Gil Schwartz

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Gil Schwartz
BornMay 20, 1951
New York City, U.S.
DiedMay 2, 2020 (aged 68)
Santa Monica, California, U.S.
Other namesStanley Bing
Alma materBrandeis University (BA)

Gil Schwartz (May 20, 1951 – May 2, 2020), known by his pen name Stanley Bing,

corporate communications and Chief Communications Officer for CBS.[6]

Early life and education

Schwartz was born May 20, 1951, in New York City, and was raised in New Rochelle, New York. He earned a Bachelor of Arts degree in English and Theatre Arts from Brandeis University.[7][8]

Career

After graduating from college, Schwartz intended to become a playwright. He was a co-founder of Next Move Theatre, an improv troupe based in Boston. Schwartz later landed a communications job at Westinghouse Broadcasting.[9]

Writing

Schwartz was a columnist, novelist, and writer of a large body of work dedicated to exploring the relationship between pathology and authority. He first appeared in the pages of Esquire with a one-page column at the back of the magazine on corporate strategies. In a few years, he moved to the front of the magazine and began a series of 2500-word essays, mainly focused on business-related topics.[10]

His first book was a satirical collection of business terms called Bizwords, based on the concept of

Machiavelli Do?: The Ends Justify The Meanness;[14] Throwing The Elephant: Zen and the Art of Managing Up;[15] Sun Tzu Was A Sissy,[16] and, published simultaneously in the spring of 2006, Rome, Inc.: The Rise and Fall of the First Multinational Corporation,[17] and 100 Bullshit Jobs and How To Get Them.[18] In 2007, Schwartz published a thoroughly revised edition of Crazy Bosses, adding a layer of strategy that did not exist in the earlier edition,[19] and in 2008, Executricks: How to Retire While You're Still Working.[20] In 2011, Schwartz published Bingsop's Fables, a version of Aesop's Fables applicable to the business world, populated with corporate archetypes, including The Stupid Investor, the Miserable Misery Mogul, and the Ill-Tempered PR Person. The book was illustrated by Steve Brodner.[21] Schwartz's most recent volume, published in 2014, is The Curriculum: Everything You Need to Know to Be a Master of Business Arts, a 384-page satirical textbook that purportedly provides a complete business education. Illustrated with color PowerPoint graphics, the book includes a core and advanced curriculum, as well as tutorials and electives, with subjects such as "not appearing stupid", "insensitivity training", and "Town Car management".[22]

In a March 2014 interview with Fortune magazine, Schwartz claimed that all of his data came from a think tank he incorporated, The National Association of Serious Studies, which "adheres to the highest standards of Internet journalism."[23]

Schwartz also wrote online. In 2007, he began a daily blog, www.stanleybing.com, which appears on the

CNNMoney,[24] and also syndicated his writing and video blogs for HuffPost.[25]

Identity

In 1996, Randall Rothenberg, one of Schwartz's colleagues at Esquire, informed The New York Times that Stanley Bing was actually Gil Schwartz, a CBS executive.[26] The Times published an article under the headline "CBS's Best-Kept Secret (Hint Hint)" revealing Schwartz's identity and noting that he "would probably have been able to keep his Swiftian alter ego a secret, known only to a small circle of friends and colleagues, had he not been so successful at his day job." In the article, Schwartz neither confirmed nor denied the claim that he was Stanley Bing. However former CBS Broadcast Group President Howard Stringer, who was aware of the ruse, compared Schwartz/Bing to Andy Rooney and David Letterman.[27]

Schwartz continued to write the back page for Fortune magazine,[28] while (as Schwartz) holding down a similar post at Men's Health, writing a 2500-word column reminiscent of his earlier work at Esquire.[29]

Personal life

Schwartz was married to Laura Svienty for 14 years. He had two children, two step-children, and two grandchildren. Schwartz and his wife had previously split their time between Manhattan and Mill Valley, California.

Schwartz died on May 2, 2020, at his home in Santa Monica, California, from cardiac arrest. He was 68.[30]

Published works

Novels

References

  1. ^ "CBS's Best-Kept Secret ( Hint Hint ) (Published 1996)". The New York Times. Archived from the original on 2022-11-06.
  2. ^ "Fortune". Archived from the original on 2014-06-01. Retrieved 2014-08-03.
  3. ^ "Media Bistro". Archived from the original on 2015-09-07. Retrieved 2014-08-03.
  4. ^ "HarperCollins". Archived from the original on 2013-05-14. Retrieved 2014-08-03.
  5. ^ HarperCollins[permanent dead link]
  6. ^ CBS
  7. ^ Littleton, Cynthia (2020-05-03). "Gil Schwartz, Longtime CBS Executive and Author, Dies at 68". Variety. Retrieved 2020-05-04.
  8. ^ "Gil Schwartz, Former CBS Communications Exec, Dies at 68". The Hollywood Reporter. 3 May 2020. Retrieved 2020-05-04.
  9. ISSN 0362-4331
    . Retrieved 2020-05-04.
  10. ^ "Media Bistro". Archived from the original on 2015-09-07. Retrieved 2014-08-03.
  11. ^ Google Books
  12. ^ Google Books
  13. ^ "CBS's Best-Kept Secret ( Hint Hint ) (Published 1996)". The New York Times. Archived from the original on 2022-11-06.
  14. ^ "HarperCollins". Archived from the original on 2013-05-14. Retrieved 2014-08-03.
  15. ^ HarperCollins
  16. ^ HarperCollins
  17. ^ Publishers Weekly
  18. ^ HarperCollins
  19. ^ HarperCollins
  20. ^ HarperCollins
  21. ^ HarperCollins
  22. ^ HarperCollins[permanent dead link]
  23. ^ Fortune
  24. ^ "Fortune/CNNMoney". Archived from the original on 2014-06-01. Retrieved 2014-08-03.
  25. ^ The Huffington Post
  26. ^ Gawker
  27. ^ "CBS's Best-Kept Secret ( Hint Hint ) (Published 1996)". The New York Times. Archived from the original on 2022-11-06.
  28. ^ "Fortune". Archived from the original on 2014-06-01. Retrieved 2014-08-03.
  29. ^ "Men's Health". Archived from the original on 2014-01-28. Retrieved 2014-08-03.
  30. ^ Littleton, Cynthia (2020-05-03). "Gil Schwartz, Longtime CBS Executive and Author, Dies at 68". Variety. Retrieved 2020-05-04.

External links

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