Fashion cigarettes

An example of fashion photography involving cigarettes.

Historically considered a

cigarettes specifically marketed toward women. Most often this is focused on young fashion-conscious professional ladies who are the target demographic for these brands, which are differentiated by slimness and added length over traditional brands of cigarettes. This development of the female market occurred in tandem with an expansion of the "luxury cigarette" concept aimed at men and women, through the appearance of "luxury, opulence and sophistication" of packaging.^[1]

Description

These brands include decorative ones like

Sobranie Cocktail, designed to appeal to women, and their counterpart Sobranie Black Russian, the darker colours of which targeted a male market.^[1]

Many fashion houses have lent their name (through a licensing agreement) to cigarettes;

Cartier

(a jewelry house).

In the 1980s and early 1990s, manufacturers created longer, 164 millimeter versions of several ladies' cigarettes. However, finding only a small niche market, the machines that produced them have since been dismantled.

With the anti-smoking movement in the United States, cigarette manufacturers have turned to Asia, where there is a distinct market for female oriented brands, and to the nouveau riche in Russia.

References

^ ^a ^b Strategic Communication: Cases in Marketing, Public Relations, Advertising and Media, Dr Steven Greenland et al, Pearson Australia, 2012, p. 9

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[Greenland_2012_p9-1] Strategic Communication: Cases in Marketing, Public Relations, Advertising and Media, Dr Steven Greenland et al, Pearson Australia, 2012, p. 9

[1]

Description

See also

References