Gumball 3000
Gumball 3000 | |
---|---|
Country | Various |
Years active | (1999–present) |
Inaugurated | 1999 |
Founder | Maximillion Cooper |
Previous event | Edinburgh, Scotland to Montenegro (June 2023) |
Next event | The Pyramids (Cairo) to Singapore Grand Prix (September 2024) |
Activity | Motor rally |
Website | Gumball3000.com |
Gumball 3000 is a brand known for the annual Gumball 3000 Rally, an international celebrity motor rally that takes place on public roads. The brand was founded in 1999 by British entrepreneur Maximillion Cooper,[1] with his vision to combine cars, music, fashion and popular culture.[2]
Since its establishment, the rally has featured a number of notable drivers, such as Lewis Hamilton, deadmau5, David Hasselhoff, Xzibit, Usher, Tony Hawk, French Montana and members of Jackass. The rally changes the start and finishing point every year, with some rallies requiring travel by air to make the start and finish points.
Rally format
The Gumball 3000 Rally takes approximately 120 vehicles
Rally participants pay for their entry, which includes access for one vehicle and two co-drivers to participate and apply the official Gumball 3000 decal pack to their vehicle with an assigned team number. The rally entry fee additionally covers costs of accommodation across the event, as well as VIP access to all dinners, parties and events along the route.[9]
Rally participants are split evenly each year between new and previous participants (referred to as 'alumni'). Rally participants are referred to as 'Gumballers'.[10][9] The rally is not invite-only; any member of the public can apply to take part. Celebrities and high-profile individuals are often invited directly by Cooper and the organisers.[11]
The rumoured entry fee for Gumball 3000 in 2022 was in excess of $100,000 per car – although the official rally participation fee is only disclosed to successful applicants or participants invited to take part by Cooper and the organisers.[12]
The rally is not a race or competition, however a Gumball Awards party is hosted at the end of each rally that features a number of award categories including Best Car, Best Wrap, Style, Rookie, 'Against All Odds', Ambassador and Best Team.[13] The headline award for each event is the Spirit of Gumball Award, which is awarded to the team that 'truly embodies the character, personality, passion and determination of the brand from flag drop to the finish line'.[14] Winners of the Spirit of Gumball receive a one-off trophy custom designed by Asprey London, as well as a custom gumball machine and Spirit of Gumball Championship Rings designed by London jewellery designer Bobby White.[15]
Gumball 3000 rallies are free to attend for spectators, causing large crowd attendance at each location the rally passes through.[16]
Rally history
Foundation (1999–2004)
The Gumball 3000 was first launched in 1999. Maximillion Cooper started the event after he and a group of friends aimed to drive their supercars across Europe on a 3,000 mile journey that they referred to as a rally. The rally was aimed at friends of Cooper, with an initial entry fee of $8,700. Participants had to use their own vehicles.[17]
The first event took inspiration from a number of racing events throughout the world. In 1933, motorcycle racer, Erwin Baker, had crossed the United States coast-to-coast in 54 hours. He earned the nickname "Cannonball" which spawned a number of race events in both the United States and Europe over the next few decades in his honor. The Cannonball events were held in the 1970s, with the first prize being a gumball machine. It has been suggested that this is the origin of the Gumball 3000 brand name.[18]
The first event took place in 1999, with the journey starting in London and heading to Rimini, Italy before returning to London.[19] Cooper planned different events on each night of the rally, ranging from parties to dinner events. The rally received extensive coverage in the British media due to the attendance of a number of high-profile figures including Kate Moss, Guy Ritchie and Kylie & Dannii Minogue.[20] The event commenced with a party at the Bluebird club in London. Vehicles taking part included a British Police car borrowed from the British television show The Bill driven by Alexandra Aitken, a Lotus Esprit and a Lamborghini Diablo. Cooper made the decision not to use any form of timing or prizes for placed finishes in order to avoid criticism and promote safety.[21]
Following the success of the first Gumball 3000 rally, the second event in 2000 began at the
The 2000 event again attracted celebrities and high-profile names. They included
In 2003, Gumball 3000: The Movie was released. It was a 98-minute 2003 film feature directed by Steven Green and narrated by the late Burt Reynolds.[32]
The fifth Annual Gumball 3000 rally began in
, who directed Gumball 3000: 6 Days in May, documenting the adventures of the 2004 rally.Event growth (2005–2009)
Jenson Button waved the start flag of the 2005 Gumball 3000, that travelled from London to Monte Carlo.[36] Entrants drove through Brussels, Prague, Vienna, Budapest, Dubrovnik, Sicily, Rome and Florence, before crossing the finishing line in Monte Carlo.[36] Models Caprice Bourret and Jodie Kidd joined singer Jay Kay from Jamiroquai, British rock band The Darkness and Ken Block in the list of celebrities taking part.[36]
The 2006 starting flag was dropped in London where participants then travelled onto
The organisers of the Gumball 3000 initially continued with the rally until the facts about the incident became clear, at which point rally organisers canceled the remainder of event as a mark of respect. The subsequent court hearing found Morley guilty and convicted him of "endangering traffic, leading to death";[43] he was released from custody after receiving a two-year suspended sentence. After the verdict, Morley's family released a statement detailing its own expert's findings, which contradict those of the prosecution's expert.[44]
In 2008, the rally travelled from San Francisco to China, finishing at the Beijing Olympics. The rally passed through Los Angeles, San Diego and Las Vegas before flying to Nanjing in China and spending a night in North Korea for the Mass Games.[45] From here, the route then headed to Shanghai before crossing the finishing line in Beijing. 2008 was also David Hasselhoff's first rally, where he drove the original car from Knight Rider.
The 2009 rally was again located outside Europe, with the rally set entirely in the United States. The route took participants from
Global brand growth (2010–2019)
More than 100 cars took part in the rally in 2010. The rally began in London and ended in New York, passing through Amsterdam, Copenhagen, Stockholm, Boston, Quebec City and Toronto. Michael Madsen joined the rally, but was forced to leave the rally in Belgium after his driver was stopped by police for speeding.[46] A number of other celebrities took part in the event, including Idris Elba and Cypress Hill. It was on this rally that Cooper met Grammy-winning US rapper Eve, who he later married in 2014 at the end of that year's rally.[47][48]
Starting in London's Covent Garden, the 2011 Gumball 3000 rally saw the entrants drive through Paris, Barcelona, Monaco, Venice, and Croatia, before finishing in Istanbul. Attendees of the launch party at the Playboy Club in London included Jo Wood, The Saturdays Vanessa White and former Pussycat Doll Melody Thornton. Participants in the rally included David Hasselhoff, Eve, Xzibit and Tony Hawk.
The 2012 rally was a 'Sea to Shining Sea' route in the US from New York to Los Angeles, stopping in
In 2013 the rally celebrated Gumball 3000's 15th Anniversary, and started in Copenhagen before passing through Stockholm, Helsinki, Saint Petersburg, Tallinn, Riga, Vilnius, Warsaw, Kraków, and Vienna, finishing in Monaco.[51] Entrants included TV personality David Hasselhoff, US rapper Bun B, artist Futura 2000, musician and artist Magne Furuholmen, Prince Talal M. A. Al-Faisal Al-Saud of the Saudi Arabian Royal family, musician and actress Eve, professional skateboarder Tony Hawk, bands Cypress Hill and Nero, musician Xzibit, music company EMI, fashion designer of street label UNDFTD and MTV Brazil's VJs Lucas Stegmann and André "Deco" Bujnicki Neves.
In 2013 Chernin Entertainment and Warner Bros acquired the rights to produce and develop a film based around the Gumball 3000 rally.[52]
In 2014, and with a cost for participants rising to a rumoured £40,000, the rally started in the United States in
During the 2014 event, deadmau5 and his co-driver Tory Belleci drove a Nyan Cat inspired Ferrari 458 Spider named 'Purrari' that received a cease-and-desist order from Ferrari.[54] The car was listed on Craigslist following the rally and was sold for $380,000.[6]
In 2015 participants followed a transatlantic route from Stockholm to Las Vegas. Stops included Norway, Denmark, Germany, the Netherlands, Reno, San Francisco and Los Angeles, with a drive through Death Valley before reaching Las Vegas.[55] Lewis Hamilton joined the final stage of the rally from Los Angeles to Las Vegas driving a Koenigsegg Agera HH.[56] The event received publicity in various countries for those attending the rally, which included Mötley Crüe drummer Tommy Lee. The Top Gear crew attended the rally in a number of Dodge Vipers.[57]
The 2016 rally was from Dublin to Bucharest. David Hasselhoff waved the start flag in Dublin to mark the beginning of the rally.[58] The route took participants from Dublin to Edinburgh, London, Rust, Prague and Budapest before ending in Bucharest. Other famous faces that took part were F1 drivers David Coulthard and Jean Alesi, Grammy-winning rapper Eve, Dutch DJ Afrojack, Major Lazer, rapper Bun B, pop star Marlon Roudette, music producer Dallas Austin, Sullivan Stapleton, reality star Calum Best and YouTuber Calfreezy. The 2016 Gumball rally featured a one-off 'Batmobile' based on a Lamborghini Gallardo, driven by Team Galag.[59] It is estimated that over one million fans attended the 2016 rally across all locations.[60]
In 2017, the rally began on 1 July from Riga, passing through Warsaw, Kraków, Budapest, Dubrovnik, Porto Montenegro, Tirana, Volos, then Athens, and finally to Mykonos for two days.
2018 saw the return of intercontinental travel as part of a rally route. The rally began on 5 August starting in London, passing through
The 2019 Gumball 3000 Rally took place in June, starting in Mykonos, Greece, before finishing on the Spanish island of Ibiza. The rally passed through Thessaloniki, Greece, Porto Montenegro, Montenegro, Venice, Italy, Monaco and Barcelona, Spain. Dutch DJ Afrojack participated in a Bugatti Veyron Grand Sport Vitesse and a Bugatti Chiron in matching blue camo livery.[62] Other celebrities taking part included YouTubers MrJWW, Constance Nunes and Tanner Fox, football manager André Villas Boas, US producer Swizz Beatz, photographer Estevan Oriol, Major League Baseball Hall-Of-Famer Ken Griffey Jr. and the return of David Coulthard, Eve and Jodie Kidd.
Recent rallies (2020–present)
In 2020, the Gumball 3000 Rally was due to head from Toronto, Canada to Havana, Cuba, however the rally was cancelled due to the outbreak of the COVID-19 pandemic.[63] This was the first time a full rally had been cancelled in Gumball 3000's history. The rally was eventually further postponed to May 2022 due to continued concerns surrounding the pandemic in 2021.
In May 2022 the postponed 22nd Annual Rally took place from Toronto, Canada to Miami, United States. The rally was originally intended to finish in Havana, Cuba, however organisers changed finish line locations due to concerns caused by Cuba's relationship with Russia following the Russian invasion of Ukraine in March 2022.
The May 2022 rally began on 27 May with a free public concert in Toronto's
For the first time in Gumball 3000 history, and in reaction to the cancelled 2020 & 2021 rallies, Gumball 3000 hosted two rallies in one year, with the 'Middle East' rally taking place in November 2022. The rally route began in Dubai, United Arab Emirates,[66] and travelled a circular route through Oman via Jebel Akhdar, Salalah and Muscat before heading back into the UAE via Ras Al Khaimah, where Gumball 3000 joined the Global Citizen Forum Charity Gala. The rally crossed the finish line on 18 November in Abu Dhabi at the W Hotel, where Gumball participants enjoyed VIP Hospitality at the finale of the 2022 Formula One Season, the Abu Dhabi Grand Prix.[67] A number of new celebrity participants joined for this rally, including influencers Yung Filly and Michael Dapaah, and rapper French Montana, who performed at the opening concert in Dubai.[68]
In June 2023, Gumball 3000 returned to Europe with a European Tour – the first time the rally had come to Europe for four years. The rally began on 10 June in Edinburgh, Scotland, before heading to London, England, Amsterdam, The Netherlands, Verbier, Switzerland, Venice, Italy and Budapest, Hungary, before crossing the finish line in the coastal resort of Porto Montenegro.[69] Returning participants included Dallas Austin, Eve, Bun B, MrJWW, Yung Filly, Michael Dapaah and Canadian YouTube duo DailyDrivenExotics – participating in their third rally – who drew large crowds at each location. New celebrity participants included British rapper Headie One, YouTubers Alhan Gençay, Mat Armstrong and Mark McCann, and UK influencer Harry Pinero. British YouTuber Shmee150, participating in his ninth rally, completed a rally-first milestone by driving a different vehicle on each day of the rally.[70] The Belgian YouTuber POG, challenged himself to participate the event for only €3000 meaning that he did not pay any entry.[71]
In September 2024, Gumball 3000 is due to celebrate its 25th anniversary with a Gumball 3000 rally route that begins at the
The full route has not yet been revealed by organisers.Apparel, brand partnerships & popular culture
Since the establishment of Gumball 3000, the brand's popularity led to the launch of Gumball Apparel. Apparel is designed in-house, with designs influenced by previous Gumball 3000 events and motorsport.
Since the launch of the apparel brand, there have been a number of capsule collections released in collaboration with major
Gumball 3000 has released a number of products in various entertainment categories, including movies, video games and toys.
In 2000, Top Trumps, a popular card game in the United Kingdom, released a version of the card game using the Gumball 3000 brand name.[80] In 2002, Gumball 3000 the game was released for the PlayStation 2 console, developed by Climax Studios and published by SCi.[81]
Between 2003 and 2006, four films based on the Gumball 3000 rally were released. These included Gumball 3000: The Movie in 2003[82] followed by Gumball 3000: 6 Days in May (about the 2004 Gumball Rally) and Gumball 3000: Live 2006.[83][84] The TV series Jackass also aired a Gumball 3000 special in 2005 as the fourth film during this period.[85]
Since 2008, five more films about the Gumball 3000 rally have been released. In 2008 Mike Figgis released the experimental film Love Live Long. That same year, the documentary Gumball 3000: Off Road was released.[86] Between 2010 and 2012, three other TV documentaries were released: Gumball 3000: Coast to Coast in 2010,[87] Gumball 3000: LDN 2 NYC in 2011[88] and Gumball 3000: Number 13 in 2012.[89]
A documentary film, 3000 Miles, was made about the 2006 rally, featuring Bam Margera and the late Ryan Dunn from Jackass in Bam's Lamborghini Gallardo, and skateboarders Tony Hawk and Mike Vallely and BMX rider Mike Escamilla in a Jeep Grand Cherokee SRT8.[90] Dan Joyce from the TV series Dirty Sanchez also appears in the movie.
Gumball 3000 announced a partnership with MTV in 2001 to cover the rally for five years. MTV also covered the 2007 rally.[91]
Gumball 3000 has released a number of limited-edition toy cars with American scale model brand Hot Wheels. Gumball 3000 Edition Hot Wheels cars are premium models within the Hot Wheels brand.[92]
In 2015,
During the same year, Revolt TV announced that they would be covering the Gumball 3000 rally. They followed the rally in a documentary style, while also interviewing Maximillion Cooper and notable racers.
One of Gumball 3000's key features is its official decal pack, which is applied to every car taking part and changes year-on-year to feature that year's rally sponsors and partners. Notable brands that have sponsored Gumball 3000 rallies include but are not limited to: Italian clothing brand
brand V10 R-League.Gumball 3000 has partnered with a number of automotive brands for a number of purposes, included support vehicles for crew & staff travelling on the rally, celebrity and sponsor vehicles and for events along the rally. Automotive brands that have partnered with Gumball 3000 include Abarth,[95] Alfa Romeo,[96] Nissan,[97] Aston Martin[98] and Koenigsegg.[99]
In 2023, international brand Hard Rock Cafe announced a three-year multi-million-dollar partnership with Gumball 3000 to become Gumball 3000's Official Hotel, Casino and Cafe partner worldwide. The partnership is expected to include official Team Hard Rock vehicles taking part in the next three rallies and limited edition retail collaborations which will be available to purchase in Hard Rock locations across the world. Gumball 3000 and Hard Rock will also work together to enhance Hard Rock's partnership with Formula 1's Oracle Red Bull Racing Team, co-hosting Formula 1 watch parties at Hard Rock locations.[100]
The Gumball 3000 Foundation
The Gumball 3000 Foundation was launched by Cooper 2013 to "harness the collective power of the rally's 5,000+ alumni members and its considerable media output" in order to benefit underprivileged youth through educational and recreational infrastructure based projects around the world.[101]
The Foundation focuses its work in low income communities, working with a number of global charity partners including Laureus Sport for Good, The Skatepark Project, Project Wreckless, Football Beyond Borders and Fair Shot Café.[102]
To date, the Gumball 3000 Foundation has raised over £6,000,000 and created over 100 youth programmes with charity partners worldwide.
Charity Grid
Ahead of the 'Flag Drop' at the beginning of each Gumball 3000 Rally, rally participants are given the opportunity to claim 'pole position' by donating to the Charity Grid, raising funds for the Gumball 3000 Foundation and its charitable partners. The top ten teams that have raised the most money for charity will line up at the front of the 'start grid', with the team raising the highest amount taking the pole position. The record raised at a Gumball 3000 Foundation Charity Grid was on the 'Toronto – Miami' 2022 Gumball 3000 Rally, where over £500,000 was donated by participants.[103]
Annual Charity Auction
The Gumball 3000 Foundation has hosted its annual charity auction in a number of cities worldwide. The auctions feature a range of sporting, celebrity, automotive and popular culture memorabilia, as well as 'money can't buy' experiences. The auction lots are donated by a variety of partners, celebrities, athletes and Gumball 3000 alumni.
The annual auction has helped raise significant funds for many worthy initiatives. The Charity Auction is often hosted by a luxury auction house, with Christie's hosting the most recent Charity Auctions at the National Museum of African American Music in Nashville, United States (May 2022) and the Palazzo Pisani Moretta in Venice, Italy (June 2023).[104]
Routes
Date | Continent(s) | Route | Notes |
---|---|---|---|
1999 | Europe | London, England » Paris, France » Le Mans, France » Monaco » Rimini, Italy » Nürburgring, Germany » London, England | |
2000 | Europe | Bilbao, Spain » Cannes, France » Milan, Italy » Baden-Baden, Germany » Hockenheim, Germany » Hamburg , Germany » London, England
|
|
2001 | Europe | London, England » Berlin, Germany » Vilnius, Lithuania » Saint Petersburg, Rusia via Latvia » Helsinki, Finland » Stockholm, Sweden » Copenhagen, Denmark » Beaulieu, England | |
2002 | North America | New York City, New York » Washington, D.C. » Nashville, Tennessee » Dallas, Texas » Sante Fe, New Mexico » Las Vegas, Nevada » Los Angeles, California | |
2003 | North America | San Francisco, California » Reno, Nevada » Las Vegas, Nevada » Tucson, Arizona » White Sands, New Mexico » San Antonio, Texas » New Orleans, Louisiana » Miami, Florida | |
2004 | Europe and Africa | , France | |
2005 | Europe | London, England » Brussels, Belgium » Prague, Czech Republic » Vienna, Austria » Budapest, Hungary »Dubrovnik, Croatia » Taormina, Italy » Rome, Italy » Florence, Italy » Monaco | |
2006 | Europe, Asia and North America | , California | |
2007 | Europe | London, England » Amsterdam, Netherlands » Frankfurt-Hahn, Germany » Istanbul, Turkey » Tirana, Albania » Dubrovnik, Croatia » Bratislava, Slovakia | |
2008 | North America and Asia | San Francisco, California » Los Angeles, California » San Diego, California » Las Vegas, Nevada » Pyongyang, North Korea » Hangzhou, China » Shanghai, China » Xuzhou, China » Beijing, China | |
2009 | North America | Santa Monica, California » Las Vegas, Nevada » Sedona, Arizona » Santa Fe, New Mexico » Dallas, Texas » New Orleans, Louisiana » Orlando, Florida » Miami, Florida | |
2010 | Europe and North America | London, England » Amsterdam, Netherlands » Copenhagen, Denmark » Stockholm, Sweden » Boston, Massachusetts » Quebec City, Canada » Toronto, Canada » New York City, New York | |
2011 | Europe | London, England » Paris, France » Barcelona, Spain » Monaco » Venice, Italy » Belgrade, Serbia » Sofia, Bulgaria » Istanbul, Turkey | |
2012 | North America | New York City, New York » Niagara Falls » Toronto, Canada » Indianapolis, Indiana » Kansas City, Kansas » Santa Fe, New Mexico » Las Vegas, Nevada » Los Angeles, California | |
2013 | Europe | Copenhagen, Denmark » Stockholm, Sweden » Helsinki, Finland » Saint Petersburg, Rusia » Tallinn, Estonia » Riga, Latvia » Vilnius, Lithuania » Warsaw, Poland » Kraków, Poland » Vienna, Austria » Monaco | |
2014 | North America and Europe | Ibiza , Spain
|
|
2015 | Europe and North America | Stockholm, Sweden » Oslo, Norway » Copenhagen, Denmark » Amsterdam, Netherlands » Reno, Nevada » San Francisco, California » Los Angeles, California » Las Vegas, Nevada | |
2016 | Europe | , Romania | |
2017 | Europe | , Greece | |
2018 | Europe and Asia | , Japan | |
2019 | Europe | Ibiza , Spain
|
|
2022 | North America | Toronto, Canada » Indianapolis, Indiana » Nashville, Tennessee » Atlanta, Georgia » Miami, Florida | |
Middle East | , United Arab Emirates | ||
2023 | Europe | Edinburgh, Scotland » London, England » Amsterdam, Netherlands » Verbier, Switzerland » Venice, Italy » Budapest, Hungary » Porto Montenegro , Montenegro | |
2024 | Asia | Phuket, Thailand » Kuala Lumpur, Malaysia » Singapore F1 Grand Prix, Singapore
|
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- ^ "This Is What It Takes To Stand Out on the Gumball". Carbuzz. 13 June 2019.
- ^ "Psychedelic Nissan 370Z Nismo Enters 2013 Gumball 3000 Rally". Carscoops. 14 May 2013.
- ^ "The only road-legal Aston Martin Vulcan dressed up in bomber camo for Gumball". Autoblog. 7 June 2019.
- ^ "2015 Gumball 3000 Rally Live Journal – Day Three – Welcome to Koenigsegg". Autoevolution. 9 June 2015.
- ^ "Gumball 3000 and Hard Rock Rally Partnership launches at Hard Rock Cafe Edinburgh". What's on Edinburgh. 9 June 2023.
- ^ "Gumball 3000 Foundation: About". Gumball 3000 Foundation. 23 August 2023.
- ^ "Gumball 3000 Foundation". 23 August 2023 – via Instagram.
- ^ "Gumball 3000 Foundation Charity Grid". The Gumball 3000 Foundation. 23 August 2023.
- ^ "Gumball 3000 Foundation". 23 August 2023 – via Instagram.
- ^ "Gumball 3000". Archived from the original on 9 May 2019. Retrieved 9 May 2019.
External links
- Media related to Gumball 3000 at Wikimedia Commons
- Official website