Faceu

Source: Wikipedia, the free encyclopedia.

FaceU (

Apple iOS[2] that edits portrait photographs, typically selfies. This app uses AR technology to allow users to add stickers or interesting and exaggerated effects in real-time when taking selfies and videos. It was launched in 2016 and had 250 million registered users in 2017. Most of the users of Faceu are females from 15 to 35 years old.[3][4] In February 2018, Faceu was acquired by Chinese media startup Toutiao, which is worth about $300 million.[5][6]
The app was banned in India (along with other Chinese apps) on 2 September 2020 by the government, the move came amid the

Online marketing

There are many selfie camera apps in China such as

key opinion leaders (KOL) and posters on social media.[11]

Offline marketing

On the first day of 2018 Faceu, yogether with

PUMA and Bobbi Brown, set up a shop in Shanghai called 'U funny laboratory' with decor for people to be photographed in.[citation needed
]

References

  1. ^ "APK Download for Android". FaceU. 3 August 2020. Retrieved 6 March 2024.
  2. ^ "FaceU - Inspire your Beauty". Apptopia. 29 September 2020. Retrieved 6 March 2024.
  3. ^ Heathcote, Ben (23 February 2018). "AR selfie app Faceu 'acquired in $300m deal'". Business of Apps. Retrieved 15 March 2018.
  4. ^ Ruan, Ruan (4 July 2017). "5 Major Beauty Apps in China You Should Know | Jing Daily". Jing Daily. Retrieved 15 March 2018.
  5. ^ Wirdana, Ardi. "China's Toutiao said to acquire local selfie app Faceu for $300m". www.dealstreetasia.com. dealstreetasia.com. Retrieved 15 March 2018.
  6. ifeng.com
    . 18 February 2018. Retrieved 16 March 2018.
  7. ^ "Government Bans 118 mobile apps which are prejudicial to sovereignty and integrity of India, defence of India, security of state and public order". Press Information Bureau, Government of India. 2 September 2020. Retrieved 2 September 2020.
  8. ISSN 0362-4331
    . Retrieved 2022-04-27.
  9. ^ 水水, 二 (16 January 2016). "脸萌团队又一新作:Faceu 会成为下一个 "爆款" 吗?". 36kr.com (in Chinese (China)). Retrieved 15 March 2018.
  10. ^ "从卖萌自拍APP到跨界时尚网红,看Faceu激萌如何把营销玩得飞起! - 数英". www.digitaling.com. digitaling.com. Retrieved 16 March 2018.
  11. ^ "Faceu激萌双节走心营销, 用自拍秀情怀 | 极客公园". GeekPark. Retrieved 16 March 2018.

External links

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