Holsten Brewery
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Holsten Brewery (Holsten-Brauerei AG) is a
History
In 1902, Holsten Brauerei bought the Union Brewery, Point Pleasant, Wandsworth on the south bank of the River Thames in London. Trade suffered from anti-German sentiment during the First World War and it closed in 1920.[2] Holsten Pils was first imported into the UK in 1952, creating the premium packaged lager market. In 1979 the first of many award-winning TV ad campaigns was launched featuring actor Donald Pleasence and in the mid-1980s Holsten became the UK's number one selling premium packaged lager. In 1991, Holsten acquired the Mecklenburgische Brauerei Lübz. Until 1999, Holsten UK operated as a joint venture between Holsten Brauerei and Scottish & Newcastle, but in that year the joint venture was dissolved and Holsten UK took over responsibility for the on-trade, followed in 2000 by the off-trade.
In 2003, Holsten Brewery absorbed the
The present-day Holsten brewery in Altona has a production capacity of 3.2 million
In 2004, Holsten-Brauerei was acquired by
Holsten is specially produced in Germany (since 1879),[4] but it may be produced by other Carlsberg companies around the world.
On 6 November 2014, there was a strike at the brewery with 200 employees involved.[5]
Beers
Holsten Export is a 5.2% ABV pilsner.
Holsten Extra Herb is a 5.0% ABV pilsner. More hops are added at the beginning and end of the brewing process for a tarter taste.
Holsten Bernstein Lager is a 4.6% ABV amber lager.
Holsten Edel ("Noble") is a 4.8% ABV pilsner. It is sold in a 330-ml stubby bottle.
Holsten Diät Pils ("Diet Pilsner") is a 4.9% ABV light pilsner formulated especially for diabetics. The brew is fermented longer, thereby leaving no residual sugars.
Holsten Radler ("Cyclist") is a 2.5% ABV shandy made with a 50/50 mixture of pilsner beer and lemon-lime soft drink. It is unavailable in markets where pre-mixed alcoholic beverages are banned.
Holsten Alkoholfrei ("Alcohol-Free") is a non-alcoholic 0.0% ABV pilsner.
Holsten Fassbrause Zitrone ("Keg Soda – Lemon") is a non-alcoholic shandy that is made with a 70/30 mixture of lemon-flavored soft drink and non-alcoholic pilsner beer. It is a niche product sold almost exclusively in Northern European markets. It is sold in 330-ml bottles in six-packs and 500-ml cans.
Holsten Maibock is a 7.0% ABV strong, golden dark lager.
Holsten Festbock is a 7.0% ABV strong, amber dark lager.
Advertising
Holsten sponsored Tottenham Hotspur football team from 1983 to 1995, and again from 1999 until 2002. They were sponsors of Tottenham at the time of their last FA Cup win in 1991. They were also the title sponsor of Premier League Darts in 2006 and 2007. Holsten sponsored a men's lacrosse club in Boston, MA from 1990-1993.
References
- ^ "Holsten-Brauerei AG, Hamburg". holsten.de. Archived from the original on 21 May 2009. Retrieved 19 March 2009.
- ^ Flynn, Michael. "Pubs in WANDSWORTH and BATTERSEA – Down the River © CAMRA SW LONDON". camraswl.org.uk.
- ISSN 0140-0460. Retrieved 5 July 2018.
- ^ (dw.com), Deutsche Welle. "Competition brewing in Germany as consumers tire of traditional beer | DW | 5 September 2016". dw.com. Retrieved 5 July 2018.
- ^ "200 Mitarbeiter bei Holsten und Lübzer im Warnstreik (German)" (in German). Hamburger Abendblatt. 6 November 2014. Retrieved 27 February 2015.
- ^ "Carlsberg – Holsten Pilsener". carlsberggroup.com. Retrieved 19 March 2009.
External links
- Official website
- Documents and clippings about Holsten Brewery in the 20th Century Press Archives of the ZBW (mostly in German)
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