Invite Media
Philadelphia, Pennsylvania , | |
Website | www.invitemedia.com |
---|
Invite Media is a
History
Invite Media was founded in April 2007, and they are the creators of Bid Manager, a "universal buying platform" for display media.
Invite Media was purchased shortly after Google completed their acquisition of AdMob on May 2, 2010.[13][14] Google's purchase of Invite Media has caused controversy among consumer advocacy groups, as John M. Simpson of Consumer Watchdog puts it: "The ink is hardly dry on Google's questionable AdMob acquisition, and the Internet giant is forging ahead with an insatiable appetite for more. When is enough, enough?" [15] There was speculation about Google acquiring Invite Media almost as soon as the AdMob deal was successfully completed, because Invite Media offered "a three-year-old “demand-side platform” designed to help buyers navigate high-volume display-advertising exchanges".[16]
On July 24, 2018, the names and logos of all DoubleClick products were updated, and DoubleClick Bid Manager is now 'Display & Video 360' (DV360).[17]
References
- ^ "Investing in Exchange Bidding". DoubleClick Advertiser Blog. 3 June 2010.
- ^ "Invite Media is now part of Google". Nothing To Say. 3 June 2010.
- ^ "Google's Final Price Tag for Invite Media: $81 Million". Media Memo - All Things Digital. 9 June 2010.
- ^ "Invite Media, Almondnet partner for keyword, segmented data". Almondnet.com. 30 May 2010.
- ^ "Invite Media - About Us". Archived from the original on 2010-02-08. Retrieved 2010-06-04.
- ^ Invite Media - Official Website
- ^ "Demand-Side Platforms: The Pilot". Yahoo Advertising Blog. 15 March 2010.
- ^ "Yahoo!'s McGrory Says We'll Keep Working With DSP Partners (Invite Media)". AdExchanger.com. 3 June 2010.
- ^ "Google VP Of Product Neal Mohan Discusses Invite Media Acquisition With AdExchanger.com". AdExchanger.com. 3 June 2010.
- ^ "Google's Mohan: Invite Media Fills A Missing Piece In Display Strategy". paidcontent.com. 3 June 2010.
- ^ "Google Buys a DSP". Gartner Blog Network. 3 June 2010.
- ^ "Google Buys DSP Invite Media". Adweek.com. 3 June 2010.
- ^ "We've officially acquired AdMob!". Official Google Blog. 27 May 2010.
- ^ "Google Continues to Expand Its Advertising Empire". Forbes. 25 May 2010.
- ^ "Consumer Groups Call on FTC to Investigate Latest Google Ad Company Purchase". PR Newswire. 3 June 2010.
- ^ "With AdMob Out of the Way, Is Google Set to Buy Invite Media?". Media Memo - All Things Digital. 23 May 2010.
- ^ "Google Marketing Platform's DV360: Everything You Need to Know". 2022-01-31. Retrieved 2024-01-17.