Interflora
Interflora is a
History
In 1920 a
In 1953 the name changed to Interflora and the slogan Flowers Worldwide along with the Mercury Man roundel became well known. "Say it with Flowers" became the subsequent and most famous slogan associated with Interflora.
When telegrams became obsolete the most used method for requesting deliveries was by telephone. Following that Interflora brought in messenger1 in the mid to late 1980s, this system was very similar to sending a fax. In the late 1990s messenger2 was introduced, that used the internet to transmit orders.
In the early 2000s, Interflora brought out a system called Rose, this used the internet but instead of a dial-up connection a broadband connection was used. This enabled orders to be transmitted in real time. In 2011 Rose was updated to ROSEGold which provides a real time service between the call centre in Sleaford, Lincolnshire and the Interflora members around the United Kingdom.
In 2005, the Interflora British Unit moved from being a trade association to a private equity ownership under investment company, 3i.[1]
3i sold British Interflora to US-based
In 2008,
In 2012, Interflora bought the Gifts Division of Flying Brands.[3]
In November 2013, United Online spun off its
In June 2019, the
See also
References
- ^ Interflora agrees to 3i takeover BBC News Retrieved 23 January 2005
- ^ FTD Group, Inc. Announces Agreement to Purchase Interflora Holdings Limited Business Wire Retrieved 7 July 2015
- ^ "Interflora - Welcome To Our Blog - Interflora". Interflora.
- ^ "FTD Spinoff from United Online Complete". Yahoo! Finance. Retrieved 3 February 2014.
- ^ "Teleflora acquires Interflora UK from FTD". CISION PR Newswire. Retrieved 16 June 2022.
Further reading
- Lewis, Geoffrey (1986).The Interflora Story. Interflora British Unit Ltd, Sleaford, UK.