If (Janet Jackson song)

Source: Wikipedia, the free encyclopedia.

"If"
Single by Janet Jackson
from the album Janet
B-side"One More Chance"
ReleasedJuly 13, 1993 (1993-07-13)
StudioFlyte Tyme (Edina, Minnesota)
Genre
Length4:31
LabelVirgin
Songwriter(s)
  • Janet Jackson
  • James Harris III
  • Terry Lewis
  • Harvey Fuqua
  • John Bristol
  • Jackey Beavers
Producer(s)
Janet Jackson singles chronology
"That's the Way Love Goes"
(1993) 		"If"
(1993) 		"Again"
(1993)
Music video
"If" on
YouTube

"If" is a song by American singer-songwriter

Diana Ross & the Supremes. "If" was released as the album's second single on July 13, 1993, by Virgin Records. It fuses various genres, including rock, trip hop and industrial music, with elements of new jack swing and hip hop
.

"If" received critical acclaim, with most critics noting Jackson's evolution into a sexual persona from her prior reserved, celibate public image. It received a BMI Pop Award for Most Played Song and was also ranked among Slant Magazine's "Best Singles of the 1990s" list. It peaked at number four on the US Billboard Hot 100 and was certified gold by the Recording Industry Association of America. It also performed well in Canada, New Zealand and the United Kingdom.

The accompanying music video for "If", directed by

Idolator. Jackson performed "If" at the MTV Video Music Awards in a medley with "That's the Way Love Goes
", in addition to several of her concert tours.

Background

"If"
A 30-second sample of "If", fusing multiple genres into its production as Jackson sings in a low, breathy tone.
Problems playing this file? See media help.

Jackson's role in the film

Jimmy [Jam] was watching a ballgame and playing around on the keyboards. I ask him to play the chords he was playing again ... "If" turned out to be funkier, gritter." Speaking about its theme, she stated "the song is about fantasizing. I've had those feelings [expressed in the song]..it's my time to share!"[3] Jackson added, "[its] about a girl who goes to a club and fantasizes about this guy: serious fantasies about the things she'd do to him if she was his girl – the positions and things like that. But she's not, so she can't, so she gets pretty frustrated in the second verse – without it being too much. It's still within good taste."[4]

Critical reception

"Jackson is consumed with sexual fantasies of a man who doesn't even know she exists. Wailing guitar chords and hip-hop programming move this punchy, fast-paced dance number as Jackson creates erotic pictures in the mind of her soon-to-be lover to get to his physique."

—Telegram & Gazette on "If"

"If" was acclaimed for its innovation and sonic progression, as well as its sexuality and usage of multiple genres. Patrick Corcoran from Albumism called it "a pounding, fuzzed-up, nasty-sounding track that drips with the thrill of lust at first sight."

Idolator called it an "industrial dance/sex epic" in addition to "infectious and raunchy," saying "Janet Jackson's unmistakable voice is used to perfection to create an eerily tropical but beautiful track."[2][11] "If" was also interpreted as "a swirling epic number", fusing "90s disco with guitar-rock," using a "Hendrix-lite guitar" throughout the song. Jackson's vocals were delivered at "break-neck speed, practically rapping about the salacious pleasures of her lover," while its production had "a lot of styles on display," including "distorted synth meets acoustic guitar."[12][13]

Nicholas Jennings of

Diana Ross & The Supremes sample — and some missed just what she was on about."[19][20] Music critic Richard Croft raved "the janet. album was a big sex-fest from beginning to end but nowhere was it hotter than 'If'," labeling the chorus "infectious, at the same time bitchy and vulnerable, defiant and desperate." The song's sexuality was considered to accomplish "the rare thing of being feminist and feminine at the same time without compromising either," saying the song is "a big pleading love song that put her totally at the whim of the man, and a big fuck-off anthem that said "I'm here, I'm Janet freaking Jackson, but if you're not gonna notice me then get bent". Phrased a little differently, of course."[21] Sal Cinquemani of Slant Magazine said its content was "impending or simply imagined", adding "the very title of which embodies that fact, is essentially about masturbation, with Janet describing what her lover's "smooth and shiny [cock]" feels like against her lips while ostensibly rubbing herself off under the covers".[22] Pete Stanton from Smash Hits gave "If" four out of five, declaring it "her sauciest and funkiest yet." He added, "Janet's turning into Prince — and that's not such a bad thing."[23] Craig S. Semon of the Telegram & Gazette stated "the naughty seducer" to be one of Jackson's "most exciting tracks."[24] An anecdote also stated Jackson became "the sex kitten every man dreamed she would be," opposed to formerly known as "a sweet fresh faced girl singing little ditties about young love." The lyrics "purposely leaves something to the imagination," leaving one to wonder what Jackson is referring to: "Could Janet be talking about the lips, chest, or a man's procreation stick? For freakiness' sake, I'd like to go with the last option over everything."[25] A reviewer from Vibe called it "a weird masterpiece".[26]

Chart performance

"If" debuted at number 57 on the US

UK Singles Chart at number twenty-three and peaked at number fourteen the following week. It spent a total of seven weeks on the chart. The song performed moderately in Europe and Oceania. The song peaked in the top ten of Sweden, the Netherlands, and New Zealand, also peaking within the top twenty in Australia.[34][35]

On April 2, 2011, the song charted at number forty-five on the

Dance/Electronic Digital Songs chart.[36][37]

Music video

Background

The accompanying music video for "If" was directed by American director

Blasian" theme, portraying interracial lust in the clip's "body language, the atmosphere and her smoldering off-stage eye contact" with Jackson's male interest, Michael Gregory Gong.[39]

Jackson commented on the video, stating "It's nothing nasty or dirty, but it's very sexy. During taping I kept saying, 'Oh, my god, I'm glad my mother is not here.'"

janet. video release and re-release of All for You.[41]

Synopsis

The video opens with a moonlit scene of a woman wearing a

web cameras
.

Multiple screens are shown, and a man watching some of the other patron on the monitor uses the futuristic

touch-screen
to select angles of the performance on the main stage. The doors on the main platform then rapidly open as Janet, who is wearing a black and white top, black pants and a Bohemian choker, descends the stairs and enters the main stage, surrounded by blowing red fabric and a radiant white light. She focuses solely on one man in the audience watching her through the monitor as she and her dancers start performing a sexually suggestive dance routine, three women in high fashion outfits are shown walking through the club and observing the men in attendance through a monitor.

As Jackson continues entertaining the crowd, the woman who was originally shown entering the bordello is again seen walking through the event, quickly paying one of the guards to allow her into the club's private sector. Jackson continues the routine as additional scenes on a monitor are briefly seen. This leads into the video's choreographed breakdown, with Jackson performing the routine as angles switch multiple times. Jackson continues the intricate dance while a woman is shown touching the image of a man's faces on another screen. Another woman is then shown on a webcam, becoming aroused while observing a couple engaging in sexual activity.

The video's final dance sequence begins, with Janet grabbing a male dancer's crotch region and simulating oral sex, before placing him on the floor and bending him over. Janet continues to seductively watch the man in the audience as she performs, kneeling before the male dancer and then lowering him to floor. The video ends with the man in the audience passionately touching an image of Janet on the monitor, as the woman who was shown entering the club is then seen exiting and walking towards the village.

Reception

Described by Jackson as "a female fantasy," David Ritz of

Arena Magazine
described it as a "dramatic" change, remarking "the black uniform ripped off to reveal a slimmed-down, body-conscious Janet. The transformation was dramatic."

Jet Magazine thought the video displayed "a liberated Janet, who flirted with eroticism but steered clear of moves that would be considered pornographic," also used to "showcase her pelvic thrusts and flashy dance moves."[43] Billboard exclaimed "If" to be a "climax" which is "inseparable from its iconic music video," based on its "head-slapping choreography."[7] The video's "seductive style of movement" was heralded as an evolution, replacing bulky militant uniforms with "midriff baring tops and chokers," embracing her "womanhood and sexuality."[44][45] Slant Magazine thought the video fulfilled the purpose of "providing the impetus behind one of the greatest dance-break routines in music video history."[22] The video was also praised as featuring "some of the most iconic choreography in history," adding "it's (sic) stunning imagery, ground-breaking choreography and Janet's fierce attitude is what made this a masterpiece."[46]

Legacy and influence

"If" is one of several of Jackson's videos considered to influence a higher degree of sexual freedom among young women. Jean M. Twenge, author of Generation Me: Why Today's Young Americans are More Confident, Assertive, Entitled—and More Miserable Than Ever Before (2007), wrote "in the 1950s, only 3% of the young women had received oral sex from a man. By the mid-1990s, however, 75% of women aged 18-24 had experienced cunnilingus. Music videos by female artists have contributed to the trend," with Jackson "heavily implying male-on-female oral sex in music videos by pushing down on a man's head until he's in exactly the right position."[47] Similarly, Paula Kamen in Her Way: Young Women Remake the Sexual Revolution (2000) states that "[i]n the early to mid-1990s, oral sex even reached mainstream music as politically charged demand of truly liberated women," citing Jackson as a prime example of a female artist simulating cunnilingus in her videos, specifically in "If."[48]

The video was innovative for its depiction of

web cams, which were not yet invented at the time of its release. Jackson later said, "I don't think people really realize what we were showing in that video that wasn't available with technology then. The video featured futuristic technology, specifically high definition touch screens. I wanted the actors in the video to use these screens to communicate, and relate with each other in the clubs. Similar to what we all do with our smart phones and tablets today. As I look at our lives now, it seems that life is imitating art."[36] Jackson's balance of masculine ensemble with feminine outfits was also regarded as an immense part of her appeal, saying "Janet was the queen of tomboy looks and a full fledged sex symbol at the same time. She merged the two opposites seamlessly, from baggy jeans and floppy hats to skintight Navajo bra tops in the "If" video."[49][50]

N' Sync, with specific examples including Christina Milian's "Dip It Low", Lil' Kim's "No Matter What They Say", and Paula Abdul's "My Love Is for Real".[46] 'N Sync also performed the video's dance breakdown during the opening performance on their debut tour and in their "I Want You Back" video.[52] A critique of the video added, "Women want to be her. The gays want to be like her. Men want to do morally questionable things to her... The current crop of artists, "including Gaga, Rihanna, Beyoncé, Britney etc ALL follow her trail-blazing footsteps."[46]

Jackson's videography, the "If" video in particular, helped establish Tina Landon's career as a legendary choreographer, with many subsequent female pop artist, including Britney Spears, Rihanna, Jennifer Lopez, Pink, Shakira, and Christina Aguilera, requesting to work with her for their own music videos and projects.[44]

Live performances

Jackson performed the song as a

Complex considered the performance among "The 25 Sexiest Moments in VMA History," commenting "when Britney and Christina were busy dealing with midterms and acne, Janet Jackson was the queen of bringing sexy to the VMA stage. Though it'd no doubt be considered tame by today's standards, Janet's exposed stomach and bra made for the hottest performance of the year."[56]

On the 1993-95

Jet Magazine wrote, "Janet mesmerzied the crowd by opening with the hit song, 'If'."[59] It has also been performed on all of her following tours, the janet. World Tour, The Velvet Rope Tour, All for You Tour, Rock Witchu Tour, Number Ones, Up Close and Personal, Unbreakable World Tour, and the State of the World Tour. It is also included in her 2019 Las Vegas Residency Janet Jackson: Metamorphosis. Jackson included the song on her 2023 Together Again Tour
.

"If" was also performed at the

The Boston Herald called the performance "an all-out dance onslaught," praising her ability to still perform "the same stylized dance moves from the classic 1993 video."[60][61] The Seattle Times exclaimed "As a woman who has never been afraid to strut her sexuality, her oh-no-you-didn't dance moves are always a delight. "If's" crotch grabbing and finger licking were classic Ms. Jackson (if you're nasty)", also saying this "served as reminders that dancing is sometimes as important as the songs themselves."[62][63] An additional critique declared routine "defined her career and set her apart from contemporaries, including the newer crop of performers," adding "the in-you-face-sexy "If" made it "apparent that Ms. Jackson hasn't lost a step — even at 45."[64]

Legacy

In 2013,

One Touch," Rihanna's "Rockstar 101," and Aaliyah's "What If?." The orchestral sample used twice was regarded as "genius" as an "innocuous but extremely effective garnish," allowing Jackson to "seethe with intensity" over the sound of "multiple drones." Satwell considered Jackson to make a "definitive sexual statement" in a way which was "groundbreaking, indelible, and mesmerizing way," concluding "few people have ever had more rhythm and control than Janet Jackson did in the summer of 1993."[66]

The song was applauded as a "sweaty, sexy dance workout" which "still holds up" twenty years after its premiere.[17] Slant Magazine ranked "If" as the twenty-second best song of the nineties, saying the "dance rock" song "found Miss Jackson asserting her right to have an orgasm the likes of which would dwarf your puny muscular spasms." Over filtered production suggesting "a cybernetic logjam," the song effectively "prowls, marking its prey, staking its claim," likened to Jackson "playing with your mind". The song's peak of "sweet harmonies of the bridge" plunges into "the crunching paradox of the chorus," ultimately decided to be "more metallic than carnal".[22] The track was also heralded as "a BIG-ASS song that made a mark and blazed a trail." The song's theme of "hypothetical sexual fantasies" with undertones of sadness were considered "erotic and defiant", and its production of "wailing guitar chords, insanely catchy hip-hop beats, and some of Janet's best vocals" determined it as potentially "the most eclectic song of her entire discography."[46] Alicia Jackson of The Redefined said the song's "soft, sing-song nature" melded with "pure raunchiness" were "the gateways to who I am today," in relating the lyrics contrasted with Jackson's shy persona.[67] Pitchfork ranked the song as the fiftieth best song of the nineties, calling it "the fiercest track from her chart-obliterating Janet album".[68]

Awards and nominations

Covers and remixes

2011 Girls' Generation Tour. A studio version was released the following year.[71] Dance troupe A.S.I.I.D. performed a routine to "If" on an episode of America's Best Dance Crew titled "Janet Jackson Challenge". Charmaine P. Dennis of Cinema Blend commented "Everyone knows the famous hand blade/shuffle move, and the group pulls it off lovely."[72]

Electronic artist EPROM released a remix of "If" in 2011. Okayfuture described it as a "bubbly, reverb infused, deep bass remix", and Hypetrak said "Janet was one of the most influential pop albums during the early nineties. Thus, it is more than right that its standout single, "If," is still a demanded subject to reinterpretation."[73][74] Kaytranada released a remix of "If" in 2012. Okayplayer gave the remix a positive review, stating "That bumpin' bassline, the infectious claps and overall bouncin' nu-disco vibe... had us at hello. Rarely have we ever seen a sample done oh so right."[73]

Track listings

Credits and personnel

Credits are adapted from the janet. liner notes.[83]

  • Janet Jackson – lead vocals, backing vocals, producer
  • Jimmy Jam – producer
  • Terry Lewis – producer
  • Steve Hodge – mixing
  • Dave Rideau – mixing
  • Todd Perry – remixer
  • Darryl James – remixer
  • David Anthony – remixer

Charts

Certifications

Region Certification Certified units/sales
United States (RIAA)[119] Platinum 600,000[118]

Release history

Region Date Format(s) Label(s) Ref.
United States July 13, 1993
  • 12-inch vinyl
  • CD
  • cassette
 Virgin [citation needed]
United Kingdom July 19, 1993
  • 7-inch vinyl
  • 12-inch vinyl
  • CD
  • cassette
 [120]
Japan August 30, 1993 Mini-CD [121]

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