History of The WB

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Big Three television networks (ABC, NBC and CBS
).

Like Fox, the network's programming targeted certain demographics underserved by the Big Three; it notably carved a niche catering to teenagers and young adults between the ages of 13 and 34 (with series such as 7th Heaven, Buffy the Vampire Slayer, Dawson's Creek, Smallville, One Tree Hill and Supernatural), although it also featured programs aimed at Black audiences (such as Sister, Sister, The Wayans Bros., The Jamie Foxx Show and The Steve Harvey Show) before gradually ceding that demographic to UPN—which had cemented its own niche among that audience with its slate of sitcoms—beginning in the early 2000s. The network also offered a children's program block, Kids' WB, which launched in September 1995 and featured primarily animated series targeted at children ages 6 to 12.

This article details the history of The WB tracing to its founding by Time Warner in November 1993, and its operational history from the network's January 1995 launch until its closure in September 2006, when Time Warner and CBS Corporation (then-owner of rival UPN) launched The CW, a new broadcast network formed by the two companies as a 50/50 joint venture that utilized certain resources and initially featured programming carried over from the predecessor networks.

Background

With the failure with Fox, several other media companies started to enter the broadcasting world in the 1990s to create the fifth commercial broadcast network that would allow a station to brand itself better and to stand out amongst the increasing number of television channels, particularly cable networks.

Action Pack.[1] Spelling Premiere Network would launch in August 1994.[4] All American Television considered launching a first-run movie network with 22 movies by November 1994.[5]

Chris-Craft/United Television then partnered with Paramount (by then recently merged with

Time Warner then formed a partnership with the Tribune Company to create The WB, which also launched less than a week after UPN made its debut.[6] Concurrently, United left PTEN's parent, the Prime Time Consortium, to focus on UPN, leaving PTEN as primarily a syndicator of its remaining programs; the service shared affiliations with its respective parents' own network ventures (in some cases, resulting in PTEN's programming airing in off-peak time slots) until it finally folded in September 1997.[7]

1990s

See also:
Big Three television networks § Fifth and sixth networks, and Fourth television network § Additional networks

Controversial from the very beginning, the

Viacom) and Time Warner
, respectively.

On November 2, 1993, Time Warner announced the formation of The WB Television Network, a venture developed in partnership with the Tribune Company (which, prior to acquiring an 11% interest in August 1995, was a non-equity partner in the new network) and former Fox network executive Jamie Kellner (who would serve as the original president of and would hold a minority ownership stake in The WB). Tribune committed six of the seven independent stations it owned at the time to serve as charter affiliates of the network, though it initially exempted the WGN-TV Chicago signal from the agreement, as station management had expressed concerns about how the network's plans to expand its prime time and daytime program offerings would affect WGN's sports broadcast rights and the impact that the potential of having to phase them out to fulfill network commitments would have on the superstation feed's appeal to cable and satellite providers elsewhere around the United States.[10][11][12][13][14] Tribune would reverse course on December 3, 1993, reaching a separate agreement with Time Warner to allow WGN-TV to become The WB's charter affiliate for the Chicago market and allow the WGN superstation feed to serve as a de facto national network feed intended for American media markets that did not initially have a local affiliate; this would bide The WB enough time to fill remaining gaps in affiliate coverage in "white area" regions that lacked a standalone independent station following its launch. In exchange, Time Warner agreed to reduce the network's initial program offerings to one night per week (from two) in order to limit conflicts with WGN's sports programming. The superstation feed, which reached 37% of the country by that time, would extend the network's initial coverage to 73% of all U.S. households that had at least one television set.[15][16][17][18]

1995

See also: 1994–95 United States network television schedule and 1995–96 United States network television schedule

The WB launched on January 11, 1995, with an initial two-hour lineup of sitcoms on Wednesday nights. The inaugural lineup consisted of The Wayans Bros. (a star vehicle for comedians Shawn and Marlon Wayans, who also co-created the series),[19] Unhappily Ever After (a dysfunctional family sitcom from Married... with Children co-creator Ron Leavitt), and Muscle (a parody of primetime soap operas from Paul Junger Witt and Tony Thomas, utilizing a similar concept as their groundbreaking 1970s ABC satirical comedy Soap); a fourth series, The Parent 'Hood (a family sitcom starring and co-created by Robert Townsend), debuted the following week (January 18).[20] Of the four series on the initial lineup, Muscle was the only one not to be renewed for the 1995–96 season; it was canceled before the completion of its first season due to low ratings.

In January 1995, Tribune Broadcasting became a minority partner in The WB, acquiring a 12.5% ownership interest in the network from Time Warner (which operated the network through its

realignment of network affiliations resulted in CBS losing its former Atlanta affiliate, WAGA-TV, to Fox. (Former Fox station WATL, which the network sold to accommodate the switch resulting from Fox's broader affiliation deal with WAGA owner New World Communications, instead took the WB affiliation.) On July 2, 1996, Tribune acquired Renaissance Broadcasting, which owned Fox- and WB-affiliated stations in six large and mid-sized markets.[22]

The WGN-TV local and superstation feeds became charter affiliates of The WB when the network launched on January 11, 1995. (In the case of the Chicago signal, this marked the first time that WGN-TV was affiliated with a major broadcast network since DuMont ceased operations in August 1956.) The WGN cable agreement resulted in The WB becoming the second American broadcast television network to distribute its programming directly to a cable-originated service to provide extended coverage in designated "white areas" without broadcast affiliate clearances and one of three network-to-cable undertakings stewarded by Jamie Kellner. As The WB was under development, Kellner was in process of developing The WeB, a proposed national WB cable feed for smaller markets based upon a service that he launched as President of the Fox Broadcasting Company,

Washington, West Virginia, Wisconsin and Wyoming—at varying periods of time up through the launch of The WeB.) United Video intended to provide an alternate feed of WGN with substitute programming for markets that had a WB-affiliated station; however, no such measure was taken, creating network duplication in markets where over-the-air WB affiliates were forced to compete with the WGN cable feed.[18][23][24]

The WGN superstation feed carried The WB's prime time lineup from the start of the network's operations, and added the Kids' WB children's programming block when it was launched by the network on September 11, 1995. Conversely, in the Chicago market, WGN-TV chose to only air the network's prime time lineup, and exercised a right of first refusal to decline Kids' WB in order to offer a local morning newscast and an afternoon block of syndicated sitcoms aimed at a family audience on weekdays and a mix of locally produced news, public affairs and children's programs as well as paid programs on weekend mornings; this cleared the way for Weigel Broadcasting to cut a separate deal to air Kids' WB programs locally over group flagship WCIU-TV (channel 26, now a CW affiliate), an independent station that ran the block Monday through Saturdays from September 1995 until WGN-TV began clearing the block on its schedule in September 2004.[25][26][27] As The WB's initial program offerings ran on Wednesdays for its first nine months of operation and would not expand its prime time schedule to six nights a week until September 1999, the superstation feed filled the 8:00 to 10:00 p.m. Eastern Time slot on nights without WB network programming with either sports telecasts from WGN-TV that were cleared for national broadcast – which, as The WB expanded its programming to other nights over a four-year period beginning with the September 1995 launch of its Sunday lineup, would result in pre-emptions of the network's programs until later in the week – or, as with most over-the-air WB affiliates during the network's early years, theatrical feature films acquired via the syndication market.[28]

The WB would expand its programming for the 1995–96 season, adding a second night of programming and expanding into daytime. First on September 9, 1995, the network launched Kids' WB, a children's programming block—initially consisting of one-hour weekday afternoon and three-hour Saturday morning blocks—offering a mix of new and existing Warner Bros. animated series (including a few shows that originated either on Fox Kids or in syndication).[29]

Then on September 10, 1995, the network's prime time schedule expanded to Sundays, with a three-hour lineup of live-action and animated comedies:

buddy comedy starring Harland Williams and Jason Bateman), Cleghorne! (a vehicle for comedienne and former Saturday Night Live cast member Ellen Cleghorne) and First Time Out (an ensemble comedy starring Jackie Guerra, advertised to be the first Latina to star in her own television series, described as a "Latino Living Single").[30] The network also acquired Sister, Sister (a teen/blended family sitcom starring Tia and Tamera Mowry), which had been cancelled by ABC that Spring after ratings declined during its second season.[31]

Notable shows

1996

See also: 1996–97 United States network television schedule

In January 1996, The WB debuted its first drama series and first hour-long program: the Aaron Spelling,-produced prime time soap opera Savannah. While Sister, Sister and Pinky and the Brain performed well for the network (although the latter would move exclusively to the Kids' WB lineup for the 1996–97 season), most of the other new shows that debuted during the 1995–96 season failed to garner much traction with viewers; even Kirk and Savannah, the only two series from the 1995–96 slate to earn renewals for 1996–97, were both cancelled after their respective second seasons.

The WB added a third night of prime time shows for the 1996–97 season, debuting its Monday night schedule on August 26, 1996.

funk musician working as a music teacher at an inner-city Chicago high school), and The Jamie Foxx Show (starring Foxx
as an aspiring actor/singer working at a Los Angeles hotel owned by his aunt and uncle). All three series became relative hits for The WB, none moreso than 7th Heaven, which would going on to become its longest-running series, airing for 11 seasons (moving to The CW for its final season).

Notable shows

1997

See also: 1997–98 United States network television schedule
Notable shows
  • Walt Disney Television
    .
  • The Tom Show aired on Sunday nights from September 7, 1997, to February 22, 1998.[49]
  • Alright Already aired from September 7, 1997, to May 4, 1998.

1998

See also: 1998–99 United States network television schedule
Notable shows

1999

See also: 1999–2000 United States network television schedule

Into the late 1990s, The WB began to expand its local broadcast coverage in American media markets that had to rely on the WGN national feed to receive the network's programming through affiliation agreements signed with

Nielsen ratings.[100] For similar reasons to those that necessitated the decision to remove WB programming from the channel, WGN America also did not carry any programming from The CW when WGN-TV became its Chicago charter affiliate when that network launched in September 2006, due to the fact that The CW is widely available throughout the United States via over-the-air broadcast stations and affiliations with digital subchannels and local cable outlets (including through The CW Plus
in smaller markets) when that network launched in September 2006.

Notable shows
  • high school friends in New York City. The foursome attended (fictional) Fielding-Mellish Prep, which gets its name from Woody Allen's character in the movie Bananas. The show also starred Mary Page Keller as Zoe's single mother Iris during the first season. Scott Foley, fresh from Dawson's Creek, appeared in the pilot with the intention of having him star in the series as Zoe's love interest. But once the pilot finally got picked up, Foley had already moved on to Felicity. When the show returned for a second season, it had been heavily retooled. The friendship between the four friends remained intact, but now they were adult college students. Gone was Keller as Zoe's mom, while Omar Gooding joined the cast as the foursome's friend Doug Anderson. The title had also been shortened to simply Zoe... (pronounced on-air as Zoe Dot Dot Dot) out of fear that the former title was turning off potential viewers. After the series was cancelled, Michael Rosenbaum expressed disappointment with the fact that the network had cut his character's name out of the title for the second season.[101]
  • Hollywood
    actors trying to raise their children.
  • Rescue 77 was created by Gregory Widen and aired from March 15 to May 3, 1999. The creator and executive producer was Gregory Widen, a former Southern California firefighter and paramedic, creator of the Highlander franchise, and the writer of the 1991 firefighting drama Backdraft. His goal for the show was to provide a more realistic depiction of the lives of firefighters and paramedics than previous emergency medical television series such as Emergency!
  • Safe Harbor aired from September 20 to November 28, 1999. The series was created and executive produced by Brenda Hampton, who at the time was best known for work on the fellow WB series 7th Heaven, the series was paired with 7th Heaven on the network's Monday night lineup. Despite 7th Heaven being the No. 1 show on The WB during the 1999-2000 season,[102] Safe Harbor was unable to hold a solid audience after 7th Heaven and was canceled after ten episodes and one season with the show moving to Sunday nights where the last two episodes aired.
  • Jack & Jill ran from September 26, 1999, to April 15, 2001. Due to the average ratings of the first season, the second season was only 13 episodes long and was aired as a midseason show. The final episode detailed the problems during preparations for the couple's wedding. Jacqueline discovered she was pregnant, but before she could tell David, he decided that their relationship was moving too fast and he wanted to call the wedding off and move things slower. Despite the rallying of fans, the series was not renewed for a third season, so the series ended in a cliffhanger.
  • Teletoon's Teletoon Unleashed block; Cartoon Network's popular late-night programming block Adult Swim; and Too Funny To Sleep, a late-night programming block on TBS. Mission Hill was formerly known as The Downtowners, although MTV's production of the similarly titled Downtown
    forced a name change.
  • Zoe...
     A total of eight episodes were produced with only five of those episodes airing with the show being canceled on February 14, 2000.
  • Not Fade Away", aired on the WB on May 19, 2004. The ambiguous final moments left some fans hoping for the continuation of Angel and the Buffyverse in the future - hopes that came to fruition in November 2007 with the publication of the first issue of the comic book series Angel: After the Fall. The series is Joss Whedon's official continuation of the Angel television series and follows in the footsteps of the comic book Buffy the Vampire Slayer Season Eight
    , whose first issue was published in March 2007.
  • Popular was produced by Touchstone Television and ran for two seasons from September 29, 1999, to May 18, 2001.

2000s

2000

See also: 2000–01 United States network television schedule
  • D.C. only ran from April 2 to 23, 2000.[110]
  • Young Americans debuted on July 12, 2000 as a summer replacement for, and spin-off from another Columbia TriStar Television production, Dawson's Creek. The series was originally ordered for the 1999–2000 television season with a planned fall debut, but was delayed due to unresolved matters between Columbia TriStar and The WB[111] and Coca-Cola offered to sponsor the show.[112] The main character, Will Krudski, was introduced late in season three of Dawson's Creek as a childhood friend of the group who has kept in contact with Pacey Witter. The character of Will Krudski was then written into Dawson's Creek to associate Young Americans with one of The WB's established shows.[111] When Dawson's Creek went on hiatus in the summer of 2000, Young Americans occupied its timeslot of Wednesdays at 9 P.M. Repeats were shown at 9 P.M. on Fridays. The Coca-Cola Company paid $6 million[113] to be the primary sponsor, the show being billed as "Coca-Cola Presents Young Americans". Young Americans was profiled by Steve Carell on the August 22, 2000, episode of The Daily Show in the Ad Nauseam segment due to the Coca-Cola tie ins. Carell constantly referred to "The Beginning" as an "hour-long commercial".[114] Some of the scenes also took place in a Friendly's restaurant, which was built from an old pizzeria for the show. Coca-Cola products are seen or mentioned in most episodes. The unaired pilot episode does not contain the product placement. Among the changes to the pilot is a scene that was reshot in order to show the characters drinking Coca-Cola. A scene from the pilot, which was heavily promoted prior to the show's premiere, where the characters and other students at Rawley run in slow motion to the school's lake while stripping off their clothes was parodied in another WB show, Grosse Pointe.
  • The first eight episodes of
    Teletoon
    in Canada.
  • The original run of The PJs debuted on Fox on Sunday, January 10, 1999, following the network's coverage of the NFC Divisional Playoffs. Two days later, the second episode aired in its regular Tuesday night time slot, following King of the Hill.[123] 44 episodes aired during the show's run of 2 years and 4 months. Each took over 2 months to produce, owing to the laborious stop-motion process. After two seasons on Fox, the show moved to The WB in 2000. Its high budget and declining ratings led to its cancellation in 2001; the final 2 episodes weren't aired until 2003.
  • MADtv which parodied Felicity, the network's major hit series at the time. On February 8, 2001, the series was canceled after one season,[124] although two of its cast members, Frank Caliendo and Daniele Gaither, subsequently joined MADtv, while Gavin Crawford has had success as a television comedian in Canada, including on The Gavin Crawford Show and This Hour Has 22 Minutes.[125]
  • Norm co-star Nikki Cox.[127] Nikki was formally ordered to series in May 2000, and was placed on The WB's fall lineup for a Sunday Night comedy block.[128] On October 31, 2000, The WB ordered a full 22-episode season of Nikki.[129] The network renewed the show for a 22-episode second season at its upfronts in May 2001.[130][131] However, in January 2002, the network pulled the series, and shut down production after only 19 episodes. Six episodes were left unaired in the United States.[132]
  • Grosse Pointe aired from September 22, 2000, to February 18, 2001, during the 2000–2001 television season. Created by Darren Star, it was a satire depicting the behind-the-scenes drama on the set of a television show, and was inspired in large part by Star's experiences as the creator and producer of the nighttime soap Beverly Hills, 90210. Reportedly, Beverly Hills 90210 producer Aaron Spelling called WB executive Jamie Kellner to complain about Lindsay Sloane's character Marcy Sternfeld, who in the original pilot was a thinly veiled parody of Spelling's daughter, actress Tori Spelling.[133][134] Grosse Pointe was on the WB's Friday line-up in between Sabrina the Teenage Witch and Popular. The show lost much of the lead-in audience, and was moved to Sundays (a joke in the episode "The Opposite of Sex" references this, as the fictional show garners its highest ratings ever but fails to "beat Sabrina"). Grosse Pointe was canceled in February 2001 after 17 episodes.
  • Gilmore Girls debuted on October 5, 2000, and became a flagship series for the network. Gilmore Girls originally ran for seven seasons, the final season moving to The CW and ending its run on May 15, 2007. Television critics praised Gilmore Girls for its witty dialogue, cross-generational appeal, and effective mix of humor and drama. It never drew large ratings but was a relative success for The WB, peaking during season five as the network's second most-popular show. The series has been in daily syndication since 2004, while a growing and dedicated fandom has led to its status as a cult classic. Since coming off the air, Gilmore Girls has been cited in TV (The Book) and Time magazine as one of the 100 greatest television shows of all time.[135] Gilmore Girls' first season commenced on The WB in the Thursday 8pm/7pm Central time slot, as a lead-in for Charmed.[136] Renewed for a second season, the show was relocated to Tuesdays at 8 pm/7pm, the time slot of Buffy the Vampire Slayer, which transferred to UPN, and served as a lead-in for Smallville, which became an instant hit and would always beat Gilmore Girls, its lead-in in the ratings. During seasons 4 and 5, it led into One Tree Hill, which slowly became a hit. In season 6, it led into Supernatural, which became another hit for The WB.[137] First-season reruns aired on Monday nights from March 5 until April 9, 2001, during a mid-season hiatus of Roswell lead out of 7th Heaven to spread audience awareness. An additional run of the first season aired in 2002 on Sunday nights under the title Gilmore Girls Beginnings (which featured a modified opening sequence voiced with a monologue detailing the premise from Graham), and was one of two shows on The WB to give the Beginnings in its title for reruns, along with 7th Heaven.
  • TGIF line-up. In the 2000–2001 season, the show moved after a negotiation dispute with ABC. While ABC was willing to renew the show for a fifth season, the network was not willing to pay the reported $1.5 million per episode that Viacom Productions, which produced the show, wanted. The WB then picked up the show for $675,000 per episode, but agreed to commit to 66 episodes. When viewership began to wane, the show was canceled after seven seasons.[138]

2001

See also: 2001–02 United States network television schedule
Notable shows

2002

See also: 2002–03 United States network television schedule

The WB began broadcasting in

Everwood, Reba and Smallville.[166][167][168]

Notable shows
  • Big Ticket Television
    and ran from January 13, 2002, until April 29, 2004.
  • Glory Days was broadcast from January 16 to March 25, 2002. Kevin Williamson originally conceived Glory Days as a drama in the same vein as his first series, Dawson's Creek, and a pilot was produced using this format. After picking up the series, The WB asked Williamson to retool the show and turn it into a mystery series instead. The characters and relationships remained the same but a whodunit spin was added.[169]
  • My Guide to Becoming a Rock Star premiered March 14, 2002. It is based on the UK series The Young Person's Guide to Becoming a Rock Star.[170][171]
  • A network version of ElimiDate aired concurrently with the syndicated run called ElimiDate Deluxe for the 2001–2002 season, but was dropped after just a few airings.
  • Parents Television Council ranked Everwood as the group's No. 1 "worst network TV show for family viewing" on their list of the 2003–04 season.[176] The PTC criticized "the careless and irresponsible treatment of sexual issues—especially when the teenaged characters are involved" and stated "Everwood's reckless messages about sex without consequences are expressly targeted to impressionable teens."[176] Entertainment Weekly reviewed positively the show's third season in 2005 giving it an "A−" and commented, "Everwood's soap tropes—unexpected pregnancy, adultery—handles these stories artfully."[177]
  • Jimmy "Jax" Pinchak as Jody in subsequent episodes.[180] Family Affair earned a full season, when The WB gave the series a back-nine episode order in October 2002,[181] but suffered low viewership soon after. In November 2002, The WB reversed course and cut the episode order for Family Affair by three episodes,[182][183] and then soon after changed the episode order to just two additional episodes, for a total production order of 15 episodes rather than 22 or 19.[184] The series was then pulled from the air in December 2002 due to low ratings.[185] The series returned with new episodes in late February 2003, airing after Sabrina the Teenage Witch.[186] By late March 2003, Family Affair was again pulled from the air and was generally considered to be "done".[187] The WB officially passed on a second season of the series in May 2003.[188]
  • Survivor and NBC's Scrubs. Although the show had a devoted fan base, it suffered from low ratings[189] and was cancelled after showing eleven of fifteen episodes. The entire series, including the final four episodes, aired on Channel 4
    in Great Britain in September 2008.
  • What I Like About You ran from September 20, 2002, to March 24, 2006, with a total of 86 episodes produced and aired. With the exception of a brief period early in the second season, What I Like About You was a headline on The WB's Friday Night Comedy Lineup. From April to September 2006, the show held an hourlong slot on Daytime WB afternoon programming block alongside 8 Simple Rules. When The CW launched in September 2006, reruns of the series moved to the new network's CW Daytime block, remaining until September 2008.
  • Greetings from Tucson aired from September 20, 2002, to May 9, 2003, during the 2002-2003 season. Though reviews were mixed, critics applauded the abilities of the mostly-Latino cast, calling the show "a welcome addition to TV's largely white landscape," [190] and compared its premise to I Love Lucy, The Jeffersons and the thought-provoking 1970s comedies of Norman Lear.

2003

See also: 2003–04 United States network television schedule
Notable shows
  • High School Reunion is a reality television series chronicling real-life high school reunions. The program originally aired for two seasons between 2003 and 2005, and featured reunions of classes after ten years.
  • Black Sash ran from March 30[191][192] to June 1, 2003. Including pilots, a total of eight episodes were made, however only six episodes were aired. About the show's failure, one of the show's producer, Carlton Cuse said: "I think everyone involved made a noble effort, but at the end of the day it just wasn’t a TV show that worked. Most don’t!"[193]
  • Despite the series debut of
    ratings of 7.6 million viewers (at the time, the network's largest premiere in the 18–34 demographic), the series was canceled after ratings fell sharply in subsequent weeks.[194] Thirteen episodes were produced and aired in total.[195]
  • The Surreal Life is a reality television series that records a group of celebrities as they live together in Glen Campbell's former mansion[196] in the Hollywood Hills for two weeks. The format of the show resembles that of The Real World and Road Rules, in that the cameras not only record the castmates' participation in group activities assigned to them, but also their interpersonal relationships and conflicts. The series is also likened to The Challenge in that previously known individuals from separate origins of entertainment are brought together into one cast. The show's first two seasons aired on The WB, and subsequent seasons on VH1.
  • improvisational comedy
    .
  • The O'Keefes premiered on May 22, 2003, and ended on June 12, 2003. The series was about the O'Keefe family: Harry and Ellie, together with their children, Lauren, Danny and Mark. The plot centered on the fact that the O'Keefe parents had homeschooled their children for most of their lives and with the dramatic and comic interest arising in situations where the children were beginning to experience the outside world. There was a lot of controversy about this show among parents who homeschool their children, as they felt it portrayed homeschooling in a negative light.[197]
  • Grounded for Life debuted on January 10, 2001, as a mid-season replacement on Fox. It was created by Mike Schiff and Bill Martin. It ran for two seasons on the network until being cancelled only two episodes into its third season. It was immediately picked up for the rest of the third season by The WB, where it aired for two additional seasons until the series ended on January 28, 2005. Ninety-one complete episodes were produced and aired between 2000 and 2005. However, not all episodes were broadcast in the exact order they were produced.
  • Tarzan premiered on October 5, 2003, and ended on November 23, 2003. Based on the Tarzan series by Edgar Rice Burroughs and developed by Eric Kripke, Mike Werb and Michael Colleary, the show was set in New York City and depicted modern-day adaptations of Burroughs' characters. In December 2003, the series was canceled after eight episodes. Kripke was critical of the show, calling it "a piece of crap" and saying: "I'll stand behind the pilot. It has a beginning, middle, and -- the problem -- it ends. I was hungry to have anything in production, so I wrote a 50-page story that ended. Then it got made and I had something in production, and it was all my dreams come true. They said to me, 'Let's do 12 more.' I said, 'Uh, wait! What's the story?' So, Tarzan was a hell ride in every way, and we only did eight before they wisely put us out of our misery." On Metacritic the show has a score of 45% based on reviews from 21 critics, indicating "mixed or average reviews".[198]
  • Steve Harvey's Big Time Challenge aired from 2003 to 2005, hosted by Steve Harvey. In each episode, performers compete for a $10,000 prize.
  • Make a Wish Foundation, which later received an apology from the WB. In an interview with USA Today, executive producer Mike Fleiss straightened out the details: "First of all, it was me. But I did not say 'Make-A-Wish.' I said, 'Who's heard of the One Wish Foundation?' and people raised their hands. There is no One Wish Foundation. It was a prank on top of a prank. It was the only way to get it to work."[199]
  • One Tree Hill premiered on September 23, 2003.[200] It was one of the series to make the jump to The CW, and aired there from season four until the end of its run in 2012. The series premiered to 2.5 million viewers and rose to 3.3 million in its second week, becoming one of only three shows to rise in their second episode during the 2003–2004 television season. Season one went on to average 3.5 million viewers, and the second season was the highest rated in the series, averaging 4.3 million viewers weekly and a 1.9 Adults 18–49 rating.[201] The CW only attracts a fraction of the audience its competitors do. "So the strategy is super-serving a young coveted demographics. The network's sweet spot is women 18–34 and with a viewer median age of 33, it boasts the youngest audience among its broadcast competitors by almost a dozen years."[202] Averaging 4.3 million viewers weekly, season two was One Tree Hill's highest-rated season.[201] During this season, the show emerged as one of The WB's hits. "Of all the shows that they've launched in the last two years, this one has the most traction", said Stacey Lynn Koerner, at the time an executive vice president at Initiative, a media planning agency. "It does have an audience it's connecting with – a loyal audience that comes back week in and week out." The show was particularly popular among the young viewership. It became the first choice of prime-time television for teenage girls and was reported in January 2005 to be the program in Tuesday's 9 pm time slot most viewed by women aged 12 to 34.
  • All About the Andersons aired from September 12, 2003, to February 12, 2004. It lasted one season before being canceled.
  • Run of the House aired between September 11, 2003, and May 7, 2004. Nineteen episodes were produced but only sixteen were aired before the show was cancelled. The final three episodes that were unaired in the United States were aired in the UK on the Trouble Network at the end of 2004 and were repeated during the end of 2007 and early 2008.
  • Like Family aired from September 19, 2003, to April 22, 2004. The series stars Holly Robinson Peete and Kevin Michael Richardson and lasted one season. Like Family was created and produced by Dan Fogelman, and executive produced by Warren Littlefield, Kenny Schwartz, and Rick Weiner.

2004

See also: 2004–05 United States network television schedule
Notable shows
  • Summerland premiered on June 1, 2004. The series ran for a total of 26 episodes over two seasons. Its cancellation was announced on May 15, 2005[203] and the last episode aired on July 18, 2005. On May 15, 2005, the network released early information on their 2005–2006 season. Summerland, along with eight other shows, were canceled.[203] Jesse McCartney responded to the cancellation in an interview, saying the show was "in a crazy time slot and...the writers were having trouble, and it was just a bad call."[204]
  • FBI. The show was never aired, as producer Jerry Bruckheimer pulled the show due to various concerns and the time slot was later filled with One Tree Hill.[206] Warren Ellis later reviewed the pilot episode and criticized it as "too unfocussed [sic] to make consistently engaging television, and I think it's the wrong composition of concepts to hook the young audience I assume they're playing for."[207]
  • Country Music Television
    and retained some aspects of the Blue Collar TV format. It was canceled after one season.
  • Studio 7 airedduring the summer of 2004. The WB originally ordered two seasons of Studio 7, with the second season to air immediately after the first. However, the network cancelled plans for a second season during the initial run, due to low ratings.
  • The Help premiered on March 5, 2004.[208] The network only aired seven episodes, the show ending on April 16, 2004, and canceled it in May 2004. The premiere of The Help was the most watched program in the Friday 9:30–10:00 time slot on The WB in the 2003–04 season.[209] The premiere was more popular among women than men aged 12–34 (2.0/8 versus 1.3/5).[209] Despite the premiere being the best performance in the time slot of the season on The WB the critics have nothing positive to say. Virginia Heffernan of The New York Times said the show "comes off like a school play, clumsily blocked, loudly acted and nearly shouted down by obligatory laughter and applause".[208] Robert Bianco of USA Today pointed out that "this is the kind of show that opens with a doggie-doo joke and still finds a way to go downhill".[210] Perhaps the harshest was Matthew Gilbert of The Boston Globe: "The WB's claim that 'The Help' is a 'biting satire' is only half true. No, it's not a satire, but yes, it does indeed bite. And it will be biting the dust before long, unless it can find a new cast, new writers, new producers, a new set, and an entirely new premise."[211] In her review of the 2003–04 season Kay McFadden, television critic for The Seattle Times, classified The Help as "Never should have aired".[212]
  • Jack & Bobby aired from September 12, 2004, to May 11, 2005. On May 17, 2005, The WB announced it would not renew Jack & Bobby for a second season.[213]
  • ratings
    and was canceled after only thirteen episodes.
  • The Starlet premiered on March 26, 2005. Ten young actresses lived together in a home formerly owned by Marilyn Monroe, while competing in a series of acting challenges for the chance to win a role on the WB drama One Tree Hill and a management contract with 3 Arts Entertainment. The eventual winner was 18-year-old Michelynne McGuire, with Mercedes Connor as the runner up. The Starlet was cancelled on April 5, 2005, after only 1 season of 6 episodes.
  • The Late Late Show, and starring in a special episode of Blue Collar TV, Green Screen's lead-in program. On November 8, after having run five episodes, The WB announced that it was temporarily pulling "Drew Carey's Green Screen Show" from its schedule for November sweeps after it averaged 2.7 million viewers per week. It was confirmed as cancelled in May 2005 at their 2005-06 fall presentation. As a result, Drew Carey and executive producer Ron Diamond, took the show to Comedy Central, returning it to the air on September 26, 2005.[214]

2005

See also: 2005–06 United States network television schedule

Michigan J. Frog was the official mascot of the network from its inception in 1995 until 2005. The network's first night of programming on January 11, 1995, began with Bugs Bunny and Daffy Duck wondering which one of them would pull the switch to launch The WB. The camera then panned over to Chuck Jones drawing Michigan on an easel; when Jones finished, Michigan leapt from the drawing to formally launch The WB.

Michigan also would usually appear before the opening of shows, informing the viewer of the TV rating. Before the beginning of Savannah, for example, the frog would sing a short monologue suggesting that "[t]here's more comedy for the family Wednesday nights" and that kids should go to bed, meaning that the show coming on would be for mature audiences only. In later shows like Buffy the Vampire Slayer and Angel, the announcer would present a TV-PG disclaimer, though the frog still appeared as a neon sign.

On July 22, 2005, Michigan's "death" was announced by WB Chairman Garth Ancier at a fall season preview with the terse statement "The frog is dead and buried." The head of programming for The WB, David Janollari, stated that "[Michigan] was a symbol that perpetuated the young teen feel of the network. That's not the image we [now] want to put out to our audience."[215]

Notable shows
  • Following the second season, the American version of Beauty and the Geek moved to The CW, the new network formed when both The WB and UPN ceased operations in September 2006. The two-hour season premiere for the third season aired Wednesday, January 3, 2007, at 8:00 p.m. EST on The CW. The fourth season premiered on September 18, making BATG the first series to premiere for the CW for the 2007-08 television season. Beauty and the Geek was renewed for a fifth season, which premiered on March 12, 2008. After the fifth season, the show was put on indefinite hiatus in order to stoke renewed interest in the show, and perhaps the addition of innovative twists to the format.[216] In October 2008, casting began for a sixth season,[217] scheduled to air on MTV, with minor celebrities as the beauties.[218] However, a sixth season never materialized.
  • upfronts, it was announced that Living with Fran would not be returning for a third season in fall 2006 on the new CW network, which was the result of the merger of the former WB and UPN networks.[226]
  • Apple's iTunes Store starting in December 2006, being one of the first CW series to be made available for sale online.[229] The following month, the network began streaming episodes of the series on its website with limited commercial interruption, available for up to four weeks after the initial airings.[230] After the first four episodes of Supernatural aired in 2005, the WB decided to pick up the series for a full season of 22 episodes. During those first episodes, the series was ranked third in males aged 18–34 and 12–34. It also posted an increase of 73% in males aged 18–49 from the year before, although it only gained 4% in total viewers, and retained 91% of viewers from its lead-in, Gilmore Girls.[231] Supernatural had low ratings during its second season, with viewers consisting mainly of teen girls, and the CW trying to attract more male viewers.[232] The show's future was in doubt at the end of the second season.[233] Despite mediocre ratings in the previous year, it was back for a third season.[234] Although its third season's rating were low, it did well with viewers aged 18–49. In this category, it ranked eighth of all returning series broadcast by a major network.[235] The show received an early pickup for its fourth season.[236] The show's ratings increased in its fourth season.[237] The fourth-season premiere aired on September 18, 2008, averaging its highest rating ever since its debut on The CW with 3.96 million viewers, a 33% surge over the season three premiere and a 1.7/5 in adults 18–49, up 42% from one year earlier.[238] On October 16, 2008, the show was watched by 3.06 million viewers, making the lowest rating for the season. On October 30, 2008, the show climbed to its best performance in adults 18–34 (1.4/4), adults 18–49 (1.5/4) and total viewers (3.6mil) since its season premiere on September 18, 2008.[239] For the fifth-season premiere, viewership increased by 6% in women 18–34 (1.7/5) over the fourth-season premiere.[240] However, taking DVR viewings into account with new Live-Plus 7 Day data, total viewership for the premiere increased 38%, with women 18–34 increasing by 35% and adults 18–34 by 47%.[241] The advertisements The WB chose for the show went beyond just commercials and billboards. Before the series debuted, the network placed signs for the show at gas station pumps, and gave out rubber glow-in-the-dark bracelets at New York and Los Angeles movie theaters.[228] Also, coffee cup sleeves revealed the image of a "terrified woman seemingly pinned to a ceiling" when heated[242] were distributed to 500 cafes throughout New York, Chicago, and Los Angeles.[228] The same image was used in special mirrors the network installed in almost 200 nightclubs throughout three cities in order to reach "young, hip horror fans".[242] Additional advertisements were also placed in bars, movie theaters, and video game stores, with hundreds of the bars also receiving Supernatural napkins and coasters.[228]
  • CST
    . The series concluded on September 10, 2006.
  • television season. Despite heavy promotion, initial ratings did not warrant the show being picked up for a second season when The WB network was folded into The CW
    .
  • Twins first aired on The WB in the United States and on CTV in Canada on September 16, 2005, and ended on March 3, 2006. The show was cancelled on May 18, 2006, due to the merger of the WB and UPN that created the new network The CW.

2006

See also: 2006 United States broadcast television realignment

This would be the final season of broadcasting for both

Buffy the Vampire Slayer to move from The WB to UPN for its last two seasons.[243]

The WB closed on Sunday, September 17 with The Night of Favorites and Farewells, a five-hour block of pilot episodes of the network's past signature series, including

Buffy the Vampire Slayer (which was a two-hour episode) and Dawson's Creek. Commercial breaks shown on the network that evening featured re-airings of past image campaigns and network promotions, promo spots given to cable networks that carried these shows in off-network syndication, as well as ads for each series' TV-on-DVD box set.[244]

After its final commercial break, a montage featuring stars of several of The WB's shows over the years was broadcast just prior to the network's shutdown, ending with a silhouette of former mascot

Cowboys–Redskins rivalry game at Texas Stadium) of NBC Sunday Night Football
, assuring fewer viewers due to the curiosity of the NFL's prime game now being on Sunday evenings.

That evening, after The WB shut down, some Tribune-owned affiliates that would join The CW when it launched the following night acknowledged the pending switchover within their newscasts, with most adopting their new CW station brands immediately. WPIX in New York City aired a montage of all of the logos used throughout the station's history leading up to the introduction of its new "CW11" logo before the start of its 10:00 p.m. newscast,[247] while KHCW (channel 39) in Houston aired a retrospective of the station's history during its 9:00 p.m. news. In Dallas-Fort Worth, KDAF (channel 33) had retitled its primetime newscast to CW33 News at Nine immediately following the end of WB programming, and featured a video clip of the signage being changed outside the station's studios (however, the old WB33 News at Nine bumper aired upon returning from the first commercial break that night).

Notable shows
  • Pepper Dennis aired from April 4 to July 4, 2006. It was quickly announced on May 17, 2006, that Pepper Dennis would not be one of the WB shows transferred to The CW. Pepper Dennis was the final show to premiere on The WB before its transition to The CW network.[248] The song used in commercials for the show was "Black Horse and the Cherry Tree" by KT Tunstall, and the opening theme song is "Better Half" by Chris Trapper, the former frontman for the Boston pop group The Push Stars. Another song that the WB used for advertising "Pepper Dennis" was Morningwood's "Nth Degree" which also appeared in another WB drama, One Tree Hill.
  • The Bedford Diaries premiered on March 29, 2006, on The WB and concluded its first season on May 10, 2006. A week prior to its premiere, The WB attempted to build buzz with scenes from the series' pilot posted on their website with more adult material not meant for broadcast, with those scenes edited out for the actual broadcast episode.
  • Modern Men premiered on March 17, 2006. The show was canceled due to a lack of time slots from the merger of The WB and UPN that created the new network The CW and due to poor ratings.
  • Survival of the Richest first aired on March 31, 2006, in which seven "rich kids" who had a combined net worth of over $3 billion were forced to work together with 7 "poor kids" who had a combined debt of $150,000, through a series of challenges to win the grand prize of USD $200,000. It was hosted by Hal Sparks.
  • The Night of Favorites and Farewells was a one-time special lineup that aired on September 17, 2006. It consisted of pilot episodes for some of the network's most popular and longest running shows. The five-hour block was aired on all affiliates of The WB with the exception of those which had taken affiliation with
    Atlanta
    , whose WB affiliates switched to MyNetworkTV.

See also

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External links

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