JML Direct TV
16:9) | |
Ownership | |
---|---|
Owner | JML Direct Limited |
History | |
Launched | 1 October 2002 |
Replaced | eeZee tv (3 March 2007) iBuy, iBuy2 (28 May 2007) Vector 24/7, Shop Vector + (27 December 2007) TV Warehouse, TV Warehouse 2 (2 February 2009) |
Closed | 28 March 2024 |
Replaced by | Home Shop TV |
Links | |
Website | www |
JML Direct TV was a television shopping channel owned by
JML Direct TV originally launched on
Channels
JML owns and run a TV channel on Sky 661 and Freesat 806.
Development of the network
Following on from the launch of the original JML Direct channel, there have been a number of changes and expansions of the JML lineup. The majority of these changes have affected channels on the Sky platform, but some JML channels have also been made available on Freesat and Freeview and details of these operations are also listed below. The changes have taken place as follows:
eeZee tv
eeZee tv launched at 10:00 on 1 March 2005, taking the place of the original JML Direct channel, showing a mix of JML and Kleeneze products ranging from Homewares to Beauty. The channel used a fixed price format, which was similar to other UK shopping channels, such as
The venture proved to be a failure, as live programmes were axed after a few months on the air, and Kleeneze pulled out in Late-2006.
On 3 March 2007, JML regained the EPG slot and rebranded it back to JML Direct TV. The channel continued to show various JML products, using ex-eeZee tv presenters and studios for some pre-recorded JML infomercials.
Expansion
In Early 2007, JML secured a deal with HSN to take over the Sky EPG slots belonging to their shopping networks
On 25 April 2007, JML announced a joint-venture infomercial channel with Responze TV's US subsidiary Reliant International Media called Showcase TV, which would showcase a mix of US and international infomercials from Reliant’s product range. [1]
On 1 May 2007, JML officially took over the IBuy slots and announced that they would be officially rebranded on 28 May, with 631 becoming JML Direct TV, with 632 becoming the joint-venture channel with Responze and the 667 slot being renamed as JML Extra.[2] The joint-venture was finalised as Shop Now TV.
Purchase of slots from Vector Direct
On 23 December 2007, Vector Direct, a fellow rival infomercial company, went into voluntary liquidation, Vector operated two networks - Vector 24/7 and Shop Vector + on the Sky EPG numbers 652 and 656 respectively, and both were put up for sale. On 27 December 2007, it was announced that JML would purchase both slots.
On 7 January 2008, the main JML networks went under temporary names - JML Direct TV was renamed JML Direct 1 on Sky 631, while the Shop Now TV format was dropped completely, with the network becoming JML Direct 2. Many of the Shop Now TV infomercials were dropped, though those products which JML decided to retain in their lineup would continue to appear, though now under the JML brand. JML Extra on 657 remained as it was. On 28 January 2008, it was announced that JML had successfully purchased the Vector Direct networks and revealed that all the JML networks would be renamed.[3]
- JML Direct 1 (631) became simply JML TV
- JML Direct 2 (632) became JML Lifestyle
- Vector 24/7 (652) became JML Choice
- Shop Vector + (656) became JML Innovation (originally JML Ideas)
- JML Extra (657) became JML Solutions
Further Rebrandings
On 6 May 2008, as part of the official launch of the Freesat platform, JML Lifestyle was added on channel 810.[4]
On 21 July 2008, a complete EPG reshuffle of the 'Shopping' section on Sky happened as the majority of channels were shifted down 10 EPG slots to make more room in the 'Kids' section. As a result, the JML channels moved to 641, 642, 662, 666 and 667.
On 6 September 2008, JML secured a slot for an affiliated Jewelry channel
Purchase of slots from TV Warehouse, Freeview Launch
In late 2008, JML purchased two channels which had broadcast under the TV Warehouse name. For a time, JML continued to broadcast TV Warehouse products and continued to use the TV Warehouse branding, with the only noticeable changes being the addition of a titlecard featuring both the TV Warehouse and JML logos, and the rebranding of the channel TV Warehouse Select as TV Warehouse 2.
On 22 January 2009, both JML and Rocks & Co. launched on Freeview as a programme block on channel 49. JML was available between 09:00 and 11:00, and 14:00 and 16:00.[5] Rocks & Co. was also available between 16:00 and 21:00.[6]
On 2 February 2009, TV Warehouse (Sky 653) was rebranded as the DIY-focused network JML Home & DIY while TV Warehouse 2 (Sky 661) was rebranded Shop Now TV (the second time the name was used), which shows a mix of products from around the world, including former TV Warehouse products. On 27 February 2009, JML extended its Freeview hours to 07:00 – 16:00 and was set to remain on Freeview until 11 May 2009.[7]
On 2 March 2009, JML BeautyShop was renamed JML Lifestyle (the second time the name had been used) after becoming a simulcast service. On 24 March 2009, JML Home & DIY launched on Freesat channel 808.
As of April 2009, JML have launched an interactive shopping service which is available through the Miniweb-owned TV Keys interactive platform within
Other Additions and Removals
Summer 2009 saw Rocks & Co. take over the 12am-2am slot on CNN International's Freeview channel (EPG 84) which had previously been leased to SuperCasino. This meant that until the launch of Quest, the full live airtime of R&C was available on Freeview. The move only covered the Freeview slot and did not affect CNN carriage on satellite and cable, which continued to air CNN content in this slot.
In August 2009, Pitch TV owners Pitchwell Group fell into administration, and their channels were temporarily leased out to JML until a buyer could be found. Pitch TV (Sky 646) began simulcasting JML Cookshop (also on 667) whilst Pitch World (656) began simulcasting JML Choice (662).
In September 2009, a further new channel was launched, replacing the simulcast channel JML Choice. JML Active took over channel 662 with a selection of sports, leisure and health products. On 30 September 2009, Pitch TV and Pitch World ceased simulcasting JML programming after finding a new buyer. On the same day, due to the launch of Quest, Rocks & Co. moved as part of a nationwide general Freeview retune. The broadcast moved from the shared slot with SuperCasino (multiplex A) and took up a previously unused 1pm-6pm slot on multiplex D which it shares with
In December 2009, Shop Now TV was renamed JML Choice (the second time this name was used), while JML TV reverted back to JML Direct. Rocks & Co. also announced that they would not renew their contract with JML to continue operating their channel, and that they would plan to leave the platform.
On 1 February 2010,
On 16 June 2010, JML Home & DIY moved to channel 810, with JML Direct moving to channel 808 and JML Cookshop moving to channel 809. JML Home & DIY was removed on 5 July 2010.[11]
In July 2010, JML Active and JML Choice's EPG slots were sold off, with JML Cookshop + being renamed as JML Choice, reverting JML back to a five-channel service. This was downgraded further to four networks when JML Lifestyle's slot was sold in September 2010.
Later History
On 18 May 2011, JML Cookshop was removed from Freesat and replaced with JML Choice.[12]
On 15 June 2011, the JML networks were downgraded to three when Argos TV took over JML Cookshop's Sky EPG slot, with JML Cookshop moving further down the EPG, replacing JML Choice. Argos leased the Sky EPG slot from JML for 12 months to trial the channel and also use JML's facilities.[13][14]
On 14 November 2011, JML and
On 3 November 2012, JML Home & DIY was rebranded as JML Living. On 28 November 2012, JML Living replaced JML Cookshop on Freesat. On 18 January 2013, JML Cookshop's Sky slot was sold altogether, ending the broadcast of the network.
On 1 May 2013, JML Living was replaced by The Boutique, a shopping channel managed by The Broadcast House but still owned by JML.[16][17] JML Living returned on 13 May as a replacement for Argos TV on Sky after its lease from JML expired.[18]
On 1 October 2013, The Zone was rebranded as The Store, replacing JML Living on Sky, broadcasting 24 hours a day, and between 6pm and 6am on Freeview.[19] The slots on all platforms, except Freeview reverted to JML, and renamed as JML Store on 1 August 2014. The slot on Freeview remained named as "The Store", with Jackpot 247 broadcasting every night, followed by Teleshopping.
The Boutique was renamed as Home Store on 1 August 2014. On 19 August 2014, another complete EPG reshuffle of the 'Shopping' section on Sky happened as the majority of channels were shifted down 10 EPG slots. As a result, the JML channels moved to 651, 652 and 663.
On 1 May 2018, another complete EPG reshuffle of the 'Shopping' section on Sky happened as the majority of channels were shifted down 10 more EPG slots. As a result, the JML channel moved to 661, where it has remained since then.
The Store was eventually removed from the Freeview platform in January 2019, marking the end of the channel.[20]
See also
References
- ^ "JML in new homeshopping JV". 25 April 2007.
- ^ "JML secures top EPG slots". May 2007.
- ^ "JML buys two shopping channels from Sky".
- ^ "In full: Freesat channels at launch". Digital Spy. 6 May 2009.
- ^ "JML Now on Freeview Channel 49!". JML Direct. Retrieved 3 February 2009.
- ^ "Jewellery shopping channel joins Freeview". Digital Spy. Retrieved 3 February 2009.
- ^ "JML extends Freeview subscription". ShoppingTelly.com. Retrieved 10 April 2009. [dead link]
- ^ "CNN to join Freesat programme guide". Digital Spy. 19 March 2009.
- ^ "More Gems TV for Freeview". ShoppingTelly.com. Archived from the original on 3 April 2009. Retrieved 10 April 2009.
- ^ "Miniweb: JML launch on TV Keys". Archived from the original on 24 July 2011. Retrieved 8 October 2009.
- ^ "Update Scan – 05/07/10". Join Freesat. 5 July 2009.
- ^ "Update Scan – 18/05/11". Join Freesat. 18 May 2011.
- ^ "Argos TV channel launching on Sky". Digital Spy. 15 June 2011.
- ^ "Argos to launch new TV shopping channel". Retail Gazette. 11 March 2011. Archived from the original on 25 June 2011.
- ^ "ITV heralds the 'chatmercial' with new shopping format". Digital Spy. 27 April 2012.
- ^ "The Boutique on Sky Channel 653". The Insert House. Archived from the original on 29 June 2013. Retrieved 13 May 2013.
- ^ "Television Broadcast Licensing Update April 2013". Ofcom. Archived from the original on 27 May 2013. Retrieved 13 May 2013.
- ^ "Argos TV comes to an end". a516digital. 12 May 2013.
- ^ "ITV brand to launch 24-hour shopping channel". The Independent. 17 September 2013. Retrieved 19 September 2013.
- ^ "Freeview Updates". a516digital. Retrieved 3 August 2019.