Title: Florists' review (microform)
Identifier: 5205536_49_8 (find matches)
Year: 1912 (1910s)
Authors:
Subjects: Floriculture
Publisher: Chicago : Florists' Pub. Co
Contributing Library: University of Illinois Urbana-Champaign
Digitizing Sponsor: University of Illinois Urbana-Champaign

View Book Page: Book Viewer
About This Book: Catalog Entry
View All Images: All Images From Book
Click here to view book online to see this illustration in context in a browseable online version of this book.

Text Appearing Before Image:
A- June 8, 1922 The Florists^ Review 17 for space in the oval. It may be said now, every foot of space in the oval is taken up. Plenty of opportunity was given from the time of the distribution of the plans for early reservations in this section of the exhibition, and loca- tions were booked as the applications came in, each as nearly as possible to choice. If this oval had been three times as big, there would have been no difficulty in disposing of all the space; in fact, some of the groupings as orig- inally planned have been departed from, in order to maintain the policy always adopted in regard to sale of space in the trade exhibition—first come, first served. There can, under the circum- stances, be no reflection on the value of the spaces in the arcades, which are not at any disadvantage in comparison with the oval spaces. It will be a well arranged exhibition, and every exhibit will attract equal attention. Prospect- ive exhibitors are urged to make their applications for space without delay, so that, at least in the matter of choice, there may be still a little advantage, if it can be so considered. The exhibition will be a record-breaker, both in scope and attendance. The following exhibitors are in addi- tion to the list previously reported: rinehiirst Floral Co., Plpiisant Hill, Mo. Nebel Mfg. Co., Cleveland, 0. Robert Craig Co., Norwood Station, Pa. Orchard Paper Co., St. Ixmis, Mo. Joseph Heacock Co., Wyncote, Pa. Poehlmann Bros. Co., Chicago. George Wlttbold Co., Chicago. Jos. G. Neidinger Co., Philadelphia. W. M. Woodruff's Son & Co., Ixiwgup. N. C. Morehead Mfg. Co., Detroit, Mich. Convention Program. President Pennock and the secretary are now giving their attention to the preparation of the program for the big gathering. Prominent in the program will, of course, be a place for discussion of the national publicity campaign, and arrangements are being made for prominent speakers. The report of the national flower show committee and a discussion on it will also be featured. A meeting of the state vice-presidents will find a place, as also will a meeting of the Florists' Hail Association. Other features of special importance are also planned. President Pennock is particu- larly anxious to include discussions of many problems in these days of interest to florists and worthy of the attention of the society. He invites suggestions from members as to topics believed im- portant enough to be brought before the convention and assures those sending these suggestions that they will have most careful consideration. Such sug- gestions should be presented as early as possible to the secretary. Information as to hotel accommoda- tions and other matters tending to the comfort and convenience of visitors will shortly be forthcoming through the local committees. John Young, Sec'y. NATIONAL PUBLICITY CAMPAIGN. From the secretary's office this week is being mailed to all members of the society and subscribers to the campaign proofs of the series of advertisements to appear in the national niag.'izincs during June, July and August. These advertisements are in column form, and will appear in the Red Book for July; McLean's Magazine (Canada), June 15 and August 15; Life, June 15, July 20 and August 17; Collier's, June 3 and August 5; Outlook, July 19 and August
Text Appearing After Image:
Dracaena Lindenii, a Variety of Fragrans with Yellow-Margined Leaves. 16; Vanity Fair, July; Atlantic Month- ly, July; World's Work, July; American Magazine, July; Literary Digest, June 10 and August 12; Century, August; Scribner's, July; House Beautiful, June; Sunset, July; Independent, June 10; Harper's Magazine, August, and Eeview of Reviews, August. It might be well for those interested to procure copies of these magazine numbers, so as to see how well the advertisements look and are placed. Since the publication of the three pre- vious advertisements our wonderful slo- gan, "Say It with Flowers," has been appreciably referred to, cartooned and exploited in a great number of publica- tions and in other ways, showing that our campaign loses through a temporary cessation of our publicity work. Dur- ing the period when scarcity of funds, mainly through neglect on the part of many of our subscribers to make good their pledges, made advertising expendi- tures impossible, our slogan seemed to vanish from sight, with all outside ref- erence to it lost. A resumption of our publicity has again brouglit it to the front, and we are enjojnng a tremendous amount of prestige, which costs the cam- paign nothing at all. Could better ar- gument be advanced as to the worth of our campaign to our industry? If our delinquent subscribers would make good their pledges, much more publicity could be provided, and it is sorely needed. Bills are now going out to all in arrears on their pledges, and immediate remittances are urged, so that the publicity committee mny be able to place advertising contracts for the fall season. As it is expected that there will be great pressure upon maga- zine advertising forms in the fall, con- tracts ought to be placed two or three months ahead, so that the bes^t maga- zines may be open for our use. A maga- zine cannot add to its pages after an edition is planned, and several large publications are already in press with numbers two months ahead of datings. John Young, Sec'y. GORLY CELEBRATES BIRTHDAY. Vincent J. Gorly, of Grimm & Gorly, St. Louis, Mo., celebrated his forty-fifth birthday June 3 with a reception at the Hotel Statler, at which 150 of his friends attended. The reception was featured by dancing, following a buffet luncheon. Congratulatory telegrams from va- rious parts of the country were read dur- ing the luncheon and displayed after- wards on a bulletin board in the lobby of the hotel. Signs in 500 street cars, each decorated with two flowers, read: "This is my birthday—I am not work- ing." All prominent Republican ofiice- holders were present, from Mayor Henry W. Kiel to Nat Goldstein. All enjoyed a most pleasant afternoon. J. J. B. r. T. D. MEMBERS AT ATLANTA. Thursday afternoon, June 1, a confer- ence of members of the F. T. D. in the southeastern states was held in the Pied- mont hotel, Atlanta, Ga., under the leadership of J. F. Ammann, of Ed- wardsville. 111. Irving Gresham, of At- lanta^ acted as secretary, and E. M. Eichling, of New Orleans, as chairman of the conference. Despite the prevailing rainy weather, there were thirty-one present, represent- ing eight states, including J. F. Am- mann, Edwardsville, 111.; L. Jack Spence, Chattanooga, Tenn.; Miss Edith Goetz, Chattanooga, Tenn.; Karl P. Baum, Knoxville, Tenn.; John J. Haury and H. H. Rinehart, Nashville, Tenn."; Winoham Lyon, Mobile, Ala.; T. H. Joy, Nashville, Tenn.; Jerry Ellis and F. M.

Note About Images