Intercontinental Broadcasting Corporation

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Intercontinental Broadcasting Corporation
IndustryEntertainment (1960-1986)
State media (1986-present)
FoundedOctober 1, 1959; 64 years ago (1959-10-01)
HeadquartersIBC Compound, Lot 3-B, Capitol Hills Drive cor. Zuzuarregui Street, Barangay Matandang Balara, Diliman, Quezon City, Metro Manila, Philippines
Area served
Nationwide
Key people
  • Cheloy Velicaria-Garafil (Secretary, Presidential Communications Office)
  • Honey Rose Mercado (PCO Undersecretary for Traditional Media and External Affairs)
  • Jose "Jimmie" C. Policarpio Jr. (President and CEO)
  • Arturo Alejandrino (
    Chairman
    )
  • Board of Directors:
  • Alexander Bangsoy
  • Marilyn Montano
  • Catherina De Leon Vilar
  • Josefino Manhilot
  • Jennifer Jurado
  • Corazon Reboroso (General Manager)
Products
Streaming
OwnerDick Baldwin (1959-1962)

Soriano Group (1962-1975)
Roberto Benedicto (1975-1986)

Presidential Communications Office) (100%) (1986-present)
Number of employees
178
DivisionsIBC News and Public Affairs
IBC 13
Presidential Communications Office) (100%) (1986-present)
ParentIntercontinental Broadcasting Corporation
History
FoundedOctober 1, 1959; 64 years ago (1959-10-01) (test broadcast)
March 1, 1960; 64 years ago (1960-03-01) (actual launch)
LaunchedMarch 1, 1960; 64 years ago (1960-03-01) (as Inter-Island Broadcasting Corporation)
February 1, 1975; 49 years ago (1975-02-01) (as Intercontinental Broadcasting Corporation)
FounderDick Baldwin
Former namesInter-Island Broadcasting Corporation (1960-1975)
Islands TV-13 (1990-1992)
Links
Websiteibctv13.com

Intercontinental Broadcasting Corporation (IBC) is a

Presidential Communications Office (PCO). IBC is also commonly referred to as "The Kaibigan Network", the Filipino term for "friend", which was introduced in 2019.[1]

IBC, along with government-owned media companies People's Television Network and the Presidential Broadcast Service-Bureau of Broadcast Services, form the media arm of the PCO and it is designated as a secondary state broadcaster that primarily broadcasts education, culture, arts and sports programming. Its studios, offices and broadcast facilities are located at the IBC Compound, Lot 3-B, Capitol Hills Drive cor. Zuzuarregui Street, Barangay Matandang Balara, Diliman, Quezon City.

History

The beginnings

Inter-Island Broadcasting Corporation was established on October 1, 1959, when DZTV Channel 13 in Manila aired its test broadcast. On March 1, 1960, at 6:30 pm, DZTV-TV 13 was finally launched[2][3] and it became as the third television station in the country after the monopoly of DZAQ-TV of ABS and DZXL-TV of CBN owned by the Lopez family's Bolinao Electronics Corporation (now ABS-CBN Corporation). Its original location was at the corner of P. Guevara St. (formerly Little Baguio) in San Juan from 1960 to 1978. American businessman Dick Baldwin was the station's first owner and programming consisted of mostly foreign programs from American television network CBS and a few local shows.[4]

Andrés Soriano, Sr. of San Miguel Corporation acquired the network in 1962. Soriano was also the majority owner of the Radio Mindanao Network (RMN) and The Philippine Herald newspaper. Soriano's combined media interests formed the first tri-media organization in the Philippines.[3][5][4] As the television arm of the RMN, it partnered with the RMN radio stations for coverage of the general elections of 1969 and 1971. The station built relay transmitters to bring its programs to viewers in Cebu and Davao, with plans to open more in other cities.[citation needed]

Between 1970 and 1972, IBC launched its color transmission system, Vinta Color, named after the

Zamboanga, becoming the third network in the Philippines to convert to all-color broadcasts, after ABS-CBN and KBS. In September 1972, President Ferdinand Marcos declared martial law for the entire country, forcing all television and radio networks (except KBS which was owned by Roberto Benedicto) to be shut down by the government.[4] A few months later, IBC was allowed by the government to return to the air.[6]

ABS-CBN veteran Ben Aniceto became the station manager of DZTV Channel 13 from 1973 to 1976.[7]

The Benedicto years

On February 1, 1975, the network was acquired by

Chicks to Chicks, and T.O.D.A.S.: Television's Outrageously Delightful All-Star Show.[8]

Using the new income generated from its programs, the network built and finally moved to its present home at the modern

RPN and BBC in July 1978.[4] The complex was a 55,000 m2 (590,000 sq ft) tract located at Capitol Hills, Diliman, Quezon City. At the same time, IBC built a new transmitter in San Francisco del Monte to replace the old transmitter in San Juan. [citation needed] By 1985, however, IBC would become second to RPN, albeit with many local and foreign programs that were popular among viewers.[citation needed
]

Post-EDSA Revolution, sequestration, Life Begins at 13, and Pusong Pinoy, Pusong Trese

In 1986, the People Power Revolution (also known as the EDSA Revolution) ousted the dictatorial president Ferdinand Marcos and installed

Marcos regime. A board of administrators was created to run all three networks.[9]

When it became a state channel, a new logo debuted featuring IBC and 13 on separate circles, a revamp of an earlier logo which debuted in 1978–79. The new slogan "Basta Pinoy sa Trese" was in a circle to commemorate the People Power Revolution.[citation needed]

President Aquino turned over IBC and RPN to the Government Communications Group and, through an executive order, awarded BBC's Channel 2 frequency to ABS-CBN. When BBC closed down on March 20, 1986, both the IBC and RPN absorbed the majority of its displaced employees, which led to the doubling of the network's expenses, and a three-fold increase in the cost of programming. Line-produced shows and co-production ventures with some big film companies like Viva, Regal, and Seiko were favored, aside from their station-produced programs.[citation needed]

In 1987, IBC rebranded and adopted a new slogan, "Life Begins at 13", noted for the butterfly logo in the form of the letter E and the number 13. By this time, IBC was struggling to cope with the increased competition from the other networks, particularly from ABS-CBN, which rose to number 1 by 1988. IBC's top-rated shows were stolen by rival networks;[citation needed] however, it scored a victory when it acquired the program Loveli-Ness, starring Alma Moreno, from ABS-CBN in 1988. However, the cost of programs, talent fees and TV rights increased, until IBC could no longer afford to produce its own shows, save for its news and current affairs programming and special events.

In 1989, IBC once again adopted a new slogan, "Pusong Pinoy, Pusong Trese" (Heart of Filipino, Heart of Thirteen), in an attempt to recapture the network's former glory. Despite this, advertising support began to decrease, due to the sequestration, internal problems, and periodic management changes. However, the network once more made history when Nora Aunor signed with IBC as a network talent, and her program Superstar was relaunched that fall on IBC.[citation needed]

Islands TV-13

By 1990, IBC 13 was last in the ratings. In October of that year, Islands Broadcast Corporation, under the leadership of Alfonso Denoga and Gil Balaguer, took over the management and marketing of IBC 13. The network was rebranded as Islands TV-13 (pronounced on air as "Islands TV one-three"). The new logo featured three triangles and was adorned by the slogan, "The Newest Network".[citation needed]

In November 1990, IBC became a 100% government-owned station by virtue of a compromise agreement between the PCGG and Roberto Benedicto.[4]

Ratings and income suffered due to mismanagement by Islands Broadcast Corporation, causing labor unrest. In March 1993, the Makati City RTC issued a court order terminating Islands Broadcast Corporation as the marketing and sales agent of IBC 13 due to unpaid financial obligations to the network.[10]

Popular programs that aired in this period of the network's history include Choudenshi Bioman and Hikari Sentai Maskman which came to IBC in July 1987 and June 1989, respectively.[citation needed]

Return of operations, Pinoy ang Dating and Vintage Television

Logo used from May 27, 1994 to December 31, 2001. The design of the stylized "13" is a descendant of the one found in the station logo design used in the 1970s and 1980s.

In October 1992, Islands TV-13 was rebranded back to IBC. The management and marketing were returned to IBC's board of directors. The programming remained the same, in preparation for the launching of a new image for the station.[citation needed]

On May 27, 1994, IBC launched its new slogan Pinoy ang Dating (Filipino for 'Filipino styled') with a music video featuring Grace Nono.[11] Despite limited resources, programming improved but the battle for audience share continued. Advertisers became more responsive to marketing efforts. The following year, IBC began to broadcast its programs via satellite nationwide. Soon after, IBC placed 4th in primetime ratings.[citation needed]

In 1996,

Viva Television acquired Vintage Enterprises (including VTV on IBC block) and changed its name to Viva TV, a primetime sports and entertainment block on IBC which continued until 2002.[13]
Rehabilitation of the transmitter and other technical facilities was initiated for the network's flagship and provincial stations.

On September 2, 2000, IBC was granted a 25-year legislative franchise extension under Republic Act 8954, albeit without President Joseph Estrada's signature; the bill lapsed into law after 30 days of inaction.[4][14] That same year, IBC scored a major victory with the top-rated Philippine franchise of Who Wants to Be a Millionaire?.[citation needed]

On January 1, 2002, IBC launched its new logo and its new slogan "New Face, New Attitude" with a new station ID.

However, in early 2003, Viva TV on IBC cancelled after Viva decided not to renew their blocktime agreement with IBC due to high blocktime costs and low ratings. The last Viva TV-produced program to air on IBC was the grand finale of Star for a Night, on March 1, 2003.[15][16]

Logo used from December 12, 2003 to late 2017 (on television from December 12, 2003 to June 4, 2011 and a signage of Presidential Communications Operations Office in Quezon City from December 2003 to late 2017).

On December 12, 2003, IBC launched its new logo and its new slogan "Ang Bagong Pilipino" (The New Filipino) with a freestyle station ID.[17]

In late 2007, IBC signed on Makisig Network as a primetime blocktimer of IBC. However, Makisig Network's programs were not aired due to questions on the propriety of the terms and conditions of the agreement, which eventually expired in October 2008.[citation needed]

Abandonment and privatization

After four decades of serving the network's programing needs, IBC-13's studios and facilities were abandoned due to negligence and their network's mismanagement. Their cameras, lighting, props and other equipment were old and dilapidated.[citation needed] Budgets were cut and they could not afford to continue radio and television operations. Their programming and airtime had been lost after a network war in the late 1980s and 1990s and many employees lost their jobs. The network owed more than 800 million pesos worth of back wages to its employees, some of whom were very elderly or had worked in the network since the 1980s.[18] As of 2016, IBC had 200 employees, 29 of which are talents or employed on a "contractual basis", particularly from the news, public affairs, and production.[needs update][19]

Management tried and failed to revive the ill-fated network. There were several plans to sell and privatize IBC and RPN.[20] TV network ABS-CBN was planning to buy the network's blocktime to address signal problems and mimic the former's programming, but ABS-CBN could not join the privatization bid due to ownership regulations.[21]

In 2011, IBC entered into a joint venture agreement with Prime Realty, an affiliate of R-II Builders Group of Reghis Romero Jr. The agreement called for the development of 3.5 hectares of Broadcast City.[22] With this joint venture agreement with a private business enterprise, the Aquino administration expressed its desire to privatize both RPN and IBC and retain the People's Television (PTV) as the sole government TV network.[23][24] It was also announced that conglomerate San Miguel Corporation would join the government-sponsored bidding for the privatization of RPN and IBC.[25][26]

AKTV, privatization bids and property issues

IBC signed a blocktime agreement with

Sports5 to air live sports coverage via its sports programming block AKTV.[27][28] It was launched on June 5, 2011, with the AKTV Run held outside SM Mall of Asia in Bay City, Pasay. On the same day, IBC launched a new logo and slogan "Where the Action Is" to reflect the change.[29]

On April 11, 2013, MediaQuest Holdings chairman Manny Pangilinan announced that AKTV would not renew the blocktime agreement in May due to high costs, poor ratings,[30] and doubts about IBC's future.

In 2012, pursuant to AO No. 26, IBC handed over its archives to Film Development Council of the Philippines (FDCP) for restoration.[31]

IBC signed a memorandum of agreement with the Asian Television Content Corporation under Engr. Reynaldo Sanchez as the major blocktimer of the station. The TATC @ IBC primetime block with the newest programs premiered on June 2, 2014. However, on August 31, 2014, programs under the ATC @ IBC 13 block suddenly no longer aired on the network, possibly due to poor ratings and a lack of advertisers' support.[32][33][34]

ABC Development Corporation). Despite the expiration of the blocktime agreement in 2013 (AKTV), the network is still using IBC's Broadcast City facilities for sports events, including its 2014 FIBA Basketball World Cup coverage.[35] However, MediaQuest also could not join the privatization bid due to ownership rules and regulations, given MediaQuest owns TV5 and AksyonTV (now One Sports
).

On June 2, 2015, the Philippine Crusader for Justice (PCJ), led by Joe Villanueva, filed a petition to the

Office of the Ombudsman found the contract to be disadvantageous to the government. The Ombudsman filed a graft case in 2013 against former IBC executives and Primestate.[36]

In January 2016, President Aquino, through the Governance Commission for Government-Owned and -Controlled Corporations (GCG), approved the planned privatization of IBC.[37] The privatization terms meant the IBC would undergo public bidding with an estimated floor price of 10 billion pesos.[18] The proceeds of the bidding would go towards state-owned PTV-4, to upgrade and modernize their broadcast capabilities.[38] The Development Bank of the Philippines would be the financial adviser for the privatization. Incoming PCOO secretary Martin Andanar forwarded the privatization plan to President Rodrigo Duterte's executive secretary Salvador Medialdea. Andanar would also coordinate with the GCG before the start of the bidding.[39]

The privatization process of IBC commenced in October 2016. As of December 2016, five entities had shown interest in joining the bidding. They were

ISM Communications Corporation), and Davao businessman William Lima.[19][40][41]

In March 2017, IBC operated on a low-powered signal but it continued its broadcast on cable and satellite providers. In October 2017, IBC began its test broadcast on digital terrestrial television.[citation needed]

Relaunch, recent developments, and threatened shutdown of operations

In late 2018, IBC began to revitalize its infrastructure and its programming after former DOT Undersecretary of Tourism Advocacy and Public Affairs Kat de Castro as president and chief executive officer of the network, replaced Manolito O. Cruz (who died on October 10 of the same year).[42][43][44][45] By December of the same year, the network moved its studios and offices to a new building at the corner of Capitol Hills Drive and Zuzuarregui Street, Barangay Matandang Balara, Quezon City (a property beside Broadcast City) to make way for the redevelopment of the Broadcast City property into the Larossa Condominium project of Primehomes Real Estate Development Inc. IBC also upgraded its Roosevelt Avenue analog transmitter for the Mega Manila area.[citation needed]

On February 11, 2019, IBC announced a major revamp of its programming, the first since the ATC@IBC block in 2014. It includes reruns of IBC's old entertainment and cultural shows, the introduction of documentary and current affairs programs airing on sister station People's Television Network, and other entertainment and sports content from SMAC Television Productions and ATC, among others. IBC also created two new slogans, "Iconic.Bold.Chill" and "Kaibigan Mo!"

In March 2020, IBC announced the suspension of broadcasting their selected regular programs, due to then-President

enhanced community quarantine in Metro Manila and Luzon in response to the COVID-19 pandemic in the Philippines. The network regularly airs the PCOO-produced briefing on the COVID-19 pandemic in the Philippines called Public Briefing: #LagingHandaPH.[citation needed
]

In May 2020, PCOO Secretary Martin Andanar announced that the network will be used for airing

starting date of classes in public schools throughout the country.[46] However on June 2, 2022, DepEd TV stopped broadcasting on the network following the end of the school year.[citation needed
]

On December 2, 2021, the

2022-23 MPBL season).[47]

On March 18, 2022, IBC began to transmit its digital test broadcast on UHF Channel 17 (491.143 MHz) as its permanent frequency assigned by NTC.[citation needed] However, on September 1, 2022, IBC management announced that the network might cease operations in 2023 despite the ongoing efforts to improve programming, citing various reasons including financial difficulties. Retaining employees and the management of the said station demanded that the government give their funds which were supposed to be allocated for them in order to continue its television operations, and to finally give it to the retired employees and staff who were never paid since 2009 up to this day.[48][49] The Department of Budget and Management has allotted 187,189,000 pesos from the 2023 National Budget for the network based on the General Appropriations Act of 2023 to continue its broadcast operations and to pay employees' salaries.

On January 31, 2023, the House of Representatives renewed IBC's franchise for another 25 years, permitting the network to continue operating until 2050.[50]

Programming

Main article: List of programs broadcast by Intercontinental Broadcasting Corporation

IBC stations nationwide

Main article: List of Intercontinental Broadcasting Corporation channels and stations

See also

References

  1. ^ "Kaibigan channel lalaban sa Kapuso, Kapamilya". Abante. February 22, 2019. Retrieved February 22, 2019.[permanent dead link]
  2. ^ "1960 0301 DZTV 13 opening ad". gorio72 on Flickr. March 1, 1960. Retrieved August 4, 2020.
  3. ^
    ISBN 978-971-816-111-1
    .
  4. ^ a b c d e f g "About Us". Intercontinental Broadcasting Corporation. Retrieved November 26, 2022.
  5. ^ RMN: The Henry R. Canoy Story. Cagayan de Oro: Solo Press. 1997. p. 196.
  6. ^ "KBP Members". Kapisanan ng mga Brodkaster ng Pilipinas. Retrieved August 1, 2020.
  7. ABS-CBN News
    . March 21, 2016. Retrieved March 21, 2016.
  8. ^ "IBC 13 Official Website > About Us". Intercontinental Broadcasting Corporation. Archived from the original on November 5, 1999. Retrieved August 1, 2020.
  9. ^ "Executive Order No. 11, series 1986". Official Gazette. April 8, 1986. Archived from the original on January 2, 2023. Retrieved July 7, 2020.
  10. ^ "Court stopped TV-13 marketing agent". Manila Standard. March 19, 1993. Retrieved February 7, 2014.
  11. ^ "Pinoy Ang Dating" (Music video/station identification). Intercontinental Broadcasting Corporation. 1994. Retrieved December 10, 2022 – via YouTube.
  12. ^ Red, Isah V. (March 23, 1996). "VTV SHAKES INDUSTRY". Manila Standard. Retrieved September 18, 2020.
  13. ^ "Full circle for Bobong". philstar.com. April 20, 2005. Retrieved April 20, 2005.
  14. ^ >"R.A. 8954". The LawPhil Project. September 2, 2000. Retrieved August 1, 2020.
  15. ^ "What makes Star For a Night different". Philstar.com. February 6, 2003. Retrieved February 6, 2003.
  16. ^ "The Star for a Night album is now 'gold'". Philstar.com. May 21, 2003. Retrieved May 21, 2003.
  17. ^ IBC 13 "ANG BAGONG PILIPINO" Station ID [2003]. YouTube. Retrieved December 10, 2022.
  18. ^
    ABS-CBN News
    . June 17, 2016. Retrieved June 17, 2016.
  19. ^ a b Monzon, Alden M. (March 22, 2016). "Invitation to bid for IBC-13 expected in April". BusinessWorld. Archived from the original on December 1, 2017. Retrieved March 24, 2016.
  20. ^ PCGG urges gov't to fast-track sale of RPN-9, IBC-13 ABS-CBNnews.com. August 10, 2010. Retrieved August 10, 2010.
  21. ^ Mirror, Mirror on the Airwaves Inquirer.net. February 11, 2011. Retrieved February 28, 2011.
  22. PhilStar.com
    . December 26, 2011. Retrieved December 26, 2011.
  23. GMANews.TV
    . March 1, 2011. Retrieved March 1, 2011.
  24. ^ Aquino government set to privatize RPN-9, IBC-13 MB.com.ph. March 1, 2011. Retrieved March 1, 2011.
  25. ^ Reyes, Mary Ann Ll. (March 6, 2011). "San Miguel to join bidding for RPN-9, IBC-13". ABS-CBN News. PhilStar. Retrieved March 6, 2011.
  26. ^ Ching, Mark Angelo (March 6, 2011). "San Miguel Corp. announces plan to bid for RPN-9 and IBC-13". PEP.ph. Archived from the original on October 9, 2018. Retrieved March 6, 2011.
  27. PhilStar.com
    . Retrieved February 28, 2011.
  28. ^ AKTV Official Website Archived May 12, 2011, at the Wayback Machine retrieved via www.interaskyon.com/aktv May 11, 2011
  29. ^ MediaQuest keen on IBC-13 retrieved via www.philstar.com April 4, 2011.
  30. PhilStar.com
    ". Retrieved May 14, 2013.
  31. ^ Carballo, Bibsy M. (September 26, 2012). "Birthplace of the Golden Age of Television". The Philippine Star. Retrieved March 13, 2019.
  32. ^ "IBC New Shows". YouTube. March 28, 2014. Archived from the original on December 21, 2021. Retrieved April 24, 2014.
  33. Philippine Star
    . June 1, 2014. Retrieved June 1, 2014.
  34. ^ Rio, Cindy Del (May 14, 2014). "ATC Takes a Bite at Philippine TV Primetime - Negosentro".
  35. ^ "IBC-13 to be privatized before Aquino steps down – Coloma". Rappler. September 3, 2014. Retrieved September 3, 2014.
  36. ^ Carcamo, Dennis (June 2, 2015). "Group to ask SC to void deal between IBC-13, real estate firm". The Philippine Star. Retrieved June 2, 2015.
  37. ABS-CBN News
    . June 7, 2016. Retrieved June 8, 2016.
  38. ^ "President Aquino approves privatization of IBC-13". Official Gazette. January 25, 2016. Archived from the original on April 5, 2023. Retrieved January 25, 2016.
  39. ^ Leyco, Chino (June 17, 2016). "New gov't eyes higher price tag for IBC-13". Manila Bulletin. Retrieved June 17, 2016.
  40. ^ Salaverria (December 26, 2016). "Chavit Singson eyes IBC network". Philippine Daily Inquirer. Retrieved December 27, 2016.
  41. ^ Andal, Rudy (December 27, 2016). "Chavit, 3 pa interesado sa IBC 13 (Chavit, 3 others interested in IBC-13)". Pilipino Star Ngayon (in Tagalog). Retrieved December 27, 2016.
  42. ^ Cabico, Gaea Katreena (August 22, 2018). "Duterte appoints Kat de Castro to state-run IBC-13". PhilStar. Retrieved August 1, 2020.
  43. ^ Placido, Dharel (August 22, 2018). "Kat de Castro out of DOT". ABS-CBN News. Retrieved August 1, 2020.
  44. ^ Leonen, Julius (August 22, 2018). "Duterte appoints Kat De Castro to gov't-owned IBC-13". Philippine Daily Inquirer. Retrieved October 24, 2020.
  45. ^ "Ex-DOT usec Kat de Castro named to IBC board, Duterte frat brod to OFW commission". GMA News. August 22, 2018. Retrieved October 24, 2020.
  46. ^ Arwin Mercado, Neil (May 14, 2020). "'Underutilized' IBC-13 can be used as educational channel, says Andanar". Philippine Daily Inquirer. Retrieved October 24, 2020.
  47. ^ "IBC 13 to air Chooks-to-Go MPBL Invitational | Fastbreak". Fastbreak PH. December 2, 2021. Retrieved January 20, 2022.[dead link]
  48. ^ Gregorio, Xave (September 2, 2022). "With 'zero' budget for 2023, closure looms for IBC-13". The Philippine Star. Retrieved September 2, 2022.
  49. ^ Pinlac, Beatrice (September 2, 2022). "IBC-13 closure looms if not funded, warns Press Secretary Angeles". Philippine Daily Inquirer. Retrieved September 2, 2022.
  50. ^ Arcangel, Xianne (January 31, 2023). "House renews IBC-13's franchise for 25 years". CNN Philippines. Archived from the original on March 18, 2023. Retrieved March 18, 2023.

External links

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