Fashion Valley (shopping mall)
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Total retail floor area 1,720,533 sq ft (159,842.7 m2)[1] | | |
No. of floors | 2 (3 in Bloomingdales, Macy’s, Neiman Marcus, and Nordstrom) | |
---|---|---|
Public transit access | Fashion Valley Transit Center | |
Website | www |
Fashion Valley (also called Fashion Valley Mall) is an upscale, open-air
History
Launch (1969)
Fashion Valley, developed by
- J. W. Robinson's — architects William Pereira and Associates
- Buffum's— architects Killingsworth, Brady and Associates
- The Broadway — designed by Charles Luckman and Associates and stated to have been the biggest Broadway opening of the 20 years up to that time. Broadway subsequently closed its Downtown San Diego store, the former Marston's flagship.
Within a year, the center would add a two-story
Since its opening, the mall has undergone several expansions and changes.
1980s
The first major renovation was in August 1981, adding Nordstrom and Neiman Marcus, establishing Fashion Valley as the fashion leader in the valley. The Joseph Magnin chain went out of business in 1984.
1990s
In 1991, Buffum's closed, and their location was reopened in 1992 by upscale specialty
In October 1997, Gene Kemp led a $110 million renovation project, enlarging the Macy's, Nordstrom, and Robinsons-May stores. It increased the mall size to 1,720,533 square feet (159,842.7 m2) and 200 stores, and added 5 parking structures to accommodate 8,000 cars. In 2001, the owner of the property, Lend Lease Prime Property Fund, brought in Simon Property Group as half-owner and manager of the property.[4]
2000s
Due to the merger of
2010s
Due to underperformance, Saks Fifth Avenue closed its Fashion Valley location on July 17, 2010.[6] The space was replaced with, and still houses, a Forever 21.
In 2019, the Simon Property Group announced another renovation inspired by "San Diego's relaxed lifestyle" that would add public spaces, landscaping, a broader selection of dining, outdoor "lounges", and water features. This would be the largest renovation done to the center since the 1990s. RDC provided architectural design services.[7] Renovations were estimated to be completed by November 2021,[8][9] but due to the Covid-19 lockdown, renovations are yet to be completed as of Winter 2023.
Anchors
Mexican customer base
Fashion Valley is one of many shopping centers in the San Diego area which has customers from both Tijuana (a city of more than 2 million bordering the City of San Diego, 20 miles to the south of Fashion Valley), and visitors from the interior of Mexico (such as Mexico City), as an important part of its customer base. In 1977, 10% of transactions were with Mexican nationals.[10] In 2019 Simon Malls again reiterated the importance of its customers visiting from Mexico.[8]
Legal issues
Fashion Valley Mall was involved in a legal case involving the quasi-public nature of some private property. The printers union wanted to distribute leaflets in the mall encouraging patrons to boycott Robinsons-May, because Robinsons-May was an advertiser in the San Diego newspaper with which the printers union was negotiating. The court held that this activity was protected and allowed on the property, even though the action was contrary to the business interests of the targeted tenant.[11] The decision is based on article 1 section 2 of the California Constitution.
See also
- Westfield Mission Valley
- Westfield UTC
- Otay Ranch Town Center
- Las Americas Premium Outlets
References
- ^ a b "Fashion Valley". Simon Property Group, Inc. Retrieved 2011-02-10.
- ^ "Formal Opening Set for Fashion Valley Stores". Los Angeles Times. August 31, 1969. p. 68.
- San Diego Union-Tribune, October 12, 1969
- ^ "Simon Property Group Purchases 50% Stake in San Diego's Fashion Valley Mall from Lend Lease's Prime Property Fund". Simon Property Group, Inc.
- ^ "Federated Announces Strategic Decisions to Integrate May Company Acquisition; Company to Focus on Building the Macy's and Bloomingdale's Brands While Increasing Profitability". BusinessWire.
- ^ "Saks Incorporated to close Saks Fifth Avenue store in San Diego, California". TheStreet.com.
- ^ RDC Fashion Valley
- ^ a b Horn, Jonathan (November 12, 2019). "Fashion Valley poised for multimillion dollar renovation". ABC 10 News San Diego.
- ^ Simon Property, Group. "New Next On Its Way".
- ^ Murià Tuñón, Magalí (2010). "Enforcing boundaries : globalization, state power and the geography of cross- border consumption in Tijuana, Mexico" (PDF). Thesis, University of California, San Diego: 100.
- ^ Fashion Valley Mall, LLC v. NLRB, 172 P. 3d 742 - Cal: Supreme Court 2007