I Want My Maypo
"I Want My Maypo" was an advertising slogan used by Maltex Company of Burlington, Vermont. It was used to advertise Maypo, a brand of maple flavored oatmeal starting in the 1950s.[1]
Overview
The Maltex Company marketed Maltex Cereal, a combination of toasted wheat and malted barley, for years. It developed Maypo maple-flavored hot oat cereal in 1950, but sales remained minuscule in comparison to its competitors. At the time of the "I Want My Maypo" ad, Maltex became a subsidiary of Connecticut-based Heublein Inc. When the brand was not selling well, Maypo advertisers decided to push the product very heavily using advertising. The result was the famous Maypo commercial featuring the character 'Marky Maypo.'[2]
The black and white
The commercial would not only turn Marky Maypo into a household name, but would also produce phenomenal increases in sales of Maypo cereal. Sponsor Magazine reported that the new advertising campaign led to sales increases, "an average of 78 percent . . . and as high as 186 percent in some markets."[3] The ad also led to a new package design that featured Marky prominently as a new logo.
The "I Want My Maypo" ad was selected as one of the 69 classic commercials to be awarded a
See also
- I want my MTV, A similar slogan based on the Maypo Ad.
Further reading
- Bruce, Scott, and Bill Crawford, Cerealizing America: The Unsweetened Story of American Breakfast Cereal, Boston: Faber and Faber, 1995.
- Diamant, Lincoln, Television's Classic Commercials: The Golden Years: 1948-1958, New York: Hastings House, 1971.
- Fox, Stephen, The Mirror Makers, A History of American Advertising and its Creators, New York: William Morrow, 1984.
- Price, Jonathan, The Best Thing on TV: Commercials, New York: Viking Press, 1978.
Notes
- ^ "Maypo Vermont Style Maple Oatmeal". HomestatFarm. Retrieved 2021-03-16.
- ISBN 9780787673567.
- ^ "Marky Maypo". Topher's Castle at LavaSurfer. Retrieved 2021-03-16.
- ISBN 9780787673567.