Instart
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|
Akamai | |
| Headquarters | Palo Alto, California, U.S. |
|---|---|
| Key people | |
| Industry | Internet |
| URL | www |
Instart was an American multinational computer technology corporation, headquartered in Palo Alto, California.[2] The company specialized primarily in improving online content delivery speeds.[3][4] The company also offered software designed to increase online advertising by accelerating the rate at which ads loaded and preventing blockers or filters from blocking ads.[5][6][7]
The company had offices in New York, London, Bangalore and Sydney.[8] As of September 2017[update], the company claimed that it processed 60 billion transactions per day.[9]
On February 27, 2020, Akamai announced that it had acquired Instart's customers and select intellectual property.[10][11][12]
History
In 2010, the company was founded in an attempt to improve the speed of downloading and updating
In the fall of 2014, the company started a US$100 million contract buyout program for Akamai customers.[14]
In February 2016, Instart acquired Kwicr, a mobile app accelerator.[15]
In June 2018, the company shortened its name to Instart from
Notable clients included
Financing
Instart had received $140 million in 6 rounds of funding from 10 investors:
- Series A: In February 2012 Instart Logic received $9 million as first round of funding
- Series B: In April 2013 Instart Logic received $17 million
- Series C: In May 2014 Instart Logic received $26 million
- Series C2: In May 2015, Instart Logic closed a $13 millionKleiner Perkins Caufield & Byers and Tenaya Capital
- Series D: In January 2016 Instart Logic received $45 million[20][21] funding from Geodesic Capital, Telstra Ventures,[22][23] Stanford-StartX Fund, Harris Barton Asset Management and participation from existing investors
- Series E: In November 2017 Instart Logic closed $30 million of equity funding led by ST Telemedia with all other prior investors participating[2]
Products
Instart products included:
- Instart Digital Experience Cloud
- Cloud and Web Application Performance Optimization
- Mobile Application Performance Optimization
- Image Optimization
- Tag Analytics and Control
- Advertising Acceleration and Viewability Optimization
- Digital Advertising and Marketing Recovery
- Web Application Firewall
- DDOS Attack Protection
- Bot Management and Security
- Instart Content Delivery Network
- Nanovisor
Reception
The company was named to the visionary category of the Web Application Firewall magic quadrant by Gartner Group in September 2017.[9]
Instart was ranked by Business Insider as No. 1 among the 17 best startups to work for in America.[24]
References
- ^ Kia Kokalitcheva (2014-05-13). "Mobile web apps are slow. Instart Logic now has $26M to try and change that". VentureBeat. Retrieved 2015-03-29.
- ^ a b "'Digital experience' company Instart Logic raises $30M for global expansion – TechCrunch". techcrunch.com. 2 November 2017. Retrieved 2018-06-15.
- ^ "Performance bytes: how TUI Group improved website performance". Information Age. 2017-08-30. Retrieved 2018-06-15.
- ^ "Content delivery innovation improves user experience for e-tailer". ComputerWeekly.com. Retrieved 2018-06-15.
- ^ pratheep (2016-12-07). "Advertising & Marketing Recovery". Instart Logic. Archived from the original on 2018-06-15. Retrieved 2018-06-14.
- ^ Jarvis, Dawna (2017-11-03). "Teen Vogue Is Latest to Suffer the Wrath of Declining Advertising Revenue". Huffington Post. Retrieved 2018-06-15.
- ^ "Instart Logic Advertising Recovery". www.instartlogic.com. Instart Logic. Archived from the original on 4 July 2017. Retrieved 2 November 2017.
- ^ "Contact us". Instart Logic. Archived from the original on 2015-03-28. Retrieved 2015-03-29.
- ^ a b "Instart Logic Press Release". www.instartlogic.com. Instart Logic. Archived from the original on 30 October 2017. Retrieved 2 November 2017.
- ^ "Akamai Technologies Acquires Customers and Select Intellectual Property from Instart". Akamai. 2020-02-27. Retrieved 2020-10-20.
- ^ Ernie (2020-02-20). "The Tragic Conclusion of CDN Startup Instart". Bizety. Retrieved 2020-10-20.
- ^ "Client-intelligent website security solutions - Instart". Instart. 2020-03-03. Archived from the original on 2020-03-03.
Instart is in the process of transitioning our technology and customers to Akamai
- ^ Ashlee Vance (2013-08-22). "Instart Logic Wants a Smoking-Fast Internet". Bloomberg News. Retrieved 2015-03-29.
- ^ Ernie Regalado (2014-09-16). "Instart Logic Offers To Buy Out Akamai's Contracts". Retrieved 2015-03-29.
- ^ O'Neil, Sean (February 18, 2016). "Instart Logic acquires Kwicr, the mobile app accelerator". Phocuswire.
- ^ Bloomberg, Jason. "Neiman Marcus: Maintaining The Personal Touch In A Digital World". Forbes. Retrieved 2018-06-15.
- ^ "Washington Post Case Study". Instart Logic. Archived from the original on 2015-03-29. Retrieved 2015-03-29.
- ^ "Company Overview". Instart Logic. Archived from the original on 2015-03-26. Retrieved 2015-03-29.
- ^ "Instart Logic Picks Up $43M Funding To Speed Up The Web". Forbes. May 13, 2015. Archived from the original on May 25, 2015.
- ^ "Instart Logic builds on 2015 momentum with $45 Million in Funding". Archived from the original on 2016-02-05. Retrieved 2016-01-27.
- ^ "Instart Logic Raises $45M Series D Round For Its Application Delivery Platform". 20 January 2016. Retrieved 2016-01-27.
- ^ "Telstra has bought into US app delivery service Instart Logic". Archived from the original on 2016-01-23. Retrieved 2016-01-27.
- ZDNet. Retrieved 2016-01-21.
- ^ "The 17 best startups to work for in America". Archived from the original on August 23, 2015. Retrieved 2015-08-21.