Hard Rock Cafe
This article reads like a directory.(September 2022) ) |
Founded | 14 June 1971 London, England |
---|---|
Founders | Isaac Tigrett Peter Morton |
Headquarters | Davie, Florida, U.S. |
Number of locations | 172 restaurants, 37 hotels and 11 casinos |
Key people | CEO) |
Owner | Seminole Tribe of Florida |
Number of employees | 4,800[1] |
Website | hardrock |
Hard Rock Cafe, Inc. is a chain of
History
Cafe-restaurants
The first Hard Rock Cafe opened on June 14, 1971, at 150 Old Park Lane, Hyde Park, Mayfair, London,[6] under the ownership of two Americans, Isaac Tigrett and Peter Morton. Hard Rock initially had an eclectic decor, but it later started to display memorabilia. In 1978, a second location was opened in Toronto, Ontario, Canada.[7]
The chain began to expand worldwide in 1982 when Morton opened Hard Rock Cafes in Los Angeles, San Francisco, Chicago, Houston, and Tigrett opened locations in New York, Dallas, Boston, Washington, D.C., Orlando as well as Paris and Berlin.[8] Hard Rock Cafe locations in the US vary from smaller, more tourist driven markets (Biloxi, Pigeon Forge, Key West) to large metropolises (Philadelphia, Baltimore, New York City, Chicago, Boston, Washington, D.C.).
Hard Rock Cafe typically does not franchise cafe locations in the United States. All U.S. cafes are corporate owned and operated, except for cafes in
In 1990, The Rank Group, a London-based leisure company, acquired Mecca Leisure Group and continued expansion of the concept in its geographic territory. Rank went on to purchase Hard Rock America from Peter Morton as well as Hard Rock Canada from Nick Bitove. After the completion of these acquisitions, Rank gained worldwide control of the brand. In March 2007, the Seminole Tribe of Florida acquired Hard Rock Cafe International, Inc. and other related entities from Rank for US$965 million.[2]
In 2008, anonymous members of the wait staff in London criticized the business because of its practice of paying them less than half the official minimum wage in the UK, with the business allocating the tips to staff wages, thus bringing their salaries within the minimum wage requirements. Most customers, it was argued, do not realize that they are subsidizing a low wage when they give the tip.[11]
Music memorabilia
HRC is known for its collection of rock-and-roll memorabilia. The cafes solicit donations of music memorabilia but also purchase a number of items at auctions around the world, including autographed guitars, costumes from world tours and rare photographs; these are often to be found mounted on cafe walls. The collection began in 1979 with an un-signed Red
The Hard Rock Café is also in possession of a Bedford VAL three axle coach used in the 1967 Beatles film Magical Mystery Tour. The vehicle was completely refurbished after filming. It is currently displayed in the US, but makes regular appearances in events in the UK, especially at the original Hard Rock Cafe in London. In 2001, a competition was run to win the actual bus, but it was never given away and remained with the cafe. On June 10, 2021, Hard Rock announced Lionel Messi as its Hard Rock brand ambassador as the company celebrated its 50th anniversary.[16]
Expansion into other businesses
Casinos and hotels
In 1995, Peter Morton spent $80 million to open the Hard Rock Hotel near the Las Vegas Strip in Las Vegas, Nevada. A subsequent $100 million expansion in 1999 nearly doubled the hotel's capacity.[17]
In May 2006, Morton sold the
Today, the Seminole Tribe of Florida owns and operates all units except the Sioux City, Tulsa, Biloxi, and Vancouver properties. In 2004, Hard Rock International and
The Hotel Zoso in
Canada had numerous restaurants but many of them closed, notably the one at
In 2015, Hard Rock announced a new hotel in
In July 2019, Hard Rock International announced plans for a casino in Rockford, Illinois, about 75 miles west of Chicago along I-90.[32] Two other proposals were made for the city's lone casino license, but the city council only recommended the Hard Rock proposal to the Illinois Gaming Board, who will decide which site will get the license.[33] The temporary casino, named Rockford Casino-A Hard Rock Opening Act, opened on November 10, 2021. It features a Rock Shop, Hard Rock memorabilia, slots, and two restaurants. The permanent casino is planned to open within two years and feature a Hard Rock Cafe, live music venue, 90 foot tall replica of a Rick Nielson guitar, and will be a full-fledge Hard Rock Casino.
In November 2019, Hard Rock Hotel & Casino Sacramento at Fire Mountain opened adjacent to the Toyota Amphitheatre near Wheatland, California. Also in November, Hard Rock announced a new hotel in São Paulo, Brazil, in the heart of popular Paulista Avenue.
In January 2021, it was announced that Hard Rock will be opening a new hotel in London, Ontario, Canada, with a 353-room hotel slated to finish construction in 2025. It will be located in the 100 Kellogg Lane complex.[34]
In May 2021, a $300 million Hard Rock Casino location opened in
In December 2021, Hard Rock purchased a casino on the Las Vegas Strip, The Mirage, from MGM Resorts for $1.075 billion.[36] The deal closed in December 2022.[37] The property will be completely renovated, but is permitted to keep using "The Mirage" name for up to 3 years. A new 36-story hotel tower in the shape of a guitar, like the one at the Seminole Hard Rock, will be added.[38]
Hard Rock Park
In March 2006, Hard Rock Cafe International announced that it had licensed the "Hard Rock" name to HRP Myrtle Beach Operations, LLC, to design, build, and operate a $400 million 150-acre (0.61 km2) theme park called Hard Rock Park. Hard Rock Park opened on April 15, 2008, in Myrtle Beach, South Carolina. The park was expected to draw an estimated 30,000 visitors per day, promised to create more than 3,000 jobs, and was billed as the largest single investment in South Carolina's history. It planned to feature a large concert arena and six zones with more than 40 attractions. HRP Myrtle Beach Operations, LLC, filed for Chapter 11 on September 25, 2008. The company hoped to re-open in 2009 after restructuring.[39] On January 2, 2009, after failing to attract a buyer with a minimum $35 million bid for over two months, Hard Rock Park asked a Delaware Bankruptcy Court to convert the filing to Chapter 7 triggering immediate liquidation of assets to pay off creditors, and closing the park.[40]
New owners renamed the venue Freestyle Music Park and planned to reopen retaining a music-theme, but without the Hard Rock name, by Memorial Day, 2009. The park only operated one additional year and then closed, due to poor attendance.[41]
Stadiums
In August 2016, it was reported that the Miami Dolphins' stadium in Miami Gardens, Florida would be renamed Hard Rock Stadium. Super Bowl LIV was held there on February 2, 2020.[42]
The Hard Rock Club is a sponsored bar at the
Acquisition by the Seminole Tribe of Florida
On December 7, 2006, Rank sold its Hard Rock business to the Seminole Tribe of Florida for $965 million. Included in the deal were 124 Hard Rock Cafes, four Hard Rock Hotels, two Hard Rock Hotel and Casino Hotels, two Hard Rock Live! concert venues, and stakes in three unbranded hotels. Rank retained the Hard Rock Casino in London, and rebranded it the G Casino Piccadilly. The Hard Rock Hotel and Casino in Las Vegas was also not part of the deal, as Peter Morton sold it to Morgans Hotel Group in May 2006.[46]
The final takeover was mired in controversy, due to a payment clause in a contract with one casino developer, Power Plant Entertainment. Power Plant and the Seminoles announced a settlement in April 2007 which both sides called equitable.[47] On January 8, 2007, Rank shareholders approved the Seminoles' $965 million offer. The Tribe announced it had finalized the deal on March 11, 2007.[48]
On June 22, 2008, the Seminole Hard Rock Hotel & Casino Hollywood began "Vegas-style" table gambling in addition to the
A similar issue stemmed with sports betting in Florida under the Hard Rock Bet app. Through a new gaming compact, the Seminole Tribe began to offer off-grounds sports betting. Once live in 2021, lawsuits caused the Seminole Tribe to halt operations.[50] Relaunching in November 2023 for returning players, the Seminole Tribe of Florida now operates online sports betting too.[51]
Controversy
During the
Gallery
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Hard Rock Cafe in Orlando
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Hard Rock Cafe in Hollywood
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Hard Rock Cafe located on Broadway in the heart of Times Square
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A massive guitar at the Hard Rock Cafe in New Delhi, India
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Hard Rock Cafe signage at The Printworks, Manchester
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Cleveland Hard Rock Cafe, closed since 2016.
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Hard Rock Cafe in Temple Bar, Dublin
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Hard Rock Café in Santa Cruz de la Sierra, Bolivia
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Hard Rock Cafe Roppongi, Tokyo
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Hard Rock Cafe in London, the first restaurant founded in 1971
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Hard Rock Cafe Myrtle Beach, South Carolina
See also
- Bubba Gump Shrimp Company Restaurant and Market
- Fashion Cafe
- Morrison Hotel
- Planet Hollywood
- Rainforest Cafe
- Hard Rock Cafe (Empire, CO) - Not related to the franchise, this restaurant dates back to 1934 and is named for the hard rock miners that made up its early customers.
References
- ^ "Hard Rock's Competitors, Revenue, Number of Employees, Funding and Acquisitions". Archived from the original on June 8, 2020. Retrieved June 8, 2020.
- ^ a b "Seminole tribe in Hard Rock deal". BBC News. December 7, 2006. Retrieved March 16, 2012.
- ^ "Contact Us". Hard Rock Cafe. Archived from the original on November 2, 2011. Retrieved July 25, 2018.
- ^ "Hard Rock Cafe Locations". www.hardrockcafe.com. Retrieved June 30, 2022.
- ^ "Hotel, Resort, and Casino Locations". www.hardrockhotels.com. Retrieved June 30, 2022.
- ^ "Live Music and Dining in London| Hard Rock Cafe London". Hardrockcafe.com. Retrieved October 11, 2021.
- ^ Brait, Ellen (March 13, 2017). "Hard Rock Café closing its doors at Yonge-Dundas Square location". The Toronto Star.
- ^ "Hard Rock History". Hard Rock Cafe. Retrieved March 16, 2012.
- ^ Hard Rock Cafe Locations. Retrieved May 10, 2012
- ^ "The Original Hard Rock Cafe Established in 1934 - Review of Hard Rock Cafe, Empire, CO - Tripadvisor".
- ^ Shankleman, Martin (July 18, 2008). "Hard Rock wages 'below minimum'". BBC News. Retrieved March 17, 2012.
- ^ "Townshend's Gibson Les Paul". Hard Rock Cafe. Retrieved March 17, 2012.
- ^ "Hard Rock Corporate - Hard Rock History". Archived from the original on January 17, 2013. Retrieved February 22, 2017.
- ^ Jerry W. Jackson (September 30, 2004). "HARD ROCK VAULT SLAMS DOORS FOR GOOD". OrlandoSentinel.com. Retrieved April 3, 2020.
- ^ Laura Porter. "The Vault". About.com. Retrieved March 17, 2012.
- ^ "Lionel Messi announced as Hard Rock brand ambassador as company celebrates 50th anniversary". Wsvn.com. June 10, 2021. Retrieved June 10, 2022.
- ^ "The Hard Rock Hotel & Casino Las Vegas Selects Rainmaker Group Revenue Management". Hospitalitynet.org. June 22, 2009. Retrieved March 17, 2012.
- ^ Spain, William (May 6, 2006). "Morgans Hotel Group to buy Vegas Hard Rock for $770 million". The Wall Street Journal. marketwatch.com. Archived from the original on January 28, 2013. Retrieved March 17, 2012.
- ^ Finnegan, Amanda (February 6, 2009). "Hard Rock Hotel expansion hits another milestone". Las Vegas Sun. lasvegassun.com. Retrieved March 17, 2012.
- ^ Green, Steve (March 2, 2011). "Hard Rock Hotel management group ends its run with resort". Las Vegas Sun. lasvegassun.com. Retrieved March 17, 2012.
- ^ "Business Mogul Richard Branson Buys Las Vegas Casino-Hotel". casinoreviews.co.uk. April 12, 2018. Retrieved April 18, 2018.
- ^ Milligan, Michael. "Sol Melia confident that ME brand will stand out from the crowd". Travel Weekly. Retrieved January 22, 2007.
- ^ "Hard Rock International and the Luckie Street Partners Announce Atlanta Hotel Development". Hard Rock Cafe. October 24, 2007. Archived from the original on September 21, 2011. Retrieved March 17, 2012.
- ^ "Contact Us". Hard Rock Cafe. Archived from the original on March 9, 2012. Retrieved March 17, 2012.
- ^ Vincent, Roger (February 10, 2013). "Palm Springs hotel to be converted into Hard Rock outpost'". Los Angeles Times.
- ^ "Hard Rock Hotel Palm Springs Announces Star-Studded Grand Opening Celebration Set for March 6th". GlobeNewswire. February 19, 2014. Retrieved November 10, 2016.
- ^ Wittkowski, Donald (September 13, 2012). "Hard Rock casino developers scrap Atlantic City casino project". The Press of Atlantic City.
- ^ Sarah Brookbank; Alexander Coolidge (April 5, 2019). "Hard Rock takeover gives Jack Casino a new owner, new name. What about a hotel?". Cincinnati Enquirer. Retrieved April 10, 2019.
- ^ a b "Vici Properties Inc. to acquire Jack Cincinnati Casino and lease to Hard Rock International" (Press release). Vici Properties. April 5, 2019. Retrieved April 10, 2019 – via BusinessWire.
- ^ "Hard Rock Entertainment purchases Turfway Park". The Blood-Horse. April 8, 2019. Retrieved April 10, 2019.
- ^ "Hard Rock Cafe Legacy". CBC. Toronto.
- ^ Braun, Georgette (July 16, 2019). "Hard Rock would be the 'best partner' for a Rockford casino, Cheap Trick guitarist says". Rockford Register Star. Retrieved September 30, 2019.
- ^ Guerrerro, Isaac (September 30, 2019). "Hard Rock Casino is Rockford mayor's choice for only license". Rockford Register Star. Retrieved September 30, 2019.
- ^ "Hard Rock plans first Canadian hotel in London's former Kellogg factory".
- ^ "New $300 million casino opens in northwestern Indiana". AP NEWS. May 15, 2021. Retrieved September 7, 2021.
- ^ "Guitar-shaped hotel is latest themed project for Strip". Las Vegas Review-Journal. December 18, 2021. Retrieved March 16, 2022.
- ^ "Hard Rock closes $1.1B purchase of The Mirage". Las Vegas Review-Journal. December 19, 2022. Retrieved December 24, 2022.
- ^ Rempley, Gina (December 21, 2022). "Hard Rock tells more about the changes at the Mirage in Las Vegas - VideoGamesRepublic.com". videogamesrepublic.com. Retrieved December 24, 2022.
- ^ "S.C.'s Hard Rock Park files for bankruptcy after inaugural season". USA Today. usatoday.com. September 25, 2008. Retrieved March 16, 2012.
- ^ "Hard Rock Park requests liquidation". Orlando Sentinel. Orlandosentinel.com. January 3, 2009. Retrieved March 17, 2012.
- ^ "Coastal business: Freestyle Music Park attorney sees better market". The Sun News. myrtlebeachonline.com. February 8, 2011. Archived from the original on April 3, 2012. Retrieved March 20, 2012.
- ^ Jackson, Barry (August 16, 2016). "Miami Dolphins' stadium gets a new name: Hard Rock". Miami Herald. Retrieved August 17, 2016.
- ^ a b Sens Communications (October 9, 2018). "Rideau Carleton Casino and Senators announce exclusive collaboration". NHL.com. Retrieved April 8, 2019.
- ^ Corel Centre (December 7, 2002). "Restaurants - Home of the Ottawa Senators Hockey Club (National Hockey League)". Archived from the original on December 7, 2002. Retrieved April 11, 2019.
- ^ Lund, Chris (October 16, 2013). "Chek Point to open Thursday". NHL.com. Retrieved April 11, 2019.
- ^ Adrian Sainz (December 7, 2006). "Seminoles buy Hard Rock cafe". Seattle Post-Intelligencer. seattlepi.com. Retrieved March 20, 2012.
- South Florida Sun-Sentinel. sun-sentinel.com. Retrieved March 20, 2012.
- ^ "Seminole Tribe Finalizes Acquisition of Hard Rock International". PRnewswire. hotels-stl.com. March 11, 2007. Retrieved March 20, 2012.
- ^ Brenda Farrington (July 3, 2008). "Florida Supreme court nixes casino pact". The Seattle Times. seattletimes.com. Associated Press. Retrieved March 20, 2012.
- ^ WCJB Staff (December 6, 2021). "The Seminole Tribe suspends sports betting operations, Hard Rock Sportsbook app shut down". www.wcjb.com. Retrieved November 7, 2023.
- ^ Kelley, Zachary (November 7, 2023). "The Florida Hard Rock Bet App is Live for Returning Players". LegalSportsBetting.com. Retrieved November 7, 2023.
- ^ "Over 1000 Companies Have Curtailed Operations in Russia—But Some Remain". Yale School of Management. Retrieved September 16, 2022.