Eugène Schueller
Eugène Schueller | |
---|---|
Born | Eugène Paul Louis Schueller 20 March 1881 Paris, France |
Died | 23 August 1957 Paris, France | (aged 76)
Alma mater | Chimie ParisTech |
Occupation(s) | Chemist and entrepreneur |
Known for | founding L'Oréal |
Children | Liliane Bettencourt |
Eugène Paul Louis Schueller (20 March 1881 – 23 August 1957) was a French chemist and entrepreneur who was the founder of L'Oréal, the world's leading company in cosmetics and beauty.
Founding of L'Oréal
As a young French chemist of
Schueller developed an innovative hair-color formula in 1907, which he called Oréale. He formulated and manufactured his own products, and sold them to Parisian hairdressers.
In 1909, he registered his company, the Société Française de Teintures Inoffensives pour Cheveux (French Company of Inoffensive Hair Dyes), the future L'Oréal. In his production unit, he developed the concept of proportional salary. In 1936, the social reforms led by Léon Blum in France suddenly created a vacation industry, and the sales of L'Oréal's sunscreen (Ambre Solaire) skyrocketed.[1]
Support for fascism
During the early twentieth century, Schueller provided financial support and held meetings for
In La révolution de l’économie (1941), he wrote:[1]
I know full well that we don’t have the chance that the Nazis did, coming to power in 1933... We don’t have the gift that the Germans had…We don’t have the faith of national-socialism. We don’t have the dynamism of a Hitler pushing the world.
L'Oréal hired several members of the group as executives after World War II, such as
Family
Schueller's daughter,
Legacy
The head office of L'Oréal in Clichy, Hauts-de-Seine is named Centre Eugène Schueller.[6]
References
- ^ a b c d Sancton, Tom (7 September 2017). "The Titan Who Founded L'Oréal Prospered Under the Nazis". Smithsonian Magazine. Retrieved 2024-03-09.
- ^ Malcolm Gladwell (March 28, 2011). "The Color of Money". The New Yorker. Archived from the original on May 5, 2012.
- ISBN 978-0-525-94068-5.
- ^ Liliane Bettencourt, L’Oréal Heiress Vexed by Swindling Case, Is Dead at 94 September 21, 2017
- ^ Liliane Bettencourt & family Accessed 2 March 2017
- ^ "World Presence." L'Oréal. Retrieved on 14 July 2010. "Centre Eugène Schueller 41, rue Martre 92117 CLICHY"
External links
- Official website of L'Oréal
- Forbes article on L'Oréal
- Forbes article on Liliane Bettencourt at the Wayback Machine (archived June 3, 2011)
- Book Review of Bitter Scent Archived 2007-05-05 at the Wayback Machine