Ethopoeia
Ethopoeia (ee-tho-po-EE-ya)
Definition
Ethopoeia, derived from the
Views
Renowned philosopher Aristotle held a view that ethopoeia was something that every rhetor engaged in. This view wasn’t one shared by many; people at the time seemed to mostly associate the rhetoric strategy with speech and play writers. Aristotle also viewed ethopoeia as an action that took not only the past into consideration, but also the present. A rhetor would be able to construct a persona based on similar characters' past actions but ethopoeia is an action that takes place in the present. A rhetor has to be able to impersonate on the fly. Aristotle also noted the importance of concealment. The element of concealment is very useful in ethopoeia’s ability to win over an audience and be an effective form of rhetoric. An audience is less likely to fall victim to the charm of ethopoeia if they are actively aware that a form of impersonating is going on. Overall, Aristotle’s view of the technique didn’t seem to take into consideration the risks of it, most notably the notion of trickery.[7] Aristotle’s teacher, Plato, did not overlook this negative connotation. Plato viewed ethopoeia as a strategy of deceit and trickery. He looked at it as though it was double sided, one that could be useful but also had the ability to be untrustworthy.[8]
Usage
Perhaps one of the most prominent employers of ethopoeia was Lysias, an Ancient Greek logographer (speech writer). In his service to the public, Lysias was known for his ability to assess his client's needs and write a speech as though the words he wrote were those of the client. This was especially important in the case of court appeals. One such court appeal is On the Murder of Eratosthenes, which was written for Euphiletos in his defense. Euphiletos was accused of killing Eratosthenes after catching him in the act of adultery with his wife. In order to convince the jury that Euphiletos was innocent, Lysias familiarized himself with Euphiletos's character and portrayed him as trusting and naive. At the same time, he portrayed Eratosthenes as a notorious adulterer. He further used Euphiletos's character to claim the homicide as justifiable.
In other literature, ethopoeia is used in
Isocrates has also noted that a speaker's character was essential to the persuasive effect of a speech.
References
- ^ Nordquist, R. (n.d.). Ethopoeia. Retrieved October 28, 2014, from http://grammar.about.com/od/e/g/ethopoeiaterm.htm Archived 2014-11-06 at the Wayback Machine.
- ^ Matsen, P., Rollinson, P., & Sousa, M. (1990). Readings from Classical Rhetoric (p. 281). Carbondale: Southern Illinois University Press.
- ^ Matsen, P., Rollinson, P., & Sousa, M. (1990). Readings from Classical Rhetoric (p. 281). Carbondale: Southern Illinois University Press.
- ^ Nystrand, M., & Duffy, J. (2003). Towards a Rhetoric of Everyday Life: New Directions in Research on Writing, Text, and Discourse (pp. 74-76). University of Wisconsin Press.
- ^ "The Sophists and Rhetorical Consciousness." A Synoptic History of Classical Rhetoric. Ed. James J. Murphy. US: Hermagoras, 1983. pp. 49-50. Print.
- ^ Silva Rhetoricae, rhetoric.byu.edu
- ^ Nystrand, M., & Duffy, J. (2003). Towards a Rhetoric of Everyday Life: New Directions in Research on Writing, Text, and Discourse (pp. 74-76). University of Wisconsin Press.
- ^ Nystrand, M., & Duffy, J. (2003). Towards a Rhetoric of Everyday Life: New Directions in Research on Writing, Text, and Discourse (pp. 74-76). University of Wisconsin Press.
- ^ Ovidius, Naso Publius, and Peter E. Knox. "Introduction." Ovid, Heroides: Select Epistles. Cambridge Univ. Pr., 2000. 16. Print.
- ^ "The Iliad", Fagles translation. Penguin Books, 1991, p. 605.