Italia 1

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Italia 1

Digital terrestrial television		Channel 6 (HD)
Streaming media
Mediaset Infinity	Italia 1

Italia 1 (Italian pronunciation

. It is oriented at both young and adult people.

Italia 1 was launched on 3 January 1982 and, originally, was owned by Rusconi; after a few months, however, due to the aggressive dumping practices of Silvio Berlusconi's rival network Canale 5, Rusconi was forced to sell the majority of his company to Fininvest, allowing Berlusconi to further strengthen his media holdings.

History

Launch (1982–1983)

Launched 3 January 1982 by print media editor Edilio Rusconi, Italia 1 was born from the idea of a network supported by twenty regional broadcasting stations, some owned by Rusconi himself and others simply affiliated to broadcast throughout Italian territory on the 'ploy' of interconnection. The lead broadcasting station is Milan-based Antenna Nord, but Rome's Quinta Rete also has an important role. Lillo Tombolini is the executive director. The channel's presenter is a young Gabriella Golia, who was already the face of Antenna Nord. Rusconi's growing national channel starts its programming at noon, with a segment dedicated to children, during which various

. Prime time hours were dedicated to predominantly American imports such as for technical assistance and program sharing. However, only a few months after its appearance on a national scale funds began to dwindle, mostly due to exorbitant costs of managing broadcast transmission systems, something a print editing house such as Rusconi probably wasn't aware of, but also due to the aggressive advertising policy from its main rival network, practices. On 6 September 1982 Rusconi signed a collaboration agreement with Silvio Berlusconi, the owner of Canale 5, mainly focusing on a common policy for the management of advertising limits but also concerning the communal use of high frequency networks and the sharing of some programs. However, on 30 November of that same year, the Rusconi group are forced to sell the network for about 29 billion lire (approximately €15 Million) to Berlusconi, who merges it with "Rete 10", also owned by Berlusconi, to found the new Italia 1, that according to the Fininvest company is oriented for a young audience.

Audience

Share 24h* Italia 1

Below, average monthly listening data in the total day received by the issuer.^[1]

	January	February	March	April	May	June	July	August	September	October	November	December	Average (per year)
2008													10.83%
2009	9.85%	9.63%	-	10.51%	10.56%	12.09%	11.66%	11.15%	10.68%	10.23%	9.71%	9.39%	10.50%
2010	9.00%	8.67%	9.09%	9.35%	9.71%	9.49%	9.85%	9.39%	9.22%	8.97%	8.97%	8.62%	9.19%
2011	8.25%	7.92%	8.24%	8.31%	8.37%	8.89%	9.01%	8.57%	8.20%	3.70%		8.58%
2012	7.85%	7.54%	7.64%	7.89%	7.81%	7.62%	7.44%	6.84%	7.20%	6.98%	6.62%	6.46%	7.33%
2013	6.47%	6.43%	6.58%	6.34%	6.59%	6.75%	6.69%	6.45%	6.63%	6.43%	6.49%	6.54%	6.53%
2014	6.15%	6.04%	6.10%	5.84%	5.63%	5.71%	6.08%	6.44%	6.25%	5.95%	5.75%	6.05%	5.99%
2015	5.54%	5.46%	5.95%	5.94%	5.47%	5.79%	5.92%	5.84%	5.51%	5.53%	5.56%	5.44%	5.66%
2016	5.52%	5.07%	5.33%	5.27%	4.97%	4.91%	5.40%	5.10%	5.11%	5.20%	5.33%	5.45%	5.22%
2017	5.00%	4.80%	5.19%	5.00%	4.96%	5.00%	5.16%	4.96%	4.77%	5.04%	4.98%	5.23%	5.01%
2018	4.67%	4.69%	5.13%	4.77%	4.65%	9.10%	4.62%	4.62%	4.38%	4.65%	4.63%	4.61%	5.00%
2019	4.57%	4.47%	4.78%	4.85%	4.39%	4.50%	4.65%	5.07%	4.89%	5.26%	5.26%	5.41%	4.83%
2020	4.87%	4.34%	5.04%	4.87%	4.54%	4.63%	4.71%	4.87%	4.66%	4.70%	4.75%	4.84%	4.73%
2021	4.38%	4.50%	4.53%	4.54%	4.39%	4.21%	4.36%	4.51%	4.20%	4.15%	4.14%	4.25%

• Average Monthly Day on Target Individuals 4+

Directors of Italia 1

Name	Period
Carlo Freccero	April 20, 1987 – September 13, 1992
Carlo Vetrugno	September 14, 1992 – May 11, 1997
Giorgio Gori	May 12, 1997 – May 2, 1999
Roberto Giovalli	May 3, 1999 – February 4, 2001
Stefano Magnaghi	February 5, 2001 – May 19, 2002
Luca Tiraboschi	May 20, 2002 – November 2, 2014
Laura Casarotto	since November 3, 2014

Network's faces

In the past Italia 1 had its advertisers. As mentioned, the historical face of the network announcing the programs was Gabriella Golia, who has served for 20 years from 1982 to 2002 (Golia was also announcer of Antenna Nord). Veronica Ghinzani from 1982 to 1984, Manuela Blanchard Beillard in the early 1980s, Fiorella Pierobon from 1982 to 1984 (then official announcer of Canale 5), Licia Colò from 1982 to 1985. In 2002 Italia 1 eliminated the figure of "Miss Goodnight" (the same thing happened in Canale 5 in December 2005).

The historic voice of Italia 1's promo was Fabrizio Casadio, who announced them from 9 January 1984 to 5 October 1997. Since January 1, 2009, promotions are announced by Raffaele Farina.

References

External links

• Official Site (in Italian)