Indie design
The indie design movement is made up of independent designers, artists, and
DIY culture
.
The designs created generally include works and art pieces that are individual to that creative individual. Such products may include jewellery and other
artworks
.
Marketing
Self-employed indie designers are supported by shoppers who are seeking niche and often handmade products as opposed to those mass-produced by manufacturing and retail corporations.
Indie designers often sell their items directly to buyers by way of their own online shops,
However, they may also engage in consignment and/or wholesale relationships with retail outlets, both online and offline.- Corporate knockoffs
In recent years some large manufacturing and/or retail
fashion and other lifestyle corporations have sold products which appear to closely resemble or directly copy innovative original works of indie designers and artists.[2]
This has caused some controversy.
See also
References
- ^ Christina Binkley (17 June 2010). "Crafts, Clothes and Clout: Small Designers Reach Larger Audience With Growth of Web and TV Showcases". The Wall Street Journal. Retrieved 6 January 2013.
- ^ Michal Addady, "12 Artists Are Accusing Zara of Stealing Their Designs", Fortune, 20 July 2016