Generation Jones
The examples and perspective in this article deal primarily with the United States and do not represent a worldwide view of the subject. (March 2022) |
Generation Jones is the social
Unlike "Leading-Edge Boomers", most of Generation Jones did not grow up with
The name "Generation Jones" has several connotations, including a large
Generation Jones is noted for coming of age after a huge swath of their older brothers and sisters in the earlier portion of the Baby Boomer population had; thus, many note that there was a paucity of resources and privileges available to them that were seemingly abundant to older Boomers. Therefore, there is a certain level of bitterness and "jonesing" for the level of doting and affluence granted to older Boomers but denied to them.[21]
The term has enjoyed some currency in political and cultural commentary, including during the
Cultural, economic, and political dimensions
While charismatic leaders like John F. Kennedy and Martin Luther King Jr. inspired millions of older Boomers to work for—and witness—positive social change, younger Boomers were in preschool or not yet born. The Woodstock pop festival (1969) was a defining moment for older Boomers; younger Boomers have few memories from before the Watergate scandal (1972–1974) and the cultural cynicism it begat. While in high school, members of Generation Jones had a distinct feeling of having just missed the real hippie era.
Many came of age during the 1970s and early 1980s. They shared similar pop culture and MTV with Gen Xers. They were young adults navigating the workforce in the 1980s and 1990s but still felt the 2008 economic crisis. This hit them hard because they had to help and advise their older Millennial children while also providing for their younger Gen Z kids.
Generation Jones has been covered and discussed in newspapers, magazines, TV, and radio shows.[23][24][25][26] Pontell has appeared on TV networks such as CNN, MSNBC, and BBC, discussing the cultural, political, and economic implications of this generation's emergence.[27][28][29]
In the business world, Generation Jones has become a part of the strategic planning of many companies and industries, particularly in the context of targeting Jonesers through marketing efforts.
Politically, Generation Jones has emerged as a crucial voting segment in US and UK elections.
The
) – have characterized Obama as a member of Generation Jones.Key characteristics assigned to members are pessimism, distrust of government, and general cynicism.[43][46]
In Pontell's opinion, the US cohort shifted left in 2020, which he attributed to Trump's response to the COVID-19 crisis and Trump's mocking of Joe Biden's senior moments. "There are lots of seniors out there that also have senior moments," Pontell says. "They don't really like the president mocking those one bit."[47]
See also
- List of generations
- Cusper
- Xennials
- Zillennials
- Interbellum Generation
References
- ^ Howe, Neil (December 7, 2008). "Who is the Real 'Dumbest Generation'?". The Washington Post. Archived from the original on January 2, 2017. Retrieved February 7, 2019.
- PMID 22391748.
- ^ Pontell, Jonathan (April 3, 2009). "Generation Jones and the new era in global leadership". Politico. Retrieved January 1, 2024.
- ^ Jensen, J. B. (2007). Future consumer tendencies and shopping behaviour: The development up until 2015-17. Research paper No. 1. Denmark: Marianne Levinsen & Jesper Bo Jensen. pp. 13–17. Archived from the original on January 22, 2013.
- ^ Seigle, Greg (April 6, 2000). "Some Call It 'Jones'". The Washington Post. Archived from the original on October 23, 2012. Retrieved February 18, 2007.
- ^ a b "Press Release: Generation Jones is driving NZ Voter Volatility". Scoop Independent News (NZ). September 13, 2005. Retrieved February 18, 2007.
- ^ Wastell, David (October 15, 2000). "Generation Jones comes of age in time for election". The Daily Telegraph. London. Archived from the original on March 7, 2007. Retrieved June 12, 2009.
- ^ Williams, Jeffrey J. (March 31, 2014). "Not My Generation". The Chronicle of Higher Education. Archived from the original on October 9, 2017. Retrieved January 27, 2019.
- ^ "Jump up". The Frederick News-Post. December 19, 2008. Archived from the original on February 21, 2010. Retrieved August 2, 2010.
- ^ "In Obama, many see an end to the baby boomer era". Chicago Sun-Times. January 11, 2009. Archived from the original on January 25, 2009. Retrieved September 19, 2015.
- ^ Buck, Stephanie (November 3, 2017). "This niche generation within the Baby Boom is a highly coveted—and persuadable—voting bloc".
- ^ Stevens, Mitchell. "History of Television". New York University.
- ^ Burclaff, Natalie. "Research Guides: Doing Consumer Research: A Resource Guide: Generations". guides.loc.gov. Retrieved April 21, 2022.
- ^ Bureau, US Census. "2019 Data Show Baby Boomers Nearly 9 Times Wealthier Than Millennials". Census.gov. Retrieved February 18, 2023.
- ^ A majority of U.S. households had PCs by 2000 and the internet by 2001; see: File, Thom (May 2013). Computer and Internet Use in the United States (PDF) (Report). Current Population Survey Reports. Washington, D.C.: U.S. Census Bureau. Retrieved February 11, 2020.
- ^ A majority of all U.S. adult survey respondents reported having mobile phones by 2002; see: Tuckel, Peter; O'Neill, Harry (2005). Ownership and Usage Patterns of Cell Phones: 2000-2005 (PDF) (Report). JSM Proceedings, Survey Research Methods Section. Alexandria, VA: American Statistical Association. p. 4002. Retrieved September 25, 2020.
- ^ Anne, Braly (January 18, 2009). "'Generation Jones' soon to have its man in Washington". Chattanooga Times Free Press.
- ^ Button, Eileen (April 5, 2009). "Generation Jones has a few good reasons to be suspicious of technology". The Community Newspapers.
- ^ Stuart Wells, Amy (March 4, 2009). "Commentary - From Obama's Generation The Audacious Hope of More Racially Diverse Public Schools". Education Week.
- ^ "FreddieMac - 30-Year Fixed-Rate Mortgages Since 1971". November 7, 2021.
- ^ Pontell, Jonathan (2007). "Generation Jones". The Jonathan Pontell Group. Archived from the original on July 13, 2011. Retrieved October 30, 2012.
- ^ Wiltz, Teresa (October 7, 2020). "What Prince Tells Us About Kamala Harris". Politico. Retrieved December 14, 2023.
- ^ Lang, John (January 8, 2000). "Generation Jones: Between the Boomers and the Xers". The Cincinnati Post. E. W. Scripps Company. Archived from the original on January 15, 2005.
- ^ a b Rowan, David (May 2005). "A guide to electionspeak". Archived from the original on April 7, 2007.
- ^ "Political analyst Jonathan Pontell on what political party different generations vote for and why". Talk Radio News Service. October 30, 2006. Archived from the original on September 11, 2011. Retrieved December 7, 2008.
- ^ Aguilar, Louis (December 2000). "Many in the 35-46 Age Bracket Identify with 'Generation Jones'". Denver, Colorado: The Denver Post.
- ^ Generation Jones discussion on CNN day before ElectionDay'08. YouTube. January 15, 2009. Retrieved September 19, 2015.
- ^ Generation Jones conversation on Canada's most popular national TV talk show. YouTube. February 27, 2009. Retrieved September 19, 2015.
- The Huffington Post. Retrieved February 10, 2014.
- ^ Campanelli, Melissa (September 20, 2007). "How to Reach 'Generation Jones' Online". eMarketing & Commerce. Archived from the original on December 13, 2019. Retrieved July 9, 2009.
- ^ Wells, Ellen C. (September 2005). "Keeping Up With The Jonesers" (PDF). Today's Garden Center: 44–45. Retrieved July 9, 2009.
- ISBN 978-0-9766973-5-0
- ISBN 978-1-934144-02-2.
- ISBN 978-0-7494-4939-1.
- ^ "Toops Scoops: Keeping up with the Jonesers". foodprocessing.com. Retrieved September 19, 2015.
- ^ "Who is Generation Jones?". Project Britain. Carat UK. Archived from the original on February 15, 2005. Retrieved February 10, 2014.
- ^ Dutta, Kunal (January 23, 2006). "Carat taps into singleton spending". MediaWeek. Retrieved February 10, 2014.
- ^ a b Page, Clarence (October 22, 2008). "Generation Jones is in play". Chicago Tribune. Archived from the original on December 1, 2008. Retrieved December 7, 2008.
- ^ a b Fenn, Peter (October 23, 2008). "Why the 'Generation Jones' Vote May Be Crucial in Election 2008". The Hill's Pundits Blog. Archived from the original on January 30, 2009. Retrieved December 7, 2008.
- ^ "Key to election is 'keeping up with Joneses'". epolitix.com. Archived from the original on October 13, 2008. Retrieved September 19, 2015.
- ^ "Pollster says Generation Jones tipped election for Bush". publicradio.org. December 9, 2004. Retrieved September 19, 2015.
- The Huffington Post. Retrieved December 7, 2008.
- ^ a b Rentoul, John (April 10, 2005). "Introducing Generation Jones voters who hold the key to No 10". The Independent. London. Archived from the original on May 23, 2009.
- ^ "Generation Jones Women are Swing Voters". Rasmussen Reports. October 27, 2004. Retrieved September 19, 2015.
- ^ Alter, Jonathan (February 11, 2008). "Twilight of the Baby Boom". Newsweek. Retrieved December 7, 2008.
- ^ Derbyshire, David (November 24, 2004). "Generation Jones is given a name at last". The Daily Telegraph. London. Retrieved May 3, 2010.
- ISSN 0362-4331. Retrieved September 16, 2021.