I Won

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For other uses, see I Won (disambiguation).
"I Won"
Single by Future featuring Kanye West
from the album Honest
ReleasedApril 8, 2014 (2014-04-08)
Recorded2013
Genre
Length3:56
Rock City
  • Seely
    • Future singles chronology
    "Move That Dope"
    (2014)     		"I Won"
    (2014)     		"Hold You Down"
    (2014)
    Kanye West singles chronology
    "Thank You"
    (2013)     		"I Won"
    (2014)     		"Nobody"
    (2014)
    Music video
    "I Won" on
    YouTube

    "I Won" is a song by American rapper Future featuring fellow American rapper Kanye West. The song was released on April 8, 2014, as the fifth single from the former's second studio album, Honest (2014). The song features Future and West rapping about their respective then-fiancées, Ciara and Kim Kardashian, whom they see as their "trophy wives". Following its release, the song peaked at number 98 on the Billboard Hot 100 chart.

    In August 2014, Ciara broke off her engagement to Future due to infidelity on his part. Kardashian and West are divorced as of June 2022.

    Background

    "I Won" by

    Ciara and Kim Kardashian.[1] Overall the song is about the rapper's fiancées being their trophy wives.[2] Future takes control of the song's first part, performing romantic and sexual bars through a massive layer of auto-tune.[3]

    West starts his verse by mentioning his daughter North West saying, "You grew up on J. Lo, Timberlands by Manolo now, till one day I put an angel in your ultra sound."

    Khloe, All your mama ever made was trophies, right?", praising Kim and all her sisters as beautiful.[6][7][8]

    In an April 2014 interview with

    Pitchfork, Future spoke of the song saying, ""I Won" is not a love song. It's just me uplifting women in general. I'm giving women the power to treat themselves as a trophy—to show that and know it in yourself and be confident—because when they do that, whoever they're with is winning. I'm not teaching motherfuckers how to love."[9]

    Promotion

    To promote the song, Future released an online game to go with the song on May 7, 2014. The concept of the game is to click on either Future or Kanye West to make them throw gold chains at the women walking across the beach in their view.

    Huffington Post said, "That warranted a conversation about an intersectional understanding of marriage. The horrifyingly sexist video game that Future released this week as a companion to the song? That really only warrants a conversation about the next available time you can take a shower."[13]

    Music video

    The music video for "I Won" was filmed on a picturesque California beach and was directed by Hype Williams in March 2014. Speaking of the video with Hot 97 later that month, Future said, "It’s incredible. We on the water, we on the beach, and it’s beautiful women. We made [them] look like the old Hype Williams video girls, when video girls were stars back then."[14] The clip was released on April 17, 2014.[15] In the black-and-white video West and Future "serenade a slew of curvaceous models striking sexy poses on a private beach."[3][16] Noticeably, both Ciara and Kim Kardashian do not appear in the music video.[17][18]

    Critical reception

    "I Won" was met with generally positive reviews from

    music critics. Chris DeVille of Stereogum called the song excellent and praised the production.[2]

    Chart performance

    "I Won" sold 19,276 copies in its first week in the United States according to

    Gold by the Recording Industry Association of America (RIAA) for sales of over 500,000 digital copies in the United States.[20]

    Charts

    Weekly charts

    Chart (2014) Peak
    position
    Belgium Urban (Ultratop Flanders)[21] 34
    UK Hip Hop/R&B (OCC)[22]
    		 28
    UK Singles (OCC)[23]
    		 169
    US Billboard Hot 100[24] 98
    US Hot R&B/Hip-Hop Songs (Billboard)[25] 26
    US Hot Rap Songs (Billboard)[26] 17

    Year-end charts

    Chart (2014) Position
    US Hot R&B/Hip-Hop Songs (Billboard)[27] 76
    US Hot Rap Songs (Billboard)[28] 46

    Certifications

    Region Certification Certified units/sales
    United States (RIAA)[29] Gold 500,000‡

    ‡ Sales+streaming figures based on certification alone.

    Release history

    Country Date Format Label Ref.
    United States April 8, 2014 Digital download A1 Recordings, Freebandz, Epic Records [30]
    April 14, 2014
    Mainstream urban
    radio     		[31]
    United Kingdom April 21, 2014
    Urban contemporary
    radio     		[32]
    United States July 1, 2014 Rhythmic contemporary radio [33]

    References

    1. ^ a b Young, Alex (2014-04-07). "Listen: Future's new song "I Won" featuring Kanye West". Consequence of Sound. Retrieved 2014-04-28.
    2. ^ a b "Future – "I Won" (Feat. Kanye West)". Stereogum. 2014-04-07. Retrieved 2014-04-28.
    3. ^ a b "Future and Kanye West Romance Beachside Models in 'I Won' Video - Video". Rolling Stone. 2014-04-18. Retrieved 2014-04-28.
    4. ^ a b Makarechi, Kia. ""I Won": Kanye's Ode to His "Number One Trophy Wife"". Vanity Fair. Retrieved 2014-04-28.
    5. ^ "Future and Kanye West Share "I Won" Video | News". Pitchfork. 2014-04-17. Retrieved 2014-04-28.
    6. ^ Boardman, Madeline (2014-04-08). "Kanye West Raps About Kim Kardashian In Future's "I Won" - Us Weekly". Usmagazine.com. Retrieved 2014-04-28.
    7. ^ Dobbins, Amanda (2014-04-14). "Listen to Future and Kanye's 'I Won'". Vulture. Retrieved 2014-04-28.
    8. ^ "Watch: Kanye West and Future reveal music video for 'I Won'". Gigwise. 2014-04-18. Retrieved 2014-04-28.
    9. ^ "Update: Future | Features". Pitchfork. 2014-04-02. Retrieved 2014-04-28.
    10. ^ "Drape Women with Gold in Future's New "I Won" Video Game". Complex Networks.
    11. ^ "Kanye West & Future Criticized as "Sexist" for "I Won" Video Game". 8 May 2014.
    12. ^ "Future and Kanye West's 'I Won' turned into sexist video game".
    13. ^ "Future And Kanye's 'I Won' Turned Into Horrifyingly Sexist Video Game". Huffington Post. 2014-05-08.
    14. ^ "Kanye West Gets His Designer Clothes Wet During Future Video Shoot". MTV. 2014-03-28. Retrieved 2014-04-28.
    15. ^ "Video: Future f/ Kanye West – 'I Won'". Rap-Up.com. 2014-04-17. Retrieved 2014-04-28.
    16. ^ "Future and Kanye West Serenade Swimsuit Models in 'I Won' Video | SPIN | Music News". SPIN. 2014-04-18. Retrieved 2014-04-28.
    17. ^ "Future "I Won" Video f/ Kanye West". Complex. 2014-04-17. Retrieved 2014-04-28.
    18. ^ Sepinwall, Alan (2014-04-18). "Future and Kanye West hit the beach in new 'I Won' video". Hitfix.com. Retrieved 2014-04-28.
    19. ^ Baker, Soren (2014-04-18). "Hip Hop Singles Sales: Week Of 04/13/14 | Get The Latest Hip Hop News, Rap News & Hip Hop Album Sales". HipHop DX. Retrieved 2014-04-28.
    20. ^ "Gold & Platinum - RIAA". RIAA. Retrieved October 17, 2018.
    21. ^ "Future feat. Kanye West – I Won" (in Dutch). Ultratop Urban. Retrieved April 28, 2014.
    22. ^ "Official Hip Hop and R&B Singles Chart Top 40". Official Charts Company.
    23. ^ Zywietz, Tobias. "Chart Log UK". Zobbel.de. Tobias Zywietz. Retrieved May 2, 2014.
    24. ^ "Future Chart History (Hot 100)". Billboard. Retrieved May 1, 2014.
    25. ^ "Future Chart History (Hot R&B/Hip-Hop Songs)". Billboard.
    26. ^ "Future Chart History (Hot Rap Songs)". Billboard. Retrieved April 28, 2014.
    27. ^ "Hot R&B/Hip-Hop Songs – Year-End 2014". Billboard. Retrieved 26 December 2019.
    28. ^ "Year End Charts: Hot Rap Songs 2014". Billboard. Retrieved 15 December 2019.
    29. ^ "American single certifications – Future Feat. Kanye West – I Won". Recording Industry Association of America.
    30. ^ "I Won [Explicit]: Future feat. Kanye West: MP3 Downloads". Amazon. Retrieved 2014-04-28.
    31. ^ "Frequency News". Frequency News. Archived from the original on 2014-04-29. Retrieved 2014-04-28.
    32. ^ "BBC Radio 1xtra Playlist". Archived from the original on June 13, 2006.
    33. ^ "Top 40/Rhythmic-Crossover > Future Releases". Archived from the original on June 28, 2014.

    External links

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