Great Lakes Crossing Outlets

Coordinates: 42°42′9″N 83°17′57″W / 42.70250°N 83.29917°W / 42.70250; -83.29917
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Great Lakes Crossing Outlets
Flint MTA 502
Bus transport SMART 462
Websitehttp://www.greatlakescrossingoutlets.com

Great Lakes Crossing Outlets, formerly Great Lakes Crossing, is a

Legoland Discovery Center, and Sea Life Michigan
.

History

An entrance on the mall's south side near Marshalls, May 2014.

In 1990, Western Development Corporation (later known as

Kmart built a prototype store across Joslyn Road in 1992.[8]

Development of Great Lakes Crossing

The Rainforest Cafe is one of several restaurants located within the mall.

FYE, and Burlington Coat Factory (now known as Burlington), which would be relocating from an existing store in Bloomfield Hills.[15][16] Several other confirmed tenants of the mall would also be operating their first Michigan locations at the mall, including Oshman's Sporting Goods, Bass Pro Shops, JCPenney Outlet, and Last Call, the outlet division of Neiman Marcus.[17][16] Steve & Barry's was also selected as an anchor store; it would be not only their first location in a mall, but also their first in a "superstore" format which expanded their clothing line beyond collegiate apparel to men's and women's casual wear.[18] In addition to these stores, the mall would include a 1,000-seat food court.[19] Three outparcels of the mall would be occupied by Chili's, On the Border Mexican Grill & Cantina, and a Borders bookstore.[12]

Opening

Great Lakes Crossing opened on November 12, 1998. Taubman predicted that the mall would have over 17 million visitors within its first year, and that its location would be convenient for tourists traveling to

Charlotte Russe, Ann Taylor Loft, Bebe Stores, The Icing, Rack Room Shoes, GameWorks, and restaurants Ben & Jerry's, Hot Dog on a Stick, Stir Crazy, Alcatraz Brewing Company, and a Dick Clark’s American bandstand grill.[17] At opening, 91 percent of the mall's storefronts were leased,[15] and over 54,000 shoppers attended on opening day.[22]

One year after the mall's opening, many individual retailers had expressed concerns that sales had dropped off, despite the mall's then-general manager noting that sales were up to expectations;[15] specifically, mall sales were between $300 and $400 per square foot in the mall's first year of business, over the then-national average of $291.[22] The International Council of Shopping Centers reported at the time that a decrease in traffic was not unusual for a mall in its first year of business, particularly due to factors such as unusually high expectations from retailers following a grand opening, and shopper unfamiliarity with the mall's mix of tenants.[15] Taubman also noted that, other than a small number of temporary stores that were only open for the Christmas 1998 shopping season, the only stores to close within the first year were clothing store J. Riggings and shoe store The Wild Pair, both due to the bankruptcy of their parent company Edison Brothers Stores in 1999.[15] In addition, the Wolfgang Puck Cafe was never opened due to financial difficulties, so Taubman Centers underwent negotiations to fill the space where it would have opened.[15] Several other stores joined in 1999, including Victoria's Secret, White Barn Candle Company, Limited Too, Forever 21, and Zales Jewelers.[22] Two other strip malls were built across Interstate 75: The Auburn Mile and Baldwin Commons, whose tenants featured such big-box stores as Costco, Kohl's, Meijer, and Target.[15]

After opening

In 2000, a report filed by the Detroit Metro Convention & Visitors Bureau found that the mall was visited less by tourists than other attractions in metropolitan Detroit including Somerset Collection. A specialist hired by Taubman Centers to manage tourism marketing for the mall theorized that this deficiency was due to an overemphasis by mall marketers on tour bus travel, combined with the mall being new enough that out-of-state tourists may not have been aware of its existence yet.[23] Despite this, the mall continued to have significant regional impact. By 2001, vacancy had begun to increase at Summit Place Mall in nearby Waterford Township by more than ten percent since Great Lakes Crossing's opening.[24] JCPenney closed its outlet store at the mall in early 2002.[25] A portion of their former location became a Circuit City which opened in November 2003.[26] Taubman Centers assumed total ownership of the mall in 2003 after buying out a fifteen percent minority stake held by UBS Group AG, successor to Union Bank of Switzerland.[27]

Steve & Barry's relocated to near Summit Place Mall in 2007 and was replaced by an Urban Behavior.

Bar Louie which replaced the former Dick Clark's American Bandstand grill. [29] This was followed in February 2010 by a 22,000-square-foot (2,000 m2) Toby Keith's I Love This Bar & Grill, the sixth in a chain of bars founded by singer Toby Keith.[30] GameWorks closed in March 2010 as part of a corporate restructuring.[31]

2010s and 2020s

In August 2010 Forever 21 moved from its original smaller location to the former Steve and Barry’s/Urban Behavior location, FYE also was a part of the expansion of Forever 21 and eventually moved to a smaller store. Taubman Centers announced in late 2010 that the mall would be renamed Great Lakes Crossing Outlets, in order to reflect more clearly the presence of outlet stores in the tenant mix. This renaming coincided with several new tenants, including the first Michigan locations of

Polo Ralph Lauren, Wilsons Leather Outlet, and aerie.[32] Art Van Furniture also opened a 43,000 square feet (4,000 m2) store at the mall on Black Friday 2010, replacing Circuit City which had gone out of business in 2009.[33] The rebranding was accompanied by a grand reopening ceremony which included free gift cards and tote bags for customers, along with several performances by local musicians and a ribbon-cutting.[34] The rebranding made Great Lakes Crossing the largest outlet mall in the state of Michigan, with over 185 stores.[35] Borders, one of the mall's outparcels, went out of business in 2011; two years later, their location became the first Michigan location for 2nd and Charles, a second-hand bookstore owned by Books-A-Million.[36]

The mall underwent a large number of major store changes throughout the late 2010s and into 2020. In late 2014, Taubman announced that the former GameWorks location would be replaced by an aquarium called

Round1.[40] Neiman Marcus closed the last of its Last Call outlet stores, including the one at Auburn Hills, on January 15, 2018, due to bankruptcy protection as a result of the retail apocalypse.[41] The store was replaced by a Planet Fitness later in the year.[42] Off 5th closed at the mall in December 2018, and in July 2019, Nordstrom announced that it would relocate its Nordstrom Rack outlet store from Baldwin Commons into the former Off 5th location by early 2020.[43] On March 5, 2020, Art Van announced that it would be closing all of its company-owned stores, including its Great Lakes Crossing Outlets location, as it filed for chapter 11 bankruptcy.[44] In May 2020, furniture chain Arhaus confirmed the opening of a clearance center in the space vacated by Lord & Taylor in 2019.[45] As of 2020, the mall contains over 185 stores, and is described by Taubman Centers as "the top tourist shopping destination in Michigan", with over 30 percent of annual sales coming from out-of-state tourists.[46] In October 2022, Bed Bath and Beyond closed its Great Lakes Crossing location.[47]

See also

References

  1. ^ "Great Lakes Crossing Outlets". Taubman Centers. Retrieved June 15, 2019.
  2. ^ Joann Muller (July 18, 1990). "Giant mall will have Sears and Penney". Detroit Free Press. pp. D1. Retrieved June 11, 2019.
  3. ^ John Gallagher, Joann Muller (August 28, 1990). "Judge opens door to mall, suburban growth". Detroit Free Press. pp. 1A, 8A. Retrieved June 11, 2019.
  4. ^ Joann Muller (October 20, 1990). "Auburn Mills mall is delayed". Detroit Free Press. pp. 10B, 11B. Retrieved June 11, 2019.
  5. ^ Joann Muller (March 5, 1991). "Megamall faces foreclosure threat". Detroit Free Press. pp. 6C. Retrieved June 11, 2019.
  6. ^ Joann Muller (July 10, 1991). "Builder gets time to fund megamall". Detroit Free Press. pp. 1F, 2F. Retrieved June 11, 2019.
  7. ^ a b c d R. J. King (August 4, 1996). "Outlet mall goes upscale". Detroit Free Press. pp. 1C, 3C. Retrieved June 11, 2019.
  8. ^ "The ticker". Detroit Free Press. January 21, 1992. pp. 4B. Retrieved June 11, 2019.
  9. ^ a b Charlotte W. Craig (June 25, 1996). "Auburn Hills to see bargains". Detroit Free Press. pp. 1A, 8A. Retrieved June 11, 2019.
  10. ^ John Gallagher (August 21, 1989). "Planning commission says yes — of course — to Auburn Mills". Detroit Free Press. pp. 4C. Retrieved June 11, 2019.
  11. ^ a b Molly Brauer (July 15, 1996). "Coming soon: Glitzy department store offshoots will rise at Taubman's outlet mall". Detroit Free Press. pp. 6F–8F. Retrieved June 11, 2019.
  12. ^ a b "Great Lakes Crossing: What's in Store". Crain's Detroit Business. November 2, 1998. Retrieved June 13, 2019.
  13. ^ "Great Lakes Crossing fun facts". Detroit Free Press. November 8, 1998. pp. B5. Retrieved June 13, 2019.
  14. ^ Molly Brauer (September 8, 1997). "Shopping trips: The mall emerges as a tourist destination". Detroit Free Press. pp. 8F, 10F. Retrieved June 11, 2019.
  15. ^ a b c d e f g Jennifer Bott, Carol Teegardin (November 5, 1999). "No big crush of customers". Detroit Free Press. pp. 1A, 16A. Retrieved June 13, 2019.
  16. ^ a b Molly Brauer. "The mall of the future". Detroit Free Press. pp. 1F, 3F. Retrieved June 11, 2019.
  17. ^ a b "Store directory". Detroit Free Press. November 8, 1998. pp. 4B. Retrieved June 13, 2019.
  18. ^ Greta Guest (July 26, 2005). "The price is right: It may be Starbucks of apparel world". Detroit Free Press. pp. 1C, 6C. Retrieved February 15, 2021.
  19. ^ a b c d Molly Brauer (November 10, 1998). "Cruising Great Lakes Crossing". Detroit Free Press. pp. 1E, 2E. Retrieved June 12, 2019.
  20. ^ "Great Lakes made with family in mind". Detroit Free Press. November 8, 1998. pp. B1. Retrieved June 13, 2019.
  21. ^ Rene Wisely (November 8, 1998). "Four days of events celebrate opening". Detroit Free Press. pp. B1. Retrieved June 13, 2019.
  22. ^ a b c Rene Wisely (November 7, 1999). "Great Lakes Crossing weathers bumps during its first full year". Detroit Free Press. pp. 1B, 4B. Retrieved June 14, 2019.
  23. ^ Jennifer Bott (June 21, 2000). "Mall falls short of projections". Detroit Free Press. pp. 3C. Retrieved June 13, 2019.
  24. ^ Jennifer Chambers (February 25, 2001). "Summit Place struggles to attract shoppers". Detroit Free Press. pp. 4B. Retrieved June 13, 2019.
  25. ^ "Compuware shares drop 25 percent after bad news". Crain's Detroit. April 8, 2002. Retrieved June 13, 2019.
  26. ^ "Growth Report". Detroit Free Press. November 18, 2003. pp. 6C. Retrieved June 13, 2019.
  27. ^ "Scio Twp. retail plan may run into difficulties with zoning". Crains Detroit. April 7, 2003. Retrieved June 14, 2019.
  28. ^ Sheena Harrison (May 21, 2007). "Growing trend: Malls alter mix to cater to younger shoppers". Crains Detroit. Retrieved June 13, 2019.
  29. ^ Joseph Szczesny (November 8, 2009). "New stores move into Great Lakes Crossing". The Oakland Press. Retrieved June 13, 2019.
  30. ^ "Toby Keith raises the bar: Popular country musician opens new venue at mall". The Oakland Press. February 13, 2010. Retrieved June 13, 2019.
  31. ^ Joseph Szczesny (May 6, 2010). "Gameworks closes due to Sega reorganization". The Oakland Press. Retrieved June 13, 2019.
  32. ^ Daniel Duggan (September 27, 2010). "Great Lakes Crossing to become outlet center". Crains Detroit. Retrieved June 13, 2019.
  33. ^ Greta Guest, Georgea Kovanis (September 25, 2010). "A greater Great Lakes". Detroit Free Press. pp. 1A. Retrieved June 13, 2019.
  34. ^ Joseph Szczesny (October 7, 2010). "Great Lakes Crossing hosting celebration party". The Oakland Press. Retrieved June 13, 2019.
  35. ^ Greta Guest (November 23, 2011). "Aggressive outlet sales". Detroit Free Press. pp. C1. Retrieved June 13, 2019.
  36. ^ "2nd & Charles Opens in Auburn Hills". Inside Auburn Hills. September 24, 2013. Retrieved July 29, 2019.
  37. ^ J. C. Reindl (March 17, 2014). "Giant aquarium to be built at Great Lakes Crossing Outlets". Detroit Free Press. Retrieved September 6, 2019.
  38. ^ "Legoland Discovery Center Michigan set to open to public Friday". Crain's Detroit Business. March 23, 2016. Retrieved September 6, 2019.
  39. ^ "Sports Authority closing all stores; four are in Mich". The Detroit News. May 20, 2016. Retrieved August 13, 2019.
  40. ^ Shari Welch (December 22, 2016). "Bowling 1 to open site at Great Lakes Crossing Outlets". Crain's Detroit Business. Retrieved August 13, 2019.
  41. ^ "Neiman Marcus to close 10 Last Call stores". USA TODAY. Retrieved October 20, 2018.
  42. ^ Blake, Kathy. "Business briefs: Novi-based ITC award; Planet Fitness Gym to open in Auburn Hills; Blue Grill Foods of Commerce". TheOaklandPress.com. Retrieved October 20, 2018.
  43. ^ "Nordstrom Rack Baldwin Commons store moving to Great Lakes Crossing". Crain's Detroit Business. July 9, 2019. Retrieved July 17, 2019.
  44. ^ Reindl, JC (2020-03-05). "Art Van Furniture to close its stores, begin liquidation sales". Detroit Free Press. Retrieved 2020-03-05.
  45. ^ "Arhaus hiring Grand Opening - Warehouse Associate - Auburn Hills Loft in Auburn Hills, Michigan, United States | LinkedIn". www.linkedin.com. Retrieved 2020-03-20.
  46. ^ "Great Lakes Crossing fact sheet" (PDF). Taubman Center. Retrieved July 29, 2019.
  47. ^ "Bed Bath & Beyond closing 5 stores in Detroit area". The Oakland Press. 2022-09-23. Retrieved 2022-12-19.

External links

42°42′9″N 83°17′57″W / 42.70250°N 83.29917°W / 42.70250; -83.29917