I Will Never Let You Down

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Not to be confused with Never Gonna Give You Up.

"I Will Never Let You Down"
Single by Rita Ora
Released31 March 2014 (2014-03-31)
Genre
Length3:23
Label
Songwriter(s)Calvin Harris
Producer(s)Calvin Harris
Rita Ora singles chronology
"Lay Down Your Weapons"
(2013) 		"I Will Never Let You Down"
(2014) 		"Black Widow"
(2014)
Music video
"I Will Never Let You Down" on
YouTube

"I Will Never Let You Down" is a song by English singer Rita Ora. Written and produced by Calvin Harris, the song was released as a single for digital download and streaming by Columbia and Roc Nation in various countries on 31 March 2014. The upbeat pop love song with dance and EDM influences opens with a hip hop beat and transitions into a disco and dance party. The singer conveys an empowering and optimistic message through her lyrics as she promises her love interest that she will never let him down. Upon its release, the song received critical acclaim from music critics, many of whom applauded the song's music, sound and lyrics as well as Ora's vocal delivery.

"I Will Never Let You Down" reached the number one position in the United Kingdom, becoming Ora's fourth number-one single on the

UK Singles Chart. It further entered the top 50 in 15 other countries, including Australia, the Commonwealth of Independent States (CIS), Germany, Ireland, New Zealand and Switzerland. The song also reached number 77 on the US Billboard Hot 100 and number one on the Dance Club Songs chart as well as number 62 on the Canadian Hot 100. The song received gold certifications in four countries as well as platinum from the Australian Recording Industry Association (ARIA) in Australia and the British Phonographic Industry
(BPI) in the UK.

The official music video for "I Will Never Let You Down", containing sequences of Ora depicted in several settings that alternate between black-and-white and color shots, premiered on Ora's YouTube channel on 31 March 2014. The video attracted praise for its theme as well as Ora's appearance, fashion and clothes. To further promote the song, the singer performed it at a number of televised events, among others at the Bambi Awards, BBC Radio 1's Big Weekend, Germany's Next Topmodel and The Tonight Show Starring Jimmy Fallon.

Background and composition

"I Will Never Let You Down" was created by Calvin Harris. When he wrote the song, Harris was inspired by American singer Whitney Houston.[1]

Prior to its release, Ora started to tease "I Will Never Let You Down" in mid-March 2014, uploading the single's cover art and a preview of the music video.[2][3] The song was written by Scottish disc jockey Calvin Harris and intended for her second studio album.[4][5][6] Produced and written by him, Harris explained that the song was reminiscent of American singer Whitney Houston and singer Pink.[1][5][7] Ora further stated, "I'm in a very good place and I really wanted people to see how I felt and how I want other people to feel when they listen to it – happy!"[5] The album was scheduled to be released in the summer of 2014 but was postponed.[6][8] In her 2015 lawsuit against Roc Nation, Ora stated that the record label had delayed her second album.[9][10][11]

"I Will Never Let You Down" was released as a single for digital download and streaming by Columbia and Roc Nation on 31 March 2014.[12] Ora's vocals in the song span from a low note of B3 to a high note of E5.[13] It was composed in 4
4 time and the key of E major with a tempo of 128 beats per minute and a chord progression of E–B–Cm-Gm-A.[13] Musically, "I Will Never Let You Down" is an upbeat 80's-sounding pop love song,[14][15] incorporating a dance production and EDM elements.[6][16] The song begins with an intro utilising guitars and synths as well as hip hop beats, which progresses into a disco and dance-described party.[17] Featuring an empowering and optimistic message, Ora lyrically promises her love interest that she will never let him down even when he feels like giving up.[18] On the chorus, she sings, "When you're feeling low on love / I'll be what you're dreaming of / Oh, oh, I will never let you down."[16]

Reception

Upon release, "I Will Never Let You Down" was met with critical acclaim from

Vulture commended the song as "extremely catchy", writing that one should "beware of [an] earworm".[23] Liza Darwin for Nylon elaborated, "if your Monday is in dire need of a dance party, then Rita Ora is here to help."[24] Kelsey McKinney of Vox stated that "it showcases her voice better and gives a slower take on her skills between ['How We Do (Party)' 2012] and ['Black Widow' 2014]".[25] Renowned for Sound's David Whiteway further highlighted the collaboration between Ora and Harris, concluding that "[she] isn't shying away from that fact that she has and intends to continue to develop [...] Ora has definitely found clarity and direction."[17]

"I Will Never Let You Down" debuted at

Mainstream Top 40 ranking.[45][46] In Canada, the song peaked at number 62 on the Canadian Hot 100 issue dated 30 August 2014 and entered the top 50 on the CHR/Top 40 and Hot AC, respectively.[47][48][49]

Promotion

The music video for "I Will Never Let You Down" was uploaded to Ora's official

Hervé Leger and Moschino.[54] The video opens with a sequence of a camera panning over several black-and-white photographs of Ora in a vessel filled with water.[50][54] The camera then focuses on one of the photographs, which starts to transform into an animated picture, displaying the singer singing in a darkly lit surrounding.[50] Next, a close-up segment shows her in an outdoor-setting walking and dancing in the camera's direction, before being accompanied by two backup dancers Polly and Sophie Duniam.[50] Both black-and-white and colorful sequences of Ora are interspersed throughout the video, with her dancing in the aforementioned settings, in front of a pink setting and in a bright hallway.[50]

Edwin Oritz from

Complex labeled the video as "sweet and sexy", writing that "[it] show[s] off [Ora's] playful side".[53] Christina Garibaldi for MTV noted the video's '80s theme, feeling "like a high-fashion photo shoot as it fully encompasses the fun vibe of the song".[55] Marissa G. Muller of the latter publication commended Ora's "killer" clothes, commenting: "We're left wanting to see more, which—hey—is the mark of a great video."[54] Lewis from Teen Vogue described the video as a "masterpiece on its own", applauding the singer's appearance and fashion as a "'90s extravagance".[20] Lipshutz for Billboard likewise praised her presence in the video, adding that "[it] re-imagines the carefree rabble-rouser from the 'How We Do (Party)' clip as an elegant model".[6]

Ora performed "I Will Never Let You Down" for the first time in the

Switch followed on 10 June, as part of American company Pepsi's compilation album Pepsi Beats of the Beautiful Game.[71][72][73]

Track listing
  1. "I Will Never Let You Down" – 3:23
  • Digital download and streaming – Remixes[70]
  1. "I Will Never Let You Down" (R3hab Remix) – 4:11
  2. "I Will Never Let You Down" (Gregor Salto Vegas Remix) – 6:17
  3. "I Will Never Let You Down" (Gregor Salto Radio Remix) – 3:41
  4. "I Will Never Let You Down" (Gregor Salto Radio Instrumental) – 3:42
  5. "I Will Never Let You Down" (Steve Smart and WestFunk Club Mix) – 4:51
  6. "I Will Never Let You Down" (Steve Smart and WestFunk Radio Edit) – 3:08
  7. "I Will Never Let You Down" (DJ Escape and Tony Coluccio Main Mix) – 7:41
  8. "I Will Never Let You Down" (DJ Escape and Tony Coluccio Radio Mix) – 4:38
  9. "I Will Never Let You Down" (DJ Escape and Tony Coluccio Dub) – 6:41
  10. "I Will Never Let You Down" (Digital Dog Remix) – 5:52
  11. "I Will Never Let You Down" (Digital Dog Radio Edit) – 4:00

Charts

Certifications

Certifications and sales for "I Will Never Let You Down"
Region Certification Certified units/sales
Australia (ARIA)[43] Platinum 70,000^
Denmark (IFPI Danmark)[39] Gold 1,300,000†
Germany (BVMI)[37] Gold 150,000‡
Italy (FIMI)[38] Gold 15,000‡
New Zealand (RMNZ)[42] Gold 7,500*
United Kingdom (BPI)[28] Platinum 1,000,000[29]

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.
‡ Sales+streaming figures based on certification alone.
† Streaming-only figures based on certification alone.

Release history

Release dates and formats for "I Will Never Let You Down"
Region Date Format(s) Label(s) Ref.
Various 31 March 2014
  • Digital download
  • streaming
  • Columbia
  • Roc Nation
[12]
Italy 4 April 2014 Radio airplay Columbia
[100]
United States 6 May 2014 Contemporary hit radio
[101]

See also

References

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