Google Attribution
 | This article may be too technical for most readers to understand. (December 2017) |
Google Attribution is a monitoring program developed by Internet advertising company
AdWords or DoubleClick Search account. An attribution model is set of rules, that shows how credit for sales and conversions are allocated to touchpoints in conversion paths. For example, the Last Interaction model in Analytics assigns 100% credit to final touchpoints (i.e., clicks) that immediately precede sales or conversion
. In contrast, the First Interaction model assigns 100% credit to touchpoints that initiate conversion paths.
References
- Tech Crunch.