Hitachi Magic Wand
Other names |
|
---|---|
Type | Electric, wall-powered vibrating massager |
Company | Hitachi |
Country | Japan |
Availability | 25 April 1968–present |
Slogan | Powerful, penetrating vibrations |
The Magic Wand (formerly known as the Hitachi Magic Wand) aka the True Magic Wand, Magic Wand Original, Vibratex Magic Wand and Original Magic Wand) is an AC-powered wand vibrator. It was originally manufactured for relieving tension and relaxing sore muscles; however, it is most known for its use as a sex toy. Japanese company Hitachi listed the device for business in the United States in 1968. Sex educator Betty Dodson popularized its use as a vibrator and masturbation aid for women during the sex-positive movement in the late 1960s. It functions effectively as a clitoral vibrator, to bring people to orgasm. The wand is 12 inches (30 cm) long and weighs 1.2 pounds (540 g) with stimulation provided by its rubberized 2.5-inch (64 mm) head.
Hitachi asserts that its sole intended use is for health care purposes. Hitachi's national sales manager said "we approach the massagers as personal care items... the people we hire know what it's for without our having to say it".[1] Hitachi had a conflict with its U.S. distributor in 2000 and briefly stopped selling the device, until it reached a new deal with distributor Vibratex. The Magic Wand was featured in a 2002 episode of Sex and the City. Hitachi ceased production of the device in 2013 because of concerns about having the company name attached to a sex toy. Vibratex persuaded the company to continue manufacturing it under the name "Original Magic Wand", omitting the Hitachi name. In 2014, the company used the name "Magic Wand Original".
Academics have researched its use for treatment of
The Magic Wand has alternatively been referred to as the Cadillac or Rolls-Royce of vibrators,[2][3][4][5][6][7] as well as the mother of all vibrators.[8][9][10] Counselors Bettina Arndt, Laura Berman, Gloria Brame, and Ruth Westheimer (Dr. Ruth) recommended the device to women, and Cosmopolitan magazine reported the Magic Wand was the vibrator most often suggested by sex therapists. Mobile Magazine readers in 2005 voted the Magic Wand "the No. 1 greatest gadget of all time".[11] Tanya Wexler's film Hysteria featured the device while showing the evolution of the vibrator. Engadget called the Magic Wand "the most recognizable sex toy on Earth".[12]
Design and features
The device is 30 cm (12 in) long and it weighs 540 g (1.19 lb).[2][5][12] Muscle and nerve stimulation is provided by the device's rubberised, 6.4 cm (2.5 in) head, which is attached to the main body of the massager via a flexible neck.[14][15] A 1.8 m (6 ft) cord is attached to the device to provide power from mains electricity with alternating current, and requires 120 volts.[12][16] It does not take batteries.[16] The massager provides two vibration rates—5,000 and 6,000 rpm, which are equivalent to 83 Hz and 100 Hz—that are controlled by a switch on its body.[12][14][17] Specifically, research published in the journal Sexual and Relationship Therapy determined that the Magic Wand operated on its low setting at a frequency of 89 Hz and at 101 Hz on its high setting.[16] Its displacement was measured as 0.45 mm (0.018 in), with an acceleration of 185.7 μg (0.002866 gr).[16] Because the device was not originally designed as a sexual stimulation aid, it exhibits some deficiencies when used for this purpose.[12] Apart from its size, bulk, and its reliance on a mains power supply that limits its portability, it is not waterproof or water-resistant, and it overheats when used for more than 25 minutes.[12] It does not work well in electrical outlets in all countries internationally.[18][19]
Because of the Magic Wand's popularity, various aftermarket attachments with differences in colour, pattern of studs, and material, became available to purchase.[12][14] Such attachments have been produced by many companies without ties to Hitachi.[20] Without attachments, the device functions effectively as a clitoral vibrator, able to bring women to orgasm.[21] Add-ons that are fitted over the top of the device and are used to excite the clitoris are available.[6] An attachment called the "Wonder Wand" allows women to feel vibrations deep into the vagina.[17][22] According to an article in the Dermatology Online Journal, "The Wonder Wand" is created from a plastic material which is even in consistency and may be simply cleansed after use.[17] Attachments made of silicone designed to aid with penetrative sensations or to modify texture of the device are available.[23] An add-on called the "G-Spotter" fits over the device in the same fashion and turns the device into a G-spot vibrator. The "Gee-Whiz" (also referred to as "G-Whiz") is a similar type of attachment used to stimulate the G-spot.[5][24] The "Flutter Tip Wand Attachment" may be placed over the device and can be used to mimic the sensation of cunnilingus.[25] "Liberator Axis" is a booster pillow that stabilizes the Magic Wand so the user does not have to hold it with their hands during use.[10][26] Attachments have been sold by Betty Dodson on her website, which provides pictorial instructions on their use with the Magic Wand.[17][27] The massager may be used without attachments for men or with the "G-Whiz" attachment; when held on the penis it can stimulate pleasurable sensations in the prostate.[5] An attachment made by an unaffiliated company provides a cap that fits over the top of the device so it can function as a male masturbation sleeve.[20] In Japan, an attachment is sold for men to stimulate the prostate through the rectum.[28]
History
Debut as massager
Women's masturbation education
The Magic Wand has found great commercial success as a vibrator, a masturbation aid for women.
Dell Williams, founder of the first feminist sex toy business in the United States, Eve's Garden, was inspired to launch her store after using a Magic Wand as a student in Dodson's course in the early 1970s.[40][41] Williams said the Magic Wand was her favorite sex toy because of its dependability and its power at delivering pleasure to the clitoris.[42] In 1974, Dodson recommended the device in her book Liberating Masturbation.[20] In 1975 in her demonstrations, she replaced the Panasonic Panabrator with the Magic Wand.[12] In 1977, Dodson recommended the device to Dian Hanson, former editor of men's magazines Leg Show and Juggs.[12] Hanson recalled her initial experience after receiving the recommendation from Dodson. Hanson said she was instructed to purchase the Magic Wand but was advised to be cautious regarding its emotional and physical influence because it could have properties which could cause habit-forming dependency. She observed that in comparison to her prior vibrator operated by two D batteries, the Magic Wand was significantly more effective.[12]
The Magic Wand has been a bestseller at the sex shop Good Vibrations since it opened in 1977.[12][34] The shop marketed the magic wand to women as an effective means of stimulating the clitoris.[43] The device became an enduring bestseller in adult sex toy shops in the United States.[20] It has become known colloquially among women as "Big Buzzy",[27][44] and is also simply referred to as "The Hitachi".[4][20] During the 1980s, the device was advertised in the back pages of Mother Jones magazine.[12] It became popular with women and was featured on the cover of the book Good Vibrations: The New Complete Guide to Vibrators (1976) by Joani Blank.[27][45] The Magic Wand features on the covers of the 1989 and 1998 editions of the book.[34][46] In 1992 for the 15th anniversary of the opening of Good Vibrations, the sex store managers arranged to have chocolates manufactured in the shape of the Magic Wand.[1] Sales staff from the corporate headquarters of Hitachi company contributed finances towards the creation of the chocolates in the shape of their massager.[1] The Hitachi executives additionally purchased 500 of the massager-shaped chocolates which were given out at the company's sales conference that year.[1]
Good Vibes Gazette surveyed sex toy store customers in 1995 and asked them to rank their opinions of sex toys. The Magic Wand was identified as outstanding.[47] The 1995 book about censorship Forbidden Passages: Writings Banned in Canada, which included works confiscated by Canadian authorities for being "obscene", featured a contribution involving a woman who used a Magic Wand for pain relief.[48] In 1997, the Magic Wand was the most popular holiday gift item sold at the Good Vibrations store in Berkeley, California.[49] According to Out magazine, the Magic Wand was the best-selling sex toy of 1998.[3] Chatelaine received criticism from the Alberta Report in 1999 for reporting on the increasing popularity of the Magic Wand and other sex toys among women.[50] In 1999 the Magic Wand was promoted to consumers as a "personal massager" device.[51] The Village Voice reported in 1999 that the device was marketed by the company as the "Hitachi Magic Wand Household Electric Massager".[52] According to the article in The Village Voice, the device had outlived competition from subsequent inventions by other companies and remained a bestseller.[52] When contacted in 1999 by The Village Voice the public relations director of Hitachi, Gerry Corbett, emphasized the original intent of their product: "Clearly, [the Magic Wand] is a straightforward product. There are no implications of anything beyond standard health-care use."[52][53]
Vibratex distribution
"Clearly, [the Magic Wand] is a straightforward product. There are no implications of anything beyond standard health-care use."
In 2000, Hitachi came into conflict with Appliance Corporation of America, the American distributor of its products including the Magic Wand.
The concept of using a neck massager for other than its stated purpose was popularized in 2002 in an episode of the television series
The closing credits of director
Rebranding
Because of its concerns about having its notable technology brand name attached to a popular sex toy, Hitachi decided to cease production of the Magic Wand in 2013.[12] Vibratex director of operations Eddie Romero told Engadget that Hitachi is an extremely staid company and was uncomfortable being associated with the best-selling masturbation aid.[12] Vibratex persuaded Hitachi to continue manufacturing the device, to rename it the "Original Magic Wand", to use lighter, more durable materials, and to omit any reference to Hitachi.[12] The newly named device returned to the market on 25 June 2013, with improved engineering and modified graphic design on its accompanying box.[20][71] It was sold as the "Original Magic Wand Vibrator" by Good Vibrations.[71]
In January 2014 the device's name was "Magic Wand Original" according to
Expansions
In 2015, the Magic Wand Rechargeable, a
Academic research
Sexual uses
Many academics have discussed use of the Magic Wand to treat chronic anorgasmia—a type of sexual dysfunction in which a person cannot achieve orgasm—and other sexual problems including female sexual arousal disorder.[38][81][82][83] A study published in 1979 in the Journal of Consulting and Clinical Psychology analyzed the training of women in self-masturbation techniques in a sample of individuals who previously had difficulty experiencing orgasm. The researchers gave women the Magic Wand to help excite the clitoris and increase the likelihood they would experience an orgasm. They found self-administered treatment using the Magic Wand to be the most efficient option to address prior problems achieving orgasm.[81]
In 2008 The Scientific World Journal published research in which women with long-term problems achieving orgasm were instructed using documentation from Betty Dodson. They said the Magic Wand's large head effectively created a vibrating sensation in the area of the clitoris and vulva without superficial discomfort. Their research showed that more than 93% of a group of 500 chronically anorgasmic women could reach orgasm using Magic Wand and the Betty Dodson Method.[38] The Scientific World Journal research was subsequently discussed in a literature review published in 2010 by The Journal of Sexual Medicine.[84] Bat Sheva Marcus published a 2011 article in The Journal of Sexual Medicine after introducing women to the Magic Wand as a way to increase her subjects' levels of sexual experience and assess changes in their sexual expectations.[82]
In their work Pleasure Able: Sexual Device Manual for Persons with Disabilities, authors Kate Naphtali and Edith MacHattie of the Disabilities Health Research Network under the supervision of doctors Andrei Krassioukov and Stacy L Elliott recommended use of the Magic Wand in sexual activity for people with disabilities. The authors said the person holding the device would need to be capable of maintaining an active wide grasp throughout the process. They wrote that the Magic Wand was helpful for disabled people with either limited strength in their upper extremities or limited use of their hands. They also said it was well-suited for individuals with decreased movement in their upper extremities.[24]
In a 2011 paper for the Conference on Human Factors in Computing Systems, authors Anna Eaglin and Shaowen Bardzell discussed the Magic Wand within the context of devices used in sexual behavior that were not originally created for that purpose.[83] A 2012 study published in the journal Sexual and Relationship Therapy evaluated seven vibrators for use with clinical therapy for sexual stimulation.[16] They found that the Magic Wand displayed a high degree of movement and oscillation.[16] The researchers suggested that their data could be used by therapists to select the optimum vibrator which could deliver both effectiveness and sensitivity for their clients.[16]
Vibration analgesia
In their 2002 book Myofascial Pain and Fibromyalgia: Trigger Point Management authors
In a 2004 article published in Dermatology Online Journal, authors reported on use of the Magic Wand to help alleviate pain before cosmetic and dermatologic techniques performed by clinicians. The authors described use of the device to decrease discomfort before procedures including supplementing
Authors Lisa R. Baba, Jacqueline M. McGrath, and Jiexin Liu examined use of vibration delivery to infants to mitigate pain while doing neonatal heel prick procedures in a 2010 article for the Journal of Perinatal & Neonatal Nursing. Their sample size included 20 babies of age 35 weeks or more, and they tracked their subjects' levels of pain on the Neonatal Infant Pain Scale while giving mechanical vibration to alleviate discomfort for a heel stick procedure. Vibration was delivered using the Magic Wand, which they bought through Vibratex. They set the Magic Wand to the highest setting and placed it on the heel of the infant for five seconds before administering the heel stick procedure. Their results found that oscillation sensations delivered to newborns who had previously had discomfort from heel pricks were able to deliver some relief.[88] They wrote that additional research was indicated in the form of a randomized clinical trial with a greater sample size of newborns.[88]
Proprioception and vertigo
Ely Rabin and Andrew M. Gordon reported in 2004 in the Journal of Applied Physiology on their use of the Magic Wand to create vibrations in the left biceps brachia to study proprioception signals in humans related to fingertip contact on surfaces.[89] Rabin and Gordon followed up their research in 2006 with a subsequent paper published in the journal Experimental Brain Research. They wrote that extension of muscles and sensory clues worked together to provide regional perception of the patient's upper extremity in a localized area.[90] Rabin and Gordon later co-wrote a 2010 paper with additional authors in Neuroscience Letters and expanded on research incorporating use of the Magic Wand to stimulate the biceps brachia. They measured people suffering Parkinson's disease (PD) for proprioceptive ability while their subjects' biceps muscles were stimulated with the vibrator.[91] In 2007, researchers published a paper in the journal Gait & Posture about use of the Magic Wand to help measure balance and postural sway. While testing their subjects' balance while having to deal with simultaneous vibration, the researchers attached one Magic Wand to each leg.[92]
In a 2011 article for the International Journal of Otolaryngology, Jeremy Hornibrook discussed the inner ear disorder
Reception
Commentary
The Magic Wand received the nickname "the Cadillac of vibrators" from the sex shop Good Vibrations.[3][4][97] Boutique erotica store Babeland founders Rachel Venning and Claire Cavanah called the massager the Rolls-Royce of vibrators in their 2003 book Sex Toys 101;[5] this characterization was echoed by authors Anne Hooper and Philip Hodson,[6] and physician Michael L. Krychman.[7] Venning and Cavanah observed that the device alleviated discomfort from menstrual cramps.[5] They recommended the Magic Wand to new users of vibrators who asked for a suggestion for a starter device.[98] Cavanah observed that the Magic Wand was unique among vibrators for its success through word-of-mouth marketing.[99]
Sex-positive feminist writer Susie Bright called the Magic Wand one of her two favorite vibrators, and called it a miracle that the device was able to bring about an orgasm in under sixty seconds.[95] Bright wrote about her experience using the Magic Wand to relieve discomfort during childbirth.[100][101] [failed verification] Author Kathy Shaidle wrote that the massager is able to give females multiple orgasms.[102] Sociologist, sexologist and sex-positive feminist Carol Queen critiqued the carbon footprint of the Magic Wand because it was imported from Japan, and praised its environmentally friendly qualities including its lack of batteries, and durability compared to other vibrators.[94]
Sex therapist Ruth Westheimer said the device was most favored by those selecting from vibrators of the corded electrical variety.[35] Therapist and sex educator Laura Berman recommended the device in many articles for the Chicago Sun-Times, both for women who had never experienced an orgasm and those who had difficulty becoming aroused.[103][104] Sexologist Gloria Brame wrote in her book The Truth about Sex, a Sex Primer for the 21st Century that the Magic Wand was one of the more successful masturbation aids marketed, and stated it was popular due to its non-penetrative nature.[105] Australian sex therapist Bettina Arndt reported that a couple she corresponded with had success using the Magic Wand while simultaneously engaging in sexual intercourse.[106] Physician and sex columnist Hilda Hutcherson recommended the Magic Wand in her book Pleasure, and suggested women could place a soft cloth over their vulva if they felt it was needed to decrease delivered intensity from the device.[32] Cosmopolitan magazine reported that the Magic Wand was the vibrator most often suggested by sex therapists.[107]
Mobile Magazine announced in its July 2005 issue that readers had voted the Magic Wand "the No. 1 greatest gadget of all time".[11] The Magic Wand won despite being included in the category that included the iPod, the telephone, and the toothbrush.[11] In 2006, Melinda Gallagher and Emily Kramer, founders of women's entertainment company CAKE, awarded the device the Best Vibrator Award in their book A Piece of Cake.[112] Many publications have called the Magic Wand the mother of all vibrators including: The Hot Woman's Handbook,[8] Clean Sheets,[9] the Valley Advocate,[10] and Cosmopolitan Magazine.[25] Gallagher and Kramer wrote that the device was effective at giving the clitoris and vulva intense oscillation sensations.[8]
Writing for the Star Tribune, Alexis McKinnis recommended the device for a woman having difficulty achieving orgasm. She wrote that for thirty-years a multitude of females had found it to be an assured way to reach orgasm.[115] McKinnis recommended the Magic Wand again in a subsequent column as a Valentine's Day gift, and wrote that it faced little competition due to its basic construction, efficiency, intensity, and reliability.[116] Author Robert J. Rubel wrote that the device was among the highest-demanded vibrators in the United States.[117] Rubel stated that approximately ninety-percent of females are able to achieve orgasm with the Magic Wand.[117] A panel of users arranged by Good Housekeeping tried the Magic Wand for relief of lumbar discomfort and were unimpressed with the results.[118] Self Magazine observed in 2010 that the device's appreciation had become a cultural phenomenon.[119]
Awards
Year | Award | Work | Organization | Result | References |
---|---|---|---|---|---|
2005 | No. 1 greatest gadget of all time | Hitachi Magic Wand | Mobile Magazine | Won | [11] |
2006 | Best Vibrator Award | The Hitachi Magic Wand | A Piece of Cake | Won | [112] |
2013 | Favorite Sex Toy for Women | The Magic Wand from Vibratex | The Sex Awards | Won | [122][123][124] |
See also
- Autoeroticism
- History of masturbation
- List of Japanese inventions
- Love egg
- Mechanophilia
- Object sexuality
- Science and technology in Japan
- Sexual fetishism
- Sybian
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- ISBN 978-1555837440.
- ^ a b Bargreen, Melinda (14 February 2006). "Bedside reading for the amorous boudoir". The Seattle Times. The Seattle Times Company. p. E1. Archived from the original on 30 September 2014. Retrieved 20 September 2014.
- ^ a b Moen, Erika (30 April 2013). "The Hitachi Magic Wand". Oh Joy, Sex Toy. Ohjoysextoy.com. Archived from the original on 8 April 2014. Retrieved 9 November 2014.
- ^ Bitch Media. Bitchmagazine.org. Archived from the originalon 14 August 2014. Retrieved 9 November 2014.
- ^ McKinnis, Alexis (15 November 2007). "alexis on the sexes – Come lately – How does a woman know when she's had an orgasm?". Star Tribune. Minneapolis, Minnesota: Star Tribune: Newspaper of the Twin Cities. p. 49 – via NewsBank.
- ^ McKinnis, Alexis (14 February 2008). "alexis on the sexes – Quick! Be mine – Really last-minute ideas for Valentine's gifts and fun". Star Tribune. Minneapolis, Minnesota: Star Tribune: Newspaper of the Twin Cities. p. 41 – via NewsBank.
- ^ ISBN 978-1-887895-64-4.
- .
- .
- ISBN 978-1612430584.
- ISBN 978-0399148422.
- ^ a b "Winners". The Sex Awards. AVN Media Network. Archived from the original on 13 October 2013. Retrieved 20 September 2014.
- ^ a b Esquire Philippines (7 February 2014). "15 Seconds of Wisdom from Pornstars". Esquire Philippines. Archived from the original on 24 September 2014. Retrieved 20 September 2014.
- ^ a b "Magic Wand Named Favorite Sex Toy for Women at The Sex Awards". AVN News. AVN Media Network. 10 October 2013. Archived from the original on 15 October 2013. Retrieved 20 September 2014.
- ISSN 0884-7355.
Further reading
- McMullen, S; RC Rosen (October 1979). "Self-administered masturbation training in the treatment of primary orgasmic dysfunction". PMID 574521.
- Prause, Nicole; Roberts, Verena; Legarretta, Margaret; Rigney Cox, Liva M. (February 2012). "Clinical and research concerns with vibratory stimulation: a review and pilot study of common stimulation devices". S2CID 145710194 – via EBSCO Information Services.
- Struck, Pia; Søren Ventegodt (2008). "Research Article: Clinical Holistic Medicine: Teaching Orgasm for Females with Chronic Anorgasmia using the Betty Dodson Method". PMID 18836654.
- Stuart, Laura Anne (19 April 2013). "The Rebirth of the Magic Wand". Express Milwaukee. Archived from the originalon 23 April 2013. Retrieved 6 May 2013.
- Trout, Christopher (28 August 2014). "The 46-year-old sex toy Hitachi won't talk about". Engadget. Archived from the original on 27 August 2014. Retrieved 30 August 2014.
External links