Heat (perfume)
Heat | |
---|---|
Fragrance by Beyoncé | |
Released | February 3, 2010 |
Label | Givaudan's Claude Dir & Olivier Gillotin |
Tagline | Catch the fever |
Successor | Heat Ultimate Elixir |
Website | Official Website |
Heat is a
The fragrance's commercial, directed by director Jake Nava and released in December 2009, spawned controversy for its sexually explicit imagery, and was only allowed nighttime broadcast in the United Kingdom. Macy's sold US$3 million worth of Heat between early February and early March 2010. It received mixed reviews from critics, and it was nominated at several fragrance award ceremonies.
Heat was followed by five additional releases: Heat Ultimate Elixir meant to capture a more private side of the entertainer, Heat Rush intended as a daytime fragrance, Midnight Heat, a night fragrance, Heat The Mrs. Carter Show World Tour, a limited product dedicated to the
Conception
Development
In December 2009,
In a
Packaging and scent
Heat is packaged in a red triangular bottle. The top of the bottle is edged with a gold band and the words "Beyoncé" and "Heat" and the cap is etched with the letter B. Following the release of Heat, Beyoncé described its bottle design, scent and inspiration in depth, as follows:
A lot of my performances have had fire involved, so we thought 'Heat.' Also, red is one of my favorite colors, as is gold. So then we thought of making the bottle look like it's on fire. I love antique bottles — my mother had a collection of them when I was growing up. I wanted something with an antique yet modern feeling. Even with my wardrobe, I always try to find things that have a little bit of something vintage, yet still timeless and classic. The bottle, I felt, was a great mixture of the two... Everything, from the bottle design to the name and the ideas for the commercials–that's me. When I commit to something, I do it 100 percent, and I've never had [creative control over a fragrance] until this project. I learned a lot of great things from the past — but I always asked myself, 'If I could have my own scent, what would it be?' I wasn't worried about deadlines. It could have taken me three, four, however many years — this was my first fragrance, and I wanted to make sure that it was something I would love forever.[1]
- Products
- 100 ml/ 3.4 oz
- 50 ml/ 1.7 oz
- 30 ml/ 1.0 oz
- 15 ml/ 0.5 oz
- Body Lotion 200 ml/ 6.7 oz
- Shower Gel 200 ml/ 6.7 oz
- Sparkling Body Mist 125 ml/ 4.2 oz
Promotion
In November 2009, the print advertising for Heat was shot by Michael Thompson, who described Beyoncé as "sultry" on the poster.
Commercial
The television commercial for Heat was directed by
Nava praised Beyoncé's acting in the commercial, stating: "She's so scorchingly hot that even when she touches the floor with her dangerous high-heels, she kind of sets her world on fire."[9] In an interview with Women's Wear Daily, Beyoncé described the sexual tone of the video stating: "'It's called Heat, so we wanted the ads to be really steamy and dewy. My sexiest moments are when I'm just getting out of the tub or the shower and I'm clean, so I wanted to incorporate that in the ads. The dress was this liquid-y satin. The song Fever I did years ago and always loved it. [For the commercial] I got to sing it a bit more whispery, more natural."[1] "Fever" was re-recorded by Beyoncé on two different occasions. Knowles first recorded her version of "Fever" on September 9, 2003 for her film The Fighting Temptations.[19] Before the release of Heat, she recorded "Fever" again for the fragrance's television commercial. After the launch of Heat, the latter version of the song was officially released as a promotional single to the US iTunes Store through Columbia Records on February 8, 2010, to promote the fragrance.[20] It was made available digitally in the United Kingdom the following day.[21]
The commercial for the fragrance found controversy in the United Kingdom with UK's Advertising Standards Authority.[22] It was banned from the country's daytime TV rotation due to its "sexy imagery" and was only shown after 7:30 in the afternoon.[22] The U.K.'s Advertising Standards Authority commented on the ban decision, stating "We considered that Beyoncé's body movements and the camera's prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children."[22] Coty, Inc., the world's largest fragrance company, replied to the ban, stating that they do not think there is anything too explicit about the TV spot.[22] Coty continued that the commercial was "intended to reflect the singer Beyoncé's personal 'sexy chic' style," and while Beyoncé's cleavage is exposed at certain parts of the commercial, Coty stated that it is not "overtly graphic or explicitly sexual and at no point was Beyoncé naked."[22] Brad Wete of Entertainment Weekly defended Beyoncé, saying that "[the advertisement] is sexy. It's suggestive and sultry. But it's certainly not X-rated."[18] Beyoncé's mother and collaborator Tina Knowles called the commercial's ban "very good", as people purposely went to watch the video which further increased sales.[23]
Reception
It was revealed by Macy's Chief executive officer, Terry Lundgren, that his chain had sold US$3 million worth of Heat between early February 2010 and early March 2010.[30] Lundgren revealed that, during a one-hour period at the launch of the scent when Beyoncé was at the store signing autographs, 72,000 bottles were sold.[30] Within days of the fragrance's release, it was named as one of the best-selling scents in America.[31][32] According to The Fragrance Shop in the UK, Heat also topped a poll of best-selling celebrity scents.[33]
Related products
During an interview with Women's Wear Daily in December 2009, Stephen Mormoris announced that Beyoncé planned to release several other fragrances after Heat meant to explore the different sides of her personality. However, he added that Heat was meant to be "the enduring classic... this scent will re-energize the celebrity category".
Heat Ultimate Elixir
Heat Ultimate Elixir | |
---|---|
Fragrance by Beyoncé | |
Released | September 2010[38] |
Label | Givaudan's Claude Dir & Olivier Gillotin |
Tagline | Catch the Fever |
Predecessor | Heat |
Successor | Heat Rush |
In August 2010, it was revealed that Beyoncé would be re-releasing her first fragrance as an "ultimate elixir", emphasizing elements intended to embody her private side.[39] The scent was released in September 2010.[38] As its theme, the perfume offers a more intense and sensual version of the original Heat scent. Upon revealing the inspiration of Heat Ultimate Elixir, Beyoncé stated that the reason which motivated her to update the original scent was the idea of her mother's scent when she was a child:
My first memory of fragrance is my mother, and as a very young girl, hearing her footsteps... Her stilettos click, click, clicking on the hardwood floor and she wore a beautiful fragrance and she would walk past me and it would just stay in the room. It left a warm feeling every time I thought about her scent. I think about the icons that I respect and they all have their own fragrance so I thought it was time for me to have my own.[39]
Ultimate Elixir mixes notes of vanilla orchid and
Nathalie Atkinson of
Products
- 50 ml/ 1.7 oz
Heat Rush
New fragrance project working sessions for Heat Rush took place backstage in
Heat: Limited edition CD
Heat | ||||
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Genre | R&B | |||
Length | 29:46 | |||
Label |
| |||
Beyoncé chronology | ||||
|
A limited edition gift extended play (EP) also titled Heat was released in February 2011, almost a year after the promotional release of "Fever". Promotion in the United States for the perfume took place with a free tote bag,[48] while the limited edition gift EP was used as promotion for all United Kingdom releases of the perfume.[49] One compact disc copy of the EP was included with every purchase of a 50 ml bottle of Heat.[49] The EP features a cover of "Fever", which Beyoncé originally sang in The Fighting Temptations, and later released as a download in 2010. The EP contains remixes of other songs Beyoncé previously recorded; Karmatronic remixed "At Last", which she sang in Cadillac Records, and "Satellites", a track from I Am... Sasha Fierce. Catalyst remixed "Broken-Hearted Girl", and Lost Daze remixed "Smash Into You", both of which are songs from I Am... Sasha Fierce. The Catalyst remix of "Broken-Hearted Girl" was previously made available on Beyoncé's 2009 remix album Above and Beyoncé: Video Collection & Dance Mixes.[50]
Track listing
No. | Title | Writer(s) | Producer(s) | Length |
---|---|---|---|---|
1. | "Fever" |
|
| 3:33 |
2. | "At Last" (Karmatronic Remix) |
| 7:38 | |
3. | "Broken-Hearted Girl" (Catalyst Remix) |
| Catalyst | 4:55 |
4. | "Satellites" (Karmatronic Remix) |
|
| 7:19 |
5. | "Smash Into You" (Lost Daze Remix) |
|
| 6:21 |
Total length: | 29:46 |
Personnel
Credits for Heat, adapted from the CD liner notes:[51]
- Executive producer – Beyoncé Knowles, Moe Cohen
- Vocals – Knowles
- Mastering– Tom Coyne
- Producers – Knowles, Chink Santana, Achillies Sparta, Peter Krakczar, Catalyst, Frank DeMaria, Anthony Saputo, Peace Bisquit
- Remix Coordination – Angelo "Pepe" Skordos, Bill Coleman
Midnight Heat
Midnight Heat | |
---|---|
Pulse Summer Edition | |
Website | Official website |
Midnight Heat was released in July 2012 following Heat Rush. It is packaged in a purple bottle.
- Products
- 100 ml / 3.4 oz
- 50 ml / 1.7 oz
- 30 ml / 1.0 oz
- 15 ml / 0.5 oz
- Sensual Body Lotion 200ml / 6.7 oz
Heat: The Mrs. Carter Show World Tour
Heat: The Mrs. Carter Show World Tour | |
---|---|
Midnight Heat | |
Successor | Pulse NYC |
Website | Official website |
In April 2013, Beyoncé embarked her fourth
- Products
- 100 ml / 3.4 oz
- 30ml / 1.0 oz
Heat Wild Orchid
Heat Wild Orchid | |
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Fragrance by Beyoncé | |
Released | June 18, 2014 |
Label | Givaudan's Claude Dir & Olivier Gillotin |
Tagline | You caught the fever, Now unleash your wild side. |
Predecessor | Rise |
Successor | Rise Sheer |
Website | Official website |
On June 18, 2014, it was announced by several publications that Beyoncé would be releasing a new fragrance in August 2014 titled Heat Wild Orchid. The promotional poster for the perfume was also revealed, showing Beyoncé wearing a black dress.[65][66] Caitlin Morton writing for MTV praised her new, mature and "classy" look.[66] Dorkys Ramos from BET echoed her statements stating that it featured a "classier Bey".[67] The fragrance was released to stores in August 2014. It was described as an "enticing, mouth-watering fragrance that emits a fierce, feminine energy" in a press release.[66] According to Beyoncé's website it is a "spellbound scent that expresses the bold femininity of women": "This captivating and memorable fragrance invites and intoxicates those who encounter it".[68] It was created in collaboration with Firmenich perfumer Honorine Blanc. The fragrance opens with pomegranate, coconut water and boysenberry. In the middle notes, a floral scent consisting of honeysuckle and blooming magnolia was used. The base notes showcase blonde woods, skin musks and gilded amber.[68] The top of the bottle is wrapped in a gold band inscribed with Beyoncé's name at the neck. The secondary packaging celebrates the "beauty and sensuality" of the fragrance intertwined with black organza and finished with a gold logo and an emblematic B standing for Beyoncé.[69] MTV's Caitlin Morton praised Heat Orchid as a fresher and more floral update of the original scent while also deeming it more natural and "maternal".[66] Glamour's Leanne Bayley praised the fact that Beyoncé "bottled up her sexiness in one chic bottle" with the fragrance.[65]
Products
- 100 ml / 3.4 oz
- 50 ml / 1.7 oz
- 30 ml / 1.0 oz
- 15 ml / 0.5 oz
Heat Kissed
Heat Kissed | |
---|---|
Fragrance by Beyoncé | |
Released | August 20, 2014 |
Label | Givaudan's Claude Dir & Olivier Gillotin |
Predecessor | Rise Sheer |
Website | Official website |
Heat Kissed was released in August 2014, following Heat Wild Orchid. It is packaged in a dark red bottle. According to Beyoncé's official website, "When a moment of attraction becomes undeniable, it ignites a spark between two people that draws them closer. Their lips meet and the flicker becomes a flame. Beyoncé Heat Kissed captures this sensual intensity in a bottle." The perfume has top notes of ragonfruit, lychee and mango; middle notes of blazing Red Fury Orchid, Jasmine and Moroccan Rose Oil; and base notes of sandalwood, Vanilla, Patchouli.
- Products
- 100 ml / 3.4 oz
- 50 ml / 1.7 oz
- 30 ml / 1.0 oz
- 15 ml / 0.5 oz
Heat Seduction
Heat Seduction | |
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Fragrance by Beyoncé | |
Released | August 2016 |
Label | Givaudan's Claude Dir & Olivier Gillotin |
Tagline | Gazing upon you with her sensuous eyes. Enticing you with her alluring beauty. Get ready to be seduced. |
Predecessor | Heat Kissed |
Website | Official website |
Heat Seduction was released in August 2016, after Heat Kissed. It is packaged in a golden bottle. The top notes are of spices mandarin, dewberry. The middle notes are of ginger orchid, African jungle orchid, freesia. And the base notes are of amber, musk and labdanum.
- Products
- 100 ml / 3.4 oz
- 50 ml / 1.7 oz
- 30 ml / 1.0 oz
- 15 ml / 0.5 oz
See also
- List of celebrity-branded fragrances
References
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- Macy's, Inc. Archived from the originalon 2011-05-06. Retrieved 2011-04-28.
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{{cite AV media notes}}
: CS1 maint: others in cite AV media (notes) (link) - ^ The Huffington Post. Retrieved 2013-05-25.
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