If It Isn't Love
"If It Isn't Love" | ||||
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Single by New Edition | ||||
from the album Heart Break | ||||
Released | June 9, 1988 | |||
Recorded | November 1987 | |||
Studio | Flyte Tyme Studios (Minneapolis, Minnesota) | |||
Genre | ||||
Length | 5:10 (album version) 3:48 (single version) | |||
Label | MCA | |||
Songwriter(s) |
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Producer(s) | Jimmy Jam and Terry Lewis | |||
New Edition singles chronology | ||||
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Music video | ||||
"If It Isn't Love" on YouTube |
"If It Isn't Love" is a song by American
Overview
Written and produced by
Release and reaction
This song returned New Edition to the top ten of both the pop and R&B singles charts, peaking at number seven and two, respectively. They were held off from the top spot of the Hot Black Singles chart by the same person that was voted out of the group just two years prior, Bobby Brown with his #8 pop hit "Don't Be Cruel". The music video for the song showcased the group along with their manager, Brooke Payne, going over rehearsal for a concert which has the band gearing up to hit the stage. The video ended with the group running towards the stage, and transitioned them into their next music video; a concert performance for the follow-up single, "You're Not My Kind of Girl."
Track listing
- If It Isn't Love (12" Club Mix) - (7:42)
- If It Isn't Love (Instrumental) - (5:10)
- If It Isn't Love (Low Key Mix) - (4:30)
Personnel
- Ronnie DeVoe: background vocals
- Ricky Bell: background vocals
- Michael Bivins: background vocals
- Ralph Tresvant: lead vocals & background vocals
- Johnny Gill: background vocals.
Charts
Weekly charts
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Year-end charts
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Certifications
Region | Certification | Certified units/sales |
---|---|---|
United States (RIAA)[9] | Platinum | 1,000,000‡ |
‡ Sales+streaming figures based on certification alone. |
Trivia
- In their December 2, 2019 Monday Night Football game, four Seattle Seahawks, led by David Moore — and including Jaron Brown, Tyler Lockett, and DK Metcalf — used the dance from the video [10] in their touchdown celebration.
- Love on Top" was inspired by the music video for "If It Isn't Love"
- Brooke Payne appears as the group's choreographer in the video.
- Sampled on rap group Kidz In The Hall 2008 release song "Whattup Wit Me".
- Sampled by Trick Daddy on his song "Ain't a Thug" from his album Thug Matrimony: Married to the Streets.
- Sung by Romeo, Bullethead and their singing group for a talent show on an episode of The Steve Harvey Show.
- The song is featured in the Wii game The Hip Hop Dance Experience.
- Sampled by Sevyn Streeter on her song "Fallen" (featuring Ty Dolla $ign and Cam Wallace) from her debut studio album Girl Disrupted.
- Sampled by Wale on his song "The One Time In Houston" from his album The Album About Nothing.
- Sampled by Kehlani on her song "In My Feelings" from her debut studio album SweetSexySavage.
References
- Complex. Retrieved July 26, 2016.
- ^ "New Edition Chart History (Hot 100)". Billboard. Retrieved November 6, 2019.
- ^ "New Edition Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved November 6, 2019.
- ^ "New Edition Chart History (Dance Club Songs)". Billboard. Retrieved November 6, 2019.
- ^ "New Edition Chart History (Dance Singles Sales)". Billboard. Retrieved November 6, 2019.
- ^ "Official Singles Chart Results Matching: If It Isn't Love". Official Charts Company. Retrieved August 2, 2020.
- ^ "1988 The Year in Music & Video: Top Pop Singles". Billboard. 100 (52): Y-20. December 24, 1988.
- ^ "Billboard Top 100 – 1988". Retrieved October 3, 2016.
- ^ "American single certifications – New Edition – If It Isn't Love". Recording Industry Association of America. Retrieved June 26, 2023.
- ^ Seahawks break out New Edition ‘If it Isn’t Love’ touchdown dance'
- If It Isn't Love at AllMusic. Retrieved 14:56, 28 April 2015 (UTC).