Gad Saad

Source: Wikipedia, the free encyclopedia.

Gad Saad
Saad in 2010
Born (1964-10-13) 13 October 1964 (age 59)
Beirut, Lebanon
NationalityLebanese, Canadian
EducationMcGill University (BSc, MBA)
Cornell University (MSc, PhD)
Scientific career
FieldsMarketing, consumer behaviour
InstitutionsConcordia University
ThesisThe adaptive use of stopping policies in sequential consumer choice (1994)
Doctoral advisorEdward Russo
YouTube information
Channel
Subscribers298 thousand[1]
Total views33.37 million[1]
Last updated: 2 April 2024
Websitegadsaad.com

Gad Saad (

Concordia University.[2] He has argued for applying evolutionary psychology to marketing and consumer behaviour.[3][4] He wrote a blog for Psychology Today
and hosts a YouTube channel titled "The Saad Truth".

Early life and education

Saad was born in 1964 in Beirut, Lebanon, he is of Lebanese Jewish and Syrian Jewish ancestry.[5] His family fled in October 1975 to Montreal, Quebec, Canada, to escape the Lebanese Civil War.[6]

He obtained a B.Sc. (mathematics and computer science) and M.B.A. from McGill University, and an M.Sc. and Ph.D. from Cornell University.[7]

Saad is an

atheist who describes himself as culturally Jewish.[8]

Career

Saad has been a professor of marketing at Concordia University since 1994. From 2008 until 2018, he held the Concordia University Research Chair in Evolutionary Behavioural Sciences and Darwinian Consumption. He has also held visiting professorships at Cornell University, Dartmouth College, and the University of California, Irvine. He was an associate editor for the journal Evolutionary Psychology from 2012 to 2015.[9] He is an advisory fellow for the Centre for Inquiry Canada.[10]

Saad hosts a YouTube show titled The Saad Truth. As of February 2021, his channel has received more than 22 million views.[11]

Saad writes a blog for Psychology Today titled Homo Consumericus.[12]

Research

Saad has researched how hormones affect and is affected by consumer behavior, such as how

gift giving behaviors.[20][21][22][23]

Coverage and interviews

Saad has been profiled in the

Télévision française de l'Ontario.[24]
Saad has contributed to The Wall Street Journal.[25]

As of 2022, he had been featured on seven episodes of Joe Rogan's podcast The Joe Rogan Experience.[11] In February 2022, Spotify removed 70 episodes of the podcast which included Rogan using a racist slur, one of which has Saad as a guest.[26][27] Saad has also appeared on Sam Harris's Making Sense podcast (then titled Waking Up).[11]

Bibliography

Books

  • Saad, G. (2007). The Evolutionary Bases of Consumption. Mahwah, NJ: Lawrence Erlbaum.
    ISBN 9780805851502. Book review[28]
  • Saad, G. (ed.) (2011). Evolutionary Psychology in the Business Sciences. Springer: Heidelberg, Germany.
    ISBN 9783540927839. Book review[29][30]
  • Saad, G. (2011). The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature. Amherst, NY: Prometheus Books.
    ISBN 9781616144296. Book review[31]
  • Saad, G. (2020). The Parasitic Mind: How Infectious Ideas Are Killing Common Sense. Washington, DC: Regnery Publishing.
    ISBN 9781621579595
    .

References

  1. ^ a b "About GadSaad". YouTube.
  2. ^ "Do Great Minds Think Alike? The Impact Of Culture On Your Creative Thinking Skills". Medical Daily, 22 May 2015 By Lizette Borreli
  3. ^ "Do human instincts explain what we buy, and why we want it?". The Globe and Mail. Toronto. 13 July 2011.
  4. ^ "Does It Feel Better To Give Or Receive A Gift?". Popular Science, By Daniel Engber. 17 November 2015
  5. ^ On Behalf of My Ancestors and Those of My Wife, Please Accept This Apology (THE SAAD TRUTH_1247), retrieved 8 February 2024
  6. ^ "Story Profile - Passages Canada". passagestocanada.com. Archived from the original on 28 September 2018. Retrieved 22 January 2015.
  7. ^ "Gad Saad". leighbureau.com. Archived from the original on 22 January 2015. Retrieved 22 January 2015.
  8. ^ Zeitlin, Alan (26 May 2021). "Jewish author Gad Saad stares down the growing tide of antisemitism". The Jerusalem Post. Retrieved 22 August 2022.
  9. ^ "Gad Saad Ph.D. | Psychology Today".
  10. ^ "Gad Saad, PhD". Concordia University. Retrieved 21 June 2020.
  11. ^ a b c d "Montreal professor known as 'The Gadfather' argues against political correctness". Toronto Star, Giuseppe Valiante. Canadian Press. 30 October 2016
  12. ^ "Homo Consumericus". Psychology Today. Retrieved 20 June 2020.
  13. doi:10.1016/j.obhdp.2009.06.001
    .
  14. ^ "Testosterone drives men to buy fast cars". CBC News. 14 October 2009.
  15. doi:10.1016/j.paid.2010.07.003
    .
  16. doi:10.1037/a0025963
    .
  17. ^ "Le succès au bout de l'index - ICI.Radio-Canada.ca". Radio-Canada.ca. 9 November 2010.
  18. doi:10.1016/j.jcps.2011.10.001
    .
  19. ^ "8 Dating Lies Men And Women Tell". Huffington Post. 26 March 2013.
  20. doi:10.1111/j.1936-4490.2000.tb00203.x
    .
  21. doi:10.1108/07363760010349920
    .
  22. doi:10.1016/S0148-2963(99)00008-9
    .
  23. doi:10.1002/mar.10096. Archived from the original
    on 16 December 2012.
  24. ^ "Gad Saad". TFO Education.
  25. ^ Saad, Gad (21 June 2011). "The Consuming Instinct". The Wall Street Journal.
  26. ^ Bella, Timothy (5 February 2022). "Joe Rogan apologizes for 'regretful and shameful' past use of the n-word". Washington Post. Retrieved 5 April 2024.
  27. ^ Shaw, Lucas (5 February 2022). "Joe Rogan Apologizes for Using Racial Slur on His Podcast". Bloomberg. Retrieved 7 February 2022.
  28. doi:10.1016/j.evolhumbehav.2007.12.006
    .
  29. S2CID 145406315
    .
  30. doi:10.1002/mar.20605
    .
  31. ^ "Nonfiction Book Review: The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature by Gad Saad. Prometheus, $25 (340p) ISBN 978-1-61614-429-6". PublishersWeekly.com. June 2011.

External links

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