provocative Woman", "Mediterranean", "Pretty", "Red Door Aura" and their newest, "Untold". The company also holds the license to Britney Spears fragrances, as well as the Hilary Duff, Elizabeth Taylor and Mariah Carey fragrance collections. Juicy Couture's "Viva la Juicy", "Couture Couture", and "Peace, Love & Juicy Couture", and Justin Bieber and Taylor Swift's fragrance collections are recent additions to the Arden portfolio.[7]

In July 2012, as the first ever "Pin to give it" campaign on Pinterest, Elizabeth Arden aims to supply women with cancer with confidence-boosting make-up products. This is a part of the "Look Good Feel Better" campaign which the company has been a part of for several years. The LGFB is dedicated to helping cancer patients to manage the appearance-related side effects of cancer treatment.

Sale to Revlon

In June 2016, US cosmetics company Revlon announced its intention to buy Elizabeth Arden Inc. for US$870 million (£611m). When the deal was concluded, the company was expected to have annual gross sales of US$3 billion.[8]

On September 7, 2016, Revlon completed its acquisition of Elizabeth Arden. At the time of the merger, it was expected that E. Scott Beattie would join Revlon, Inc.’s board of directors as non-executive vice chairman and serve as a senior advisor to Fabian Garcia, Revlon's president and chief executive officer.[9][2]

On November 3, 2016, Revlon's board of directors appointed E. Scott Beattie, Elizabeth Arden's former chairman, president and chief executive officer, to serve as a member of Revlon's board of directors in the capacity of non-executive vice-chairman.[10]

On June 16, 2022, its parent, Revlon, filed for Chapter 11 bankruptcy.[11]

References

  1. ^ a b c d Elizabeth Arden (2016-08-15). "Elizabeth Arden, Inc. – Fiscal Year Ending June 30, 2016 Results". Elizabeth Arden. Retrieved November 18, 2016.
  2. ^ a b "Official Press Release" (Press release). September 7, 2016.
  3. ^ betsyisroelit (2011-09-29). "The Pioneer Spas: Red Door". Spafinder. Retrieved 2023-02-26.
  4. ^ Elizabeth Arden Webmaster. "Corporate Locations, Elizabeth Arden, Inc". elizabetharden.com. Retrieved 23 July 2015.
  5. ^ "Chicago Tribune: Chicago news, sports, weather, entertainment". chicagotribune.com. Retrieved 2021-10-07.
  6. ^ Elizabeth Arden Webmaster. "Elizabeth Arden - a global prestige beauty fragrance cosmetics and skincare products company - Press Release". elizabetharden.com. Archived from the original on 11 April 2015. Retrieved 23 July 2015.
  7. ^ "TAYLOR LAUNCHES WONDERSTRUCK". TaylorSwift.com. Archived from the original on November 24, 2011. Retrieved July 17, 2011.
  8. ^ Kollewe, Julia (June 17, 2016). "Revlon to buy Elizabeth Arden". The Guardian. Guardian News and Media Limited. Retrieved June 17, 2016. The equity value of the deal is $419m, with the rest made up by debt. Revlon said (pdf) it would pay $14 a share for Elizabeth Arden, a 50% premium to Thursday's closing share price.
  9. ^ "Elizabeth Arden, Inc., Form 8-K". SEC Edgar. September 9, 2016.
  10. ^ "Revlon, Inc., Form 10-Q". SEC Edgar. November 4, 2016.
  11. ^ "Cosmetics maker Revlon files for bankruptcy in US". BBC News. 2022-06-17. Retrieved 2022-06-18.

External links