Frank Price
Frank Price | |
---|---|
Born | Universal Studios, Columbia Pictures | May 17, 1930
Known for | Early TV format innovations; greenlighting famous films of the 1980s; historic bust of Howard the Duck |
Spouse |
Katherine Crawford (m. 1965) |
Children | Roy Price David Price 2 other sons |
Frank Price (born May 17, 1930)[1] is an American retired television writer and film studio executive. He held a number of executive positions including head of Universal TV; president, and later chairman and CEO, of Columbia Pictures; and president of Universal Pictures.[2] In the 1960s, he is credited with helping to develop the "made-for-TV movie" and the 90-minute miniseries television formats, including The Virginian (1962–1970).
As studio president, Price oversaw the production of and/or
Early life
Frank Price was born to William F. Price and Winnifred A. (Moran) Price on May 17, 1930, in Decatur, Illinois.[9] During the Great Depression, his father moved continually in search of work; prior to college Price lived in eight cities around the country.[9] He attended three years of high school in Flint, Michigan, and spent five years in Glendale, California, where his mother worked as a waitress in the cafeteria of Warner Bros., exposing the young Price to a film studio and actors.[9] He still has photographs of Errol Flynn, Humphrey Bogart, Olivia de Havilland and James Cagney inscribed "To Frankie".[10]
Price served about one year in the United States Navy from 1948 to 1949, then attended three years of college at Michigan State University from 1949 to 1951 before transferring to Columbia University on the strength of his writing talent.[9] In New York he dropped out of university to work full-time as a reader in the CBS-TV Story Department.[9]
Career
Television (1951–1978)
Price was a
In 1959, Price joined Universal TV (then Revue Productions) as associate producer and writer where he was mentored by Sidney Sheinberg and Lew Wasserman. In 1961, he made the transition from artist to studio executive when he was named vice president of Universal TV, and in 1971 senior vice president.[11] The same year, he was named president and head of Universal TV and vice president, MCA, Inc.[11] During his time at Universal he is credited with helping to develop new television formats the "made-for-TV movie" and the miniseries.[1] He was executive producer of the TV series, The Virginian (1962–70), TV's first 90-minute Western series.[11] Price said "The Virginian played a formative role in my life. I got on-the-job experience running a high-profile show business enterprise, learning to coordinate business and creative endeavors."[12] In 1966, he produced one of the first movies made for television, The Doomsday Flight.[9] Other shows he developed or supervised included The Six Million Dollar Man, Battlestar Galactica, The Rockford Files, Kojak and Columbo.[13]
Columbia Pictures (1978–1983)
Whenever I felt overly stressed, I reminded myself that it's easier than writing. It's 'let's put on a show' ... and getting paid to do it.[10]
In 1978, after a 19-year career in television, Price left Universal to become president of Columbia Pictures.[14] "When I left Universal, I didn't know if I could ever become president of Columbia," he once said, "but I didn't want to wake up at the age of 65 and not have taken that chance to run a movie studio."[14] Over the next 5 years, Price greenlit a string of risky but highly successful films including Kramer vs. Kramer (1979), Tootsie (1982), Gandhi (1982), and The Karate Kid (1984).[1] For Ghostbusters (1984), "The wisdom in town was that I had made a terrible mistake," Price said, "When the film came on, the reaction was horrible. A studio executive came up and put his arm around me and said, 'Don't worry: we all make mistakes.' I was nauseous ... [but] when the movie came out, it just exploded."[7]
During Price's tenure, the studio put
After Columbia was purchased by
Universal Pictures (1983–1986)
In November 1983, Price became chairman of the MCA Motion Picture Group, which included control of the production and distribution of Universal Pictures.[14] He is credited with saving the script for Back to the Future (1985) from obscurity, allowing the film to be completed.[5] He greenlit Out of Africa, which won the best-picture Oscar in 1985.[4] However, in September 1986, Price quit Universal in fallout over the notorious flop of Howard the Duck. In 2014, the Los Angeles Times listed Howard the Duck as one of the costliest box-office flops of all time.[3] "A duck brought Price down," lamented one producer.[4]
Of his time at Universal, one industry insider said "Price had full carte blanche to put anything into the works at whatever cost. Frank did what he did at Columbia: He bought the big talent. In effect, he was spending a lot of money in an attempt to play it safe."[4]
Columbia Pictures (1990–1991) and independent
In 1987, Price formed his own studio Price Entertainment.[1] The company was initially set up in 1986 with a first-look production deal at Tri-Star Pictures.[16] The company had officially established in late November 1987 as an auxiliary production arm of Tri-Star Pictures after a longer-established move, and the company had fit into the scheme at the then-pending merger with the Coca-Cola Entertainment Business Sector into Columbia Pictures Entertainment that the joint venture relationship was transferred to Columbia Pictures once the deal was finalized.[17] In 1990, after Sony purchased Columbia Pictures, Price was approached to return to Columbia and after a series of short negotiations he was appointed chairman of Columbia Pictures.[8] His company Price Entertainment, Inc. was merged with Columbia in March 1991 with the agreement it would turn out two films a year, produced by Price but without being credited to him.[18]
During his time at Columbia he greenlit Boyz n the Hood (1991),[6] The Prince of Tides (1991), Bram Stoker's Dracula (1992) and Groundhog Day (1993).[9] On being a studio chief, Price considered it one of the world's great jobs:[10]
... the best part of the job was the ability to buy the best – directors, scripts, talent. The worst was spending your day saying 'no' – telling people you don't share their dreams. You're making subjective decisions in a very amorphous realm ... and have to wait 18 to 24 months before you know if you guessed right. Anyone who complains about the stresses is a fool. The pay and the perks are good. You have fun lunches with Streisand and Redford. And it's sort of like being head of a small country. Though I rarely used the plane, I was met at the airport and commanded a certain amount of deference. Things go your way – period.[10]
Price left Columbia on October 4, 1991, at which time Price Entertainment was re-activated and continued an association with Sony Pictures Entertainment with a non-exclusive production deal.[11] Price Entertainment continued making pictures until 2001 including Shadowlands (1993), Circle of Friends (1995) and The Tuskegee Airmen (1995).[9]
Other work
Price was chairman of the Board of Councilors for the
Industry reflections
Price came from the artistic side of the industry starting out as a script writer. He considered this an advantage later when deciding to make a film, saying "Unwilling to base my decisions on other people's perceptions, I spent a lot of my time reading [scripts]. From what I understand, however, that's the exception rather than the rule."[10] Price was also a serious reader, after his 1987 departure from Universal he devoured books ranging from Das Kapital to Adam Smith's The Wealth of Nations.[10] Price worked on a novel of his own (never published), he said it was "my version of The Last Tycoon", an unfinished novel by F. Scott Fitzgerald about the life of a Hollywood studio manager.[10] "I know that world better than F. Scott Fitzgerald," Price said. "This is a business like no other. Though there may not be any more politics and infighting in Hollywood than elsewhere, the stakes are so much higher. One bad casting decision can ruin a picture."[10]
Personal
Price married Katherine Crawford on May 15, 1965, an actress known for
References
- ^ a b c d e f "Frank Price". Hollywood.com. Retrieved November 15, 2017.
- ^ a b c Tim Appelo (February 2017). "The Amazing Rise of Amazon Studios". Seattle Business Magazine. Retrieved October 22, 2017.
- ^ a b Claudia Eller (January 15, 2014). "The costliest box office flops of all time". Los Angeles Times. Retrieved November 16, 2017.
- ^ a b c d David T. Friendly (September 17, 1986). "Frank Price Quits Universal Pictures". Los Angeles Times. Retrieved November 16, 2017.
- ^ a b Mike Fleming Jr. (October 21, 2015). "Blast From The Past On 'Back To The Future': How Frank Price Rescued Robert Zemeckis' Classic From Obscurity". Deadline Hollywood. Retrieved November 16, 2017.
- ^ a b Sam Kashner (August 4, 2016). "How Boyz n the Hood Beat the Odds to Get Made—and Why It Matters Today". Vanity Fair. Retrieved November 17, 2017.
- ^ a b Lesley M. M. Blume (June 4, 2014). "The Making of Ghostbusters: How Dan Aykroyd, Harold Ramis, and "The Murricane" Built "The Perfect Comedy"". Vanity Fair. Retrieved November 16, 2017.
- ^ a b c Elaine Dutka (March 22, 1990). "Hollywood Veteran Price to Head Film Unit at Columbia". Los Angeles Times. Retrieved November 18, 2017.
- ^ ISBN 9780786457991.
- ^ a b c d e f g h Elaine Dutka (December 18, 1994). "The Studio Shuffle : Frank Price". Los Angeles Times. Retrieved November 18, 2017.
- ^ a b c d e f "Frank Price". Turner Classic Movies. Retrieved November 16, 2017.
- ISBN 9780786457991.
- ^ Josephine Reed (2011). "A Conversation with Producer Frank Price, part 1". Art Works. National Endowment for the Arts. Retrieved November 22, 2017.
- ^ a b c d e Aljean Harmetz (November 12, 1983). "Frank Price Named To Head MCA's Universal Film Studio". The New York Times. Retrieved November 16, 2017.
- ^ Cohn, Lawrence (November 22, 1989). "Exec Shifts Make Columbia the Gem of Commotion". Variety. p. 1.
- ^ "Frank Price Relinquishes U Reins; Signs Point To Move To Tri-Star". Variety. September 24, 1986. p. 3.
- ^ Greenberg, James (November 18, 1987). "Frank Price Putting Out Shingle At Tri-Star As An Indie Producer". Variety. pp. 3, 26.
- ^ Frank Price (March 1, 1992). "We Get letters ... : 'Gladiator'". Los Angeles Times. Retrieved November 18, 2017.
- ^ Grobar, Matt (April 14, 2021). "Frank Price To Retire As Chair Of USC School Of Cinematic Arts Board Of Councilors; Donna Langley Assuming Role For One-Year Term". Deadline. Retrieved May 2, 2022.
- ^ James Lytle (April 22, 1996). "Film producer Frank Price named trustee". USC News. Retrieved November 19, 2017.
- ^ "Amazon Studios chief resigns after harassment allegations". Reuters. October 18, 2017. Retrieved October 18, 2017.
External links
- A Conversation with Producer Frank Price (Part 2), National Endowment for the Arts.
- Bret Lott (Winter 2013). "The Fixer: The Making of Frank Price". Virginia Quarterly Review. 89 (1). Retrieved November 19, 2017.
- Career of Hollywood Titan Frank Price, interview with Lionel Chetwynd (2012)
- Frank Price career retrospective: television and film, by David Price
- Frank Price Story: Part 1,2,3,4, interviews