In the Morning (J. Cole song)

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"In the Morning"
YouTube

"In the Morning" is a song by American rapper

Drake
.

Background

J. Cole initially recorded the song in 2007, before his

record deal. He released it on his mixtape sampler, "The Warm Up to the Warm Up", released prior to "The Warm Up".[1] Cole met Drake in Los Angeles, through record producer Chase N. Cashe. During what he called "the No I.D. sessions, my first time working on the album, like two years ago." He recalled: "Two years later I got a message from Drake like, ‘Yo, man. I just heard ‘In the Morning.’ That shit is retarded.’ I told him I was thinking about redoing it and he said, ‘If you ever redo it, save me a spot.’ Fast forward to Friday Night Lights, I saved him a spot, and he did it."[2]

At a listening session in New York City, J. Cole previewed his debut album to a select few, including Insanul Ahmed of

Drake off his Friday Night Lights mixtape would appear on the album. Cole defended his decision saying, he felt the song never got the push it deserved, and he wanted it to reach more people.[4]

Music video

A music video for the song was released on February 15, 2011. The video shows J. Cole and Drake in Paris, France.[5] As of January 2024 the video had over 30 million views.

Chart performance

The song first charted on the Hot R&B/Hip-Hop Songs chart the week of March 12, 2011 at No. 97.[6] It peaked at No. 57.

Charts

Chart (2011) Peak
position
US
Bubbling Under Hot 100 Singles (Billboard
)
17
US Billboard Hot R&B/Hip-Hop Songs 57

Certifications

Region Certification Certified units/sales
United States (RIAA)[7] Gold 500,000

Sales+streaming figures based on certification alone.

References

  1. ^ "J. Cole – (The Warm up To) the Warm up: Mixtape Sampler".
  2. Complex
    . Retrieved 2012-02-18.
  3. Complex
  4. Complex
  5. Complex
    . Retrieved 2012-02-18.
  6. ^ "Top 100 Music Hits, Top 100 Music Charts, Top 100 Songs & The Hot 100". Billboard.com. Retrieved 2011-09-27.
  7. ^ "American single certifications – J. Cole – In the Morning". Recording Industry Association of America. Retrieved April 11, 2022.