Happiness (Red Velvet song)

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"Happiness"
Single by Red Velvet
LanguageKorean
ReleasedAugust 4, 2014
Studio
  • SM Booming System (Seoul)
  • SM Yellow Tail Studio (Seoul)
GenreEuro-pop
Length3:41
Label
Anne Judith Wik
  • Chris Holsten
    • Lyricist(s)Yoo Young-jin
    Producer(s)
    • Will Simms
    • Chad Hugo
    Red Velvet singles chronology
    "Happiness"
    (2014)     		"Be Natural"
    (2014)
    Music video
    "Happiness" on
    YouTube

    "Happiness" (

    Anne Judith Wik, and Chris Holsten, with the production was handled by Hugo and Simms. It was released digitally by SM Entertainment on August 4, 2014, in South Korea. The song also marked their first release under the Red Velvet moniker and their first as a quartet, introducing the four members Irene, Seulgi, Wendy, and Joy
    to the public.

    An urban

    Music Bank and further promotion was held on several South Korean music programs
    .

    Background and composition

    Through

    Exo in 2012.[5]

    "Happiness"
    "Happiness" is a vibrant urban Euro-pop song with fusion of "an intense synth sound" and elements from African music beat.
    Problems playing this file? See media help.

    Musically, "Happiness" was described as a vibrant urban Euro-pop song that fuses "an intense synth sound" and elements from African tribal beat.[6][7] Lee Ga-young of People Today described its "electronic sounds", which can be interpreted as SM Entertainment's intention to stick to experimental music styles.[8] The song was produced by Will Simms and Chad Hugo, with the latter being known as one half of American production duo the Neptunes, and is composed in the key of B♭ minor with a tempo of 121 beats per minute.[9][10] Lyrically, the song was written by songwriter Anne Judith Wik (Dsign Music) and Chris Holsten, with Korean lyrical adaption by SM songwriter and producer Yoo Young-jin.[9] The lyrics convey a message of how you can feel empowered and love yourself more by appreciating the small joys in life.[6][8]

    Reception

    Following its initial release, "Happiness" was met with mixed reviews from music critics. Jacques Petersen of Popdust called the track a "mish-mash of different sounds and styles that you wouldn't expect to work, but somehow does".[11] On another song review, writers Kim Sung-Dae, Kim Sung-Hwan, Park Byung-Woon, and Park Sang-Joon of Y-Magazine described the track as featuring "four-dimensional messages mixed with Korean and English", further adding that "the individuality and charm of the vocals of the members have not yet been clearly revealed", while rating the track with three stars out of five.[12] Writing for Hankook Ilbo, Lee Ho-yeon reported that "Happiness" was included on the songs that were on the music charts for the new year of 2020 due to positive energy from the title.[13] In an individual song review, Yoo Je-sang of Idology magazine opined that "the frivolous melody and the lyrics that pour out without context are that of f(x)" since it was "relatively more organized and experienced than them", while writer Cho Sung-min of the same magazine viewed the track as a "little early to judge", further noticing how "there's not much satisfaction with just this one song".[14]

    The song was featured on Weiv magazine's "Weiv Writer's 2014 Singles of the Year".

    Golden Disk Awards, held in the year of 2015.[16]

    On the week of August 3, 2014, "Happiness" debuted and peaked at number five on South Korea's

    Gaon Download Chart and Gaon Streaming Chart, respectively.[18][19] In addition, the song debuted at number four on Billboard's World Digital Song Sales chart and has since sold 15,000 copies in the United States.[20][21]

    Music video

    Background

    Directed by Kim Sung-wook, the music video for "Happiness" was released on August 3, 2014, one day before the digital release of the song on all South Korean digital streaming platforms.[22][23][24] The video was initially released on August 1, 2014, but then experienced a re-release due to the controversial imagery concerning the Japan bombing.[23] The beginning of the music video also featured a few then-SM trainees, including Yeri, who would join the group shortly after.[25] The original music video for "Happiness" was replaced with an edited version, which became the second-most viewed K-pop music video worldwide for the month of August 2014.[26][27]

    The music video is set in a jungle-inspired background that uses motion graphic techniques to exude separation of the fantasy world from the reality.[6][28]

    Synopsis and reception

    The music video is set in a jungle-inspired background with geometric patterns, combination of live action and animation, and various split screens.[28] In addition, similarly to being led on a roller coaster at an amusement park, it has dynamic camera movements separating the fantasy world from reality, overcoming adult greed to gain happiness like in a fantasy world.[6] Following the music video's release, Song Hyung-geun of E Today noted Red Velvet's "eye-catching charm", further praising the video for its "differentiated visual beauty using various imaging techniques such as motion graphics and collage".[29] Kim Sun-min of News Way noted Red Velvet's "glamorous outfits and striking hairstyles" in the music video.[30] On December 3, 2020, the music video for the track reached 100 million views on YouTube, with them becoming the first SM Entertainment group to have over a hundred million views debut music video, while it was the ninth music video of Red Velvet to reach this mark.[31]

    Controversy

    In August 2014, after the release of the music video for "Happiness", Japanese media reported that images referencing the Atomic bombings of Hiroshima and Nagasaki, as well as the September 11 attacks, were seen in the background of the video.[23] SM Entertainment responded to the reports, stating: "When I inquired with the music video director, it was said that there was no intention because it was simply using the image source of the collage technique."[32] The representative added that the label removed the content and will take care to prevent the situation from happening in the future.[33] SM later uploaded a new version of the music video without the controversial images.[26]

    Live performances

    Red Velvet started the promotion for "Happiness" first with a performance on

    Music Bank, making it their debut stage.[34] For the performance, choreography by Japanese-born choreographer Ayako Takeuchi was commissioned, with participation from SM performance director Shim Jae-won.[35][36] Following the release of the song, Red Velvet performed "Happiness" on several South Korean music programs.[37][38][39] On September 15, 2014, Red Velvet performed the song for SM Town Live World Tour IV at the Seoul World Cup Stadium in Seoul, South Korea.[40]

    Credits and personnel

    Credits adapted from the liner notes of "Happiness".[41]

    Studio

    • Recorded and edited at SM Booming System (Seoul, South Korea)
    • Recorded and mixed at SM Yellow Tail Studio (Seoul, South Korea)
    • Assistant recorded at SM Big Shot Studio (Seoul, South Korea)
    • Edited at doobdoob Studio (Seoul, South Korea)
    • Mastered at JFS Mastering (Seoul, South Korea)

    Personnel

    • SM Entertainment – executive producer
    • Red Velvet (Irene, Seulgi, Wendy, Joy) – vocals, background vocals
    • Yoo Young-jin – lyrics, vocal directing, recording, additional vocal editing
    • Will Simms – composition, arrangement, track production
    • Chad Hugo – composition, arrangement, track production
    • Anne Judith Wik – composition, arrangement, background vocals
    • Chris Holsten – composition, arrangement
    • Maxx Song – vocal directing, Pro Tools operating, additional vocal editing
    • Koo Jong-pil – recording, mixing
    • Lee Min-kyu – recording assistant
    • Lee Ji-hong – additional vocal editing
    • Seong Ji-hoon – mastering

    Charts

    Release history

    Release dates and formats for "Happiness"
    Region Date Format(s) Label(s) Ref.
    Various August 1, 2014 Promotional CD
    		[43]
    August 4, 2014
    		[44]

    References

    1. ^ SM루키즈 웬디 슬기 아이린, 청순 미모 대단해 '예찬' [SM Rookies' Wendy, Seulgi, and Irene Have a Great 'Youthful' Innocent Looks]. ETN News (in Korean). July 23, 2014. Archived from the original on January 13, 2021. Retrieved January 13, 2021.
    2. ^ Park, Chang-woo (July 23, 2014). SM 신인 걸그룹, 왜 4인조일까? [SM Rookie Girl Group, Why is it a four-member group?]. OhmyNews (in Korean). Archived from the original on January 18, 2021. Retrieved January 18, 2021.
    3. ^ 레드벨벳…'SM 신인 걸그룹' 데뷔일 전격 공개, '슬기·아이린·웬디·조이' [Red Velvet, The "SM New Girl Group" Debut Day, 'Seulgi, Irene, Wendy, and Joy']. Asia Business Daily (in Korean). July 28, 2014. Archived from the original on January 13, 2021. Retrieved January 13, 2021.
    4. ^ Yoon, Hye-young (July 28, 2014). SM 레드벨벳 '행복' 뮤직비디오 티저 공개, 아이린-웬디-슬기-조이 '발랄' [SM's Red Velvet 'Happiness' Music Video Teaser Release, 'Cheerful' Irene, Wendy, Seulgi, Joy]. TV Daily (in Korean). Archived from the original on January 13, 2021. Retrieved January 13, 2021.
    5. ^ Park, Jung-min (July 28, 2014). SM 레드벨벳, 소시-에프엑스 이어 새로운 걸그룹 탄생 '눈길' [SM's Red Velvet Currently on 'Attention', Girls' Generation, f(x) Followed by a New Girl Group]. Women News (in Korean). Archived from the original on January 13, 2021. Retrieved January 13, 2021.
    6. ^ a b c d Choi, Jin-sil (August 8, 2014). 뮤비 탐구 수첩, 레드벨벳 ‘행복(Happiness)’ 편 [Music Video Exploration Notebook, Red Velvet's 'Happiness' Episode]. Hankook Ilbo (in Korean). Archived from the original on January 13, 2021. Retrieved January 13, 2014.
    7. ^ Bernardo, Jaehwa (May 27, 2019). "5 Red Velvet Songs You Need to Listen to". ABS-CBN News. Archived from the original on May 26, 2019. Retrieved March 9, 2021.
    8. ^ a b Lee, Ga-young (August 18, 2014). '레드벨벳'데뷔, 유영진 스타일 벗고 SM 세대교체 이루어지나 [Red Velvet Debuts, Yoo Young-jin Changes His Style and the SM Generation]. People Today (in Korean). Archived from the original on January 13, 2021. Retrieved January 13, 2021.
    9. ^ a b 곡 정보 - 행복 (Happiness) [Song Information - Happiness] (in Korean). Melon. August 4, 2014. Archived from the original on January 13, 2021. Retrieved January 13, 2021.
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    12. ^ Kim, Sung-dae; Kim, Sung-hwan; Park, Byung-woon; Park, Sang-joon (August 17, 2014). Y-Review: [Single Out #6-1] 레드벨벳 「행복」 [Y-Review: [Single Out #6-1] Red Velvet's 'Happiness']. Y-Magazine (in Korean). Archived from the original on January 13, 2021. Retrieved December 29, 2020.
    13. ^ Lee, Ho-yeon (January 1, 2020). '이루리·돈벼락·행복', 새해 첫 음원 차트에 희망찬 노래 역주행 ['As You Wish, Jackpot, Happiness" Hopeful Songs Climb Back the New Year's Music Chart]. Hankook Ilbo (in Korean). Archived from the original on January 12, 2021. Retrieved January 12, 2021.
    14. ^ Cho, Sung-min; Yoo, Je-sang (3 August 2014). 레드벨벳 - 행복 (Happiness) (2014) [Record Library: Red Velvet - Happiness (2014)]. Idology (in Korean). Archived from the original on January 11, 2021. Retrieved December 28, 2020.
    15. ^ Cha, Woo-jin; Joo, Min-hyuk; Jung, Eun-jung; Lim, Seung-kyun; Park, Jun-woo (January 2, 2015). [2014 연말결산] 웨이브 필자들의 올해의 싱글 [2014 Weiv Writers' Singles of the Year]. Weiv (in Korean). Archived from the original on July 6, 2017. Retrieved December 29, 2020.
    16. ^ '2014 골든'음원 본상 후보⑨ 6·7·8월 여름을 달구다…레드벨벳·산이-레이나·씨스타 [Nominees for the '2014 Golden Music Awards' Warms Up the Summer of June, July, and August, Red Velvet, San E, Raina, Sistar]. JoongAng Ilbo (in Korean). January 9, 2015. Archived from the original on January 18, 2021. Retrieved January 18, 2021.
    17. ^
      Gaon Music Chart. Archived from the original on March 4, 2016. Retrieved March 27, 2020.{{cite web}}: CS1 maint: unfit URL (link
      )
    18. ^ 2014년 33주차 Download Chart [2014, Week 33 Download Chart]. Gaon Music Chart. Archived from the original on May 14, 2015. Retrieved April 28, 2020.{{cite web}}: CS1 maint: unfit URL (link)
    19. ^ 2014년 33주차 Streaming Chart [2014, Week 33 Streaming Chart] (in Korean). Gaon Music Chart. Archived from the original on September 26, 2018. Retrieved April 28, 2020.{{cite web}}: CS1 maint: unfit URL (link)
    20. ^ a b "Red Velvet Chart History: World Digital Song Sales". Billboard. Archived from the original on January 3, 2020. Retrieved March 27, 2020.
    21. ^ Benjamin, Jeff (March 30, 2018). "Red Velvet Gears Up for North Korea: 10 Things to Know Before the Historic K-Pop Performance". Billboard. Archived from the original on October 10, 2020. Retrieved January 16, 2021.
    22. ^ Kwak, Yeon-soo (December 13, 2018). "Director Behind Iconic K-Pop Music Videos". The Korea Times. Archived from the original on December 14, 2018. Retrieved January 13, 2021.
    23. ^ a b c Hong, Grace Dan-bi (August 3, 2014). "Red Velvet Re-Releases 'Happiness' MV with Edited Scenes". Mnet America. Archived from the original on December 23, 2014. Retrieved May 17, 2016.
    24. ^ Jang, Min-hye (August 1, 2014). 레드벨벳, 데뷔곡 '행복' 뮤직비디오 공개 '알록달록' [Red Velvet to Release Their 'Colorful' Debut Song 'Happiness' Music Video] (in Korean). News Inside. Archived from the original on January 13, 2021. Retrieved January 13, 2021.
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    27. ^ Benjamin, Jeff (September 8, 2014). "Most Viewed K-Pop Videos in America & Around the World: August 2014". Billboard. Archived from the original on September 12, 2014. Retrieved March 27, 2020.
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    29. ^ Song, Hyung-geun (August 1, 2014). 레드벨벳 '행복' 뮤비 공개…에프엑스+소녀시대 느낌 '물씬' [Red Velvet's 'Happiness' Music Video Will be Released, f(x) and Girls' Generation 'Highest Degree' Feels]. E Today (in Korean). Archived from the original on January 18, 2021. Retrieved January 18, 2021.
    30. ^ Kim, Sun-min (August 1, 2014). 레드벨벳, '행복' MV 공개에 뜨거운 반응···본격 활동 돌입 '기대 UP' [Red Velvet Will Begin Full-fledged 'Expectations Up' Activities After Releasing 'Happiness' Music Video]. News Way (in Korean). Archived from the original on January 18, 2021. Retrieved January 18, 2021.
    31. ^ Kim, Eun-ae (December 3, 2020). 레드벨벳, 데뷔곡 '행복' 뮤비 1억뷰 돌파..억대뷰 총 9편 "글로벌 저력" [Red Velvet's Debut Song 'Happiness' Music Video Has Reached 100 Million Views, 9 Music Videos Already, "Global Potential"] (in Korean). Naver. Archived from the original on December 3, 2020. Retrieved December 3, 2020.
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    33. ^ Park, Ji-yoon (August 4, 2014). 레드벨벳, '히로시마 원폭 논란' MV 수정본 공개 [Red Velvet Unveils Modified Version of Music Video Due to 'Hiroshima Atomic Bombing Controversy']. Xsports News (in Korean). Archived from the original on December 23, 2014. Retrieved January 18, 2021.
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    40. ^ Choi, Jin-sil (August 12, 2014). 레드벨벳, '행복' 중국 차트도 점령…글로벌 인기 입증 [Red Velvet Takes Over the Chinese Charts, A Proof of Global Popularity]. Ten Asia (in Korean). Archived from the original on January 18, 2021. Retrieved January 18, 2021.
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