Hold It Against Me
"Hold It Against Me" | ||||
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Single by Britney Spears | ||||
from the album Femme Fatale | ||||
Released | January 10, 2011 | |||
Recorded | 2010 | |||
Studio | Conway Studios, Dr. Luke's (Los Angeles) | |||
Genre | ||||
Length | 3:49 | |||
Label | Jive | |||
Songwriter(s) | ||||
Producer(s) |
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Britney Spears singles chronology | ||||
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Music video | ||||
"Hold It Against Me" on YouTube |
"Hold It Against Me" is a song by American singer Britney Spears from her seventh studio album, Femme Fatale (2011). It was written and produced by Max Martin, Dr. Luke and Billboard, with additional writing by Bonnie McKee. Luke explained that he wanted "Hold It Against Me" to sound unlike his previous productions. The song was originally offered to Katy Perry, but Luke and Martin felt that it did not suit her. A demo version of the track by McKee was leaked on January 6, 2011, and the single became available for streaming on January 10, 2011. It was released for digital download the following day as the lead single from Femme Fatale.
Musically, "Hold It Against Me" blends pulsating
"Hold It Against Me" was met with positive reviews from most critics, although some criticized its lyrical content. The song debuted at number one in Belgium (Wallonia), Canada, Denmark, Finland and New Zealand, as well as on the US Billboard Hot 100, where it became her fourth chart topper. In the latter, it made Spears the second artist in Billboard's history to debut at number one more than once, and to achieve that with a second consecutive single, both behind Mariah Carey. The feat also made her the seventh artist to score number one singles in three consecutive decades. The single has also charted in the top five in countries such as Australia, Ireland, Italy, Scotland, Finland and Norway.
The accompanying music video for the song was directed by
Background
"Hold It Against Me" was written and produced by
On January 10, 2011, the single became available for
Composition
"Hold It Against Me" is three minutes and forty-nine seconds long.
Controversy
After "Hold It Against Me" was released,
Critical reception
"Hold It Against Me" has received mostly positive reviews from most critics.[28] Rick Florino of website Artistdirect gave the song four and half stars, calling it "one of Britney's catchiest club bangers yet" and saying "[it] proudly stands alongside Britney classics like 'Womanizer', 'Gimme More', and 'Toxic', but there's a refined ethereal elegance to it that sees Britney stepping into new territory and pushing the boundaries of dance pop once more."[19] Nick Levine of website Digital Spy said that although "Hold It Against Me" was produced by Luke and Martin, the finished product was not similar to songs by regular collaborators Kesha and Katy Perry, but actually "sounds like a bang-up-to-date Britney tune for 2011."[21] Brad Wete of Entertainment Weekly said "'Against Me' is classic Britney — that is to say the vocal performance is far from stellar, but it serves as a nice accessory to [Luke and Martin]'s thumping Euro techno groove." He also added that Spears did not evolve with the lyrics she sings, and that there was not much growth when compared to singles such as "...Baby One More Time" (1998) or "I'm a Slave 4 U" (2001).[29]
Chart performance
After its first day of release in the United States, "Hold It Against Me" set the record for most radio plays during a first day, registering 619 plays on
"Hold It Against Me" also debuted atop the
The song debuted on the
Music video
Development
"We're playing it safe, we're not trying to kill ourselves yet, but as the video comes closer and closer, we'll definitely be hurting our backs. There was a moment while we were rehearsing where I showed Britney a section and it was something I really wanted her to do, and she freaked out. ... It's crazy when you first see something like that, how overwhelming it can be, especially when you haven't been in the [dance] studio for a year. [...] I think you can expect the unexpected from Britney. She is taking risks when it comes to fashion, when it comes to choreography, when it comes to this music — she's grown up so much, and she's pushing 30 years old soon, so she's a strong independent woman and I think she wants to show that."
—Brian Friedman talking to MTV about the music video.[57]
The
On January 22, 2011, Spears tweeted from the video shoot, saying it was "an incredible experience" and would "be one of the best videos I have ever done."[58] On February 2, 2011, accusations came from TMZ that Åkerlund had decided to use a dance double for Spears when it seemed like she had not rehearsed her moves enough. Both her representatives and the director denied the rumors, and Åkerlund commenting, "[Britney's] been great throughout the entire process. [...] I've been around long enough to know when an artist gives it their all, and to me it doesn't get better than this. This video is gonna be fucking awesome! It's all Britney."[63] Her manager Larry Rudolph later confirmed that a body double was actually used, but only for the scenes in which Spears fights herself.[64] The fight scene was choreographed by Steven Ho.[65] He commented that Spears incorporated the moves learned during rehearsals, but also incorporated "her own flavor", by adding a small shuffle of steps in her heels. The length of the dresses also presented a problem, and there were discussions about shortening the trains for safety issues. They were later added as 'weapons', as Ho explained, "as if they were sharp blades, giving Britney reason to jump and evade around them."[66]
Friedman revealed that Jonas' wife, B. Åkerlund, was the stylist for the video. B. is known for her work with Madonna and
Synopsis
The main idea behind the video is the rise, fall, and revival of Spears herself. The video begins when a meteoroid heads for Earth, and lights up a city when it finally lands, symbolizing Spears' entrance to fame and her skyrocketing career in the late 1990s as she became a household name. After this, black-and-white interspersed scenes of Spears getting ready in a soundstage are shown, while the words "Britney Spears" and "Hold It Against Me" appear in Def Leppard-inspired multicolored letters.[71] Spears is then seen wearing shorts and showing her bare midriff in the soundstage, while her dancers in white are getting dressed around her. They are surrounded by cameras and lights, symbolizing her constantly being under the microscope and hounded by the media. As the first chorus begins, Spears appears wearing a white wedding dress inside a cylinder-shaped metal room with wires. The futuristic set and flowing dress are reminiscent of Madonna's music video for "Bedtime Story" (1995).[70] She is seen rising up the cylinder-shaped metal room and her past music videos surround her, symbolizing her ever-growing career in the music industry (and possibly referring to the carousel of Logan's Run). When the second verse begins, Spears sings, wearing sparkly red skull-shaped shoulder pads, with microphones around her.[72]
A pastiche of following scenes alternates between Spears dancing on the soundstage, singing with the microphones and a scene of just red lips, a reference to the opening shot of the 1975 film The Rocky Horror Picture Show.[73] This begins to show her losing grip, reminiscent of her break down. When the breakdown starts, she begins to eject painting through IVs in her fingers, staining the room and the monitors, symbolizing her own fall as her name becomes tainted.[74] Then, two versions of Spears, both wearing blue and red dresses with flowing trains, are seen fighting each other, another symbolism, this time of her fighting her inner demons. After this, both versions of Spears, as well as her on the wedding dress, fall exhausted to the ground, symbolizing the lowest point of her life during the breakdown. While interspersed scenes of Spears in the soundstage are shown, the other versions of herself start to wake up, showing her getting her feet back on the ground and making a comeback, refusing to give up. The final scene shows Spears dressed in a short black dress with her dancers in black on a stage, with confetti and pyrotechnics around them.[72] In the final shot a question mark (?) appears in multicolored letters. This final scene shows her as she once was, a superstar who is back to reclaim her title. The video ends with the same multicolored lettering of a question mark, symbolizing the unknown that is to come.
Release and reception
Spears announced through her Twitter account on February 4, 2011, that one teaser would be posted daily during fourteen days. The first teaser posted featured Spears in a flowing white gown, surrounded by TV screens as a light and camera are pointed at her face.[75] Other teasers featured Spears wearing the red outfit, her in the midst of a dance sequence with male dancers, and TV screens showcasing her past music videos.[76] James Montgomery of MTV called the teasers "brilliant" and commented that they "earn[ed] her a spot in promotional history", comparing Spears' and her team use of social media to past campaigns by Kanye West, Radiohead and iamamiwhoami.[77] On February 6, 2011, she tweeted, "Just saw a new cut of #HIAM. SOOOO excited to share it!"[76] The music video premiered on MTV on February 17, 2011, at 21:55 EST (2:55 UTC).[78] It was followed by a live discussion with special guests on MTV.com at 23:00 EST (04:00 UTC).[79]
James Montgomery from MTV said that while the video surpassed her most iconic clips in terms of sheer spectacle, it still displayed a level on restraint in its themes. He summarized the review by saying it was one of her all-time best videos, adding that "there's genuine art to it, which makes it both beautiful to look at and powerful."[80] Montgomery also found that the video was inspired by the Graeae, iamamiwhoami, Kanye West's short film Runaway, the music videos for Robyn's "Indestructible", Madonna's "Bedtime Story" and "Die Another Day", The Matrix franchise, Mortal Kombat, The Rocky Horror Picture Show and the Cam de Leon painting Ocular Orifice, which served as one of several covers of the Tool album Ænima.[70] Matthew Perpetua of Rolling Stone called it "a total visual assault", and added that it "is a mix of everything we've come to expect from Britney", such as sexy costumes and elaborate choreography.[81] Aaron Parsley of People believed that the fight sequence was the highlight of the video, but dismissed the product placement.[82] Bill Lamb of About.com said the video was visually stellar, although he added that it was "difficult to know" if it would "match the impact of" clips such as "Baby One More Time" and "Toxic".[83] Willa Paskin of New York deemed it as "a high-energy, professional, dance video", but stated that "[the visuals] make up for the basic fact that she isn't in the dancing shape, or really, performing shape she once was."[73]
Leah Greenblatt of Entertainment Weekly commanded the direction of Åkerlund, but criticized Spears for her lack of involvement, and commented, "It's hard not to wonder: Is Britney having any fun?"
Live performances
Spears first performed "Hold It Against Me" at
Cover versions
"Hold It Against Me" was covered by American recording artist
Track listings
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Credits and personnel
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Credits adapted from "Hold It Against Me"'s CD single liner notes.[100]
Charts
Weekly charts
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Year-end charts
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Certifications and sales
Region | Certification | Certified units/sales |
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Australia (ARIA)[160] | Platinum | 70,000^ |
Mexico (AMPROFON)[161] | Gold | 30,000* |
New Zealand (RMNZ)[162] | Gold | 7,500* |
South Korea ( Gaon )
|
— | 672,356[163] |
Sweden (GLF)[164] | 2× Platinum | 80,000‡ |
United Kingdom (BPI)[165] | Silver | 200,000‡ |
United States (RIAA)[166] | 2× Platinum | 2,000,000‡ |
* Sales figures based on certification alone. |
Release history
Region | Date | Format(s) | Label(s) | Ref. |
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Various | January 10, 2011 | Streaming | Jive | |
Australia | January 11, 2011 | Digital download | Sony Music
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Canada | ||||
Denmark | ||||
Finland | ||||
France | ||||
Greece | ||||
Italy | ||||
Ireland | ||||
Mexico | ||||
Netherlands | ||||
New Zealand | ||||
Norway | ||||
Portugal | ||||
Spain | ||||
Sweden | ||||
Switzerland | ||||
United States | Jive | |||
Brazil | January 12, 2011 | Sony Music | ||
Poland | ||||
United Kingdom | January 17, 2011 | RCA | ||
United States | January 18, 2011 | Contemporary hit radio | Jive | |
Germany | February 11, 2011 | Digital download | Sony Music | |
February 18, 2011 | CD | |||
Hong Kong | March 25, 2011 |
See also
References
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