JICWEBS
JICWEBS (the Joint Industry Committee for Web Standards) was created by the
ABCe, with JICWEBS deciding whether metrics are desirable and ABCe deciding whether they are practical.[1]
JICWEBS and TAG[who?] announced a formal partnership in March 2017. Since then, the two organizations have aligned their programs to strengthen standards, avoid duplicative effort, and extend their reach.[2]
web sites in a site centric fashion. These can include measurements of audience reach, frequency, and activity levels including the use and effectiveness of advertising
on the web and other electronic media.
In 2020 JICWEBS announced that it was merging with the US based
Trustworthy Accountability Group.[3]
See also
References
- ^ JICWEBS[permanent dead link]
- ^ Group, Trustworthy Accountability. "TAG and JICWEBS Announce Merger of Digital Ad Industry's Leading Anti-Fraud and Brand Safety Standards Organizations". www.prnewswire.com (Press release). Retrieved 2022-02-23.
- ^ Group, Trustworthy Accountability (2020-07-29). "TAG and JICWEBS Announce Merger of Digital Ad Industry's Leading Anti-Fraud and Brand Safety Standards Organizations". PR Newswire. Retrieved 2020-12-29.
External links
- Official site Archived 2020-12-10 at the Wayback Machine