Favre-Leuba
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Parent Silvercity Brands AG | | |
Website | favreleuba |
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Favre Leuba is a
History
An archival document states[clarification needed] that Abraham Favre was a watchmaker with his own workshop on 13 March 1737. It was his son, also by the name of Abraham Favre, who turned his father's occupation into a business. In 1792 Abraham Favre, and his two sons, Frederic & Henry-Louis, founded the company A.Favre & Fils in Le Locle. From the beginning Abraham Favre concentrated on improving the technology of his watches, their properties at different temperatures and the materials used in watchmaking, to make more reliable and accurate movements.[citation needed]
Henry-Augustus, Frederic Favre's son and Abraham Favre's grandson, expanded the family business by collaboration with Auguste Leuba, a member of a family of watchmakers & merchants, to create the brand name Favre-Leuba in 1815. The 19-year-old Henry-Augustus broadened the family business to the world market.[citation needed]
Fritz Favre, who married Adele-Fanny Leuba in 1855, expanded the business across Europe, the Americas & Asia.[clarification needed] He participated in various national and international exhibitions, such as the Universal Exhibition in London in 1851, the New York Fair in 1853, and also won many accolades for the brand.[clarification needed][citation needed] India became a very important market for Favre-Leuba and this was the first Swiss company from the industry to have established itself in that country.[clarification needed][citation needed]
Henry A Favre, born in 1908, part of the seventh generation, continued to grow and develop the business by setting up offices and employing representatives across South America, Africa, the Middle-East, Far-East and European markets.[citation needed] He, along with his father & other predecessors from the sixth generation, was responsible for the launch of many iconic pieces.[clarification needed][citation needed]
Around 1925, Favre-Leuba produced a single button
In 1962, the hand winding wristwatch, Bivouac, which was the first ever mechanical watch with altimeter & aneroid barometer was launched.[citation needed] Paul-Emile Victor was one of the first to wear this piece during his Antarctica expedition while Michel Vaucher & Walter Bonatti used it while summiting the Grandes Jorasses in the Alps.[citation needed]
In 1964 one of the first ever
In 1968, Favre-Leuba added an
Florian A Favre & Eric A Favre, sons of Henry A Favre along with Frederic A Favre, grandson of Fritz-Augustus Favre, represented the eight generation. They were the Board of Directors of Favre-Leuba, until the management of the company passed out of the hands of the family.[citation needed]
The
As a result, the family sold the company, which passed through different hands such as Benedom SA and LVMH.[citation needed]
In 2007, Favre-Leuba returned to the watch industry with the launch of three new models: The Mercury Collection.[citation needed]
On 16 November 2011, Titan Company, the watch manufacturing company of the Tata Group, acquired the brand Favre-Leuba.[2]
After the sale to the Titan Group, they released new collections of watches in 2016, their Raider and Chief Collections, led by their flagship model, the Raider Harpoon.
At
In 2017, Favre-Leuba supported many athletes and explorers such as Arctic Mission led by Pen Hadow.
Favre-Leuba also became a partner of Satyarup Siddhanta who is the fifth Indian to have climbed the
The brand today[when?] has also collaborated with Adrian Ballinger and Emily Harrington who are professional mountaineers and will be using the Raider Bivouac 9000 in their expeditions in 2018. Ralph Weber, Nicolas Hojac, and Ricardo Feller are three Swiss athletes, who are partners of the brand.
In Japan, Favre-Leuba ambassador Sayuri Kinoshita has broken the world record of a constant no fin dive while Taisuke Kusunoki represents the brand in the sport of free ride skiing.
2018 marks the 50th anniversary of the Bathy launched in 1968. This dive instrument was the first to display dive depth using a central hand. The brand pays homage to this namesake with the Raider Bathy 120 MemoDepth, which measures and displays depth down to 120m, more than double that of the original Bathy.
On 20 May 2018,[4] Adrian Ballinger and his team summited Mount Everest with an instrument watch designed for such adventures, the Raider Bivouac 9000.[5] With this expedition, the Raider Bivouac 9000 created a new record as the only mechanical wrist watch equipped with an aneroid barometer, to work on Mount Everest.
References
- ^ The history of Blancpain, the oldest watch brand
- ^ "Titan acquires Swiss brand Favre Leuba". Hindu Businessline. 16 November 2011. Archived from the original on 25 August 2022. Retrieved 25 August 2022.
- ^ "Winners - Watchstars". Watchstars. Archived from the original on 13 April 2018. Retrieved 13 April 2018.
- ^ "Alpenglow Expeditions - Mountain Guides based in Lake Tahoe". Alpenglow. Archived from the original on 2 July 2018. Retrieved 2 July 2018.
- ^ "Favre-Leuba Raider Bivouac 9000 Watch". favre-leuba.com. Archived from the original on 2 July 2018. Retrieved 2 July 2018.
External links
- Ariel Adams, Favre-Leuba Raider Harpoon Watch With Slick Way Of Showing The Time ablogtowatch.com FEB 13, 2017