Hyperconsumerism

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Hyperconsumerism, hyper-consumerism, hyperconsumption or hyper-consumption is the consumption of goods beyond ones necessities[1] and the associated significant pressure to consume those goods, exerted by social media and other outlets as those goods are perceived to shape one's identity.[2][3] Frenchy Lunning defines it curtly as "a consumerism for the sake of consuming."[4]

Characteristics

In a hyper-consumption society, "each social experience is mediated by

market mechanisms", as market exchanges have spread to institutions in which they played lesser (if any) role previously, such as universities.[5][6]

Personal identity

Hyperconsumerism is fueled by

brands, as people often form deep attachment to product brands, which affects people's identity, and which pressure people to buy and consume their goods.[2][7]

Product lifecycle

Another of the characteristics of hyperconsumerism is the constant pursuit of novelty, encouraging consumers to buy new and discard the old, seen particularly in fashion, where the product lifecycle can be very short, measured sometimes in weeks only.[6][8]

Conspicuous consumption

Main article: Conspicuous consumption

In hyperconsumerism, goods are often

hedonistic pleasure.[9]

Religious characteristics

Hyperconsumerism has been also said to have

commercialized many religious symbols, giving an example of religious symbols worn as jewelry by non-believers.[7]

Criticism

Hyperconsumerism has been associated with

modernizations, and consequently, the spread of Western culture.[11] It has been blamed for environmental problems owing to excessive use of limited resources.[12][13] It is seen as a symptom of overdevelopment.[14] The vaporwave music genre is known for indirectly offering a critique by mocking the methods used to sell products to consumers through establishing a certain mood or setting – drifting through the virtual plaza, numb and caught in a consumption loop – and is consistently critical of that mood or setting.[15]

See also

References

  1. ^
    ISBN 978-1-4020-0172-7
    . Retrieved 6 February 2013.
  2. ^
    ISBN 978-3-640-89715-5
    . Retrieved 6 February 2013.
  3. ISBN 978-0-335-22914-7
    . Retrieved 6 February 2013.
  4. ISBN 978-0-8166-7387-2
    . Retrieved 6 February 2013.
  5. ISBN 978-1-4129-1893-0
    . Retrieved 6 February 2013.
  6. ^
    ISBN 978-1-84150-111-6
    . Retrieved 6 February 2013.
  7. ^
    ISBN 978-1-4185-7460-4
    . Retrieved 6 February 2013.
  8. ISBN 978-0-470-68546-4
    . Retrieved 6 February 2013.
  9. ISBN 978-0-415-54891-5
    . Retrieved 6 February 2013.
  10. ISBN 978-0-415-57387-0
    . Retrieved 6 February 2013.
  11. ISBN 978-0-470-76642-2
    . Retrieved 6 February 2013.
  12. ^ Interview by Sophie Morris (2008-06-19). "Think you love shopping? It's the marketing scam of the century - Green Living - Environment". The Independent. Retrieved 2013-02-18.
  13. ISBN 978-1-904385-37-0
    . Retrieved 6 February 2013.
  14. OCLC 904209795.{{cite book}}: CS1 maint: location missing publisher (link) CS1 maint: others (link
    )
  15. ISBN 978-1-78279-760-9
    .
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